Short Chain Commerce of Typical Rural Product
1. Domain(s) of public services involved 7. Start / how long it has been running
e-commerce 2. Locality / region / Country
start of project 2004, foresee end of March 2006 8. Costs / funding
Rural area of Genoa Province/Liguria/Italy 3. Territorial level / extent
Total cost about 15.000 Euro, financed by 50% interreg IIIb “Alpine Space”, project Qualima and 50% by national funds. 9. Transferability to other regions / conditions for a transfer
67 municipalities 4. Target groups
End customers of the new solutions are (1) private companies (2) residents and (3) tourists. 5. Basic idea / aims / how does it work
The project can be transfer to other rural and mountain areas to support the presence Agricultural activities. of Typical
To increase the rate profit of agricultural sector, the most important activity to maintain the hydrological asset of mountain/rural areas with low density population. To connect the production to the customer creating a better knowledge of the quality and culturalenvironmental value of the mountain productions. To promote the general values of rural/mountain areas toward urban people and potential tourists. To connect the typical products of rural/mountain areas with the fair trade aims. 6. Why it is considered innovative
to maintain the quality of environment to promote the cultural values of rural and typical mountain productions
10. More information (website, contact person) www.qualima.net www.appenninogenovese.it info@appenninogenovese.it contact person. Angela Rollando.
Short Chain Commerce of Typical Rural Product is innovative for three reasons: a) in Liguria similar projects don’t exit because generally farmer are not able to create commerce associations. b) because rural and mountain area production/commerce have important similar situation with fair trade operation c) because supporting typical agricultural activities we can improve environmental quality of rural/mountain areas.