personalization by huseynguler


3 News                                                       16 Applications showcase                                             To watch cover star Maya Vik
A round-up of new developments,                              From an international modelling
including exciting mobile technology
                                                                                                                                  on your smartphone or tablet:
                                                             agency to international aid, the
                                                             inspirational output of digital print                                •   Go to your App Store to search for and install ‘Documobi’
6 drupa 2012
                                                             18 The bigger picture                                                •   Open the app and press to activate your device’s camera

A sneak preview of Canon’s biggest
ever stand at the prestigious show                           Print businesses need to get talking                                     Point your phone at the front cover of this issue. Ensure the
                                                             to their clients, according to Canon’s                                   majority of the page is visible on the screen and press ‘Scan’
8 Maya Vik                                                   latest Insight Report

                                                                                                                                                                                                                                                 Pål Laukli
                                                                                                                                      When the page is recognised, click ‘Okay’ to watch the video
How Canon’s expertise helped
launch the solo career of a                                  19 Ask the experts
Norwegian music and fashion icon                             Tim Cox on how Print Service
                                                             Providers can prepare for the future
10 Digital people: mapro
After refocusing on cross-media
marketing, the Swiss firm has seen
a revival in its print business
                                                             18                                                                                           14
12 Digital people:
The Dutch print company on its
dynamic approach to new business
– taking ideas directly to clients

14 Digital people:
How digital print technology sits at
the heart of the German visionaries’
print-on-demand strategy

Design and production management by Haymarket Network Ltd, Teddington Studios, Broom Road, Teddington, Middlesex, TW11 9BE, UK, [t] +44 (0)208 267 5000 Account Director Justine Loehry Senior Account Manager Steph Allister
Production Keslyn Johnson. thinkdigital is published for Canon Europe Ltd, 3 The Square, Stockley Park, Uxbridge, Middlesex, UB11 1ET, UK. European Professional Print Director, Canon Europe David Preskett. Reproduction by Haymarket
Prepress, UK. Cover photography by Pål Laukli. All rights reserved. Material may not be reproduced or transmitted without Canon’s permission. The views expressed in this magazine are not necessarily those of Canon or of Haymarket Network.
Every care has been taken in the preparation of this magazine but neither Canon nor Haymarket Network can be held responsible for the accuracy of the information therein, or any consequence arising from it. Dates and prices believed to be
correct at time of going to press.

So far as professional print was                             and a Canon imagePRESS C7010                                 want visitors to our stand to be inspired                     Service Providers. The report finds
concerned, Canon was a relatively                            printed 500 photobooks for distribution                      – not only by best-in-class equipment                         that many printers are missing out on
‘new kid on the block’ at drupa in                           with Maya Vik’s 12-inch vinyl LP.                            and software, but by more than 50                             big opportunities because they’re not
2008, but we had a big ambition –                                These solutions – including the                          case studies and over 50 applications,                        telling customers about the value print
to become the number one supplier to                         new Océ ColorStream 3700 (see                                including photobooks and cross-                               can add to marketing campaigns – a
the professional print sector.                               page 5) – will be demonstrated on                            media. Some of the case studies are                           subject addressed by EBBP consultant
    Four years on and we’re back at                          our largest ever drupa stand in Hall 8a                      covered in this issue of thinkdigital. We                     Tim Cox in our regular Ask The Experts
drupa, well on our way to achieving                          (see pages 6-7). However, as regular                         look at how cross-media has changed                           column (page 19).
that goal. Canon acquired Océ in                             thinkdigital readers know, the products                      the fortunes of Germany’s RheinMail                                We hope this drupa edition
2009 and together we now have                                are only the beginning of what makes                         (pages 14-15) and mapro of                                    of thinkdigital inspires you to see
the industry’s broadest portfolio                            Canon special. Through initiatives                           Switzerland (pages 10-11), while                              ‘the bigger picture’ and look at your
of solutions and technologies,                               such as our Essential Business Builder                       in the Netherlands Adfomedia’s                                business in a new way.
from image capture to output. The                            Program (EBBP), we continue to                               proactive mindset inspired a shift
enormous potential of our end-to-end                         provide customers with unrivalled                            from advertising agency to full-service
offering – from camera to continuous                         support as they adapt their businesses                       marketing communications agency
                                                                                                                                                                                           Keep up to date with all the
feed – is vividly demonstrated by the                        to reflect print’s new role in the                            (pages 12-13).
                                                                                                                                                                                           latest news and views from
feature on Canon Norway’s exciting                           communications industry. Key to this                              The Bigger Picture is also the title of
                                                                                                                                                                                           Canon at drupa by following us
cross-media project with musician and                        is helping them identify and exploit                         our latest Insight Report (page 18), in
                                                                                                                                                                                           on Twitter at @CanonDavidP and
fashion icon Maya Vik (pages 8-9).                           opportunities, today and in the future.                      which we surveyed senior European
                                                                                                                                                                                           @CanonBusinessEU, as well as
Images and video were captured on                            To this end, drupa sees the launch of                        print buyers – our customers’
                                                                                                                                                                                           visiting our dedicated website at
Canon EOS cameras, an Océ Arizona                            a new EBBP Mentoring Program.                                customers – to find out how they
flatbed printer output 2m x 3m                                    That’s why our theme for drupa                           regard print in the communications
photographs on 1cm-thick Plexiglas,                          2012 is ‘See the bigger picture’. We                         mix and what they expect of their Print

2 | thinkdigital
Bytes                                               News, awards, products and events that affect your world

1 CaNON NewS                           2 PRODUCTS

New CEO From print to mobile –
for EMEA at the touch of a button
                                       The cover of this issue of thinkdigital
                                       has been made interactive (see
                                       page 2) with iPR™ intelligent
                                       Print Recognition from Documobi,
                                       Inc., which makes its European debut
                                       on the Canon stand at drupa.
                                           The pioneering system adds a
                                       whole new dimension to print.
                                       iPR™ (intelligent Print Recognition)
                                       technology makes it possible to
                                       make print interactive – whatever the
                                       substrate, size or location – without
                                       the need for QR codes, tags, dots,
                                       triangles or marks of any kind. Users
                                       simply download and install the free
                                       Reader app to any Apple or Android
Canon has appointed Rokus van          smartphone, scan a piece of print         The new intelligent Print Recognition™ technology is yet to be seen in Europe
Iperen as the new President and CEO    that has been made interactive via
of Canon Europe, Middle East and       iPR, and are directed through to          will be able to define where the              the customer to have full control
Africa (EMEA). He succeeds Ryoichi     information hosted online.                user is directed when they scan the          over the look, feel, functionality and
Bamba, who retired after four years        The technology enables Print          image and also capture information           security of the recipient’s Print-to-
in the role and 40 years with Canon.   Service Providers (PSPs) to add real,     about responses, helping to drive            mobile experience.
    Van Iperen moved to his new        measurable value to the services          return-on-investment and shaping                 Visitors to the stand will be able
role on 1 April from within the        they offer customers. As part of an       future campaigns. Branded Reader             to see how affordable and simple
Canon Group, having served as          integrated campaign, the customer         applications can be created, enabling        incorporating iPR into a campaign is.
Chairman and CEO of Océ N.V.
since 1999.
                                       3 PRINT SaLeS

