Satellite broadband - Hughes Network Systems_ LLC by fjzhangweiyun

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									     Satellite broadband




     Satellite broadband - closing the digital divide in Asia
     Pacific
     by Robert Feierbach, Vice President, International Division, Hughes



     Satellite technology can quickly bring broadband to rural and remote areas and help
     close the digital divide. Satellite technology has made it economically feasible to bring
     broadband communications to remote regions. Satellite broadband improves access to
     medical services, education, e-government and other services that are hard to find and
     expensive in remote communities. Satellites serve many small communities where -
     without the high cost and difficult deployment of terrestrial networks - it is an important
     tool for economic and social development.


                               Robert Feierbach is the Vice President, Sales & Marketing for the International Division at Hughes Network Systems, LLC. Mr Feierbach
                               joined Hughes in his current position; he is responsible for sales of Hughes’ broadband satellite products and systems. Mr Feierbach
                               has more than twenty-five years of international experience in the satellite television, media, and broadband services industries. Prior
                               to Hughes, Mr Feierbach headed Eutelsat’s high-throughput Ka-band satellite project and its ‘Tooway’ consumer broadband service.
                               Previously, Mr Feierbach was managing director of Europe/Middle East/Africa and the Americas for ViaSat, Inc. and before that was
                               executive director and board member of Skylogic S.p.A.in Turin, Italy. Mr Feierbach’s Other positions have included business director of
                               the Broadband Interactive Group at SES-Astra in Luxembourg and Vice President, Corporate and Direct-to-Home Services at SATLYNX.
                               Mr Feierbach has been a member of several boards of directors and advisory councils.

                               Robert Feierbach holds a Master of Business Administration degree from the Garvin Graduate School of International Management in
                               Arizona and a Bachelor of Computer Science degree from the University of Utah.




     Home to nearly 50 percent of the world’s              broadband, such as universal service obligation        2010, for example, during the devastating
     population, the Asia Pacific region has               projects (USO) in Indonesia and education              earthquake in Haiti, trained medical
     become a growing influence on the future of           networks in India, have had a significant              representatives used a satellite broadband
     the world economy, but impressive economic            impact on the development of populations.              network to provide crucial health care
     growth rates, the environmental impact of the         Its ubiquity and high availability, compared           services, including sharing X-rays with
     region’s consumption, and disparities among           to other communications technologies, ranks            medical experts across continents to get the
     countries are presenting new challenges. For          satellite broadband as one of the highest impact       quickest possible help to victims.
     example, broadband penetration, which is a            technologies for the region.
     critical factor impacting social and economic                                                                Similarly, communities in northern India
     development worldwide, shows significant              The challenges in Asia Pacific require the use         receive second opinion services using
     disparities throughout Asia Pacific. While            of technology that can be deployed quickly             satellite broadband. Trained medical
     penetration is high in some countries such as         and at low cost to create a rapid impact.              representatives help elderly and low-
     Japan and Korea, in others it remains very low.       Recent developments in satellite technology            income citizens connect with a panel of
                                                           have reduced the costs of operating and                experts in cities such as Delhi, Mumbai,
     Raising the standard of living                        maintaining networks while at the same time            and Chennai by sending a scan of their
                                                           increasing performance and overall service             reports and medications. Studies suggest
     Satellite technology provides the most cost-          reliability/availability.                              that the majority of patients benefit from
     effective broadband solution to help close the                                                               this simple service since it avoids the
     digital divide in the rural and remote areas of       Improving health care                                  expensive travel and consultation fees that
     all countries. Satellite broadband has especially                                                            would otherwise be required. In addition,
     high promise in the varied geography of Asia          Satellite broadband is used around the world           Indonesian communities now have access
     Pacific. For example, projects utilizing satellite    to improve access to medical services. In              to new medical facilities that utilize satellite




16   n    Asia-Pacific II 2011
                                                                                                                  Satellite broadband




