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Description
Valpak has a full range of marketing services to help businesses advertise and build a campaign which can include: Direct Mail Coupons, Valpak Deals, Loyalty Cards, Mobile Text Marketing, Digital Advertising, Direct Mail Flyers, and Specialty Products.
Document Sample
VALPAK
®
SOLUTIONS
A comprehensive suite of products enabling you to
influence, attract & nurture customers
In the mail. Online. On the phone.
VALPAK SOLUTIONS
®
Whether you hope to acquire new customers,
retain existing ones, or create awareness
for something completely inspired,
our full suite of products and services helps keep
consumers informed of all that you do.
VALPAK SOLUTIONS
®
Valpak provides a custom marketing
campaign calendar to meet your
needs by including the 5 Elements
of a Successful Campaign:
The Right PACKAGE
Your message will be seen
The Right MARKET
Your message will be seen
by the right people
The Right PRODUCT
Your message will reach consumers
wherever they are
The Right OFFERS
The offer will motivate people
to respond
The Right FREQUENCY
Your message will be seen enough
attract new consumers to your business
At Valpak , we understand your advertising goals. Let us help your business attract
®
new consumers with these core marketing tools. These products are central to your
Valpak advertising campaign in that they encourage and inspire new consumers to
patronize your business.
Enjoy D 01 MdC
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• Using design best practices, we’ll help you
create the most effective ads
• We help you select the right message and
offer for maximum results
• Stir consumers to take immediate action TM
Valpak Deals ®
leverage the power of Valpak Deals and reach
ideal consumers wherever they go.
• No up-front costs; we pay you weekly
®
• Deals can be featured in The Blue Envelope ,
online and in an e-mail
• Easily manage your campaign and track
redemptions online or on your Valpak
Business Center mobile app
Connect with your best customers anywhere@anytime
with the Valpak® product suite
nurture your loyal consumer base
We’ve helped you bring consumers to your business. Now we’ll help you keep them.
These products will entice your loyal consumers to frequent your business again and
again. Generating repeat business and positive word-of-mouth advertising is key to
any business’s long-term success.
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03 Loyalty Card
• Encourage your loyal customers to try new products
and keep coming back Enjoy Delicious Pasta, Pizza, Salads & More! 02 single Panel QR
Buy 4 Entrées,
Free
Get 5th Free
5
Brecia’s
4
• Premium format stands out in the envelope Italian Cafe
3
Italian Cafe
123 Main Street, Anytown
Brecia’s
000-0000
Hours: 9am - 9pm Mon - Sun
2
CP side 1
• Longer shelf life; on average, consumers keep
www.breciasitaliancafe.com
1
See reverse for more information and locations
them 3 months or until used
Enjoy Delicious Pasta, Pizza, Salads & More!
DEAL SAVE
sMs texting
Brecia’s Free
Text Dinner Entree
Italian Cafe
engage with consumers who want the convenience
Buy One Dinner Entree,
“CHICkEN1”
Breci
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of having money-saving offers with them wherever 10%
Off
lian C
afe Get One Of Equal
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they go. Every
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123 Main Street, Anytown Reply
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to Ca
• Use your TEXT callout wherever you advertise 000-0000
ncel
(825725) Not valid with any other offer.
Expires 00/00/00
Standard Text Rates Apply
Hours: 9am - 9pm Mon - Sun
• Generate sales immediately with text blasts See Reverse
www.breciasitaliancafe.com For More Savings
that promote last-minute or one-day specials
02 single Panel QR
• Invite subscribers to a grand opening
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
or special in-store event Enjoy Delicious Pasta, Pizza, Salads & More!
Brecia’s Free
• Point of sale materials available Italian Cafe
Text
“CHICkEN1”
Dinner Entree
Buy One Dinner Entree,
Get One Of Equal
Or Lesser Value Free
123 Main Street, Anytown to VALPAk With coupon only.
(825725)
000-0000
Not valid with any other offer.
Expires 00/00/00
Standard Text Rates Apply
Hours: 9am - 9pm Mon - Sun
CP side 1
See Reverse
www.breciasitaliancafe.com For More Savings
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Connect with your best customers anywhere@anytime
with the Valpak® product suite
inFluence with brand power
Now that people know the basics of WHO you are and WHAT you’re about, let us help
you take your marketing to the next level. Whether you’re using our larger direct mail
formats or taking advantage of our comprehensive digital tools, let clients know exactly
what you can do for them by showcasing your full suite of products and services.
Digital packages
our digital packages make it easy for you to connect
to consumers online and on-the-go!
• Your offers featured on Valpak.com® and on your
own Business Profile Page
• Your content pushed out through our partner network
of websites, mobile sites, mobile apps directories
and search engines
• Opportunity to reach responsive consumers who
have double opted-in to receive coupons via e-mail
• Call Tracking included to help you track your ROI
Direct Mail Flyers 08 2 Panel Flyer
Enjoy Delicious Pasta, Pizza, Salads & More!