                                       Emerging markets soaring
    “I am honoured to be the first
European to assume leadership of
Canon’s business in the EMEA
region,” said van Iperen. “I have
always admired Canon for its           Fast-developing markets in southern       colour engines, the top geographical             Information systems group
world-class track record in            and eastern Europe drove significant       market across the whole of Canon’s           manager Mehmet Emin Günsür
innovation and strong business         sales growth for Canon’s imagePRESS       European sales territories in 2011 was       was guided towards Canon
performance. After working closely     and imageRUNNER ADVANCE PRO               Eurasia, with 36 new engines installed       by the brand’s reputation for quality
with Canon over the last few years,    engines in 2011, signalling the rapid     in Turkey alone during this period.          products and service. This, combined
I look forward to overseeing the       adoption of high-quality digital              One Turkish business that has            with his assessment of the robust build,
integration of Canon and Océ in        production print solutions by             adopted the Canon imagePRESS was             output quality and high performance
EMEA, and to driving continued         a sophisticated customer base.            transactional and transpromotional           of the imagePRESS engines, convinced
business growth for Canon                   Canon Europe’s Emerging Markets      specialist HOBIM AS in Istanbul, which       him to buy from Canon.
throughout the region.”                Business Unit delivered 28% of total      installed a Canon imagePRESS C6010               “The Canon equipment, with its
    Van Iperen joined Océ in 1978.     shipments in 2011, representing           and a Canon imagePRESS 1110 to               finishing options, allows us to offer
After several posts within R&D, he     year-on-year unit growth of 78%. This     support its Variable Data Printing           flexible and fast service for cut sheet
became responsible for the Printing    is reflected in significant investments     services. Its product portfolio includes     applications,” says Mr Günsür. “We
Systems business unit in 1989. He      to support customers and prospective      colour, black and white transactional        have been able to switch some of the
served as Managing Director of         customers in the region, including        items such as invoices, statements           shorter-run work, which we were
Océ-Belgium N.V. from 1992 until       new showroom facilities in Moscow         and letters, as well as full colour cards,   producing on our continuous feed
being appointed to the Executive
Board of Océ N.V. in 1995.
                                       and in the Middle East (UAE).
                                            For the imagePRESS production
                                                                                 brochures and booklets, including
                                                                                 complex transpromotional materials.
                                                                                                                              equipment, onto the cut sheet
                                                                                                                              engines, delivering better print quality.”   ››
                                                                                                                                                        thinkdigital | 3
Bytes              News, awards, products and events that affect your world

4 SERVICES                                                                         5 PRINT SALES

Canon teams                                                                        Albelli impressed
up with Taopix                                                                     with imagePRESS
Digitally printed photobooks are         of the opportunity for Print Service      Albelli, one of the largest European       Customers have access to a
one of the fastest growing print         Providers: “In western Europe alone,      photobook suppliers, has invested      range of personalised Albelli photo
applications to come out of the          20 million individual photobooks          in the quality of its photo            merchandise including photobooks,
expansion in digital photography         were produced in 2011, 91% of which       merchandise with an investment         canvasses, calendars, diaries and
by consumers. Latest indications         were ordered online, with an average      in four Canon colour imagePRESS        greetings cards.
are that this market was worth           value of ¤32 per photobook. The           engines at its production centre           Albelli is the retail subsidiary
¤611 million in 2011, up 20% on          average photobook runs to 50 pages        in The Hague, Netherlands.             of Albumprinter BV, which was
the previous year – according to         and three quarters of orders include          Initially, the company installed   founded in 2003. It had a turnover
Futuresource Consulting Ltd: Photobook   personalised covers.”                     two imagePRESS C7010VP presses         of ¤37 million in 2011. The company
Market Report, Western Europe (2011).        “Germany dominates the market,        specifically for the production of      has 150 full-time employees, with
Promisingly, growth is forecast to       representing a third of the volume,       personalised photo calendars,          its primary market presence in the
continue through to 2014.                followed by Benelux at 17% and            though they were also used             Netherlands, Belgium, the United
    Printers wanting to tap into         France at 13%,” she adds, “so in          to handle photobook work.              Kingdom, Germany, France, Sweden
this positive trend and add photo        most European countries, the scope            The reaction of customers to       and Norway.
merchandising to their services          for growth is very exciting. The          the outstanding image quality              Albumprinter plant manager
can benefit from a deepening of           combination of our Portfolio software     delivered from the imagePRESS          Jacco Buurman says: “Trustworthy
the European partnership between         with the capabilities of the Canon        was so positive that Albelli opted     quality in printing is essential for
Canon and specialist photobooks          imagePRESS makes it simpler and           to expand its capabilities by          our demanding consumers, who
software provider Taopix. imagePRESS     quicker than ever for printers to enter   bringing in a further two presses      want to share their valuable
customers will be able to use Taopix’s   this profitable segment.”                  of the same specification.              memories. That’s why Albelli
Portfolio software to optimise their                                                                                      is working with Canon.”
photobook design and workflow.
    Canon’s European Marketing
Group Product Manager, Antony                                                               Photobooks are
                                                                                            part of a growing
White, explains: “The Canon stand                                                           trend towards
at drupa 2012 is an ideal place to                                                          online digital
learn more about photobooks, with                                                           photo printing
Taopix’s Portfolio software being
showcased in the photo print
area of the commercial print zone.
The relationship between the two
companies goes back several years,
and the Taopix platform has been
successfully deployed with Canon
production engines in over 10
European countries.
                                                                                                                                                                 Brendan Beirne, Getty Images

    “A strong pan-European
partnership enhances Canon’s
broader ‘capture-to-output’ imaging
proposition to professional print
customers across Europe.”
    Marketing director of Taopix,
Dianne Moralee, reinforces the scale

