Sponsorship Proposal by shitingting

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									Sponsorship Proposal




                          Cinco de Mayo Festival
                               Produced By
            NEWSED Community Development Corporation
901 W 10th Avenue, Suite 2A / Denver, CO 80204 / 303.534.8342 / Newsed.org
       Presenting the best cultural marketing opportunity of 2012!
                                      25th Anniversary
                             DENVER CINCO DE MAYO FESTIVAL
                             Saturday and Sunday / May 5/6 2012
The Cinco de Mayo Festival is deeply rooted in the Colorado community as the largest 2-day event of
its kind in the country. The event attracts 400,000 + festival attendees each year. Cinco de Mayo is
    a fun family oriented event with special attractions, musical acts and some of the most delicious
                                Mexican cuisine Colorado has to offer.

            MSNBC.com named the 2011 Cinco de Mayo Festival #3 on their top 5
                          “Don’t Miss Festivals of the Year”
Who does the Cinco de Mayo Festival support?
The Cinco de Mayo event started in 1988 as a neighborhood street fair to showcase Mexican heritage while promoting the
economic turnaround of the neighborhoods along the Santa Fe Drive corridor. By 1995, the festival had outgrown its location and
moved a few blocks to Denver's Historic Civic Center Park where it took its place among Colorado's top four outdoor food and
entertainment events. Although the event attracts approximately 70% Hispanic attendees, a large cross section of the community is
represented including all races and cultural heritages. Due to this, the event receives greater visibility through English and Spanish
media outlets.

NEWSED CDC was founded in 1973, to promote and develop economic and community programs that raise the income, educa-
tion, and political levels of Denver residents. All funds raised at the Cinco de Mayo “Celebrate Culture” Festival support the
programs and services of NEWSED. Visit www.newsed.org to learn more about NEWSED.

What does Cinco de Mayo celebrate?
Historically the Cinco de Mayo holiday commemorates the victory of a heroic people and their struggle for freedom. On May 5,
1862 the outnumbered town of Puebla, Mexico defeated French forces which fueled the momentum and national confidence to
ultimately drive foreign power completely from the country. Today in areas of Mexico and the United States this recognition and
celebration of culture and freedom resonates as these values apply to everyone, despite where you come from.

What is the marketing opportunity for my company?
Hispanic Community Facts and Figures
“The 2010 Census counted 50.5 million Hispanics in the United Sates, making up 16.3% of the total population. The nation's His-
panic population, which was 35.3 million in 2000, grew 46.3% over the decade, and even more sharply in many Southeastern
states. Overall, growth in the Hispanic population accounted for most of the nation's growth—56%—from 2000 to 2010. Among
children ages 17 and younger, there were 17 million Latinos, representing 23% of this age group, up from 17% in 2000.”
Source - pewhispanic.org

“Colorado’s Latino population is young, upwardly mobile and growing every day. 22 percent of metro Denver’s population is
Latino - over 627,000 people. The Denver DMA Latino population is over 846,000 - the 14th largest in the country.” Source - Viva
Colorado
According to Census Bureau data provided by Alejandro Becerra, former senior housing fellow at the Congressional Hispanic
Caucus Institute, the number of Hispanic owner-occupiers grew by 288,000 from 6.21 million in the second quarter to 6.49 million
in the third quarter.

Advertising and Promotions
Promotion of the Cinco de Mayo event requires a diverse advertising and marketing campaign. Over 1,000,000 media impressions
will be realized daily several weeks prior to the 2012 event, utilizing a combination of print, electronic and other media marketing
tools. Our powerful advertising/marketing campaign is valued at well over $300,000 annually and will ensure that your involve-
ment as a sponsor will generate your company wide exposure on many different levels during the course of the advertising
campaign. The event also has its own domain website which you can visit now at CincodeMayoDenver.com
30%
                                  Age
25%

20%

15%

10%                                                                  70%

                                                                     60%
                                                                                         Gender
5%

0%                                                                   50%
       under 18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 plus    40%
        18
                                                                     30%

                                                                     20%
 40%                                                                 10%
 35%
                       Learned About
                                                                      0%
 30%                                                                            Male                 Female

 25%
 20%                                                                 70%
 15%                                                                                   Martial Status
                                                                     60%
 10%                                                                 50%
 5%                                                                  40%
 0%
                                                                     30%
        other    word of     TV       radio   Newspaper   Internet
                 mouth                                               20%
                                                                     10%
                                                                     0%
 45%                                                                       Single          Married       Other
 40%                       Income Levels
 35%
 30%
 25%                                                                                Home Ownership
 20%                                                                 80%
 15%
                                                                     60%
 10%
  5%                                                                 40%
  0%
                                                                     20%
         under $34K $35 to $59K $60 to 89%           $90K &
                                                     above            0%
                                                                               Rent                  Own
                                                       Official Sponsor Level / Minimum Sponsorship
                                                       Fee: $25,000
                                                       All items listed below are included in the Official
                                                       Sponsorship level for the 2012 Cinco de Mayo Festival

                                                       Benefits:
                                                       Recognized as an “Official Sponsor” with category
                                                       exclusivity as determined by producer (value $30,000)

1 10’ X 10’ exhibit booth space (or larger depending upon your needs) in premium location, including tent
awning, 1 table & 2 chairs if needed (value $30,000)

10 signs/banners throughout the event site (All signs/banners to be provided by sponsor) (value $15,000)

Company banner placement on two entertainment stages (value $10,000)

Stage announcements from all entertainment stages promoting official sponsor (value $5,000)

Company logo placement on all bus shelter advertisements and/or billboards, promotional posters, postcards
and mailings (value $20,000)