Brecia’s
Italian Cafe
Free
Dinner Entree
Buy One Dinner Entree,
123 Main Street, Anytown Get One Of Equal Or
Enjoy Delicious 000-0000 Lesser Value Free
Pasta, Pizza, Hours: 9am - 9pm Mon - Sun
flyers give you more advertising space to
With coupon only.
Salads & More!
Not valid with any other offer.
www.breciasitaliancafe.com Expires 00/00/00
Brecia’s Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Italian Cafe Free
Dinner Entree
help make sure your consumers are aware
123 Main Street,
Anytown
000-0000
Buy One Dinner
Get One Of Equal
Entree, Try All Our Delicious Daily Specials Brecia’s
Hours: 9am - Or
9pm Mon - Sun
www.breciasitaliancafe.c
Lesser Value Free
Italian Cafe
om With coupon only.
Not valid with
MONDAY TUESDAY WEDNESDAY THURSDAY
any other offer.
Expires 00/00/00 Soup & Chicken Fettuccine Spicy
Authentic Italian
of all that you do.
Specialties, Italian Salad Cordon Bleu Alfredo Calzone
Favorites, Dine-In
/Carry -Out $4.99 $9.99 $8.95 $6.99
1/2 Price
Lunch Entree $5 Off FRIDAY SATURDAY SUNDAY
Buy One Lunch
Entree,
Your $8.99 Chicken
Marsala
Spaghetti &
Meatballs
Homemade
Lasagna
Get One Of Equal Total Check Chicken
Lesser Value 1/2 Or
Price Of $25 Marsala $5.99 $4.99 $9.99
• Larger image area allows for the display
With coupon only.
Not valid with Or More
any other offer.
Expires 00/00/00
Valid
With coupon only.
Not valid with
any other offer.
Anytime
Expires 00/00/00 With coupon only.
Not valid with
any other offer.
Expires 00/00/00
1/2 Price $5 Off $8.99
Brecia’s
of a full menu,
Lunch Entree Your Chicken
Scan for full menu
Italian Cafe & daily specials
Buy One Lunch Entree,
Get One Of Equal Or
Total Check
Of $25
Marsala
Valid
2FP side 1
Lesser Value 1/2 Price Or More Anytime
With coupon only. With coupon only. With coupon only.
Not valid with any other offer. Not valid with any other offer. Not valid with any other offer.
Expires 00/00/00 Expires 00/00/00 Expires 00/00/00
a complete product line, photos, graphics,
10 3fpvv No Bleed
Welcome to Brecia’s
11 6pf Bleed
Brecia’s At Brecia’s, we bring you the same wonderful experiences we
grew up on: from our warm Italian hospitality; to the authentic
Italian Cafe aromas in our open kitchen; to our flavorful, handmade recipes
passed down for generations
and other content We Make Dining A Great Experience! Enjoy Delicious Pasta, Pizza, Salads & More!
Brecia’s
3fp SIDE 1 Free
Italian Cafe Dinner Entree
Buy One Dinner Entree,
123 Main Street, Anytown Get One Of Equal Or
Lesser Value Free
000-0000 With coupon only.
Hours: 9am - 9pm Mon - Sun Not valid with any other offer.
www.breciasitaliancafe.com Expires 00/00/00
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Try All Our Delicious Daily Specials Brecia’s
Italian Cafe
MONDAY TUESDAY WEDNESDAY THURSDAY
Soup & Chicken Fettuccine Spicy
Salad Cordon Bleu Alfredo Calzone
$4.99 $9.99 $8.95 $6.99
FRIDAY SATURDAY SUNDAY
Chicken Spaghetti & Homemade
Premiere Pasta
Marsala Meatballs Lasagna
Fresh
$5.99 $4.99 $9.99 Dishes Seafood Entree
s
1/2 Price $5 Off $8.99 1/2 Price $10 Off
Lunch Entree Your Chicken Lunch Entree Your
Buy One Lunch Entree, Total Check Marsala Buy One Lunch Entree, Total Check
Get One Of Equal Or Of $25 Valid Get One Of Equal Or Of $50
Lesser Value 1/2 Price Or More Anytime Lesser Value 1/2 Price Or More
With coupon only. With coupon only. With coupon only. With coupon only. With coupon only.
Not valid with any other offer. Not valid with any other offer. Not valid with any other offer. Not valid with any other offer. Not valid with any other offer.
Expires 00/00/00 Expires 00/00/00 Expires 00/00/00 Expires 00/00/00 Expires 00/00/00
Welcome to Brecia’s
Brecia’s Scan for full menu At Brecia’s, we bring you the same wonderful experiences we
grew up on: from our warm Italian hospitality; to the authentic
Italian Cafe & daily specials aromas in our open kitchen; to our flavorful, handmade recipes
passed down for generations
6FP SIDE 1
Connect with your best customers anywhere@anytime
with the Valpak® product suite
02 single Panel QR
proDuct reinForceMents
Enjoy Delicious Pasta, Pizza, Salads & More!
