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									 Introduction to Management Practice
  Developing Managers Programme

Winner of the 2009 Business Education Award

                                                       Programme Manager:

                                                             Rachel Sherrard
                                                       The Business Institute
                                                      Ulster Business School
                                                          University of Ulster
                                                 Shore Road, Newtownabbey
                                                                  BT37 0QB
                                                            T: 07904 361268

You will find the following information in this pack:

1. Information on the Ulster Business School
2. Programme Structure and Content
3. Employer Impact
4. The cost of the programme
5. Class Timetable
6. Participant profile, including, background and their reasons for taking part on the
   programme. Quotes from previous participant are also incorporated.
7. Participating Organisations
8. The University of Ulster application process

Information on the website but not in the downloadable pack:

1. Lusty Beg Photo Gallery
2. The Developing Managers Winning the Business Education Award at the 2009 UTV
   Business Eye Awards

Further Information

If you require further information, or would like to arrange a time to discuss your
application, please contact:

                     Rachel Sherrard
                     Senior Lecturer
                     Ulster Business School
                     T: 07904 361 268

The programme was launched in response to a demand from business for a
management development initiative targeted specifically at middle/aspiring senior

The course is specifically geared towards Northern Ireland middle/aspiring senior
managers who, as part of their personal development, are keen to pursue a
management qualification as well as benefit from a practically orientated management
programme. The programme is relevant for those who do not have a specific academic
background in management, as well as for those who wish to develop their existing
management skills.

The programme runs from April 2011 until April 2012, with graduation in July 2012.
Workshops will be held in the Jordanstown Campus on a part-time basis (2 days per
month) and will involve elements of theory, case studies, benchmarking, as well as a
high degree of class participation and interaction. Classes start at 09.30 and finish
around 16.30.

The programme is structured around six modules: leadership and team building,
managing people, finance, marketing, business excellence, and strategic planning. The
programme does not have exams, but participants are required to complete six work
based assignments of approximately 1500 – 2000 words. Successful completion of the
programme leads to the award of the Advanced Diploma in Management Practice.

The Ulster Business School

The Ulster Business School at the University of Ulster is one of the largest business
schools in Europe. A member of the Association of Business Schools and the European
Foundation for Management Development, the Ulster Business School has affiliations
with the Chartered Institute of Management, the Chartered Institute of Marketing, the
Chartered Institute of Accountants, the Institute of Leadership and Management, the
Chartered Institute of Personnel and Development, the International Council of Small
Business, the Institute of Business Advisors, and the Institute of Hospitality. The
Business School is a recipient of Regional and National Training Awards and it has
among its faculty academics and practitioners who are recognised world leaders in the
fields of small business and enterprise development. In addition, at the last External
Assessment Exercise by the Quality Assurance Agency, the Ulster Business School
scored a maximum of 24 out of 24 for excellence in Teaching and Learning.

Programme Structure

The success of the programme is due to the high quality input, its modular design and
the content that covers key managerial issues. The emphasis is on improving
managerial performance by exposing managers to leading edge theories, models and
frameworks and, critically, demonstrating how these managerial tools and techniques
inform practice. It is therefore competency based and has as its main focus behavioural
change in the workplace that will result in enhanced business capability.
Successful completion of the programme leads to the award of the Advanced Diploma
in Management Practice, which carries 120 CATS points. This equates to one third of a
business studies degree; students may obtain exemptions against a degree if they
choose to continue their study. This is of particular interest to participants who are non-
graduates; the programme therefore serves as an important widening participation

30% of participants experience University for the first time as a result of their participation on the
 programme. This programme therefore serves as an important widening participation initiative.

A total of six business and management training modules will be delivered on the
Jordanstown Campus.