4 | thinkdigital
6 PRODUCTS                                                                          7 PRODUCTS                                 8 PRODUCTS

Océ ColorStream is Hot off Small is
new and improved the press beautiful
Océ, a Canon Group company,               inkjet for Print Service Providers.       Reaffirming the commitment of               The new Océ Arizona® 318 GL UV
has released the Océ ColorStream®         Multiple features help to make            Canon and Océ to developing new            flatbed printer is now available. The
3700, the latest high-speed, digital      production more efficient, with the        technologies, three new Océ printers       latest in the award-winning Océ
full-colour inkjet printing system        HeadSafe® technology, for example,        are now available.                         Arizona® Series, it has been adapted
in the Océ inkjet ColorStream Twin        ensuring that manual cleaning when             The Océ PlotWave 350 is a fast,       from the Océ Arizona 360 GT to be an
series. Building on the success of        switching to full colour is not           flexible, wide format monochrome            entry-level product. The technology
the market-leading Océ ColorStream        required. Print jobs can also be easily   printer, designed for workgroups           has been price-positioned for the
3500, it combines the highest inkjet      slowed down, sped up or paused to         and individual users. It is integrated     smaller print business and will appeal
productivity with Océ DigiDot®            the page without paper waste.             with WiFi capabilities – the new Océ       to those in low-volume production.
print heads, offering high-quality            The ColorStream 3700’s unique         MobilePlot® App and Océ Mobile                 The Océ Arizona 318 (above)
prints at impressive speeds and           specifications permit enhanced             WebTools® – so it can deal with            offers the same high quality and
in high volume.                           usability and productivity. The           unpredictable document changes             versatility of its original but is 35%
     These capabilities enable a wider    piezoelectric drop-on-demand inkjet       and printing on the fly. It can print up    cheaper. With a vacuum table
range of print providers to make the      printhead allows consistently high        to six A1 or D-size plots in one minute,   to hold rigid media and objects
seamless transition from offset into      quality with perceived 1200dpi using      with virtually no warm-up time.            stationary, it integrates Océ’s
high-speed inkjet digital printing. The   Multilevel droplet modulation.                 For further flexibility, the Océ       inkjet VariaDot® imaging
Océ ColorStream 3700 is a flexible             HeadSafe® technology prevents         ColorWave 650 allows users to print,       technology to ensure precision and
digital printing solution that allows     any nozzle clogging when changing         copy and scan in both black & white        accuracy on the most challenging
customers to produce colour and           between mono and colour, while            and colour. Using Océ CrystalPoint®        graphic applications.
monochrome prints efficiently, with        the Océ InkSafe® uses passive RFID        technology, it can produce up to 225           In the printer’s Express Mode,
speeds of up to 100mpm allowing           technology to monitor the ink             A1 prints per hour, and prints come        it has production speeds of up to
them to complete more jobs within a       containers inside the press and           out dry, cut to size and ready to use.     18 square metres per hour, which
tighter production window and grow        calculates the ink’s shelf-life. All           Productivity has not been             equates to more than twenty
their print volume (up to 43 million A4   these processes decrease turnaround       overlooked in the Océ PlotWave 900.        70x100cm boards. It can print on
pages per month).                         time, minimise waste and promote          Evolving from the award-winning            rigid media up to 1.25x2.5m wide
     Offering the same features as        up-time, improving productivity           Océ TDS800 Pro system, the Océ             and up to 48mm thick, including
the Océ ColorStream 3500 and based        and profitability for the customer.        PlotWave 900 is the fastest                irregular shapes, glass, uneven
on Océ’s core technologies, such as                                                 monochrome printer for high-               surfaces and heavy substrates.
the Océ DigiDot® inkjet and Océ SRA       The new                                   production printing in its class.              The flatbed design allows for
MP® controller architecture, the          ColorStream 3700                          With an impressive durability, it          perfect registration, easy edge-to-
                                          promises faster
Océ ColorStream 3700 enables an easy      printing with the                         promises to run for three million          edge printing for a full bleed, printing
move from monochrome to full-colour       same high quality                         metres, offering the finest                 multiple boards simultaneously and
                                                                                    reproduction quality (600x1200 dpi)        on both sides, as well as producing
                                                                                    with advanced image processing and         large displays over a number
                                                                                    the Océ CopyPress® technology.             of boards – which is ideal for
                                                                                         In addition, Océ has launched         promotional campaigns.
                                                                                    Eneo, a web service that facilitates           There are two ink options: White
                                                                                    fast and easy document distribution,       Ink for under-printing with non-white
                                                                                    and Océ RecycledWhiteZereo®                media and over-printing for backlit
                                                                                    paper – carbon neutral paper for           application; and Roll Media, allowing
                                                                                    wide format printing – providing an        printing on flexible media like vinyl.
                                                                                    all-round package of productivity that     This is all achieved with low ink usage
                                                                                    is high quality and eco-friendly.          and minimal heat generation.

                                                                                                                                                        thinkdigital | 5
Learn about the Canon Essential Business Builder Program (EBBP)
and the range of business support modules available in your region,
especially the new Canon Essential Business Builder Mentoring
Program. Hear how independent i       ndustry experts work with print
businesses like yours to support them i achieving their long-term
goals. Mentors can offer structured advice and practical support i  n
areas such as developing a business plan, introducing a new print
service offering, improving marketing, seeking out new sales channels,
handling i nternal finance issues, managing staff and much more.
We’re also running a series of business-focused seminars, distributing
and discussing our latest Insight Report, The Bigger Picture – Your
                                                           ssues such
customers’ view on the value of print, and focusing on key i
as ‘marketing in the digital age’ and ‘high performance sales teams’.

Continuously changing consumer behaviour and expectations
make it vital to deliver an optimised, consistent and personalised
customer experience through multiple channels, with a
crucial reliance on the right cross channel communication,
at the right time, to the right customer. The Canon
Enterprise Services team can help you shape and realise
your business vision and i   mprove your customer
loyalty, resulting in a higher customer lifetime
value and giving you a competitive advantage
in increasingly crowded markets. Our tried
and tested approach i based on customer
research and supported by business tools,
processes and assets refined through
previous marketing transformation
engagements. Come and find out
how we can help you achieve
your business goals.

