Valpak of Cincinnati Product Brochure

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					VALPAK
                                       ®




SOLUTIONS
A comprehensive suite of products enabling you to
influence, attract & nurture customers




     In the mail.   Online.   On the phone.
VALPAK SOLUTIONS
                   ®




 Whether you hope to acquire new customers,
    retain existing ones, or create awareness
       for something completely inspired,
our full suite of products and services helps keep
     consumers informed of all that you do.
VALPAK SOLUTIONS
               ®




  Valpak provides a custom marketing
   campaign calendar to meet your
  needs by including the 5 Elements
      of a Successful Campaign:

       The Right PACKAGE
       Your message will be seen

       The Right MARKET
       Your message will be seen
       by the right people

       The Right PRODUCT
       Your message will reach consumers
       wherever they are

       The Right OFFERS
       The offer will motivate people
       to respond

       The Right FREQUENCY
       Your message will be seen enough
attract new consumers to your business
At Valpak , we understand your advertising goals. Let us help your business attract
         ®




new consumers with these core marketing tools. These products are central to your
Valpak advertising campaign in that they encourage and inspire new consumers to
patronize your business.


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       • Using design best practices, we’ll help you
         create the most effective ads

       • We help you select the right message and
         offer for maximum results

       • Stir consumers to take immediate action                                                                                                                                                             TM




       Valpak Deals                ®



       leverage the power of Valpak Deals and reach
       ideal consumers wherever they go.

       • No up-front costs; we pay you weekly
                                                       ®
       • Deals can be featured in The Blue Envelope ,
         online and in an e-mail

       • Easily manage your campaign and track
         redemptions online or on your Valpak
         Business Center mobile app




               Connect with your best customers            anywhere@anytime
                                       with the Valpak® product suite
nurture your loyal consumer base
We’ve helped you bring consumers to your business. Now we’ll help you keep them.
These products will entice your loyal consumers to frequent your business again and
again. Generating repeat business and positive word-of-mouth advertising is key to
any business’s long-term success.
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               • Encourage your loyal customers to try new products
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                                                                                                                                                                                                                                                                         Buy 4 Entrées,




                                                                                                                                                                                                                                                                                                          Free
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                                                                                                                                                                                                                             123 Main Street, Anytown




                                                                                                                                                                                                                                                                           Brecia’s
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                                                                                                                                                                                                                             Hours: 9am - 9pm Mon - Sun




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                                                                                                                                                                                                                               www.breciasitaliancafe.com




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                                                                                                                                                                                                                                                                                                            Expires 00/00/00
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                                                           Hours: 9am - 9pm Mon - Sun
               • Generate sales immediately with text blasts                                                                                                                                                                                                                                             See Reverse
                                                                     www.breciasitaliancafe.com                                                                                                                                                                                                        For More Savings
                that promote last-minute or one-day specials
                                                                                                                                                                                      02 single Panel QR

               • Invite subscribers to a grand opening
                          Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
                or special in-store event                            Enjoy Delicious Pasta, Pizza, Salads & More!
                                                                                                              Brecia’s                                                                           Free
               • Point of sale materials available                                                          Italian Cafe
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                                                                                                                                                                  (825725)
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                                                                                                                                                                                           Not valid with any other offer.
                                                                                                                                                                                                 Expires 00/00/00
                                                                                                                                                              Standard Text Rates Apply
                                                                                                             Hours: 9am - 9pm Mon - Sun
                                                         CP side 1




                                                                                                                                                                                                See Reverse
                                                                                                                   www.breciasitaliancafe.com                                                 For More Savings



                                                                             Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out




                       Connect with your best customers                anywhere@anytime
                                             with the Valpak® product suite
inFluence with brand power
Now that people know the basics of WHO you are and WHAT you’re about, let us help
you take your marketing to the next level. Whether you’re using our larger direct mail
formats or taking advantage of our comprehensive digital tools, let clients know exactly
what you can do for them by showcasing your full suite of products and services.




        Digital packages
        our digital packages make it easy for you to connect
        to consumers online and on-the-go!