Company logo included in official event guide (20,000+ printed) (value $15,000)

Company logo included in all television advertising (value $30,000)

Company name mention in selected radio advertising (value $20,000)

Company logo with link on the official website (CincodeMayoDenver.com), average yearly views 40,000
(value $20,000)

Company name included as an Official Sponsor in all press materials including press releases, newspaper ads,
public service announcements, press advisories and kits (value $10,000)

Right to use 2012 Cinco de Mayo Festival name and artwork for your promotional advertising (value $10,000)

26 VIP passes to the sponsor hospitality area (value $15,000)
Premium Sponsor / Minimum Sponsorship Fee: $20,000
All items listed below are included in the Premium Sponsorship level for the 2012 Cinco de Mayo Festival

  Benefits:
  Recognized as a “Premium Sponsor” (value $25,000)

  1 10’ X 10’ exhibit booth space (or larger depending upon your needs) in premium location, including tent awning, 1 table
  & 2 chairs if needed (value $30,000)

  8 signs/banners throughout the event site (all signs/banners to be provided by sponsor) (value $13,000)

  Company banner placement on one main entertainment stage (value $5,000)

  Stage announcements from two entertainment stages promoting premium sponsor (value $4,000)

  Company logo placement on half of the bus shelter advertisements, all of the promotional posters, postcards and
  mailings (value $15,000)

  Company logo included in official event guide (20,000+ printed). (value $15,000)

  Company logo included in all television advertising. (value $30,000)

  Company logo with link on the official website (CincodeMayoDenver.com), average yearly views 40,000 (value $20,000)

  Company name included as a Premium Sponsor in all press materials including press releases, newspaper ads, public
  service announcements, press advisories and kits (value $10,000)

  Right to use 2012 Cinco de Mayo Festival name and artwork for promotional advertising (value $10,000)

  20 VIP passes to the sponsor hospitality area (value $13,000)

Grand Sponsor / Minimum Sponsorship Fee: $15,000
All items listed below are included in the Grand Sponsorship level for the 2012 Cinco de Mayo Festival

  Benefits:
  Recognized as a “Grand Sponsor” (value $20,000)

  1 10’ X 10’ exhibit booth space (or larger depending upon your needs) in premium location, including tent awning, 1 table
  & 2 chairs if needed (value $30,000)

  6 signs/banners throughout the event site (all signs/banners to be provided by sponsor) (value $10,000)

  Stage announcements from one main entertainment stage promoting sponsor (value $2,500)

  Company logo placement on all promotional posters, postcards and mailings (value $10,000)

  Company logo in official event guide (+20,000 printed). (value $15,000)

  Company logo with link on the official website (CincodeMayoDenver.com), average yearly views 40,000 (value $20,000)

  Company name included as a Grand Sponsor in all press materials including press releases, newspaper ads, public service
  announcements, press advisories and kits (value $10,000)

   Right to use 2012 Cinco de Mayo Festival name and artwork for promotional advertising (value $10,000)

  16 VIP passes to the sponsor hospitality area (value $10,000)
Major Sponsor / Minimum Sponsorship Fee: $10,000
All items listed below are included in the Major Sponsorship level for the 2012 Cinco de Mayo Festival

  Benefits:
  Recognized as a “Major Sponsor” (value $15,000)

  1 10’ X 10’ exhibit booth space in premium location, including tent awning, 1 table & 2 chairs if needed (value $30,000)

  4 signs/banners throughout the event site (all signs/banners to be provided by sponsor) (value $8,000)

  Company logo included on all promotional postcards and mailings (value $8,000)

  Company logo in official event guide (20,000+ printed) (value $15,000)

  Company logo with link on the official website (CincodeMayoDenver.com), average yearly views 40,000 (value $20,000)

  Company name included as a Major Sponsor in all press materials including press releases, newspaper ads, public service
  announcements, press advisories and kits. (value $10,000)

  Right to use 2012 Cinco de Mayo Festival name and logo for promotional advertising (value $10,000)

  10 VIP passes to the sponsor hospitality area (value $8,000)

Supporting Sponsor / Minimum Sponsorship Fee: $5,000
All items listed below are included in the Supporting Sponsorship level for the 2012 Cinco de Mayo Festival

  Benefits:
  Recognized as a “Supporting Sponsor” (value $10,000)

  1 10’ X 10’ exhibit booth space in premium location, including tent awning, 1 table & 2 chairs if needed (value $30,000)

  2 signs/banners throughout the event site (all signs/banners to be provided by sponsor) (value $5,000)

  Company logo in official event guide (20,000+ printed) (value $15,000)

  Company logo with link on the official website (CincodeMayoDenver.com), average yearly views 40,000 (value $20,000)

  Company name included as a Supporting Sponsor in all press materials including press releases, newspaper ads, public
  service announcements, press advisories and kits. (value $10,000)

  Right to use 2012 Cinco de Mayo Festival name and logo for promotional advertising (value $10,000)

  6 VIP passes to the sponsor hospitality area (value $5,000)


                                              2012 Cinco de Mayo Parade
All Cinco de Mayo sponsors, regardless of level are allowed one entry into
the 2012 Parade which takes place the morning of Saturday, May 5th. If
more entries are needed the parade entry fee is $250 per float. If your
company is interested in becoming a presenting sponsor of the 2012 Cinco
de Mayo Parade, fees are negotiated with Event Organizer, Andrea Barela.

Andrea Barela
Sponsorship Coordinator
901 W. 10th Ave., Suite 2A
Denver, CO 80204
Work: 303.534.8342 X 110 / Direct: 720-319-6623
abarela@newsed.org

								
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