Presentation StoryboardingTM Special Report By ThoMaS Sechehaye www.PresentationStoryboarding.com 1 © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com Who would you trust? Whether You’re A Seasoned Job Ask yourself…who would you trust more: Hunter or Just Starting Out, You A doctor who has performed heart surgery and has a first hand Can Get Fast Results With… map of how everything works…or a doc who does surgery while reading a list of written instructions? “The 5 Secrets To Who would you trust to build you a new house? A carpenter who is working with architectural blueprints…or one who just shoves his Boost your Job elbow through the wall? Hmm-Tough question. Search I bet you’d go for the surgeon with experience and a proven map. In a Recession” And you’d pick the professional carpenter with certified blueprints. I sure would. “Systemize your Job Search And I’d do the same thing for planning any job search. — Get More Interviews and Land a Great Job Fast - In a Tough economy” Hi I’m Thomas Sechehaye. Searching for a job is a bit like heart surgery plus home building all rolled up together. It’s intense. It’s personal. It’s stressful if you don’t have a plan. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 2 For a guaranteed approach to finding a job, you have to see where Find timesaving tips and visual blueprints so you will know exactly you’re going. To see where you’re going you need a map. But what to do and what steps to take to get fast results. not just any map. You want a proven job search blueprint and a methodology you can trust. Now, I recommend you print out this entire report - so you can highlight key ideas as you go along. So, get yourself a good cup of And for that, this field-tested Job Search Blueprint is exactly the tea or coffee, and let’s jump in. system you need. I know that now. After 32 years of coaching individuals and When I Was First Starting Out consulting Fortune 500 companies. But I didn’t always realize just how important this was. When I was a young newbie, just starting my career, I felt ashamed at my lack of business skill. I had no clue about how to market You see... things were not laid out so clearly when I got started in my skills. I had no clue about resumes, interview strategies or Germany in 1972. presenting myself. I want to tell you a personal story and share the 5 Secrets I was a trained therapist after all! I expected people to come to me. to Boost Your Job Search in a tough economy. I’ve learned I expected therapy centers to come to me. It never occurred to me the hard way. Although your background is different from that I would have to look for work. mine, I am sure you will find job-hunting tips that will cut your job searching time in half. You’ll learn how to write a And a strategic approach to job seeking…well, the concept hadn’t killer resume and get your resume picked from a stack of even crossed my mind. I craved the respect that other professionals hundreds. You will discover how to prepare and how to were getting. I had professional training and skill, but my job search ace any job interview. strategies were embryonic. If you don’t have time to read, you can start now and find the job I was determined to not let that stand in my way. Even then, I was that’s right for you. Just use the action blueprint at the end - and stubborn and committed to make myself better by learning from the then come back and have a good read. But I think you’re going to best. I had a Masters of Art from the Munich Academy of Art so it enjoy reading this Special Report and learning how to find the job was easy to make my first brochure. that’s right for you - especially in this challenging time. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 3 My plan was to get professional advice by showing my little brochure He told me that he knew what I was thinking. to a mentor and leader in my field. That made me sweat. I went to one of my teachers, VJ, a legend in therapeutic community and head of a world recognized drug treatment center in Holland. He told me he knew I thought his brochures didn’t look like much. And that I felt they weren’t up to my artistic standard. In a Up until this point, I’d studied therapeutic techniques with him, one- considerate way he pointed out that I must not be ready to hear on-one. But this time I asked for a special interview on job search how self-promotion really worked. And I must not really be hungry practices, outside of working hours. He agreed to see me. enough to land a job. “Maybe sometime in the future,” he said, taking back his papers. And handing back my original brochure. I can still picture him now. Sitting in an old red leather chair behind his long well worn wooden desk… surrounded by books and I was bewildered. What was I missing here? drawings. Looking so wise. He was gruff, yet seemed willing to help someone just starting out. Could bad brochures work? How is it even possible? Was this true when he started? Surely things were different and the world of job He politely looked at my new brochure and finding nothing positive seeking had new rules. Was he just pulling my leg? to say, he started rummaging through his desk drawer. He pulled out some dusty papers and pushed them across the table. It was He did have a reputation for being mysterious. So I thought perhaps his early flyers and brochures. this is some kind of Zen stick approach. As he showed me, I was shocked. But this odd meeting did prove to be a turning point in my grasp of To my classically trained artist eye, all of his brochures were strategic job hunting. During the disgusting. interview, as he was rummaging in his drawer, I noticed a little sign I mean it. Really awful. Hard to read. Whacky colors. Just a mess. on his desk, carved in wood. It just went against everything I’d learned in art school. It said, “Make The Non-Logical I tried to be polite and waited for him to explain. Choice” © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 4 “Damn right” I thought. at the neighborhood restaurant down the street. I gave postcards to anyone who would take them. Obviously logic was not taking me by the hand and showing me the way. I felt in a complete gap. Seeing this sign, I decided that this At the time, this was a complete stretch for me. I was a rather gap was the perfect place to begin. quiet and introverted German. And I was against any kind of ego- inflating, self-promotion. So, you can imagine how hard a time I I started doing what the sign said. “Make The Non-Logical had giving these little cards away! Choice.” And little by little, the phone started ringing. First off, I put my draft brochure in a drawer. “Who needs brochures anyway?” I thought. Instead, I wrote my name and phone number Then, I gave FREE sessions. on post-cards. And I hand-wrote an offer for a “FREE consultation… good for one month.” And guess what? People liked them. They told their friends. They came back. This time they paid. And then they paid for more. Their I Gave Services For FREE ! friends came. Their neighbors came. They brought their husbands and wives. It just kept on flowing. That’s right…for FREE. This was unheard of at the time. No one was doing this. As I was doing this, a therapeutic community in my neighborhood started forming. I went there and guess what? They had already I gave post-cards away to everyone. heard about my work. And they invited me to join their staff. And I mean everyone. All from one illogical choice. The postman. The guy at the gas station. But I still wasn’t satisfied. I knew there had to be more… The folks at the beer garden. So I started reading everything I could on job hunting, interview skills The guy who and self-promotion. And there are some good books, tapes and cut my hair. The waitress trainings on this topic. Some had nothing to do with my profession of coaching and consulting, but many had ideas that I could apply. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 5 I started putting my art background to work once more. I made blueprints and road maps to plan my job-hunting efforts. Systematically. Click here to go to page 26 “Start By Giving Blueprint” Again, this choice was illogical. My blueprints didn’t look like anything anyone had ever seen. And my process was a wild blend from my art background with therapy, marketing and strategy. So I kept going…all the time thinking about that little sign I’d seen on VJ’s desk. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 6 Secret #1 Plan Your Job Hunt Strategy In Advance Secret #1: I say this because it took me years to realize that the power is in the planning. All the job search books I’ve seen do not talk about this. They focus on specific resume writing practices. They emphasize Plan Your Job Hunt Strategy In Advance specific systems to review and distribute your resume. They pitch As I made these early services to get you in front of recruiters. blueprints, I realized that the power is in the But they do not focus on how to build a blueprint to find the job you planning. need. It’s not in the specifics These career search and job search services swoop right past the of the job search efforts power of a visual plan. that create success. Sometimes one thing I know you may not have the same background, experience and works. Sometimes this schooling that I have. And so, I want to share this little miracle very thing bombs. The method with you. I’m sure it will help you get clear on the job power of a plan is not the content of the plan. The power is in you want. And this will help you focus your job search to get fast your focus. With a blueprint and a job-search roadmap, you have a results. consistent focus. And no matter what obstacles you encounter, you can reorient and stay on track. Now, I bet your burning question is, “How Can You Do This FAST?” When things get tough, you don’t drift around for hours, days or weeks. Instead, you work your plan. You won’t fall into the swamps How Can You Do This FAST? of sadness and self-pity. Unlike many job seekers, you’ll have strength, confidence and conviction. And this is precisely what The absolute fastest way to do this is to employers and recruiters respond to. grab a piece of paper and a pencil. This is not a little thing to notice. I urge you to do this right now. Don’t wait. The pen or pencil can be anything, just so © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 7 Secret #1 Plan Your Job Hunt Strategy In Advance long as it writes and you can jot down your ideas. Make a laundry This is a non-logical approach to job hunting. list of everything you can think of to spread the word about your unique skills. Usually we think about what we must bring to the table. And we don’t think about what’s going on for the hiring manager we are If you and I were sitting over coffee, we’d sit down and talk. But pitching. since you are reading this, let’s do a quick and simple brainstorm and make a list - together. Remember, job hunting is not the same as sales. It’s a lot more like marketing. Think of all the offers you Marketing is getting the word out. It’s finding a way into peoples’ get in the mail. Think of attention. Inside the very protected space of their mind. all the offers you get by phone or email. Consider And once you are in their minds, you have a chance to share your all the special deals, free valuable skills. information, free reports, white papers, newsletters But you may be wondering… and information marketing you receive online. What Must You Know? Now ask yourself: What Think of VJ’s little wooden sign. can you send to potential “What is the most illogical choice you can make?” companies, employers and recruiters to get them Is it sharing some information that has really helped you? Is it thinking about you and your offering a service or product that made all the difference in your skills? life? Click here to go to page 27 What you really need to know is this: giving is the secret key. “Turn Offers Into A Personal Gold Mine blueprint” Giving is how you will help the most number of people. Zig Ziglar, a brilliant motivational speaker is often quoted, “You can have © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 8 Secret #1 Plan Your Job Hunt Strategy In Advance everything you want if you help other people get everything that Remember, VJ’s first clients were junkies and hard-core drug users. they want.” Over time he expanded to this core group to include what he used to call, “healthy neurotics.” How can you help other people get what they want? Sure you want a job. But how can you help the people who will hire you get what They responded to his in-your-face style of information. It worked. they want? Focus on this and you will find the essence of your They came. They called. They walked in. He had a phenomenally successful job-hunting message. full practice. You are marketing yourself. You are a caring and committed And the fact is, your potential hiring manager most likely will not human being. You are a skilled and trustworthy employee. You are be on drugs. But you still need to understand what he or she finds the exact answer to their prayers. Of course, once you make a attractive. promise, you need to keep it. You want to find the style, tone and feel that works like a magnet. And you will need to continue making this promise in your cover You want to offer your skills in a wrapping that is the magnetic letter, resume, interview and follow up communications. You attraction factor for your next boss. will need to make it in how you dress, move, speak and present yourself. And naturally, you will need to have the skills to keep this What works for your next boss…works for your job search. promise once you get the job! If your recruiter or new boss responds to an aesthetic, style or But perhaps you’re also curious about that little sign and my choice of language that isn’t how you speak to your friends…what interview with VJ: What did he mean by showing me those atrocious will you do? Unless you are living off a trust fund, and don’t really brochures? need a job, I think the answer is clear. I’ve thought about this a lot. Your resume, your clothes, and your message need to match what And my feeling is he wanted me to see what I was doing in an your new boss will respond to. This goes all the way down to how entirely different perspective. I was looking at the design, font your resume looks and feels: color, font, keywords and overall and color. I didn’t think about what the viewer…his client…would layout. It includes everything you wear at your interview: business respond to. dress for business meetings. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 9 Secret #1 Plan Your Job Hunt Strategy In Advance Everything adds up to a message: you, your dress, your body language, your word choice, resume, people skills, timeliness all send a message. And this message must be attractive to your interviewer. Click here to go to page 28 “Body Language Secrets Blueprint” But how can you possibly know this in advance? Do you need a crystal ball? Here is a fast way to find out exactly what your interviewers are looking for. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 10 Secret #2 Find Out Precisely What Companies Are Seeking Secret #2: Free Time At The Bookstore Find Out Precisely Books. Industry Magazines. Journals. Newspapers. Find out what your potential employers read. Check out the hiring manager What Companies Are Seeking online. You can use a search engine and social networking sites. If you have mutual contacts in a company or industry, find out what Move Into 224 Baker Street they read. Which bestsellers are they browsing through? Watch. Look. Listen. And pick up the same things. This address may ring a bell. It is the London home of the great detective Sherlock Holmes. While fictional, Sherlock Holmes As you begin reading, make note of what you feel, think of and is a profound inspiration for strategic thinking. He is a master of assume. Step into the mindset of your hiring manager. What are observing small details of habit, preference and manners in order they looking for in this book, magazine or industry journal? to determine the bigger patterns. You’re trying to solve a mystery right now. Put on your sleuth hat Click here to go to page 30 and get out a magnifying glass about your potential employers. “Research Guide blueprint” What are companies really looking for? To do this, you’ll have to jump in with both feet. You have to Get familiar not just with the news and trends in these magazines stop thinking about your own situation, needs and desires. And and journals. Get into the language they use. Special words. start thinking like them. Study companies, hiring managers and Acronyms. Key phrases. Buzz words. Learn the lingo. It might be interviewers. Get inside of their minds. quite different from how you speak or think. From this place, you’ll be in a unique position to understand what Start to make this language your own home ground. Get familiar is really driving their hunt for the perfect employee. You will get at and at ease with the language your clients are using. the heart of what they want. And the next best place to do this is when you’re talking with Let’s start with reading… them. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 11 Secret #2 Find Out Precisely What Companies Are Seeking Get Curious About What People Say… have time to study, read, observe and track. I need a job at the very latest by the end of the week!” What words do they use? Look on their website. Go to industry blogs. Examine their annual reports. Pay attention in interviews I understand. and casual meetings with people in your industry. I know how tough it is to try to make time out of your crazy busy What are common phrases or terms that are unique to your job search to do marketing research on the mindset of your hiring audience? manager. This is all going in the basket of company intelligence. You have So here is the simplest and fastest way to get the information you to understand the mindset and language of your hiring manager in need. order to create a resume and message that will reach them. It’s called, “ASK.” Record Patterns and Track Over Time I don’t have a fancy acronym system for this. I just mean, ask people in this field. Keep a record in your journal to track the patterns you see. Over time, check how often you hear certain themes appear. What are Ask people you know in the field. Ask family. Ask former and current people in this company and industry concerned about? What do colleagues. Ask people in your target market. Tell them you’re doing they want to achieve? And how can you help them achieve their research. Tell them you’re writing an article. Tell them you’re taking goals? a survey. Over time, you’ll see a pattern emerge and this will help you shape And in fact, it would be great if you actually did all those things… the best message to exactly match the language and preferences writing an article, developing a free report or taking a survey. Do of your target employer. these things and then shared the information with hiring authorities you interview with. The Best Way To Do This, Most of the Time And here’s the interesting thing that I have found again and But maybe you’re thinking…”Hey, I needed a job yesterday! I don’t again… © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 12 Secret #2 Find Out Precisely What Companies Are Seeking Give Them What They Want And this is a little like the famous Oreo cookie. You get the chocolate and then you also get the frosting - on the inside. Kind of a no-brainer, wouldn’t you say? Meanwhile, you’re not working in a vacuum. Once you’ve done all that research…use it. Give people what they are asking for. You’ll have a calendar booked with job interviews. So all this investigation started you on the right track and is going Hiring managers, employers and recruiters will feel that you are so to keep you heading in the right direction. Because you are going special because you understand them! to keep the conversation going with your potential new employer long past the initial contact. Here’s how: But that’s not all you’ll be doing. Ask For Input And Get Ready… It’s a 2-step process. Let me tell you a story about the value of ongoing input. This morning Give them what they want is Part One and Part Two is… I opened the door to find this at work. I belong to a wonderful service, Farm-Fresh-To-You. Every Tuesday morning, I get a box of organic …And Sneak In What They Need farm fruits, herbs and vegetables delivered right to my door. This is the second and critical part. Getting this box of glowing fruits and yummy vegetables has helped me to cook organically and make untold numbers of delicious Because, you and I know, not everyone will reveal the depths of meals. I no longer have the excuse of ‘having to go to the store’ their concerns, issues and problems. Many people want to sail past standing in the way of a healthy meal. issues and cover up true needs. Many people do not want to share the root of what they really want. In every box is a one-page double-sided newsletter filled with simple recipes and the news of the weeks…basically, what’s up at So you may have to be a little sneaky - but in a good way. You’ll just the farm. use your creative skill to ‘sneak in what they need.’ What they need most are your unique skills, strengths and talents. But since you Two weeks ago, Thaddeus, the author of this one-page newsletter, don’t want to come on too strong or appear desperately anxious for asked a question. He asked all of us to tell him what we’d like him a job, you’ll have to sneak this in. to plant this fall. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 13 Secret #2 Find Out Precisely What Companies Are Seeking Hint: This is a simple and straightforward way to check-in and stay While this method is direct and uncomplicated, it works wonders. in touch with hiring managers. Ask them how they would like to Everyone is involved. People feel part of the process. They are build the future. excited to share their ideas. They feel part of a community. People like to help. And especially in these turbulent economic times, In today’s newsletter, Thaddeus reported that he was thrilled with people want to lend a hand. the tons of responses and was gathering up all the suggestions. These are all ingredients for success. This is a very easy and practical way to get feedback and guidance from hiring authorities. It’s free input from people - whether they And once you start hearing from hiring authorities, you’re in a very hired you or not. They can still be helpful in telling you what will special position. You’ve got inside information to use to get the make a difference in the next interview. word out about your unique skills. And now just imagine. Let’s take a look at how this 3rd secret can help you get the word out: All the produce customers are invested even more. For example, I wrote in and asked for more watercress. I even asked for my favorite kind of Nantes carrot. And I bet the list is quite long and interesting from all the other customers. We’re already paying for the box. But now we are more committed. Now we are invested in the future harvest. I bet that there will be a lower rate of people signing out of the program. No one is going anywhere…except to the door on Tuesday morning to check what’s in this week’s box. This is something I’ve seen over and over. People love to give advice and offer input. Make use of this in your job search. You’ll have a sure-fire formula for finding out precisely what hiring authorities are truly looking for in your industry. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 14 Secret #3 Describe Your Skills So…Nobody Can Resist Calling You Secret #3: The truth is: everyone cares about themselves. They do not care about you. They care about what you can do for them. This is why all those “I” phrases have to get replaced with a different attitude. Describe Your Skills So…Nobody Can Resist Calling You It’s not important if YOU know what you mean. Your employer has to understand what you mean. They have to know what your skills Use What You Just Found Out mean to them. All this research is going to hold you in good stead. You’ve just It’s not what you say. It’s what your employer hears. determined what hiring managers want and how they talk about it. This is gold. Diamonds. Valuable jewels. Imagine the most Say that over and over again. Just like a personal motto. outrageous valuable treasure you can picture. This is what you now hold in your hands. It’s not what you say. It’s what your clients hear. This is a special treasure trove of insight into your target industry. And you want hiring managers and recruiters to hear only ONE And it will help you land your ideal job. thing. You want them to hear the words that are irresistible to them. You’re inside of how employers in your industry speak and think. And you are now in a super unique spot. You are, in business lingo, Now, I’m not sitting next to you. But if I were, we’d take out your “uniquely positioned.” journal. The one with all the commonly used key phrases, insider lingo, and core industry themes. The one with all the research Most job seekers don’t think about how their future employers are you’ve been tracking. wired. They are too busy thinking about their own services, skills and their urgent need for a position. Far too many job seekers And we’d get to work to build a message that describes your skills speak only about themselves - and forget about the company. so that nobody could resist picking up the phone and booking an interview. So let’s roll up our sleeves and do this now. It’s quick and Their interview is full of “I” phrases. And this is not what you will simple process. help you land the job. And it’s certainly not what you will do - in your cover letter, resume or interview. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 15 Secret #3 Describe Your Skills So…Nobody Can Resist Calling You What’s Inside The Cookie? What Is Your Promise? This is exactly where the 2-step process comes in handy again. What’s your unique and compelling promise? This is what people see and recognize instantly as YOU. There’s no question about it. It’s Give them what they want and sneak in what they need. your innate strengths and your one-of-a-kind, unique contribution. This is true for your professional business interview and it’s equally true for creating a compelling wrapping paper for your skills. Click here to go to page 31 “What Makes You Irresistible? blueprint” You’ve done the research. What core desires, needs and wants are driving your future employers? How will you use this knowledge to shape your message to them? Keep working at this until you come up with it. But of course, you’re only going to develop a message about You don’t have to do this in isolation. Ask people around you. Ask what you absolutely can deliver. Because you want a successful colleagues. Go over reports and reviews from earlier jobs. Revisit interview and a successful job experience! So you must provide a quotes and testimonials from any previous work or volunteer no-nonsense, no-headache, and absolutely ethical description of program. Most often, someone else’s description is a whole lot what you can do. And the clearer your promise, the more attractive clearer than the words you use to describe yourself. you will be to employers. Hint: make sure that your strength-based resume and skills You will attract your ideal job: The job where you can put your contribution is something you stand behind. It excites you. It’s strengths to work, where you are respected, well paid, and energizing and gives you goose bumps. rewarded for your input. The kind of job where you smile when you go to work. It’s compelling to you and it’s a compelling promise to your future employer. So that brings us to the big question… Now do one more double-check… © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 16 Secret #3 Describe Your Skills So…Nobody Can Resist Calling You Is It How They Talk? Keep It Short and Simple. You’re kissing! Don’t write your unique promise to only work for you. Use this formula to get at a unique YOU message. Develop one that is easy to say and sounds natural. The message is a magnet for your employer. I always feel like after I write this KISS formula, that I have to keep It’s going to pull hiring managers to stop what they are doing, and to it. It is so straightforward, that that’s all I’ve got to say on the write you an email. To pick up the phone. To schedule a second topic! interview. But here’s why it’s important for you… This message is going to do a lot of heavy lifting for you when you’re not in the room. So make sure that your promise matches Easy To Say…Easy to Remember the way your potential employer actually talks. Your uniqueness message is easy to say…and so it’s easy for And fortunately, writing this message is a lot more like talking than a hiring manager to remember. Think of Job Seekers Blueprint. writing a term paper or research dissertation. This is one more It’s easy to say and easy to remember. Think of Presentation hidden gem most job resume experts won’t tell you: Storyboarding…it’s easy to say and easy to remember. Think of Write your message to sound like you just said it. the tag line for Presentation Storyboarding: The Definitive System to Better Presentations. To do that, here’s a simple formula called: KISS Easy to say and easy to remember. KISSing Works Wonders Click here to go to page 31 This is an acronym and it stands for: K = Keep “The