                                              Lusty Beg, Fermanagh

     Personal &                   Marketing                          Finance                Leadership and Team
    Professional                                                                                  Building

                   Strategy                                                    Organisational

                      6 work based assignments (1,500 – 2,000 words per assignment)


                                          Waterfront Concert

The total time commitment is therefore 14 days (two days in Lusty Beg, 12 days in
Jordanstown), together with independent study time.
Programme Content


The programme begins with an experiential outdoor-pursuits overnight induction, which
acts as an excellent icebreaker and affords participants the opportunity to get to know
each other quicker than a more formal workshop session would allow. The building of
rapport is critical at this early stage as heavy emphasis is placed on peer group learning
and practical examples drawn from participants’ experiences. Issues relating to
leadership, taking personal responsibility and team working are introduced and are built
upon during subsequent workshops.

Delegates are given a full introduction to the programme, an introduction/refresher on
study skills and have the opportunity to meet colleagues in administrative support and
the library staff who provide an excellent service to our participants. An induction
session is also provided by the library staff, for both the electronic databases as well as
the traditional book based library.

Jordanstown Modules

Module 1: Personal & Professional Development: Managers cannot manage others
until they have learned to master themselves. This introductory module focuses on the
individual, their perceived strengths and weaknesses and areas for development
captured as a Personal Development Plan (PDP). The PDP is based on a range of
approaches including competency frameworks, self-analysis questionnaires, and
psychometrics. The self-analysis undertaken in this module centres around the Myers
Briggs Type Indicator® instrument.

Module 2: Leadership and Teambuilding: Organisations need leaders at all levels not
just at the top. This module focuses on themes of leadership, motivation, delegation,
and communication. The focus then moves to teams and team working. Practical
implications of team types, group dynamics, sources of power and stages of group
development are explored.

Module 3: Finance: This module focuses on the evaluation and appraisal of an
organisation’s performance as it attempts to achieve its aims and objectives. We
explore the traditional accounting approach to planning, monitoring and control. We
then move on to consider how management accounting methods may be used to
promote effective management decision making considering areas such as costing and
investment appraisal.

Module 4: Marketing: The aim of this module is to enable participants to develop their
knowledge and understanding of the concepts and practices of marketing and to gain
an appreciation of the important area of delivering customer satisfaction to world-class

Module 5: Strategy: This module examines the wide range of theoretical frameworks
that are used to inform strategic planning. We begin by considering the strategic
planning process and its various stages. Participants are introduced to a number of
strategic planning concepts to help them develop an insight into the tools and
techniques available to help them develop a strategic plan for their own organisations.
Module 6: Organisational Performance Improvement: Building on previous modules,
total quality management hinges on identifying what the customer wants and values,
and how an organisation can deliver this in the most effective and efficient way
possible. This module therefore encourages managers to evaluate their current
working practices/approaches against recognised quality frameworks such as The
Business Excellence Model and Investors in People.


                                                  All those who successfully pass the
                                                 programme can graduate in the main
                                                University of Ulster Summer graduation
                                                   ceremony held at the Waterfront
                                                              Concert Hall.

Learning Outcomes

On successful completion of the course, it is expected that participants will be able to:

   Apply relevant comprehensive knowledge and understanding of the context and
    processes of management.

   Interpret the impact of the macro environment on the organisation.

   Apply a range of theoretical perspectives to the identification, analysis and
    evaluation of contemporary management issues both in times of growth as well as
    during a downturn.

   Problem solve and make effective decisions to enable improvement in productivity
    and competitiveness.

   Categorise and draw on their team working and leadership skills and appraise the
    contribution of their peers and subordinates.

   Source, use and appraise appropriate diagnostic tools designed to identify and
    analyse the development needs of self and others.

   Devise, prioritise and justify development plans to address identified needs in line
    with organisational priorities.

   Conduct an appraisal of an organisation’s financial and non-financial business
    performance using appropriate models, instruments and techniques and make
    substantiated recommendations for improvement.

   Apply the quality concept and the corresponding elements within a quality system to
    their organisation context to analyse organisational performance against best
    practice and to put forward recommendations for improvements.
   Use ICT effectively to source and present information and to identify new technology
    to assist in achieving organisational sustainable competitive advantage.
Employer Impact

Today's challenging economic climate calls for multifaceted leaders who have a more
holistic view of business, who can spot emerging opportunities, and who can navigate
through periods of decline as well as growth. In response, the programme helps
participants master new skills, explore diverse perspectives, and develop new
leadership styles—transforming them into outstanding business leaders who have the
judgment, confidence, and skills to lead their organisations in all economic

Participants return to their organisations with the analytical skills needed to identify,
frame, and solve complex business problems, the confidence needed to make important
business decisions, and the leadership skills needed to drive fundamental change in an
uncertain world. In doing so, they will make a significant impact on the performance of
their organisation by enabling managers to provide direction, gain commitment, facilitate
change and achieve results through the efficient, creative and responsible deployment
of people and other resources.