        • Your offers featured on Valpak.com® and on your
         own Business Profile Page

        • Your content pushed out through our partner network
         of websites, mobile sites, mobile apps directories
         and search engines

        • Opportunity to reach responsive consumers who
         have double opted-in to receive coupons via e-mail

        • Call Tracking included to help you track your ROI




        Direct Mail Flyers                                                                                                                                                                                                                          08 2 Panel Flyer
                                                                                                                                                                                                                                                                                                     Enjoy Delicious Pasta, Pizza, Salads & More!
                                                                                                                                                                                                                                                                                                                                                                                             Brecia’s
                                                                                                                                                                                                                                                                                                                                                                                           Italian Cafe
                                                                                                                                                                                                                                                                                                                                                                                                                                                          Free
                                                                                                                                                                                                                                                                                                                                                                                                                                                     Dinner Entree
                                                                                                                                                                                                                                                                                                                                                                                                                                                   Buy One Dinner Entree,
                                                                                                                                                                                                                                                                                                                                                                                            123 Main Street, Anytown                                Get One Of Equal Or
                                                               Enjoy Delicious                                                                                                                                                                                                                                                                                                                         000-0000                                      Lesser Value Free

                                                                               Pasta, Pizza,                                                                                                                                                                                                                                                                                                 Hours: 9am - 9pm Mon - Sun




        flyers give you more advertising space to
                                                                                                                                                                                                                                                                                                                                                                                                                                                            With coupon only.



                                                                                             Salads & More!
                                                                                                                                                                                                                                                                                                                                                                                                                                                       Not valid with any other offer.
                                                                                                                                                                                                                                                                                                                                                                                               www.breciasitaliancafe.com                                    Expires 00/00/00




                                                                                                                                             Brecia’s                                                                                                                                                                                       Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out
                                                                                                                                          Italian Cafe                                                                       Free
                                                                                                                                                                                                                   Dinner Entree

        help make sure your consumers are aware
                                                                                                                                          123 Main Street,
                                                                                                                                                                         Anytown
                                                                                                                                                  000-0000
                                                                                                                                                                                                            Buy One Dinner
                                                                                                                                                                                                            Get One Of Equal
                                                                                                                                                                                                                            Entree,                                                                        Try All Our Delicious Daily Specials                                                                                                        Brecia’s
                                                                                                                                         Hours: 9am -                                                                          Or
                                                                                                                                                     9pm Mon - Sun
                                                                                                                                         www.breciasitaliancafe.c
                                                                                                                                                                                                              Lesser Value Free
                                                                                                                                                                                                                                                                                                                                                                                                                                                     Italian Cafe
                                                                                                                                                                  om                                                       With coupon only.
                                                                                                                                                                                                                      Not valid with
                                                                                                                                                                                                                                                                                                       MONDAY                                   TUESDAY             WEDNESDAY                                            THURSDAY
                                                                                                                                                                                                                                     any other offer.
                                                                                                                                                                                                                           Expires 00/00/00                                                             Soup &                                   Chicken            Fettuccine                                             Spicy
                                                                                                   Authentic Italian


        of all that you do.
                                                                                                                             Specialties, Italian                                                                                                                                                        Salad                                 Cordon Bleu           Alfredo                                              Calzone
                                                                                                                                                                         Favorites, Dine-In
                                                                                                                                                                                            /Carry                        -Out                                                                         $4.99                                       $9.99               $8.95                                              $6.99
                                                               1/2 Price
                                                                 Lunch Entree                                                           $5 Off                                                                                                                                                         FRIDAY                                       SATURDAY          SUNDAY
                                                              Buy One Lunch
                                                                              Entree,
                                                                                                                                           Your                                                                           $8.99                                                                        Chicken
                                                                                                                                                                                                                                                                                                       Marsala
                                                                                                                                                                                                                                                                                                                                                   Spaghetti &
                                                                                                                                                                                                                                                                                                                                                    Meatballs
                                                                                                                                                                                                                                                                                                                                                                     Homemade
                                                                                                                                                                                                                                                                                                                                                                      Lasagna
                                                              Get One Of Equal                                                         Total Check                                                                         Chicken
                                                              Lesser Value 1/2 Or
                                                                               Price                                                            Of $25                                                                     Marsala                                                                     $5.99                                       $4.99               $9.99

