Knott's Berry Farm: Company Profile and SWOT Analysis by WMIntelligence

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									Knott's Berry Farm

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Knott's Berry Farm                                                              Key Employees
                                                                                Name                    Job Title
Fast Facts
                                                                                                        Vice President, Corporate
                                     8039 Beach Boulevard, Buena Park, 90620,   Brian C. Witherow
Headquarters Address                                                                                    Controller
                                     United States of America
                                                                                Marty Keithley          General Manager
Telephone                            + 1 714 2205200

Fax                                  N/A
                                                                                Company Overview
Website                              www.knotts.com
                                                                                Knott's Berry Farm is an operator of amusement
Ticker Symbol, Stock Exchange        N/A
                                                                                park and a farm resort. The company owns and
                                                                                operates a year-round amusement park, spread
Number of Employees                  N/A
                                                                                in an area of 160 acres located in Buena Park,
Fiscal Year End                      December
                                                                                California. The park currently encloses six
                                                                                themed areas: Ghost Town, Fiesta Village, The
Revenue (in US$ million)             N/A                                        Boardwalk, Camp Snoopy, Wild Water
                                                                                Wilderness and Indian Trails. The park features
                                                                                around 41 rides which includes roller coasters,
                                                                                thrill rides, family rides, children’s rides and
                                                                                water rides. The company also owns and
                                                                                operates a 320 room full-service hotel, the
SWOT Analysis                                                                   Knott’s Berry Farm Resort Hotel. The company
                                                                                is headquartered in Buena Park, California, the
Strengths                            Weaknesses                                 US.

Broad offerings                      Limited Geographic Operations              Key Competitors

Market Presence                      Susceptible to operational mishaps         Adventure City

                                                                                Children's Fairyland
Partnership with Cedar
                                                                                Disneyland Resort
Renowned Seasonal Events
                                                                                Pacific Park
Strong parental support
                                                                                Pixieland Park
Opportunities                        Threats
Amendment in Visa Waiver Program
                                     European Economic Crisis
(VWP)

Future Growth Plans                  Operational Challenges

Positive outlook for US travel and   Risks related to unforeseen
tourism industry                     circumstances

                                     Substitutes and Alternative Resources

                                     Susceptible for Unsystematic Risk




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Knott's Berry Farm - SWOT Profile                                                                                   Page 1
Knott's Berry Farm

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     Recent Developments ............................................................................................................................. 6
3     SWOT Analysis ........................................................................................................................................ 7
    3.1      SWOT Analysis - Overview ....................................................................................................................................7
    3.2      Strengths ................................................................................................................................................................7
    3.3      Weaknesses ...........................................................................................................................................................7
    3.4      Opportunities ..........................................................................................................................................................8
    3.5      Threats ...................................................................................................................................................................8
4     History .................................................................................................................................................... 10
5     Key Employees ...................................................................................................................................... 11
6     Appendix ................................................................................................................................................ 12
    6.1      Methodology .........................................................................................................................................................12
    6.2      Disclaimer.............................................................................................................................................................12




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Knott's Berry Farm - SWOT Profile                                                                                                                                           Page 2
Knott's Berry Farm

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List of Tables

Table 1: Major Products and Services....................................................................................................................................5
Table 2: History.....................................................................................................................................................................10
Table 3: Key Employees .......................................................................................................................................................11




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Knott's Berry Farm - SWOT Profile                                                                                                                                          Page 3
Knott's Berry Farm

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1 Business Analysis

1.1   Company Overview

Knott's Berry Farm is an operator of amusement park and a farm resort. The company owns and operates a year-round
amusement park, spread in an area of 160 acres located in Buena Park, California. The park currently encloses six
themed areas: Ghost Town, Fiesta Village, The Boardwalk, Camp Snoopy, Wild Water Wilderness and Indian Trails. The
park features around 41 rides which includes roller coasters, thrill rides, family rides, children’s rides and water rides. The
company also owns and operates a 320 room full-service hotel, the Knott’s Berry Farm Resort Hotel. The company is
headquartered in Buena Park, California, the US.

1.2   Business Description

Knott's Berry Farm operates an amusement park and a farm resort. The company operates as a subsidiary of Cedar Fair,
L.P. The company owns and operates a year-round amusement park, spread in an area of 160 acres located in Buena
Park, California. The park currently encloses six themed areas Ghost Town, Fiesta Village, The Boardwalk, Camp
Snoopy, Wild Water Wilderness and Indian Trails.

In Ghost Town, craftsmen demonstrate the arts of the blacksmith, woodcarver, glass-blower, sign cutter and spinner.
Demonstrations of narrow gauge railroading and farm equipment hobbyists accompany additional merchant stalls of
cottage-craft fairs seasonally. Fiesta Village features a pirate ship type ride, teacups ride, a roll coaster for families with
young children, 360-degree rotating rides and a merry go round.

The Boardwalk features most of the thrill rides offered in the park. In addition, Boardwalk Games include physical
challenges such as a rock wall, soccer, basketball and a rope ladder crawl. It also offers a variety of traditional pitch three
balls and win a prize type games, such as squirt gun into clowns mouth, knock off milk bottles and pitch a quarter onto a
plate. The Camp Snoopy features 14 rides including a mini roller coaster called the Timberline Twister, a mini-scrambler
called the Log Peeler, and a Zamperla Rockin' Tug called Lucy's Tugboat.

In Wild Water Wilderness, the park
								
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