From the office workgroup to the Central Reprographic
Department and beyond, Canon can satisfy all the print
needs of an enterprise, and much more. See how                           SERVICES & SUPPORT ZONE
to automatically integrate office environments with
central production facilities and control print costs, as                This zone showcases Remote Services and Device Management,
well as how new services such as digital mail room,                      as well as Total Service Care, our service solution for large format
marketing collateral on demand, manuals on demand,                       print. In addition, we’re presenting our extensive Professional Print
transactional printing and large format printing can                     Services portfolio, including Advanced Operator Maintenance and
add value to your organisation. On display you will                      Colour Management, designed to help Professional Print customers
find a range of customer print applications from Canon                    maximise their i  nvestment. Canon delivers a comprehensive service
and Océ production print technology, as well as large                    portfolio covering the five phases of our service framework and uses
format devices running AEC, CAD, poster and general                      ITIL service delivery and PRINCE2 project management methods to
office applications.                                                      ensure our solutions deliver value and meet customers’ demands.

6 | thinkdigital

                                                                               INDUSTRIAL COMMERCIAL
                                                                               PRINT ZONE
                                                                               High-speed, high-quality inkjet printing
                                                                               allows mass customisation in transaction and
                                                                               promotional print applications and industrial
                                                                               scale production of books, manuals and
                                                                               newspapers – as you can see in the Application
                                                                               Gallery. See the quality and performance of the
                                                                               new Océ ColorStream 3700 inkjet printer, part
                                                                               of the industry’s broadest continuous feed
                                                                               portfolio. Producing four live applications, the
                                                                               line is driven by Océ PRISMAproduction and
                                                                               includes dynamic perforation from Tecnau,
                                                                               cut-stack output from Lasermax and an inline
                                                                               booklet maker from Horizon. Also on display is
                                                                               the next generation of Océ PRISMAproduction,
                                                                               variable data software from GMC and
                                                                               web-to-print solutions from Pageflex.

                                                                               SIGN & DISPLAY ZONE
                                                                               Discover the quality and versatility of Canon and Océ’s large format
                                                                               solutions and help your business grow. See the production-speed
                                                                               Océ Arizona 550 XT UV flatbed printer, Océ ProCut 2500 L
                                                                               automated cutting system, Canon’s flagship 60” imagePROGRAF
                                                                               iPF9000S, and Océ CS9360 eco-solvent large format printer for
                                                                               indoor and outdoor applications. Enjoy high-quality, water-fast,
                                                                               instant-dry prints with Océ ColorWave 650 Poster Printer and visit
                                                                               the new high-speed colour large format printer Velocity. On our
                                                                               imaging supplies desk you’ll find our extensive range of media and
                                                                               ink and, throughout the zone, a range of RIPs and workflows from
                                                                               Océ and our software partners.

                                                                               PHOTO PRINT SERVICES ZONE
                                                                               Showcasing Canon’s ‘image capture to output’ capability, this zone
                                                                               features live ‘studio’ photo shoots of football freestylers celebrating
                                                                               Canon’s sponsorship of UEFA Euro 2012™. Follow the workflow as
                                                                               images are captured on a Canon EOS DSLR camera, edited in the
                                                                               design area and then printed on a Canon imagePRESS C7010, a range
                                                                               of Canon imagePROGRAF 12-colour models or an Océ Arizona 318
                                                                               GL UV flatbed printer. See highlights of the Canon DL5000 inkjet
                                                                               production photo printer, together with examples of its outstanding
                                                                               output quality. ‘Touch and try’ products in Canon’s consumer range
                                                                               and see for yourself the quality of images printed on Canon devices.

Showing the large breadth of applications that are possible with
                                                                          Heading to
                                                                          drupa 2012?
the range of colour and black and white production presses, the
Application Gallery is a good place to start. In the centre of the zone
are twin Canon imagePRESSes – a C7010VPS with Canon’s new
integrated high capacity stacker producing marketing collateral,
and a C7010VP running variable data and cross-media applications.
Book a demonstration with our designer to create a personalised           Canon plans to showcase the latest in print
cross-media campaign using our DSLR camera, video and green
screen technology. Toner and inkjet proofing is provided by an             technology at the famous international trade
imagePRESS C1+ and imagePROGRAF large format printers.                    fair. Here’s what to look out for in Hall 8a

                                                                                                                                         thinkdigital | 7
Getting                               J
                                           ust two years ago, mapro AG was on the brink       mailing, the customer has total control over the
                                           of winding down its print operations. The          appearance of the product. Personalisation
                                           company had its roots as the in-house print        adds value, and if the item can be dovetailed
                                      shop of Swiss industrial manufacturing giant            with an optimised website with built-in tracking

back on
                                      Rieter Group, but the function was outsourced           tools, the marketer has far greater influence
                                      in 1995 and mapro was established as an                 over the impact.”
                                      independent service provider, allowing it to                Divided into two business divisions,
                                      diversify its customer base.                            maproMedia and maproPrint, the company now

                                          By autumn 2010, however, the economic               executes innovative and results-driven cross-
                                      downturn had impacted machine sales, in turn            media campaigns using personalised print to
                                      slashing demand for mapro’s traditional print           drive traffic to campaign specific landing pages.
                                      products. The decision had effectively been made        According to Senn, all forms of promotional
                                      to halt investment in printing technology, wind         material, from direct mail shots to brochures
                                      the division down over a two-year period and            and catalogues, can benefit from a sprinkle of
Swiss firm mapro AG has seen           turn the company’s focus elsewhere.                     cross-media ‘magic’.
a reversal of fortune for its print       Looking at this dynamic business now,                   Customers, who range from SMEs to major
                                      the memory of those dark days seems almost              corporate organisations, are delighted with
business since forging a new          surreal. A visit from Canon Switzerland in the          the increased effectiveness of their campaigns.
path into cross-media marketing       summer of 2010 inspired mapro to look closely           Response rates that might at best have reached
                                      at the potential of cross-media marketing to            2-3% with a conventional direct mailing are
Photography Angela Straub             reverse this decline. Those discussions were            now multiplied four-fold when the print is
                                      the foundation of a bold turnaround strategy            personalised and uses a device, such as a QR
                                      focused on deploying personalised digital print         code, to drive the recipient to optimised web
                                      at the heart of cross-media campaigns.                  content supporting the campaign.
                                          Blending mapro’s multimedia expertise with              Senn cites the example of a global software
                                      Canon’s understanding of digital print on demand        company whose Swiss subsidiary engaged mapro
                                      and personalisation, the combined team mapped           to deliver cross-media promotional material aimed
                                      out a new path for the print division. It centred on    at attracting prospects to an event. The campaign
                                      a Canon imagePRESS C7000VP, combined with               delivered record levels of interest, and the event
                                      DirectSmile software, to enable sophisticated           proved so successful that the client has since
                                      personalisation of printed collateral and web           repeated the initiative and is now working with
                                      landing pages.                                          mapro to plan a third marketing campaign.

