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Director Communications Relationship Management in Milwaukee WI Resume LaCrecia Thomson

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Director Communications Relationship Management in Milwaukee WI Resume LaCrecia Thomson Powered By Docstoc
					                                                                  Wauwatosa, WI 53226
LACRECIA S. THOMSON                T: 414.364.1162 ♦ www.linkedin.com/in/lacreciathomson/
                                                     lacrecia.thomson@uwmalumni.com



EXPERIENCED COMMUNICATIONS PROFESSIONAL
Dynamic, persuasive, and highly qualified communications professional with over 10 years
of distinguished performance in multi-faceted communications industry. Proactive
manager, team-builder, and tactical planner with the ability to attract and secure key players
in building strong and lasting business relationships. Recognized for decisive leadership
and proven ability to face challenges head-on and execute sound decisions while managing
program and project initiatives.


AREAS OF EXPERTISE
Marketing & Communications          Community Outreach
Art & Culture                       Strategic Alliances & Relationship Management
Product Positioning & Branding      Non-Profit Experience
Fundraising & Sponsorship           Special Event Planning & Management



PROFESSIONAL EXPERIENCE
RADIO FOR MILWAUKEE, WYMS: Start-up local listener-supported radio station
Listener Relations Director (2007 - 2008)
Provided strategic direction and organization to all aspects of radio station’s individual
giving enterprises – its major revenue generator.
   Spearheaded the development and implementation of station’s initial individual giving
   program through cultivation and solicitation of untapped, non-traditional donors
   Managed station’s first year database of over 3,000 active and potential donors
   Pioneered e-Commerce strategy resulting in additional revenue source


CREATIVE MARKETING RESOURCES, Milwaukee, WI: Advertising and Public Relations firm
Account Manager (2005 – 2007)
Provided marketing and public relations support for diverse client list.
   Managed account with $400,000 multicultural marketing budget
   Developed strategic plans for marketing campaigns
   Focus group and Market Research
   Authored press releases, feature articles, print and radio copy




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LACRECIA S. THOMSON


MILWAUKEE ART MUSEUM: One of nation’s premier cultural destinations
Director of Corporate & Foundation Relations (2003 – 2005)
Led the process of securing support funding for museum programs and exhibitions from
area business partners and local and national foundations.
   Exceeded 2003 fundraising goal by 13.5%
   Secured grant support from untapped national foundations, generating over $60,000 in
   unplanned support
   Managed sponsorship agreements with Ford Motor Company and Honda Motors, USA –
   Acura Division


VISIT MILWAUKEE: Destination Marketing Organization
Cultural Tourism Manager (2000 – 2003)
Designed and managed destination marketing and other outreach initiatives using area art
and culture resources to stimulate local tourism.
   Coordinated art and culture tours and itineraries for local and international media, travel
   writers, and other destination marketing organizations
   Contributed to tourism event planning and management for Harley-Davidson’s 100th
   Anniversary Celebration
   Concepted highly-targeted programs and initiatives encouraging tourism
   Authored grant requests from state agency resulting in over $50,000 in two years


MILWAKEE SYMPHONY ORCHESTRA: One of the finest symphony orchestras in the nation
Public Relations Associate (1998 – 2000)
Provided public relations support to Wisconsin’s largest cultural organization, including
managing media during the symphony’s historic Cuba Millennium Tour in 1999.
   Coordinated media opportunities for orchestra members and international artists
   Authored press releases and feature articles


EDUCATION
1999         Bachelor of Arts, Mass Communication & Public Relations
1998         Bachelor of Fine Arts, Music
2011         UWM School of Continuing Education Certification in Mediation

PROFESSIONAL MEMBERSHIPS AND ACTIVITIES
   Milwaukee Mosaic Partnerships, Coach (2008)
   Women’s Fund of Greater Milwaukee, Communications Committee (2005-2007)
   Wisconsin Arts Board Peer Grant Review Panel 2002 and 2003
   Milwaukee Arts Board Grant Review Panel 2001 and 2004

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DOCUMENT INFO
Description: LaCrecia Thomson is a dynamic, persuasive, and highly qualified communications professional with over 10 years of distinguished performance in multi-faceted communications industry. LaCrecia is a proactive manager, team-builder, and tactical planner with the ability to attract and secure key players in building strong and lasting business relationships.