broadband for Voice Universal Service              E-governance                                       are connecting to the eco-system, which
Obligation (USO) networks subsidized by                                                               continues to offer new applications and
the Indonesian government                          In the past, the Asia Pacific region depended      processes to farmers.
                                                   mostly on C-band-based satellite networks.
Expanding high-quality education                   But with the availability of robust networks       The cellular connection
                                                   on Ku-band, capital costs for implementing
Satellite broadband technology is also being       such networks have come down by a factor           Cellular customers also benefit from the
used to overcome the challenges of providing       of 30 to 50 per cent. Ku-band networks             use of satellite networks. In Indonesia,
access to quality education. Many school and       can provide higher data throughputs, and           for example, the population relies heavily
college networks in parts of semi-urban and        technologies such as DVB-S2, Adaptive              on waterways to connect the remote
rural India are using distance education to        Coding and Modulation (ACM), and                   communities of its 17,000 islands. As part
provide virtual classrooms that can connect        Automatic Inbound Selection (AIS) help             of the USO program, satellite networks and
a large number of students simultaneously.         provide high uptimes. These higher speeds          terminals support cellular backhaul for voice
Professors and students can see each other in      and lower costs open the door to more              networks. In addition, satellite-based GSM
two-way, interactive video and audio sessions      e-governance projects.                             networks deployed on boats use picocells so
that simulate a classroom environment. Using                                                          people can stay within the network coverage
this technology helps these communities take       The e-governance project in India, for             area even when travelling on a ship.
advantage of the teaching resources available      example, has benefited from the use of
in urban areas.                                    Ku-band technology. In an effort to speed          Closing the gap
                                                   up access to government services, the
Asia Pacific countries could also benefit from     Indian government created a Public Private         Recently governments of developed nations
educational applications used in Brazil where      Partnership (PPP) model in which the               in the region have also acknowledged the
schools connect over a satellite network and       government, rather than providing capital          role of satellite technology in providing
use knowledge-sharing tools and applications,      subsidies, instead provides revenue support        rural communities with Internet access.
to provide modern educational aids to              for Internet kiosks set up by private industry     For example, businesses and consumers
teachers and students. Education networks          across the country. More than 40 percent of        in Australia’s rural communities already
like these can also train the large number of      the first 100,000 of the installed kiosks use      receive government support for using satellite
new teachers required in rural areas and help      satellite technology, and communities now          networks. Now under its National Broadband
train existing teachers in methods to improve      enjoy much easier access to government             Network (NBN) program, the Australian
the quality of education.                          services. Access to electronic land record         government has announced a next-generation
                                                   certificates, for instance, helps Indian farmers   satellite network with two Ka-band satellites.
Similarly, satellite networks are used to          get loans from local banks. Earlier, a local       Using Ka-band, the government hopes to
educate farmers in Southeast Asia on               government representative -who was hard            provide high-speed services of up to 12 to
better farming practices. The reliable and         to locate - provided land record certificates      16 Mbps to its rural communities. The move
ubiquitous nature of satellite networks was        manually. Now it takes minutes and less            acknowledges the development of satellite
the reason why the Indian Government               than 50 cents to get a copy of the record.         technology and demonstrates how broadband
created the EduSat project, which helps            In total, the government has identified 22         over satellite networks is well suited to serve
connect India’s education infrastructure, to       applications they will make available to           underserved rural areas.
enable the delivery of interactive distance        Indian citizens, improving local governance
learning programs. The acceptance of this          and administration, and potentially increasing     The satellite broadband opportunity
technology is so high that it is also being        the GDP for local communities, which in
adopted by private industry players in             turn, improves the HDI for the community.          Satellite technology continues to support
India. Such organizations are using the                                                               governments and businesses in their
interactivity provided by the satellite solution   Similarly, a private network of more than          pursuit to provide a level playing field
to aid primary schools implement smart             5,000 sites, run by ITC Ltd., a multi-business     to communities living in the Asia Pacific
classes. Many specialized content providers        conglomerate in India, connects farmers.           region. The technology serves many small
have emerged to provide content for these          The network, called e-chaupal (a chaupal           pockets of communities - without the high
networks, including primary education,             is a village centre; an e-chaupal is a village     cost and lengthy deployment needed for
vocational courses, and continuing education.      centre with a computer and Internet installed),    terrestrial networks. In addition, advances in
                                                   is considered a landmark in the use of ICT         satellite technology continue to bring down
E-Learning provides another avenue                 networks by businesses. Farmers use the            the costs of ownership and use associated
of delivering educational content and              network to gain access to the latest prices for    with satellite networks.
practices to rural areas. In the hands of          farm produce. ITC has also used the network
trained teachers, these information and            to educate the Indian farmer and procure           Governments and businesses in Asia Pacific
communication technology (ICT) tools               the best crop directly, bypassing the many         that recognize the opportunities satellite
address the gap between rural and urban            levels of intermediaries. The network also         broadband technology provides will reap
communities. In addition to bettering              links the farmer to information about better       the benefits as they use it to connect urban
education, the benefits of these programs          crop-growing practices to help improve the         and rural communities and improve access
to society include better living conditions        quality of the final produce and increase the      to health care, education, and government
and a rising gross domestic product (GDP),         yield from the land. Satellite technology has      services - enabling them to better meet their
which in turn, improves the HDI (human             played an important role in this network, and      social and economic goals. l
development index) for the community.              over the years more and more beneficiaries




                                                                                                                     Asia-Pacific II 2011          n    17

								
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