        • Larger image area allows for the display
                                                                      With coupon only.
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                                                                                any other offer.
                                                                      Expires 00/00/00
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                                                                                                                                       Not valid with
                                                                                                                                                      any other offer.
                                                                                                                                                                                                                             Anytime
                                                                                                                                            Expires 00/00/00                                                               With coupon only.
                                                                                                                                                                                                                      Not valid with
                                                                                                                                                                                                                                     any other offer.
                                                                                                                                                                                                                           Expires 00/00/00




                                                                                                                                                                                                                                                                                                        1/2 Price                                                                                  $5 Off                                                      $8.99
                                                                                                          Brecia’s
         of a full menu,
                                                                                                                                                                                                                                                                                                            Lunch Entree                                                                              Your                                                         Chicken
                                                                                                                                                                    Scan for full menu
                                                                                                        Italian Cafe                                                 & daily specials
                                                                                                                                                                                                                                                                                                        Buy One Lunch Entree,
                                                                                                                                                                                                                                                                                                        Get One Of Equal Or
                                                                                                                                                                                                                                                                                                                                                                                                   Total Check
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Marsala
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                                                                                                                                                                                                                                                                                      2FP side 1




                                                                                                                                                                                                                                                                                                        Lesser Value 1/2 Price                                                                              Or More                                                   Anytime
                                                                                                                                                                                                                                                                                                                    With coupon only.                                                                       With coupon only.                                        With coupon only.
                                                                                                                                                                                                                                                                                                               Not valid with any other offer.                                                         Not valid with any other offer.                          Not valid with any other offer.
                                                                                                                                                                                                                                                                                                                      Expires 00/00/00                                                                       Expires 00/00/00                                         Expires 00/00/00




         a complete product line, photos, graphics,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  10 3fpvv No Bleed




                                                                                                                                                                                                                                                                                                                                                                                                                                         Welcome to Brecia’s
                                                                                                                                                      11 6pf Bleed
                                                                                                                                                                                                                                                                                                                                                     Brecia’s                                          At Brecia’s, we bring you the same wonderful experiences we
                                                                                                                                                                                                                                                                                                                                                                                                       grew up on: from our warm Italian hospitality; to the authentic
                                                                                                                                                                                                                                                                                                                                                   Italian Cafe                                        aromas in our open kitchen; to our flavorful, handmade recipes
                                                                                                                                                                                                                                                                                                                                                                                                                        passed down for generations


         and other content                                                We Make Dining A Great Experience!                                                                                                                                            Enjoy Delicious Pasta, Pizza, Salads & More!
                                                                                                                                                                                                                                                                                                          Brecia’s
                                                                                                                                                                                                                                                                                                   3fp SIDE 1                                                           Free
                                                                                                                                                                                                                                                                                                        Italian Cafe                                               Dinner Entree
                                                                                                                                                                                                                                                                                                                                                                 Buy One Dinner Entree,
                                                                                                                                                                                                                                                                                                        123 Main Street, Anytown                                  Get One Of Equal Or
                                                                                                                                                                                                                                                                                                                                                                   Lesser Value Free
                                                                                                                                                                                                                                                                                                            000-0000                                                      With coupon only.
                                                                                                                                                                                                                                                                                                        Hours: 9am - 9pm Mon - Sun                                   Not valid with any other offer.
                                                                                                                                                                                                                                                                                                         www.breciasitaliancafe.com                                        Expires 00/00/00




                                                                                                                                                                                                                                                                               Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out



                                                                        Try All Our Delicious Daily Specials                                                                           Brecia’s
                                                                                                                                                                                     Italian Cafe
                                                                   MONDAY                                TUESDAY          WEDNESDAY                 THURSDAY
                                                                    Soup &                                Chicken         Fettuccine                  Spicy
                                                                     Salad                              Cordon Bleu        Alfredo                   Calzone

                                                                   $4.99                                   $9.99           $8.95                     $6.99
                                                                     FRIDAY                               SATURDAY         SUNDAY
                                                                     Chicken                             Spaghetti &      Homemade

                                                                                                                                                                                                                                                              Premiere Pasta
                                                                     Marsala                              Meatballs        Lasagna
                                                                                                                                                                                                                                                                                                                                Fresh
                                                                   $5.99                                   $4.99           $9.99                                                                                                                                  Dishes                                                   Seafood Entree
                                                                                                                                                                                                                                                                                                                                          s