                                                                                              The importance of print
                                      “Eye-catching and                                       Mapro is proud of its multimedia work, but Senn

                                       targeted personalised                                  emphasises that even the best, most creative
                                                                                              web content still needs print to drive people to it.
                                       print can be the key                                   “Taking into account the complexities of online

                                       that unlocks the value
                                                                                              search, too much good content floats in a ‘digital
                                                                                              nirvana’, which few people will reach. Eye-

                                       of good online content”                                catching and well-targeted personalised print
                                                                                              can be the key that unlocks the value of that
                                                                                              online content.”
                                      Leading by example                                           In the 18 months since the installation of the
                                      To kick-start the cross-media business, mapro           Canon imagePRESS engine, mapro has added
                                      devised a personalised mailshot that invited            a Canon imagePRESS C1+, providing back-up
                                      business leaders from a broad cross-section             production and the ability to enhance printed
                                      of industries to an event outlining its new services.   collateral with a digital spot varnish. And a new
                                      The mailer, which was created using DirectSmile         Canon imagePROGRAF iPF815 large format
Manfred Senn has seen
his print business grow               VDP Studio and printed on the Canon imagePRESS          printer now allows mapro to extend its offering
in a very tough climate               C7000VP, featured a QR code and an incentive to         to point of sale materials and CAD drawings.
                                      drive the recipient to a personalised website built          Senn is happy to acknowledge the significant
                                      using DirectSmile Cross Media. The response was         role played by Canon in reinvigorating maproPrint.
                                      overwhelming: 12% of the targets visited the            “The collaboration with Canon opened the door
                                      website and attended the launch event.                  to an enormous business opportunity in a
                                          The collaboration with Canon precipitated           future-oriented, cross-media market. Canon
                                      a complete reinvention as a full service agency ‘for    is a dependable and competent partner for
                                      creation, animation and print’. Managing director       whom offering creative ideas and visions for
                                      Manfred Senn feels that, while the market for print     its customers is at the heart of its day-to-day
                                      may be saturated, an innovative approach can            business. We’ve come to see the team at Canon
                                      breathe new life into the medium. Highlighting          as supportive friends.”
                                      experiences with customers, he observes: “An
                                      individualised letter is by far the best way to         thinkdigital thanks viscom print & communication,
                                      communicate with clients. An email is quickly           whose original feature about mapro AG provided source
                                      deleted or mistaken for spam. With a printed            material for this article.

10 | thinkdigital
                              DIGITAL PEOPLE

mapro AG
Winterthur, Switzerland
Digital print and
cross-media marketing
Range from small
businesses to major

                          Working with Canon
                          has taken mapro AG
                          in a new and exciting
                          direction, says Senn

                                  thinkdigital | 11
Ideas men: Marien
Nijland (left) and Marc
Eusman take potential
print projects to their
existing clients

               “The future is digital,
                for sure. And if you
                don’t go digital,
                you’ll lose out.”

                                         Duiven, Netherlands
                                         Marketing &
                                         creative design;
                                         advertising; desktop
                                         publishing; digital &
                                         offset printing

12 | thinkdigital
                                                                                                                                                 DIGITAL PEOPLE

                                                                                                               funded the photography and the print. As Eusman
                                                                                                               explains, there were clear commercial benefits
                                                                                                               for everyone involved: “The supermarket attracted
                                                                                                               more customers, the club gained a valuable
                                                                                                               communications channel to its supporters, and
                                                                                                               we handled the photography, design and print.”

A recipe
                                                                                                                   The trial boosted sales at the supermarket
                                                                                                               branches by around 20%, so Adfomedia
                                                                                                               approached other retailers with the concept,
                                                                                                               including the Coop, which was quick to see its
                                                                                                               potential. From four clubs at the beginning of 2011,

for success
                                                                                                               the project grew to involve almost 30 clubs by the
                                                                                                               end of the year. “It’s not a difficult proposition to
                                                                                                               sell to the supermarkets,” says Eusman, “and it’s a
                                                                                                               commercial model that we can replicate with clubs
                                                                                                               in other sports besides football.”
                                                                                                                   It’s also a concept that depends on printing
Adfomedia has enjoyed record sales since adding digital print                                                  digitally – hence Adfomedia’s investment in the
to the mix – and tapping into passion for the beautiful game                                                   Canon imagePRESS C6000 and C6000VP. As
                                                                                                               Eusman explains: “Although the total volumes of
                                                                                                               print are high – we’ve printed almost two million
Photography Michel Porro
                                                                                                               stickers to date – print runs average only 2,000
                                                                                                               sheets, with 48 stickers to a sheet. The only time we

