Contains Confidential NO
or Exempt Information
Title Team Ealing 2012 Ambassador Grants Scheme supporting
elite athletes in the build up to the Olympic and Paralympic
Games in 2012
Responsible Officer(s) Roger Jones – Director of Environment & Leisure
Jonesrog@ealing.gov.uk 020 8825 8576
Author(s) Julia Robertson – Active Ealing Sports Development Manager
email@example.com 020 8825 7270
Portfolio(s) Cllr Phil Taylor (Customer and Community Services)
For Consideration By Cabinet
Date to be Considered 1st December 09
Implementation Date if 15th December 09
Not Called In
Affected Wards All
Keywords/Index Olympic Games, 2012 Team Ealing, Ambassador Grant
Purpose of Report:
To seek approval from Cabinet for a new Ambassador Grant Scheme to support elite
sports people, who live in Ealing, to compete and train at national and international level
in the lead up to the London 2012 Olympic and Paralympic Games.
It is recommended that Cabinet:
i. Approve the establishment of the Team Ealing 2012 Ambassador Grant Scheme.
ii. Approve the allocation of £125,000 from the Ealing Community Investment Fund
to be spent on the establishment of the Ambassador Grant Scheme and the
distribution of funds by way of individual grants to elite athletes over the next 2.5
years (to September 2012).
iii. Agree the format of the Team Ealing 2012 Ambassador Grant Scheme
Application Pack (see Appendix 1).
iv. Authorise the Director of Environment & Leisure to make changes to the pack as
may be appropriate following consultation with the Portfolio holder for Customer
and Community Services
2. Reason for Decision and Options Considered
This Ambassador Grant Scheme will have an impact on people living in the whole of the
borough, either through being one of the grant recipients or through benefiting from the
ambassadorial duties carried out by grant recipients and as such, a Cabinet decision is
needed to agree the establishment and delivery of the scheme.
3. Key Implications
This project has been developed because of the 2012 Games and the Council's
commitment to promoting local sporting talent. The proposal establishes a new funding
stream aimed specifically at those athletes with National Governing Body (NGB)
recognised potential to compete at the 2012 Games in London. The project and funding
will also inspire young people to take part in sport at the highest level and ideally
continue this as a lifestyle as a result of the Team Ealing 2012 Ambassadors and their
messages around the 2012 London Games.
The Ambassador Grant Scheme links with Ealing’s Community Strategy by promoting
health and wellbeing and by encouraging young people to take part in a range of
sporting activities that interests them. The scheme will promote and ideally have an
impact on the number of children participating in high quality PE and school sport.
Whilst carrying out ambassadorial duties, international athletes will provide young
people with positive role models who can demonstrate the value of working hard, being
disciplined and focusing on specific targets in life. Through community engagement,
people of all ages will be inspired to volunteer, providing more opportunities for
community sport in Ealing.
The Ambassador Grant Scheme will be open for applications in December 2009 and will
close in mid January 2010. The application pack will contain details about eligibility,
ambassadorial duties, the application process, timescales and the application form
itself, as well as the formal grant agreement (see Appendix 1 for the application pack).
The Ambassador Grant Scheme is specifically aimed at providing grant aid to those
athletes with the potential to compete at the London 2012 Olympic and Paralympic
Games. All award recipients must also be prepared to commit to undertaking a
programme of ‘Ambassadorial Duties’, within school sport partnerships and in the
a) Financial impact on the budget
The Ambassador Grant Scheme seeks the establishment of a revenue budget of
£125,000 for the funding of the Team Ealing 2012 Ambassador Grant Scheme. It is
proposed that the Ambassador Grant Scheme will be funded from the Ealing
Community Investment Fund across financial years 2009/2010 (part), 2010/2011 and
2011/2012 and as detailed in Table 4.1.
* Revenue figures shown are actual in-year payments.
Year 1 (09/10) Year 2 (10/11) Year 3 (11/12)
*Revenue Revenue Revenue
£000 £000 £000
Addition 50,000 50,000 25,000
b) Financial background
Section 2 of the Local Government Act 2000 gives the Council power to provide
financial assistance to elite sports people living in Ealing, through the ambassadorial
grant scheme, as the ambassadorial duties which form part of the scheme will promote
and improve the well-being of the area. In recommending the scheme officers have had
regard to the Council’s Community Strategy as required by section 2(3) of the Act.