                                                                         1/2 Price                                                $5 Off                                                $8.99                                                             1/2 Price                                          $10 Off
                                                                              Lunch Entree                                           Your                                                  Chicken                                                           Lunch Entree                                         Your
                                                                          Buy One Lunch Entree,                                   Total Check                                              Marsala                                                        Buy One Lunch Entree,                                Total Check
                                                                          Get One Of Equal Or                                          Of $25                                                  Valid                                                      Get One Of Equal Or                                         Of $50
                                                                          Lesser Value 1/2 Price                                       Or More                                                Anytime                                                     Lesser Value 1/2 Price                                      Or More
                                                                                      With coupon only.                                With coupon only.                                     With coupon only.                                                     With coupon only.                                  With coupon only.
                                                                                 Not valid with any other offer.                  Not valid with any other offer.                       Not valid with any other offer.                                       Not valid with any other offer.                    Not valid with any other offer.
                                                                                       Expires 00/00/00                                 Expires 00/00/00                                      Expires 00/00/00                                                      Expires 00/00/00                                   Expires 00/00/00




                                                                                                                                                                                                                                                                                          Welcome to Brecia’s
                                                                                                                     Brecia’s                                  Scan for full menu                                                                          At Brecia’s, we bring you the same wonderful experiences we
                                                                                                                                                                                                                                                           grew up on: from our warm Italian hospitality; to the authentic
                                                                                                                   Italian Cafe                                 & daily specials                                                                           aromas in our open kitchen; to our flavorful, handmade recipes
                                                                                                                                                                                                                                                                            passed down for generations




                                                              6FP SIDE 1




                Connect with your best customers      anywhere@anytime
                                     with the Valpak® product suite
                                                                                                                                                                                                                                                      02 single Panel QR




  proDuct reinForceMents
        Enjoy Delicious Pasta, Pizza, Salads & More!
                                                                                                                                                                                                                                                                                                 Free
  Make it easier to track response and increase                                                                                 Brecia’s                                                                                                                                  Dinner Entree
  redemptions with these product complements.
                                                                                                                              Italian Cafe                                                                                                                          Buy One Dinner Entree,
                                                                                                                                                                                                                                                                      Get One Of Equal
                                                                                                                                                                                                                                                                     Or Lesser Value Free
                Qr codes                                                                                                      123 Main Street, Anytown                                                                                                                         With coupon only.

                                                                         000-0000
                                                                                                                                                                                                                                                                          Not valid with any other offer.
                Appeal to consumers who prefer the convenience of a mobile                                                                                                                                Scan for full                                                                          Expires 00/00/00
                                                                                                                                                                                                          menu & daily
                coupon over carrying a paper coupon                 Hours: 9am - 9pm Mon - Sun                                                                                                                                                                                                                       02 single Panel QR
                              CP side 1




                                                                                                                                                                                                                                                                                       See Reverse
                                                                                                                                 www.breciasitaliancafe.com                                                 specials
                                                                                                                                                                                                                                                                                     For More Savings
                • Extend the reach of your print ad and boost exposure online                       Enjoy Delicious Pasta, Pizza, Salads & More!
                • Push your audience to your Web site, Valpak.com®
                                              Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out Italian Cafe
                                                                                                                         Brecia’s           Free
                                                                                                                                                                                                                                                                                                                          Dinner Entree


                  coupon, video, Facebook page or Valpak Deals®
                                                                                                                                                                                                                                                                                                                         Buy One Dinner Entree,
                                                                                                                                                                                                                                                                                                                           Get One Of Equal
                                                                                                                                                                                                                                                                                                                          Or Lesser Value Free
                                                                                                                                                                                                                                                       123 Main Street, Anytown                                                With coupon only.