         rint service providers don’t lack advice on                                                           consider offset is when we need a run of over 1,000
         adapting to the challenges of a digital world                                                         magazines, which is rare – on average we print 400.”
         where print must work with other media.
It comes from all sides: be proactive, not reactive,                                                           The dynamics of digital
get involved early in the creative process, stay close                                                         He adds that being able to print even shorter runs
to your customers so that you understand and                                                                   also helps Adfomedia pitch the idea to prospective
anticipate their needs, and so on.                                                                             partners. “We ask prospective clients to visit us to
    It’s all good advice, but what really drives the                                                           get a feel for what we can do, because those visits
lesson home is seeing someone successfully                                                                     always generate ideas. We then show them the
put it into practice – like Dutch Canon customer                                                               Canon imagePRESS and explain how we can easily
Adfomedia. Based in Duiven, Adfomedia is the                                                                   test the concept without a major investment.”
model of what many print businesses are striving                                                               Listening to Eusman, it’s clear that ‘test driving’
to become – a full-service agency providing a broad                                                            ideas like this really excites him.
                                                         Adfomedia’s football
spectrum of marketing communications services,           stickers have proved                                      It’s clear that, in Canon, Adfomedia has found
including creative design, advertising, desktop          a hit across the region                               a digital supplier on the same wavelength: “Canon
publishing and print (offset and digital).                                                                     focussed on how digital print would open up new
    The company’s website plays on a restaurant          and win it. Because of how we started, being          opportunities for us,” Eusman says. “Like us, they
metaphor to show how Adfomedia blends these              proactive is in our DNA.”                             were into ideas.”
ingredients to create original marketing ‘recipes’.          Adfomedia’s entry into print demonstrates this        The first Canon imagePRESS, the C6000, arrived
And Adfomedia’s clients clearly like the results.        perfectly. It came in 1990, when Eusman opened        in January 2011 and the C6000VP followed in
In 2011 the agency’s 19 staff generated record           a print shop equipped with sheet-fed offset presses   August 2011, to help with sticker production for
sales of ¤6.5 million, and managing director Marc        alongside the agency, introducing creative design     the new football season. In that relatively short
Eusman expects 2012 to show a slight increase. He        at the same time and adopting Adfomedia as the        time, Adfomedia has gone from being a 100%
gives a number of reasons for the company’s bright       company name. The catalyst was Adfomedia’s            offset operation to one where digital accounts for
prospects, including good people and the right           success in selling ideas to a major client, the       25% of output. Eusman expects that to rise to 75%
digital equipment (Canon imagePRESS C6000 and            Coop supermarket chain. “Our campaigns were           within five years. “The future is digital, for sure, and
C6000VP production colour presses were installed         generating such a volume of print that it made        if you don’t go digital, you’ll lose out,” he exclaims.
in 2011). He also says Adfomedia was fortunate to        commercial sense – for us and the Coop – to               He acknowledges, however, that print needs to
get to where it is now by a rather unusual route,        handle it ourselves. It also gave us end-to-end       work alongside other digital channels, which calls
expanding into print from roots in advertising.          control over most of the elements in campaigns,       for new ways of selling. Adfomedia’s response
                                                         apart from very long-run web offset jobs.”            is a specialist team, led by sales director Marien
Proactive principles                                         Similarly, Adfomedia’s proactive mindset drove    Nijland. “Marien’s job is to think about new
The company was founded in 1979 by Eusman’s              its move into digital print in 2010. This time, the   products and processes. We don’t just sell printed
father as Adfocolor, an agency specialising in           catalyst was a campaign Adfomedia came up with        sheets,” says Eusman. “We develop new ideas and
retail advertising and marketing, with an emphasis       to help Dutch football club FC Zwolle increase its    try to sell them to our clients.”
on the supermarket sector. Eusman is certain this        profile in the local community. Initially run as a         “Canon remains a valuable partner,” he
background explains a lot about Adfomedia today.         trial, the campaign involved another Adfomedia        continues. “They don’t disappear after they’ve
“Advertising agencies succeed by coming up with          client, a local supermarket, and encouraged young     made a sale. Currently, we’re working together to
ideas and selling them to clients,” he says, “which      FC Zwolle fans to collect stickers of the team’s      assess the photobooks market and evaluating the
is what print providers have to do in today’s            players in a special magazine-style album. Both       Taopix software platform. Canon ask us about our
communications business. You can’t sit and wait          album and stickers were available exclusively from    plans, and we tell them. Sometimes we don’t have
for business to come to you – you have to go out         two local branches of the supermarket, which          any plans, but we always have ideas!”

                                                                                                                                                     thinkdigital | 13

                                                                                             communications models – printing services are
                                                                                             just one facet of its comprehensive offering
                                                                                             to customers across the financial, tourism,
                                                                                             industry, mail order, healthcare and automotive
                                                                                             sectors. It produces in the region of five
                                                                                             million impressions per year on its two Canon
                                                                                             imagePRESS machines, which have helped the
                                                                                             company to convince clients of the benefits of
                                                                                             print-on-demand. A new colour system and a
                                                                                             black and white production system are currently
                                                                                             in the pipeline.

At your service...
                                                                                                 “With Canon’s solution, we can keep our
                                                                                             promise to explore new opportunities for our
                                                                                             clients, based on the ‘on demand’ model. Digital
                                                                                             print is growing fast and represents 60% of our
                                                                                             revenue today,” says Reichert.
Print on demand is the order of the day, as German communications
                                                                                             Successful solutions
company RheinMail choose Canon to boost their digital print offering                         The basis for this growth is clear when you look
                                                                                             at the many customer solutions successfully
Photography Ben Hupfer                                                                       delivered by RheinMail to date. One such solution

                                     F                                                       “We made a quantum
                                          ounded as an offset print business in the
                                          town of Boppard on the dramatic Rhine
                                          river gorge in 1959, RheinMail was an early         leap in terms of
                                     pioneer in providing personalised direct mail
                                     services to its clients. In 2003, the company            reliability and
                                     made the switch to digital with its first four-
                                     colour digital print systems. Five years later,
                                                                                              productivity with the
                                     in 2008, RheinMail became part of ORT                    Canon imagePRESS”
                                     Medienverbund, a strategic move that redefined
                                     the company as a cross-media communications             is the new model developed for the quarterly profit
                                     service provider.                                       reports of the private wealth management division
                                         The company’s tagline – ‘the service specialist     of a large German bank. It merges data streams
                                     for dialogue marketing and customer loyalty             from the bank’s own systems into personalised
                                     programmes’ – speaks volumes for that transition,       print jobs. Customers receive their personalised
                                     and managing director Thilo Reichert freely admits      report in the shape of a professional-looking
                                     that Canon’s digital print solutions played a major     booklet within two working days.
                                     part in successfully deploying this strategy.                The RheinMail approach, powered by its high-
                                                                                             performance Canon systems, has also delivered
                                     The Canon connection                                    considerable value to a worldwide provider of
                                     “With a total investment that’s barely half what        holiday accommodation. While special offers were
                                     we spent on our previous systems, the Canon             previously sent by email, a survey revealed that
                                     imagePRESS C7000VP stood out as the system              customers would rather receive tangible, print
                                     that met our business requirements,” says Reichert.     communications. “We developed a new concept
                                     The Canon imagePRESS didn’t present any of              for personalised holiday offers based on our
                                     the recurring production problems experienced           client’s CRM system. Customers now receive a
                                     previously and only required a single operator.         tailor-made brochure, with a link to a landing page
Digital print is                     For Reichert, an experienced communications             if they wish to book online,” Reichert explains. The
the way forward,
according to
                                     professional, there were also other good reasons        concept proved to be of exceptional value, with an
RheinMail                            to choose Canon: “Above all, the print quality is       increase in bookings of over 30%. “Of course you
                                     excellent. This was a critical factor as our new        can’t implement those and other ideas without
                                     strategy focuses a lot more on graphic design.          reliable production systems,” he admits.
                                     Only the best print quality can do real justice to           Reflecting on the role the partnership with
                                     modern, personalised communications.”                   Canon has played – and will continue to play – in
                                         For RheinMail, Canon’s competent advice,            the implementation of RheinMail’s transformation
                                     continuous support and partnership approach             strategy, Reichert says: “We made a real quantum
                                     with SMEs also made the difference, as Reichert         leap in terms of reliability and productivity with the
                                     confirms: “We have never experienced this type           Canon imagePRESS. This has allowed us to grow
                                     of support from the vendors we’ve dealt with in         and we will invest in more Canon solutions in the
                                     the past. Today, it’s just not enough for a vendor to   future. Canon is a partner with whom we can
                                     sell a product with a software solution – that only     analyse processes based on our clients’ specific
                                     covers part of the workflow process.”                    needs, and find a suitable solution together. It’s
                                         RheinMail is now focused on offering its            the first time we’ve come across this level of
                                     clients innovative, cost-effective and time-sensitive   solutions expertise in the industry.”