6. Value For Money
The Team Ealing 2012 Ambassador Grant Scheme will benefit and support local grant
recipients in the run up to the 2012 London Games. The ambassadorial duties required
of each grant recipient will have a positive impact on the Ealing community and people
of all ages and sporting abilities.
The Ambassador Grant Scheme agreement will be reviewed on an annual basis and
the payment of instalments will depend on compliance with the grant agreement
including the fulfilment of the Ambassadorial duties. The Council will reserve the right to
amend or end the grant agreement with individual recipients as contained within the text
of the agreement.
7. Sustainability Impact Appraisal
The Ambassador Grant Scheme duration is finite and will end in September 2012 with a
celebration of the achievements of grant recipients leading up to and including the
completion of both the 2012 Olympic and Paralympic Games.
8. Risk Management
The risks will be minimised through initial pre award checking of individuals, plus six and
twelve monthly reviews of the grant awarded to each individual. Regular contact with
the grant recipients will ensure that the agreed ambassadorial duties are carried out. In
addition to this, the relevant National Governing Body of sport must supply a supporting
reference for each individual at the application stage and further contact can be made at
any time to check the performance of an individual.
9. Community Safety
10. Links to Strategic Objectives
This scheme will link to the strategic objectives as follows:
The Strategic Objectives are:
Environment, housing and culture
To make Ealing a better place to live:- This will be achieved through the promotion of
the “feel good” factor highlighted through regular news stories following the progress of
each grant recipient and through the ambassadorial visits to schools and community
To make Ealing one of the safest places in London:-
Health and independence
To reduce health inequalities and promote well-being and independence for adults and
older people:- This will be achieved through the promotion of health and well being and
the emphasis on the “feel good” factor highlighted through regular news stories
following the progress of each grant recipient and through the ambassadorial visits to
To ensure that there are opportunities for all people and businesses to
Children and young people
To create a great place for every child and young person to grow up:- Young people
will be inspired to take part in sport and realise the benefits of being active and having a
healthy lifestyle. Working in partnership with Active Ealing and the two school Sports
Partnerships, Sporting Ambassadors will be able to spread the word amongst young
people and make them aware of and encourage them to embrace the core values of the
Games: Friendship, determination, equality, inspiration, courage, excellence and
Becoming a high performing organisation, focussed on the needs of its
11. Equalities and Community Cohesion
An Equality Impact Assessment has been completed.
12. Staffing/Workforce and Accommodation implications:
Active Ealing will administer the Team Ealing 2012 Ambassador Grant Scheme.
13. Property and Assets
14. Any other implications:
Initial consultation on the format and content of the Team Ealing 2012 Ambassador
Grants Scheme has taken place with the Grants Unit, Finance, Legal and Marketing and
Communications. In addition to this internal consultation, the proposed scheme has
also been discussed with Helen Fisher, the West London 2012 Officer.
16. Timetable for Implementation
1st Dec 09 Cabinet report for approval
16th Dec 09 Applications open
Contact made with National Governing Bodies of Sport
Local promotion of scheme
10th Jan 10 Deadline for applications
Selection of grant recipients
28th Jan 10 Grant recipients announced
End Mar 10 First grant payment made
March 10 Start of 1st year of ambassador programme
Sept 10 First 6 month athlete report
March 11 Second 6 month athlete report
First year grant review and 2nd year awards agreed
Start of 2nd year of ambassador programme
Sept 11 Third 6 month athlete report
March 12 Fourth 6 month athlete report
Second year grant review and 3rd year awards agreed
Start of 3rd year of ambassador programme
(Limited activity due to L2012 Games preparation)
September 12 End of scheme celebration and review
Team Ealing 2012 Ambassador Grant Scheme application pack.
18 Background Information
(This is a statutory requirement – please include the public documents referred to in
writing the report, officer research and advice documents which Members or Members
of the Public may request from the report author)
Name of Post held and Date Received Comments
consultee Department sent to from appear in
consultee consultee report
Roger Jones Director of Environment 03-11-09 03-11-09 Throughout
Jackie Adams Legal Services 18.11.09 19.11.09 Throughout
Chris Hartnell Director of Finance 05.11.09 05.11.09 & Finance section
A N Other voluntary
Decision type: Urgency item?
Key decision. October 2009 No
Report no.: Report author and contact for queries:
First and surname, job title
Julia Robertson Active Ealing Sports Development Manager