    Action oriented learning encourages participants to apply learning to the workplace
     thereby applying leading edge theory and practice to their own work context.

    Submission of written assignments (centred on the application of the learning to
     the individual’s work context) ensures that the training received is not lost as soon
     as the individual leaves the room. Employers are encouraged to support
     participants in the programme and to actively engage with the participant and the

    Peer Learning: Participants are encouraged to learn from one another by
     contributing real life scenarios to illustrate the theory whilst in class.

    The programme currently has a 35% organisational repeat business level. This
     clearly demonstrates the benefit that employers feel has been delivered as a result
     of their employee participation on the programme.

Tobermore Concrete Products Limited, winner of the prestigious Champions League
of Business Excellence Award, is just one company that has benefited from the
Developing Managers Programme.

Glenn Robinson, Tobermore Concrete General Manager said:

“We have used the programme for succession planning, to groom younger managers
who have clear potential to make a greater contribution to the future direction and
growth of the business. The programme has exposed our managers to a broad range
of managerial issues. They have also benefited from the opportunity to interact with
other managers from a diverse range business backgrounds.”
Programme Cost

The full cost of the programme is £1,750 inclusive of Lusty Beg charges. No bursary
assistance is available.

This includes the cost of:

   University Registration/Accreditation/Exam Board Fees.
   Overnight outdoor pursuits residential at Lusty Beg Island, Fermanagh (including
    dinner and single accommodation.
   Library Induction and access to electronic journals and databases for the duration of
    the programme (including Mintel and Key Notes).
   Myers Briggs Type Indicator® Instrument use.
   Twelve workshop days.
   Participation in the July University Graduation Ceremony in the Waterfront Concert
    Hall. Please note that an additional £40 charge will apply for two invited guests.

Payment will be required in full before commencement of the programme.

Cheques should be made payable to the University of Ulster.

        EVENT                   TITLE                     DATE                LOCATION
                                                   Thurs 14 April 2011
    Outdoor Pursuits/
                                Offsite                       &               Lusty Beg
       Induction                                          th
                                                    Fri 15 April 2011

                                                    Fri 13 May 2011
        Module 1          Managing Marketing                 &                 3E03
                               MKT320               Fri 27 May 2011
                        Submission Deadline for                          th
                                                   Friday 24 June 2011
                            Assignment 1

                          Leadership & Team       Fri 30 September 2011
        Module 2               Working                      &                   TBC
                              BMG340               Fri 14 October 2011

                        Submission Deadline for      th
                                                   11 November 2011
                            Assignment 2

                                                  Fri 11 November 2011
                         Managing Operations
        Module 3                                            &                   TBC
                              BMG343                    th
                                                  Fri 25 November 2011
                        Submission Deadline for        th
                                                    13 January 2012
                            Assignment 3

                          Managing Finance         Fri 6 January 2012
        Module 4              ACF332                        &                   TBC
                                                   Fri 20 January 2012
                        Submission Deadline for        nd
                                                     2 March 2012
                            Assignment 4

                                                    Fri 2    March 2012
                          Managing Strategy
        Module 5                                              &                 TBC
                              BMG345                      th
                                                    Fri 16 March 2012
                        Submission Deadline for                th
                                                      20 April 2012
                            Assignment 5

                          Managing Self and         Fri 20 April 2012
        Module 6           Personal Skills                  &                   TBC
                             BMG341                 Fri 4th May 2012
                        Submission Deadline for            st
                                                      1 June 2012
                            Assignment 6

                              Graduation                       July 2012
Class Profile

Class Size: Each class has approximately 15 – 20 participants. We work with small
class sizes to ensure that students receive comprehensive learning support.

