Docstoc

Examine that significance of authenticity within cultural tourism using

Document Sample
Examine that significance of authenticity within cultural tourism using Powered By Docstoc
					        1




Authenticity
within Tourism -
A case study
perspective




                   Presented By: Sile Corbett
                   Supervisor:   Dr. Catriona Murphy
              Structure of Presentation
                        2

 Aims and objectives


 Literature Review


 Data Analysis


 Conclusions and Recommendations
                    Aims and Objectives
                              3

 Investigate authenticity with regard to a cultural
    attraction
   Fill a void in this research topic
   Examine authenticity and cultural tourism
   Investigate the relationship of authenticity within
    tourism
   Understand the importance of authenticity in
    cultural tourism
                  Literature Review
                           4

 Cultural Tourism is defined as the
“The movement of persons to cultural attractions
  away from their normal place of residence, with the
  intention to gather new information and
  experiences to satisfy their cultural needs”
  (Richards 1996)
 The WTO has stated that cultural tourism is one of
  the fastest growing industry in recent times
       5
                MacCannell first introduced the
                 concept of authenticity
Authenticity    Authenticity, or at the least the
                 perception of it, is an important
                 attribute (Cohen, 1988, Boniface and
                 Fowler, 1993; Waitt, 2000).

                Smith (1989) defines it as “a desired
                 experience or benefit associated with
                 certain types of tourism destinations. It
                 is presumed to be the result of an
                 encounter with true, un-
                 commercialised, everyday life in a
                 culture different than that of the
                 visitor”
            Authenticity Within Tourism
                              6

 Objective Authenticity


 Constructive Authenticity


 Existential authenticity
                       Methodology
                            7

 Deductive Reasoning was utilised


        Approach                Method


        Quantitative            Questionnaires
        Qualitative             Interviews
           Data Analysis (Questionnaires)
                               8

Are you aware of the concept       Using words or phrases could you
authenticity? (Figure 1)           define authenticity ? (Figure 2)


             No   Yes              0.16

                                   0.14

                                   0.12

                                    0.1

                                   0.08
                        40%
                                   0.06

                                   0.04

     60%                           0.02

                                     0
                   Data Analysis
                         9

Would you consider Bunratty Castle an authentic
               attraction? (Figure 3)

      0.9
                  80%
      0.8

      0.7

      0.6

      0.5

      0.4

      0.3
                                 20%
      0.2

      0.1

       0
              1              2         3
       10

                          Characters                Smell of
                          within the                  turf
Data Analysis                Park                   burning

Reasons why it
is considered an
authentic
attraction
(Figure 4)         Traditional
                                                            Old
                      Irish
                                                         Fashioned
                     stories



                                        Bean an
                                       Tis Baking
                     Data Analysis (Questionnaires)
                                                       11
The house and shops within the                              The Castle appeared more
Folk Park add to the authentic                              authentic then the Folk
experience? (Figure 5)                                      Park?(Figure 6)

100%

90%                                                         60%

80%                                                         50%

70%
                                                            40%
60%
                                                            30%
50%
                                                            20%
40%
                                                            10%
30%

20%                                                         0%

10%

 0%
  Strongly   Agree   Undecided   Disagree   Strongly
  disagree                                   agree
       12




Data Analysis
Are any of the
following               12%
                                    28%   Discover Irish history

motivations on    20%
                                          Culture and authenticity

why you visited                            Recognise the architecture
BC& FP                        40%         (castle, houses etc)
                                          Reputation of been a Medieval
(Figure 7)                                Castle
       13

                  Respondents familiar with
Findings From     concept
Questionnaires

                  Bunratty Castle is considered an
                  authentic attraction

                  More educated
                  Data Analysis Interviews
                                      14


Marie Slattery                             Aodhgan Behan



                 Understood                             Understood
                 authenticity                           authenticity

            Consider the attraction                     Considered the
                  authentic                          attraction authentic
            Awareness of authentic                    Aware of authentic
              experiences been                         experiences been
                  provided                                 provided

             Additional events                       Additional events
            enhance authenticity                     enhance authentic
               Findings from Interviews
                           15

 Clear and concise definitions


 Common theme that the attraction is authentic
                      Conclusions
                           16

Authenticity always been discussed


The concept is becoming increasingly important
within the industry

Majority of respondents were aware of the
authenticity

 Authenticity is a motivation
                Recommendations
                             17

 Need for future research


 Regular reviews are needed


 Preservation of culture and heritage is necessary


 National Organisations
           Overview of presentation
                        18

 Aims and objectives


 Literature Review


 Data Analysis


 Conclusions and Recommendations

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:5
posted:1/30/2013
language:English
pages:18