                                                                                                                                                                                                                                                            000-0000
                                                                                                                                                                                                                                                                                                                          Not valid with any other offer.
                                                                                                                                                                                                                                                                                                         Scan for full          Expires 00/00/00

                                                                                                                                                                                                                                                       Hours: 9am - 9pm Mon - Sun                        menu & daily




                                                                                                                                                                               CP side 1
                call tracking
                                                                                                                                                                                                                                                                                                                               See Reverse
                                                                                                                                                                                                                                                        www.breciasitaliancafe.com                         specials
                                                                                                                                                                                                                                                                                                                             For More Savings



                                                                                                                                                                                                                   Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out


                Monitor how well your offer is working, identify
                who is responding, and discover ways to
                improve your close ratio and call volume                                                                                                             01 MdC sPeC Ad

                • Daily, weekly and monthly reports to                                                                                                                                                                                                                    01 MdC sPeC Ad


                  help you understand how your
                  advertising is performing                       Enjoy Delicious Pasta, Pizza, Salads & More!                                                                                 01 MdC sPeC More!
                                                                                                                                                                           Enjoy Delicious Pasta, Pizza, Salads & Ad
                                                                                                                                                                                                                         Brecia’s                             $8.99
                • Call recording helps you monitor how your                                                                                                                                                            Italian Cafe
                                                                                                                                                                                                                       123 Main Street, Anytown
                                                                                                                                                                                                                                                       Chicken Marsala
                                                                                                                                                                                                                                                                   Valid Anytime




                                                                                                                                                  $5.99
                                                                                                                                                                                                                                                                    With coupon only.




                  incoming leads are being handled                                                                                                                                                                          000-0000                           Not valid with any other offer.




                                                                                                         Brecia’s
                                                                                                                                                                                                                                                                     Expires 00/00/00
                                                                                                                                                                                                                       Hours: 9am - 9pm Mon - Sun




                                                                                                                                                     CP side 1
                                                                                                                                                                                                                         www.breciasitaliancafe.com        See Reverse For More Savings




                                                                                          Enjoy        Italian Pasta, Pizza, Marsala
                                                                                                  Delicious Cafe       Chicken Salads                                                                            & More!
                                                                                                                                                                                           Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out


                Versioning
                Get the right message to the right audience Main Street, Anytown
                                                         123
                                                                                                                                                           Valid Anytime
                                                                                                                                                        With coupon only.



                • Test different offers or artwork to see what 9am - 9pm Mon - Sun Brecia’s
                                                                                                              000-0000                            $                                                              7.99
                                                                                                                                                   Not valid with any other offer.


                                                                  Hours: performs
                                                                                                                                                                 Expires 00/00/00
                        CP side 1




                                                                                              Italian Cafe                                  Chicken Marsala
                                                                                                                 See Reverse For More Savings
                  best for your business                           www.breciasitaliancafe.com



                                                           location
                • Vary your address information bySpecialties, Italian Favorites, Dine-In/Carry-Out
                                         Authentic Italian                                    123 Main Street, Anytown
                                                                                                                                                     Valid Anytime
                                                                                                                                                                                                                  With coupon only.

                  for multi-location businesses                                                     000-0000                                                                                                 Not valid with any other offer.
                                                                                                                                                                                                                   Expires 00/00/00
                                                                                               Hours: 9am - 9pm Mon - Sun
                • Pull customers from farther distances by using a
                                                                              CP side 1




                                                                                                www.breciasitaliancafe.com                    See Reverse For More Savings


                  stronger offer beyond your immediate retail location
                                                                                                   Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

                                                                                                     specialty proDucts
                                                                                                     looking for something beyond the standard formats
                                                                                                     to influence, acquire and retain customers? We can help.

                                                                                                     coupon Booklets
                                                                                                     Offer multiple coupons that are valid over different time periods
                                                                                                     or for different products
         Enjoy Delicious Pasta, Pizza,
               Salads & More!
                                                                                                     • 8, 12 & 16 page booklet formats available

                                                                                                     extras
                      Brecia’s Italian Cafe
                                                                                                     • Leave near your register to entice current customers
                                                                                                     • Cross-Promotion: Partner with another business
                              123 Main Street, Anytown
                                    000-0000
                               Hours: 9am - 9pm Mon - Sun



        Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

                          www.breciasitaliancafe.com
                                                                                                       to distribute extra coupons

                                                                                                     solo Values             ®



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                                                                                                     mail program
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DOCUMENT INFO
Description: Valpak has a full range of marketing services to help businesses advertise and build a campaign which can include: Direct Mail Coupons, Valpak Deals, Loyalty Cards, Mobile Text Marketing, Digital Advertising, Direct Mail Flyers, and Specialty Products.