Free
Make it easier to track response and increase Brecia’s Dinner Entree
redemptions with these product complements.
Italian Cafe Buy One Dinner Entree,
Get One Of Equal
Or Lesser Value Free
Qr codes 123 Main Street, Anytown With coupon only.
000-0000
Not valid with any other offer.
Appeal to consumers who prefer the convenience of a mobile Scan for full Expires 00/00/00
menu & daily
coupon over carrying a paper coupon Hours: 9am - 9pm Mon - Sun 02 single Panel QR
CP side 1
See Reverse
www.breciasitaliancafe.com specials
For More Savings
• Extend the reach of your print ad and boost exposure online Enjoy Delicious Pasta, Pizza, Salads & More!
• Push your audience to your Web site, Valpak.com®
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out Italian Cafe
Brecia’s Free
Dinner Entree
coupon, video, Facebook page or Valpak Deals®
Buy One Dinner Entree,
Get One Of Equal
Or Lesser Value Free
123 Main Street, Anytown With coupon only.
000-0000
Not valid with any other offer.
Scan for full Expires 00/00/00
Hours: 9am - 9pm Mon - Sun menu & daily
CP side 1
call tracking
See Reverse
www.breciasitaliancafe.com specials
For More Savings
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Monitor how well your offer is working, identify
who is responding, and discover ways to
improve your close ratio and call volume 01 MdC sPeC Ad
• Daily, weekly and monthly reports to 01 MdC sPeC Ad
help you understand how your
advertising is performing Enjoy Delicious Pasta, Pizza, Salads & More! 01 MdC sPeC More!
Enjoy Delicious Pasta, Pizza, Salads & Ad
Brecia’s $8.99
• Call recording helps you monitor how your Italian Cafe
123 Main Street, Anytown
Chicken Marsala
Valid Anytime
$5.99
With coupon only.
incoming leads are being handled 000-0000 Not valid with any other offer.
Brecia’s
Expires 00/00/00
Hours: 9am - 9pm Mon - Sun
CP side 1
www.breciasitaliancafe.com See Reverse For More Savings
Enjoy Italian Pasta, Pizza, Marsala
Delicious Cafe Chicken Salads & More!
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
Versioning
Get the right message to the right audience Main Street, Anytown
123
Valid Anytime
With coupon only.
• Test different offers or artwork to see what 9am - 9pm Mon - Sun Brecia’s
000-0000 $ 7.99
Not valid with any other offer.
Hours: performs
Expires 00/00/00
CP side 1
Italian Cafe Chicken Marsala
See Reverse For More Savings
best for your business www.breciasitaliancafe.com
location
• Vary your address information bySpecialties, Italian Favorites, Dine-In/Carry-Out
Authentic Italian 123 Main Street, Anytown
Valid Anytime
With coupon only.
for multi-location businesses 000-0000 Not valid with any other offer.
Expires 00/00/00
Hours: 9am - 9pm Mon - Sun
• Pull customers from farther distances by using a
CP side 1
www.breciasitaliancafe.com See Reverse For More Savings
stronger offer beyond your immediate retail location
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
specialty proDucts
looking for something beyond the standard formats
to influence, acquire and retain customers? We can help.
coupon Booklets
Offer multiple coupons that are valid over different time periods
or for different products
Enjoy Delicious Pasta, Pizza,
Salads & More!
• 8, 12 & 16 page booklet formats available
extras
Brecia’s Italian Cafe
• Leave near your register to entice current customers
• Cross-Promotion: Partner with another business
123 Main Street, Anytown
000-0000
Hours: 9am - 9pm Mon - Sun
Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
www.breciasitaliancafe.com
to distribute extra coupons
solo Values ®
Stand out in the consumer’s mailbox with a customized direct
mail program
Valpak®, The Blue Envelope®, Solo Values®, Valpak.com®, Valpak Deals®
are registered trademarks of Valpak Direct Marketing Systems, Inc., its subsidiaries
and affiliates. All other products and company names are used for identification • Use for time-sensitive promotions – grand openings, special sales
purposes only and may be trademarks and/or registered trademarks of their
respective owners. Valpak Direct Marketing Systems, Inc. makes no claims to events, holidays or limited time offers between Valpak mail dates
these trademarks. Copyright © 2012 Valpak Direct Marketing Systems, Inc.
Connect with your best customers anywhere@anytime
with the Valpak® product suite
Connect with your best customers
anywhere@anytime
with the Valpak product suite ®
TM
in the mail. online. on the phone.
Scan code to see how our solutions
deliver results to our advertisers.
Valpak ®
www.valpak.com