Organisational Background: Students are drawn from the private, public and
community and voluntary sectors. Applicants may be from any size of organisation from
self-employed, right up to multi-national.

Work Discipline: Management from any discipline may apply (for example, sales,
finance, marketing, engineering, IT etc.).

Typical Student Background

1. Managers who are qualified by experience i.e. those who have never been to
   university before, but who have progressed into management through their own
   ability. Here, participants tend to be keen to take part on the programme to gain a
   qualification to underpin their experience.

2. Managers who have been to university before, but who have a non-relevant degree.
   For example, an engineer may have an engineering degree and have been
   employed as an engineer. He/she may then have gained promotion to management
   – the programme is relevant for re-orientation.
3. Managers who wish to update their knowledge, as well as develop their
   networks/contacts and/or gain a better understanding of working practices in other
   Northern Ireland based organisations.

Quotes From Past Programme Participants

“I have been asked to comment on the course and this can be done very simply in one
word 'Excellent'. My motivation for starting the course was simply to gain a qualification
in Management but I firmly believe that I gained so much more than a piece of paper.

I met a superb group of people from a diverse range of organisations and benefited
greatly from both the topics covered by the syllabus and the discussions both in and out
of the classroom. The outdoor pursuits induction day, the classroom learning, the
residential visit to Boston and the friendships made have all contributed to making this
an unforgettable experience. I would therefore encourage any manager serious about
both personal and career development to consider this course.”

Paul Catherwood
Planning and Engineering Manager, Wrightbus

“This course is a must for managers keen to progress within their organisations. I loved
the mix of academia and the practical approach adopted in each of the business
modules, allowing all participants to develop their own personal management theory
and style, whilst also focusing on their organisation. It proved to be a win-win situation
for the company and myself.
As a direct result of my participating on the programme, have been able to develop my
leadership and management competencies, which has been invaluable in my day-to-
day approach within the business. I would highly recommend this course to anyone
wishing to learn or affirm their management skills and meet great people.”

Sinead McLaughlin
Business Development Manager, Chamber of Commerce

“As a Senior Manager, the programme has provided me with an invaluable opportunity
to reflect on my own management practice against best practice theory and academic
learning. Working with a wide mix of managers was always interactive, stimulating,
thought provoking and supportive. I have no doubt that this programme has helped
broaden my overall business and management competence. I highly recommend this

Brian McCaughey
Director of Operations Probation Board for Northern Ireland
Participating Organisations

Over 450 managers have now participated on the programme. Participating organisations include:

