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Business Plan Outline

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					EXECUTIVE SUMMARY *

OPPORTUNITY
      MARKET SIZE AND GROWTH TREND
      CUSTOMER NEEDS
      ENVIRONMENTAL FACTORS (GOVERNMENT, TECHNOLOGY, DEMOGRAPHICS, ETC.)
      SPECIFIC PRODUCT/SERVICE OFFERING
      VALUE PROPOSITION TO CUSTOMERS
      PRODUCT/SERVICE EXTENSIONS

BUSINESS MODEL
      STRATEGIC AND MARKET POSITIONING
      COMPETITIVE ADVANTAGE (FIRST-MOVER, ECONOMY OF SCALE, SCOPE,
        INTELLECTUAL PROPERTY, ETC.) *
      CUSTOMER ACQUISITION AND RETENTION
      MARKETING STRATEGY *
      BRANDING
      MARKETING RESEARCH
      DISTRIBUTION
      PROMOTIONAL PLAN
      PORTAL STRATEGY
      SUPPLIER REQUIREMENTS
      POTENTIAL PARTNERS
      VALUE PROPOSITION TO SUPPLIERS AND PARTNERS
      PROPRIETARY TECHNOLOGY ACQUISITION AND DEVELOPMENT
      SCALABILITY OF BUSINESS
      HUMAN RESOURCE REQUIREMENTS
      CONTENT DEVELOPMENT
      CUSTOMER SUPPORT
      INFORMATION TECHNOLOGY
      SALES AND MARKETING

ECONOMIC MODEL
     SOURCE OF REVENUE
     PRICING STRATEGY
     COSTS AND COST STRUCTURE
     MARGINS AND MARGINAL REVENUES AND COSTS
     POTENTIAL PROFITS
     RELATIONSHIP OF PROFITS TO REVENUE AND STAFFING
     ECONOMICS OF SIMILAR BUSINESSES

COMPETITION
     CAPABILITIES AND SCALE OF KNOWN COMPETITORS *
     POTENTIAL NEW COMPETITORS *
     YOUR COMPETITIVE RESPONSE
OPERATIONAL PLAN
      SPECIFIC MILESTONES – NEXT SIX MONTHS
      GOALS AND UNCERTAINTIES TO BE RESOLVED *
      MARKETING AND SALES
      BUSINESS DEVELOPMENT
      CUSTOMER SUPPORT
      TECHNICAL DEVELOPMENT
      ADMINISTRATION
      RECRUITING AND STAFF DEVELOPMENT *
      LONGER-TERM PLAN (NEXT TWO TO THREE YEARS)
      STAGE WISE GOALS *
      MARKETING AND SALES
      BUSINESS DEVELOPMENT
      OPERATIONS *
      TECHNICAL DEVELOPMENT
      ADMINISTRATION
      CUSTOMER SUPPORT
      HUMAN RESOURCES *

MANAGEMENT AND ORGANIZATION
     THE FOUNDING TEAM
     ORGANIZATION OF COMPANY (NOW AND IN THE FUTURE) *
     KEY MANAGEMENT NEEDS
     RECRUITING STRATEGY
     CULTURE
     ADVISORY BOARD STRUCTURE
     INCENTIVES AND OWNERSHIP STRUCTURE

FINANCIAL PLAN
      FIRST SIX MONTHS (BY MONTH)
      SOURCE OF REVENUE (IF ANY) *
      CAPITAL AND OPERATING COSTS IN DETAIL *
      STAFFING *
      CASH FLOW *
      FUNDING REQUIREMENTS (FROM WHO, HOW MUCH) *
      SIX MONTHS AND BEYOND (2 YEARS – BY QUARTERS)
      SOURCE OF REVENUE*
      CAPITAL AND OPERATING COSTS *
      REVENUE *
      PROFIT *
      STAFFING PLAN
      CASH FLOW *
      BALANCE SHEET
      FUNDING REQUIREMENTS (FROM WHO, HOW MUCH) *

LIQUIDITY STRATEGY FOR INVESTORS
       SOURCE OF LIQUIDITY FOR INVESTORS (SALE, IPO, DIVIDENDS)
       TIMING OF LIQUIDITY
       POTENTIAL VALUATION

RISK AND RISK MANAGEMENT
       DEFINITION OF MAJOR RISKS AND YOUR PLAN TO MITIGATE EACH RISK *
       STAGE WISE RISK IDENTIFICATION AND MANAGEMENT

				
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