Easy Test Blueprint” I = It S = Short S = Simple This ‘easy to say and easy to remember’ is exactly what you must © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 17 Secret #3 Describe Your Skills So…Nobody Can Resist Calling You do to wrap your skills and boost your job search. Position your uniqueness in a short message that is easy for hiring authorities to remember. Easy to say…easy to remember. You want to be the one candidate they remember. There’s one more thing that you can do to quickly test how your uniqueness message is working. It’s not tons of research…but more like a gut check to see if you’ve hit the target. How Can You Test Your Theory? Pick the top 3 jobs listings you want to nail. Write the name of the person you would consider as your top competition. This may be someone from your last job. Write their name on 3 pieces of paper. Put your uniqueness message under their name in your sample job listing. If your unique message could fit under their name, then you have to keep working. But, if you win and it just has the feel, look and sound of YOU… then you’re home free. And now you’re ready to move on to the 4th Secret to A Successful Job Hunt: © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 18 Secret #4 Be The Difference Maker - Find Your Uniqueness In The Market Place Secret #4: Go online. Browse around different sites in your field. Look for what isn’t there. Look for what you would do if you could design the perfect solution for your industry. Be The Difference Maker - Find Your Uniqueness In The Market Place Keep asking yourself, “What’s missing?” until you find your answer. This is key to unlock the question of how you can stand out in a How To Find Your Place crowded marketplace. Know Your Market And don’t only look at what’s present right now. Look for more. I’m You’ve been doing a lot of critical research but here’s the kicker not saying this is necessarily easy. But it is remarkably powerful. question. What makes your skills absolutely unique? Even in a And this single step distinguishes you as a leader and future leader crowded niche. Even in an overloaded market. Even if everyone in your industry. and their brother is qualified for the same job. Find The Spot That Can Grow How can you define your special unique spot in your market place? Explore the very things that could be coming in your industry but Here is the fastest and easiest way to doing this. aren’t quite there yet. Is there a new trend? Is there a new target population to serve? Is there an emerging need? Look For What’s Missing Tap into what’s coming in the future. From this visionary standpoint, Notice what isn’t in your field. What’s missing in your industry? position your unique skills. This will make savvy recruiters stand up What’s missing from the job market you are looking in? If at all and take notice. This is what great companies look for in recruits: possible, take an afternoon off to do this. visionary leadership - at every level in the organization. Go for a walk. Look around as if you just arrived from another planet. This does not mean you are applying for a leadership position. But Observe from a completely different perspective. And remember it does mean you are thinking like a leader - and this is a quality you are looking not for what’s already here. But for what’s not smart companies are always looking for. It makes you the stand there. out candidate. This is a rare and makes you extremely memorable. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 19 Secret #4 Be The Difference Maker - Find Your Uniqueness In The Market Place This is the quality a smart recruiter recalls and selects. them at what they are so well known for. If they are supreme in data management, let them have it. Position your strength in This may require that you step out of your normal zone. Look at communication and human relations. magazines. Scout around in different online neighborhoods. Open your eyes to current and future trends. Tap into your intuitive sense about future needs. Go in a side door. Go for a side aspect that your competitor is neglecting. Promote that. Own your zone. Tap into the un-mined opportunity and go for being the #1 in this area of your unique Click here to go to page 32 strength. “The Difference Maker blueprint” Position To Beat Now this may lead you to realize that you’re not the only one Here’s why. Your number one competitor has already paid for your thinking about this. And your fellow job seekers may have beaten research. They have shown what the employer is looking for - and you to the finish line. But there are things you can do even if you feel that your job-search niche is totally swamped with established most likely this employer is not the only one looking. But now you skilled candidates… can position to be better. Even If You’re In A Super Tight Niche Show what you will do in the first 100 days on the job. Prepare a Click here to go to page 32 timeline and project plan for how you will manage your workload. Perhaps you are in a super tight niche and there’s one definite “First 100 with compelling charts and diagrams. Blow your interviewer away Day Blueprint” #1 candidate who you have to beat. What can you do? Get competitive. First off, get to know your competitor inside and out. Find out what In addition, be willing to engage your interviewer. Many of the top is their unique “difference” in the market. candidates use a pencil or marker to sketch out a plan. They do this live, on the spot. This type of active engagement will set you And let them have it. Don’t try to go head to head and beat apart from other candidates. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 20 Secret #4 Be The Difference Maker - Find Your Uniqueness In The Market Place You are looking for a need you can serve better and faster than “The ONE Thing That Will Make your competition. Your Job Interviews Rock Solid…GUARANTEED” The biggest need you must serve is to help you interviewer remember you. Make this easy and simple. Show a diagram. Share How To Get A Steady Flow of Interviews a blueprint. Leave behind a tangible and colorful record of your conversation. Have you ever been on a river…rafting, swimming or just playing around? You know when the water is flowing, it’s fun to go with the You are in a great position. And there’s something else… flow. The current takes you bobbing along. And there’s something else… It’s fun. It’s fast and it’s no problem to stay floating. Don’t Laugh But… But you probably also know what it’s like if there’s been a drought. If the water level is low. You have to watch out. You have to put your This is a lot like that little sign on VJ’s desk so many years ago. feet first, so you can push away from rocks when you need to. “Choose the illogical.” You are in a special moment in time and space. How you choose to make a difference will make a difference Without enough water, you have to pay a lot more attention. You not just for your practice. have to be alert. At times it can seem like it’s all rocks and no flow. It will make a difference for each and every person you work with. It’s just like this when you are interviewing for a job. They will have the intuitive hunch just like you did, that they’ve just found the perfect person who understands their creativity. When you have a few interviews - you have to work on getting They’ll feel how good it is to work with someone