14 | thinkdigital
                        Date founded
                        Boppard, Germany
                        Customised solutions
                        for one-to-one
                        marketing; business
                        process and IT services;
                        customer relationship
                        management; printing

Thilo Reichert
believes RheinMail’s
relationship with
Canon will help
provide even more
solutions for clients

                                    thinkdigital | 15
in print
Companies across Europe are using Canon’s
digital print technology to deliver complex,
diverse work – with some dramatic results

                                               ›› Eye-catching
                                               Country: Germany
                                               Printer: Index Digital
                                               German modelling agency East West
                                               Models (EWM) uses its annual photo
                                               calendar as an integral part of its
                                               business strategy. The calendar acts
                                               as the agency’s shop window and
                                               is seen worldwide, from Paris and
                                               Milan to New York. EWM enlisted
                                               Frankfurt-based Index Digital to
                                               print the 2012 edition on its Canon
                                               imagePRESS C6010VP – which not
                                               only offered optimum photo quality,
                                               but a professional gloss finish that
                                               ensured a successful start to the year
                                               for the company and its models.

16 | thinkdigital
                                                                                        APPLICATIONS SHOWCASE


        A marketing drive
Country: France
Printer: Actimail
Working together with marketing communication agency Pragmata,
the Torcy-based French direct marketing specialist Actimail (part of the
Multi-Pôles Group) created a campaign for Peugeot that saw the French
car manufacturer’s customers receive personalised invitations to
open days at 750 different sales points in France. Each Peugeot
dealer in the country was able to personalise and order the invitations
online. The invitations were then printed on Actimail’s
Canon imagePRESS C7010VP and delivered nationwide.
The campaign proved extremely successful, with
a 40% response rate.

                                            ››        Spreading
                                                      the message
                                            Country: Spain/Portugal
                                            Printer: Save The Children
                                            Save The Children in Spain has
                                            published a collaborative photobook
                                            depicting the daily lives of children

                                            in countries affected by poverty, in
                                            order to increase awareness of their            ideas
                                            poor living conditions and raise        Country: Austria
                                            money. The book, Luces en la            Printer: Mailboxes etc.
                                            sombra (Lights in the shadow),          Austrian drinks manufacturer
                                            was put together with the support       Schlumberger has taken advantage
                                            of well-known figures from               of the high quality and short
                                            across Spain, including television      production time offered by digital
                                            personalities and actors. Including     printing. Working with printing and
                                            work from 73 different professional     packaging firm Mailboxes etc., the
                                            and amateur photographers, the          sparkling wine producer had 300
                                            book contains more than 153             stylish cocktail menus printed in
                                            striking images that were printed       six different styles and variations.
                                            on a Canon imagePRESS C6010VP           The menus, which were printed
                                            using i1 Process Control Production.    on a Canon imagePRESS C7000VP,
                                                                                    were used primarily at a large food

                                                                                    and beverage fair, but were also
                                                                                    distributed throughout various
                                                                                    cocktails bars in Vienna.

                                                                                                          thinkdigital | 17

 Canon’s Insight Report reveals enormous potential for PSPs to strengthen their relationships with their clients
 European Print Service Providers (PSPs) – both        as important to an organisation by almost 90% of          products and services. But how effective are they at
 in-house and external – are missing opportunities     respondents, and 97% of print buyers say PSPs meet        communicating this to their customers?”
 to sell value-added products and services to          their communications needs and give value for                 Respondents from 18 European countries were
 print-buying business professionals – according       money. On the other hand, 30% of decision-makers          asked detailed questions on a range of topics,
 to the findings of Canon’s latest Insight Report,      were unaware of print on demand, 32% knew                 including: how they were using professional print,
 The Bigger Picture – Your customers’ view on the      nothing of the scope of short-run publishing and          now and in the future; how they select a PSP; the
 value of print, published at drupa 2012.              almost half were not using customised direct mail.        role of print in multi-channel communications; their
     Based on interviews with 420 senior decision-          “It’s an intriguing state of affairs,” says Mark     awareness of digital print; and challenges and
 makers in corporates and marketing and creative       Lawn, Canon Europe’s European & UK marketing              opportunities for PSPs.
 agencies across Europe, the report reveals a mixed    director for professional print solutions. “It’s quite        The fi  ndings suggest that the overall outlook for
 portrait of the relationship between PSPs and their   possible that the high level of satisfaction among        print is bright. Print buyers value it as effective, both
 customers. On one hand, print remains a highly        print buyers may in part be because they don’t            on its own and alongside other media, and are
 valued component of the marketing mix, regarded       know what they’re not being told about! But it also       seeking better education, more creative input and
                                                       represents an enormous opportunity for print              insights into print innovation.

“Printers can grow                                     service providers. Their customers regard them
                                                       highly, and also rate print as a medium – 37% see
                                                                                                                     Lawn says: “Putting aside any preconceptions
                                                                                                                 about a customer’s level of knowledge, printers
 their business on                                     it as equally effective compared with other media,
                                                       and 34% as more effective. And there’s a strong
                                                                                                                 need to see themselves as trusted advisors and
                                                                                                                 experts in their field who can offer advice to
 the back of stronger                                  desire to know more. When we asked them what
                                                       would make it easier to work with their PSP, the
                                                                                                                 customers. By adopting this more consultative
                                                                                                                 approach they can strengthen their relationships
 client relationships”                                 themes that emerged most strongly were the
                                                       need for more proactive communication and
                                                                                                                 with customers and grow their business. As one
                                                                                                                 Dutch print buyer put it: ‘I expect a partner who looks
                                                       innovative technologies.”                                 with you at what gives the best return and meets the
                                                            The Bigger Picture is the fourth in Canon’s series   needs of the market. Someone who is proactive in
                                                       of Insight Reports and marks a broadening in the          thinking with you and gives you clear advice.’
                                                       scope of the research. “This time we’ve looked                “Canon recognises that we have a role to play
                                                       outside the print room to find out how buyers              as well, which is why ‘See the bigger picture’ is our
                                                       regard print in the communications mix and                theme for drupa,” adds Lawn. “It reflects our
                                                       what they expect from print service providers,”           commitment to help PSPs see the opportunities
                                                       explains Lawn. “There’s no doubt many PSPs now            available now and in the future, based on
                                                       understand that growth depends on building new            applications, success stories and understanding
                                                       relationships with clients and developing new             what their customers expect.”