Glen Farm Holdings Ltd           Ryobi (UK) Ltd                    Dept of Finance & Personnel
Quinns of Cookstown              Tec Energy Ltd                    BBC NI
Seagate Ltd                      Engineering Training Council      Lister Machine Tools
MVM Consultants plc              (NI)                              PSNI
Relay Business Software          Toughglass                        Grand Opera House
EnviroCentre                     BT Business                       Sustainable NI
St Mary’s University College     Dennison Commercials Ltd          Golden Cow
Kennedy Quarries                 PBNI                              Gallaghers Ltd
Maybin Property Support          Equality Commission for NI        McNabb Bros
Services                         TK Maxx                           Trackars
Brackenwood Property Services    Phoenix Gas                       Lisburn YMCA
Dillon Bass Ltd                  Spotcheck                         Greater Manchester Brussels
Montupet                         Kerfone Communications Ltd        Office
BT Northern Ireland              Business Development Service      Diabetes UK
Calcast Ltd                      Tobermore Concrete                Northern Regional College
Belfast Energy Advice Centre     Disability Action                 Action Cancer
Xenosense                        Probation Board for NI            Tesco Distribution
Wrightbus                        Lagan Projects (Lagan Group)      United Dairy Farmers
Schiedel Chimney Systems         Eastern Health & Social Service   Tullyrane Quarries Ltd
Smiley Monroe                    Bd.                               Ards Borough Council
Wavin Ireland                    NACCO Materials Handling          United Dairy Farmers
Strategem                        CCEA                              Blind Centre for NI
Audiences – Northern Ireland     SR Technics, Dublin Airport       AVX Ltd
Halliday Ramsay Architects       C2K                               Capita Business Services Ltd
Diffusion (NI)                   CiNI                              Royal National Institute for the
Speedwell Trust                  Coleraine Rural and Urban         Blind
Consilium Technologies           Network                           Irwins Bakery
East Belfast Mission             Manager                           Newtownabbey Sure Start
Translink                        Northern Health and Social Care   Abbey (Santander)
Dept of Finance and Personnel    Trust                             Triangle Housing Association
Solis Trust                      Moy Park Ltd                      BBC
Arc Healthy Living Centre        Business In The Community         East Belfast Mission
Medicare                         Woodgate Air Maintenance          Orchardville Society
Core Systems (NI) Ltd            Chesapeake                        Solis Trust
NOW Project                      Limetrees                         Land & Property Services
CCEA                             Orchardville Society              ICB Emulsions
James Thompson Lighting          Sysco Software                    Playboard
Prospects                        Ulster Comm Invest Trust          Chamber of Commerce
The Odyssey                      Erne Shore Developments           Café Krem
Alfred Hurst                     Axon Power & Control              Schuh
Mivan                            The Kings Hall                    Belfast Harbour Commissioners
Silverfern Properties            The Corrymeela Community          Springlawn Group                    Belfast Bible College             Disability Action
Coleraine Printing Company       BBC                               McAleer & Rushe
Chesapeake                       ESRI Ireland                      GEM
Dunbla                           KMC Services                      Queens University Belfast
Ascert                           HCL Technologies                  Stepping Stones
Finlay Communications            Civic Links                       Andor Technology
Forward Emphasis                 Value Cabs                        Morrow Retail Ltd
Gardiners Restaurant             Resource                          NCS
Norbev                           Reids Shoes                       Food Services Solution
Trace                            Ascert                            Queens Univeristy Belfast
Sectra                           Workers Educational               Cemex
Honeywell Control Systems        Association                       Jeffers Bakery
Westfield                        Depaul Ireland                    Powerteam Electrical Services
To Apply for a Place on the Programme

Please follow the instructions below in order to submit an application, which is the first stage in
becoming a registered student.

To apply online, first go to the Ulster homepage at . Scroll across and click on
the Study At Ulster link on the right-hand side of the screen.

This will take you to the homepage for Prospective Students. Scroll across again and click on
the Apply Online link on the right-hand side of this screen.

This will take you to the Login page for the Online Application system. Please read the page and
then scroll to the bottom and click on the link called First Time User Account Creation.

This will take you to the New User page where you will need to create a Login ID and a PIN for
yourself. The Login ID can be any combination of letters and/or numbers and may be up to 9
characters long. The PIN must be numbers only and must be 6 characters long. Then click on
the Login button.

This will take you to the Application Type page. The one you should select from the dropdown
list in the Application Type box is called Business Institute Programmes. Then click on

This will take you to a page where you should enter your name and also select the academic
year in which you wish to begin the programme e.g the next academic year which will begin in
October 2010 is 2010/11. Please check this with your course organiser if you are unsure about
what to select. Then click on the Fill Out Application button.

This will take you to the Application Checklist page which shows the different sections of the
application which you must complete. These may be completed in any order by clicking on the
section heading, answering the questions asked and then clicking on the Continue button to
move to the next section. In the Programme Information section, you will be required to select
the title of the individual programme that you wish to study from the drop down list – you
should select the Developing Managers Programme - NI. When all the sections have been
completed and appear on the checklist page with a tick beside.

You will then see an acknowledgement page to confirm that your application has been
successfully submitted and is ready for processing by staff in the university. Once this has
happened, you will be advised about how to enroll online for your new programme.
If you have any difficulty using the system, please call the Registry Office on 02890
366251/2 or send an email to registryjn

Please ensure that you provide your mobile number and your email address.

Once, you have submitted your application form, please send an email to advising that you have applied for the programme. Please also
provide the name of the organisation that you work for as well as your current job title.

Thank you.

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