who respects their more. uniqueness and understands their needs. When you have a lot of interviews - you want to keep a steady stream coming. It feels great to work with people who “get you.” Get your creativity. Your unique bent. Your one of a kind take on things. That’s you! The fastest and easiest way to keep a steady flow of interviews is to have everyone you know help you keep the flow going. Now there’s one more secret. The 5th of 5 secrets to boost your practice. Curious how this works? © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 21 Secret #5 The True Secret to Referrals Secret #5: And keep in mind that the people who are coming to this event have already been ‘sold’ on your services. Not by you. But by your The True Secret to Referrals satisfied colleagues, friends or clients. Make It Easy For People To Talk About You And here’s one more thing… Here are a few things you can give: Give them free services. Give them unbelievable eye-popping reports. Give them a free sample I Just Can’t Believe It… taste of how good your skills are. Make it so delightful that they can’t stop talking about it. When it feels like: “I can’t believe I’m just giving this away” - you’re on the right track. This kind of extreme giving is where you can And make it easy for them to spread the word. really add value. You are providing a service. For your network of friends and business connections. For your recruiter-magnet Click here to go to page 35 system. For your future employer. “Be Easy To Talk About Blueprint” You’re not just giving away information. You’re making the Illogical Choice. You are giving people what they Send your colleagues free reports. Share news and updates with want. And helping them get what they need. You are letting people long-time and new friends. Send free reports to hiring authorities know the quality they can expect when they work with you. on topics they care about. Invite them to share the report. Create a viral interest with everything you send. Viral spreading works Your over the top performance announces: Expect Excellence. easiest with online reports. This sets the tone for getting a great job. A rewarding job. A profitable Do the same thing by holding talks and mini-workshops for your job. industry. Invite people to bring colleagues, friends, family and neighbors. This is a powerful ‘exposure’ to a new network, which I’m sure that this Special Report gives you techniques, tips and tools may include new employers. that can ‘rev up your job search. No matter what your competition, © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 22 Secret #5 The True Secret to Referrals environment, or economy. No matter what your skill set or how Please send me an email and let me know what you found most long you’ve been looking for a job. Even if you just started your job useful in this report. And be sure to send your comments and search. You can find a job now. questions to me so I can answer in the Presentation Storyboarding Blog and in Special Reports. Plus, this is all for pennies. But that’s not all. I want you to get results. And this means you must take action. To your success, Thomas I have included a set of Action Blueprints to help you put these Thomas Sechehaye ideas into action. These blueprints, checklists, and maps are yours The Presentation Storyboard Coach to keep and to use. I hope you use at least one job search tip - and use it today. P.S. You owe it to yourself to use these tools to present yourself and get the job you want. Get started today! Many people get excited to start a job search. And the real challenge is keeping it going at a constant, steady pace. Continue to read this P.P.S. Make a specific time and date appointment to use each report, use the blueprints and checklists. As you gain momentum of these secrets. Go ahead and get out your calendar now. You and get more experience in posting your resume, exploring job deserve to get fast results! search sites and interviewing for positions, you’ll find these tips will improve your results. Contact: My wish is that you have every success in finding the job you’re http://www.presentationstoryboarding.com/ looking for. Plus, I’m sure you’ll enjoy the FREE Presentation Blueprints, videos Thomas Sechehaye is a presentation coach and visual strategy consultant and tips which are yours at http://www.presentationstoryboarding. for creative professionals. He helps coaches, consultants, entrepreneurs com/ and small business professionals successfully present ideas and services. For instant tools and online coaching to achieve greater credibility, higher Because getting strategic in your job hunt will help you land the job impact and instant authority, visit http://www.presentationstoryboarding. you deserve. And once you land the right job, you’ll want to keep com/ your edge by growing brilliant presentation skills. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 23 10 Action Blueprints To Boost Your Job Search, Ace Interviews and Get A Great Job - In A Recession BLUEPRINTS Table of Contents Getting Started 1. Be Non-Logical Blueprint 2. Start By Giving Blueprint Secret #1: Plan Your Job Hunt Strategy In Advance 3. Turn Offers Into A Personal Gold Mine Blueprint 4. Body Language Blueprint Secret #2: Find Out Precisely What Companies Are Seeking 5. Research Guide Blueprint Secret #3: Describe Your Skills So…Nobody Can Resist Calling You 6. What Makes You Irresistible and Unique Blueprint 7. The Easy Test Blueprint Secret #4: Be The Difference Maker - Find Your Uniqueness In The Market Place 8. The Difference Maker Blueprint 9. First 100 Days Blueprint Secret #5: Make It Easy For People To Talk About You 10. Be Easy To Talk About Blueprint © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 24 10 Action Blueprints To Boost Your Job Search, Ace Interviews and Get A Great Job - In A Recession BLUEPRINTS Getting Started Getting Started 1. Be Non-Logical Blueprint Print this sign and post it near where you work. Use this sign as a frequent reminder to think about your choices in a new light, to sense new options and to tap into your core intuition. “Make The Non-Logical Choice” sign © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 25 10 Action Blueprints To Boost Your Job Search, Ace Interviews and Get A Great Job - In A Recession BLUEPRINTS Getting Started 2. Start By Giving Blueprint What Can You Give Away For Free? Services Consultation Who Can You Give It To? Upgrades • Hint look for people who will refer your Taster sessions business • Hint: look for people who do not provide Pilot workshops your service but your service will be of interest to their customers Project Cross Promotion Free Trial Of… © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 26 10 Action Blueprints To Boost Your Job Search, Ace Interviews and Get A Great Job - In A Recession BLUEPRINTS Secret #1: Plan Your Job Hunt Strategy In Advance Secret #1: Plan Your Job Hunt Strategy In Advance 3. Turn Offers Into A Personal Gold Mine Blueprint Go through blogs, catalogues, e-mail, physical mail and website offers for several days. Pick out an offer idea you can adapt to communicate your unique services and skills to potential employers. Use this list to jumpstart your thinking about potential communication offers to your potential employers. Mix and match to create a unique offer that will appeal to your industry. What Can You Give Away For