 18 | thinkdigital

With the results of Canon’s Insight Report fresh in everyone’s minds, print
expert Tim Cox talks about how PSPs can tackle the issues it presents
The Insight Report’s conclusion that most printers     plan. Better planning is critical if the industry is to
aren’t communicating sufficiently with customers        seize the enormous opportunity that cross-media
comes as no surprise to Tim Cox, a consultant to       undoubtedly represents. Cross-media is a whole
the Canon Essential Business Builder Program. He       new ball game – it poses new challenges as well
believes that many Print Service Providers (PSPs)      as new opportunities for printers.
have to change their mindset – particularly if they
want to enter new markets such as cross-media.         In what way?
                                                       Because it’s about more than technology.
What have you seen in the print industry to            Printers need to sit back and do what any sensible
back up the Insight Report’s findings?                  business does when weighing up a major new
In the last few years I’ve worked with a number of     opportunity: look closely at your business and
PSPs to help them sell digital benefits like print on   understand how it interacts with other companies,
demand, Variable Data Printing and web-to-print,       especially with your customers.
so I’ve seen first hand how much improvement
potential printers have at explaining what digital     How do you do that?
print can do. By this, I don’t mean what the digital   Think about how much you really know about
press can do, but what printing digitally can do to    your customers, beyond the print that they place
increase the ROI on marketing campaigns. Instead       with you. Who are their customers, and how do             Tim Cox, consultant to the Canon Essential
of taking time to develop a sales proposition          they sell to them? What other communications              Business Builder Program
based on what their customers want, some PSPs          channels do they use? Are there benefits they’re
find it easier to be ‘busy being busy’. As a result,    missing by failing to integrate print with these?
they’re chasing a shrinking pool of commodity          And when did you last sit down with them to
print and competing on price, not the value they       explain what you can do?
can add. And when it comes to cross-media                 Once you know more about what they want,
campaigns, they’re leaving the field open to other,     you can assess whether you can meet their
more communications-savvy PSPs.                        requirements. Do you have the right salespeople
                                                       in place? Or the right customer relations people?
What about the customers? Do they know                 And how much do you – and, in many cases,
what’s available?                                      your customers – understand about other
You’d be surprised how many marketing                  communications channels and how they interact
professionals know very little about what digital      with print? These are just a few suggestions.
print makes possible – and about multi-channel         There are many other things to consider, but
marketing in general. I’ve been in meetings with       they’re a good place to start.
senior managers who didn’t know what a PURL
is. The end result is a yawning knowledge gap.         It sounds like there’s a lot to get to grips with.
On one hand, there are printers who don’t fully        How do PSPs start to make changes?
appreciate the potential of the technology at their    As I said, with your customers. Getting under the
fingertips, or at least need help in learning how to    skin of their business will show you the direction
sell it. On the other, many marketers and creatives    to go in, because once you understand what they
don’t understand how to combine disparate              want to achieve you can suggest ways in which
media technologies to enrich their campaigns.          you can help. As the Insight Report shows, the
                                                       key is to take a more proactive, more consultative
What’s the solution?                                   approach. And some elements of cross-media are
Before they even think about entering cross-           more immediately accessible to you – QR codes,
media, printers have to go back to basics. “Fail       for example. But most important of all, develop
to plan and plan to fail” may be an old adage,         a more commercial mindset. Start asking “How
but it’s a true one. Print must be one of the few      do we add value for our customers?” instead
industries where the majority of companies             of measuring performance solely in number of
don’t tend to have a fully developed business          impressions printed, or speed of turnaround.

                                                                                                                                                    thinkdigital | 19
Austria                      Sales Manager                   Netherlands                   +34 91 538 47 75                Canon Central & Eastern        Canon Eurasia
Thomas Cvetko                +358 (0) 105444438              Canon Business                   Europe                         Doruk Aksoy
Sales Manager                   Support Center                                                Johannes Osterbauer            Professional Systems Sales
Professional Print                                           + 31 (0)800 2266648           Sweden                          Product Business               & Marketing Manager
+43 1 680 88 707             France                                  Erik Akenes                     Development Manager            +90 (216) 571 68 00       Yves Brucker                                                  Product Marketing               Professional Print Solutions
                             Director – Professional Print   Norway                        Manager Professional Print      +43 1 680 89 328
Belgium & Luxembourg         +33 (0)1 4199 7071              Thomas Roberts                +46 (8) 744 85 82               johannes.osterbauer@           Canon Middle East
Gaetan Lutgen              Country Sales Manager                         Ayman Aly
Sales Manager                                                +47 90111135                                                                                 Product Manager
Professional Print           Germany                      Switzerland                     Canon Russia                   +971 (4) 3748993
+32 (0)2 722 04 31           Heike Börsch                                                  Siegfried Alder                 Evgeny Morzhevilov               Channel Marketing Manager       Portugal                      Business Developer              Country Solutions Business
                             T+49 (0)2151345723              Carlos Marçal                 Professional Print              Consultancy Manager
Denmark                      Product Manager –             +41 (0)44 835 64 21             +7 985 763 93 64
Morten B. Hansen                                             Professional Print &        SolutionConsultancy@
Sales Manager                Italy                           Large Format Solutions                              
Professional Print           Giovanna Nuzzo                  +351 214 704 108              UK
+45 25600619                 Corporate                     Wayne Barlow                    Canon South Africa                 Communication                                                 Director – Professional Print   Jimmy de Waal
                             & CRM Manager                   Spain                         +44 (0)7970 214088              Product Manager
Finland                      +39 (0)2 9272 6543              Alvaro Marquina               wayne_barlow@cuk.               +27 11 265 4900
Jussi Lilja                  Director Professional Print           

Printed on a Canon imagePRESS C7000VP

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