Free? To Special Deal Special Report Potential companies Free Information Evaluation Employers Free Report Service Recruiters White Paper Upgrade Former employer Newsletter Referral reward Your network Video Social media network © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 27 10 Action Blueprints To Boost Your Job Search, Ace Interviews and Get A Great Job - In A Recession BLUEPRINTS Secret #1: Plan Your Job Hunt Strategy In Advance 4. Body Language Blueprint Is your posture straight? Are your gestures natural and unforced? Top Tips For Body Language Are your body movements fluid and comfortable? In Job Interviews Does your face display a pleasant expression? In job interviews, all your body language and gestures are a Are you smiling? critical part of your message. Your interviewer is watching! They Are you making a connection with your eyes? are evaluating and responding to your eye contact, movement and ability to relate to them as a human being. All of these signal confidence and build rapport with your audience. Research shows that interviewers remember applicants by the way they make eye contact and move, nearly 600 times more than what 2. They eyes have it. Darting eyes make your audience nervous. they say! Staring at people for too long can also make them uncomfortable. People recall an applicant’s presentation from: How do you decide what’s long enough to look at a person? 3-5 seconds is fine to look before moving on to the next person. 7% is the content. Experiment with looking at your interviewer for a full thought. If 52% if the presenter makes eye contact. there are multiple interviewers, then move on to look at the next 41% how the presenter moves. person. Your interviewer or recruiter will sense if you are fully present, 3. Practice giving your interview both standing up and sitting down. standing and giving your full attention. Pay attention to your body Rehearse so you are equally comfortable with different settings. language as it has a dramatic and instant impact. Your confidence comes through in your ease, personal presence and posture. Use these tips for gestures and body language. Make sure your gestures are and support your unique promise and strengthen your 4. Keep your hands visible. Keep your hand gestures above the message. waist. Gestures below the waist look nervous and don’t convey confidence. If you don’t feel comfortable with your gestures, don’t 1. Take the body language quiz. Rate your body language during use them. Forced gestures look worse than none. interviews from 1 = poor to 10 = excellent © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 28 10 Action Blueprints To Boost Your Job Search, Ace Interviews and Get A Great Job - In A Recession BLUEPRINTS Secret #1: Plan Your Job Hunt Strategy In Advance 5. Watch out for hand gestures where both hands do the same thing. 10. Dress for business. It will put you in a professional state of This may look like a windshield wiper and is highly hypnotic. Don’t mind. risk putting your new boss or interviewer into a trance with repetitive hand gestures. All he or she will remember is how distracting your 11. Take a stretch. Stretch before you begin your high-stakes hands were and this can override any of your positive traits. interview. Create a set of exercises that work for your body. Focus on how to increase breath calmly and calm your nerves. 6. Use the pause. This is the best method for calm delivery during an interview - even if you aren’t feeling calm. Because of nervousness, 12. Take a walk. Go outside before your interview. Breathe fresh air. many candidates start talking before they officially begin. Don’t Move around a bit before you get started. This lets you work off a fall prey to this. If you have informal conversation before your job little nervous energy and prepare to give a focused presentation. presentation officially starts, pause. Smile and silently count to three. Then, start your presentation. This is a sign of confidence Be sure to continue to work with these suggestions as you give that will earn respect before you even say your first word. more job interview presentations. Develop your personal set of ‘best practices’ so you can ace any interview no matter what. 7. Smile like you just found a quarter. A smile is the best gesture you can use. It not makes you feel more confident, but it also changes the environment of a high-stakes interviewer. 8. Break the habits. Eliminate distracting habits. Record yourself on video. Watch objectively for actions including rocking, swaying, fidgeting, jingling pocket change, adjusting hair, playing with a pen, chewing a pencil, chewing your glasses, fidgeting with clothing or swinging your legs while sitting. Start working to avoid these movements. Pick one habit at a time. 9. Avoid wardrobe malfunctions. Don’t wear a brand new outfit. Standing or sitting in front of a potential new boss is not the time to find out that your shirt won’t stay buttoned. Don’t wear jewelry you are tempted to play with. Wear something tried and true. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 29 10 Action Blueprints To Boost Your Job Search, Ace Interviews and Get A Great Job - In A Recession BLUEPRINTS Secret #2: Find Out Precisely What Companies Are Seeking Secret #2: Find Out Precisely What Companies Are Seeking 5. Research Guide Blueprint Do the research so you can step into the mindset of what matters most to your next employer. What are they reading What pattern do Who else to ask: and listening to: you notice: Books Key words People in the field Journals Trends Industry leaders Websites Magazines Buzz words Family Newspapers Current colleagues Acronyms Periodicals Former colleagues Industry newsletters News Blogs Recruiters Conference Length of communications Competitors presentations TV Other: Media they prefer Radio Other: Other: © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 30 10 Action Blueprints To Boost Your Job Search, Ace Interviews and Get A Great Job - In A Recession Secret #3: BLUEPRINTS Describe Your Skills So… Nobody Can Resist Calling You Secret #3: 7. The Easy Test Blueprint Does Your Unique Promise Pass The Easy Describe Your Skills So… Test? Nobody Can Resist Calling You Easy to say…easy to remember 6. What Makes You Irresistible and Unique Is it Short? Hint: Short is much easier to recall than long. Blueprint Answer a few questions to make sure your promise is powerful and Is it Simple? will pop thru the clutter in an interviewer or recruiter’s mind: Hint: Short words, no acronyms, and short sentences. Easy to say is easy to remember. What is your big benefit to your employer? Is it Absolutely Memorable? Hint: Alphabetize any lists or core competencies: Example: Master of facilitating, presenting and training. Do they want this benefit? Are they willing to pay for it: © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 31 10 Action Blueprints To Boost Your Job Search, Ace Interviews and Get A Great Job - In A Recession Secret #4: BLUEPRINTS Be The Difference Maker - Find Your Uniqueness In The Market Place Secret #4: 9. First 100 Days Blueprint Use these guidelines to build your ‘First 100-Day Timeline’ and Be The Difference Maker - Find Your impress any interviewer or recruiter. Build this first on a whiteboard Uniqueness In The Market Place or paper chart. Then, decide if you will present this in your interview working live, or in a prepared format. For some situations, you may want to send this timeline after your interview as a record of what 8. The Difference Maker Blueprint you heard in the conversation. Answer a few questions to make sure your recruiter sees you as unique in the market: First 100 Days Timeline What makes you unique? A horizontal organization of information, with time of 100 days along the bottom, and categories along the left hand vertical axis. What’s missing in your industry? Point A first 100-day timeline makes it easy to engage your interviewer and show your grasp of key initiatives, gaps, patterns and deadlines. It positions you as a valued member of your potential employer’s What is the opportunity for growth? team. Process What makes you the best match for this opportunity? 1. Orient in a landscape If you are using a flipchart or whiteboard, turn the paper horizontal. If you are working on a smaller surface, orient the paper so the longest side is on the bottom, in what’s called a “landscape” format. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 32 10 Action Blueprints To Boost Your Job Search, Ace Interviews and Get A Great Job - In A Recession Secret #4: BLUEPRINTS Be The Difference Maker - Find Your Uniqueness In The Market Place 2. Decide on 100-day timeframe. Divide the chart into 9. Look at the whole. As you look at the big picture, are there three segments of 35 days each. Or divide the chart into 5 any stages, eras, themes that you want to add to further fill in segments of 20 days each. Make it easy to see the natural your timeline? What do you notice as you see the whole? sections of your timeline. 10. Decide if you will present this as a live discussion or if 3. Leave room so that you’ll have room to write, draw, add, you prefer to put this into a PowerPoint or Keynote and move ideas around. presentation. 4. Decide on the categories you will track. Keep these to no Pitfalls more than five or seven categories. Write and or draw an icon that represents this category on the left hand side. • Too much detail Does it feel overwhelming? If you find yourself really concentrating 5. Create flexibility. If you aren’t sure of where something on details in one section, pull yourself back. The secret here is use goes, write it in on a note-card or sticky note, so you can key-phrases and stay in a big picture so you can present the bigger move it around. flows. 6. Use the icons for categories. This can help you orient • Too little detail and help you tell the story in a memorable way for your Do you feel that “It doesn’t have enough depth?” If you don’t use interviewer. The icons create a verbal and visual shorthand the key words and priorities of your new employer, it will be hard method for referring to categories. For example use a “talk to connect in the detail. bubble” for communications and a “price tag” for costs. • Too many categories 7. Let it rest. Walk out of the room. Walk outside. Take a break. If you look at the chart and think, “Whoa! This is too much too Come back later in the day, or in a few days. Now what do track!” you notice? This is a recipe for disaster. Trying to capture everything can lead to overwhelm and frustration. If you have more than 3-5 categories, cut 8. Ask for input. Get input from a close colleague, friend or to the critical few. Combine. Eliminate. Pick the absolute essentials peer. Have you left anything out that they notice? Do they for your timeline. see a pattern or cycle that you missed? © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 33 10 Action Blueprints To Boost Your Job Search, Ace Interviews and Get A Great Job - In A Recession Secret #4: BLUEPRINTS Be The Difference Maker - Find Your Uniqueness In The Market Place Payoff Recall and remember As years go by, all the events can all flow together…just which • Easy to see patterns year was it that “X” happened? A timeline is an excellent tool to Several years ago, Harvard Business review used a colorful remember events, changes, and skill development. timeline to tell the story of the history of business in the United States. This was a radical departure from only black and white Present a project plan as a story text, a colorful timeline made it easy to see themes. A timeline is a powerful visual anchor for telling a story. Plus you can leave the timeline behind and you can count on your You can use the same methods to identify themes, patterns interviewer looking at this much more intently than one text-only and cycles and present yourself as a productive and valuable resume. employee for your recruiter. First 100 Days Timeline Checklist • Easy to tell a story Get your 100-day story out of your head. A visual timeline will help Do you have your paper or slide oriented to a landscape - you think systematically about how you want to invent the future. horizontal layout? • Easy to involve others Are you sure about your 3-5 categories? Interviewers enjoy seeing a big picture and getting involved in a colorful story. Use your skill to engage even the toughest Do you have a large title on your chart? interviewer. A timeline is a powerful tool to build a memorable story of productivity. Enjoy telling stories. Do you have easy-to-draw icons to identify each category? Practice Are you clear on the phases in the first 100 days? Review and reflect Are you balancing overview and detail across categories and Track your own job history along several coordinates at once: time? career, location, partners, finances and personal themes. Track the history of your business or career. Have you taken a break to include your interviewer and get Explore your personal timeline around one topic such as: physical input? health, finances, stress, or creativity. © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 34 10 Action Blueprints To Boost Your Job Search, Ace Interviews and Get A Great Job - In A Recession BLUEPRINTS Secret #5: The True Secret to Referrals Secret #5: The True Secret to Referrals Make It Easy For People To Talk About You! 10. Be Easy To Talk About Blueprint Short Story What’s your short story? How will you make it easy How will you share it? for your network to share? • E-mail • Links • Letters • PDF • Free Reports • 800 number • Videos • Free Offer • Social Media • Reward • Presentations • Cross promotion • Workshops • Add Value for their • Other: business • Other: © 2009 Presentation StoryboardingTM http://www.presentationstoryboarding.com 35 Copyright Copyright 2009 Presentation StoryboardingTM a division of Hands On Graphics, Inc. All rights reserved. No part of this book may be reproduced or Presentation StoryboardingTM transmitted in any form, by any means, (electronic, photocopying, recording, or otherwise) without the prior written permission of the authors. No liability is assumed with respect to the use of the information contained within. Although every precaution has been taken, the authors assume no liability for errors or omissions. Neither is any liability assumed for damages resulting from the use of the information contained herein. NO WARRANTIES: This booklet is being provided AS IS for informational purposes, www.presentationstoryboarding.com without any warranties whatsoever. This booklet is not guaranteed to produce any particular result. Use the information contained herein at your own risk. © 2009 Presentation StoryboardingTM a division of Hands On Graphics, Inc. All Rights Reserved.