Valpak of Cincinnati Media Kit by valpak.cincinnati


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									2012 Media Kit

           Valpak Solutions

    Influence, Attract and Nurture Customers
 3   I N C r e A S e yo u r o p t I o N S

 5   M A x I M I z e yo u r M e d I A d o l l A r S

 7   t A r g e t e d , I N N o VA t I V e , C u S t o M I z e d

 9   M A x I M I z e yo u r M e S S Ag e

10   VA l p A k ® d I r e C t M A I l S o l u t I o N S

11   d I g I tA l pA C k A g e S

12   M o N t h ly p r o M o t I o N S

14   CoMpreheNSIVe Support SerVICeS

15   deSIgN ANd produCtIoN
“Valpak ® is one of the strongest

consumer brands I know of

for awareness and quick,

clear relevance to consumers.

They call it “Value Pack,”

and to millions of Americans

every month, it is just that.

Cox Target Media has made the

right choice in putting their

resources behind this brand.”

Targeted Media Will Increase Your Options
Not lIMIt theM
   Valpak Ensures Your Message Hits

   Home In More Ways Than One
   Valpak is a results-driven marketing company that offers advertisers full service, targeted,
   direct marketing solutions and support services. Valpak is an affiliate of Cox Enterprises, Inc.,
   one of America’s leading media companies with major holdings in newspaper, television,
   radio, cable TV and Internet/interactive industries. Taking advantage of our collective
   understanding of media, Valpak has created integrated programs to maximize your
   campaign potential.

   • responsive consumer audiences know and trust our nationally branded products.

   • Valpak works with you to develop unique direct marketing programs
    using your own consumer databases or by creating micro-targeted
    audience profiles based on your campaign needs.

   • Buy nationally and execute locally. This enables you to target
    messages by market or neighborhood.

   • Select trade areas as small as 10,000 households, online
    and/or offline, or as large as 40+ million throughout
    north America.

   • utilize our research services group to customize your
    campaign targeting methodology.

   • Take advantage of our award-winning creative services design
    team to develop a new campaign or to extend your existing
    creative design.

“With Valpak ® having Molly Maid templates ready

to go, it’s a no-brainer. My business profile has

increased online because of the added exposure

that ® gives me. Moreover, my presence

on google ® is more prominent. Lots of people are

using the Internet to find good deals, and I want

them to find my Molly Maid.”

Hit More Homes. Hit More Accurately.
MAxIMIze your MedIA dollArS
   Valpak Delivers ®

   More Efficient Than Other Media
   radio, television, newspapers and other media blanket large areas, reducing the
   effectiveness of your advertising dollars.

   Because we have a thorough understanding of, and presence in, local, regional and
   national markets and a strong success rate in targeting “qualified” members of our audience,
   we can design a comprehensive proposal that hits home for you every time.

   tArgetAble – Audiences can be identified by age, income, family status and other
   demographic, geographic, consumer behavior or expenditure identifiers. Our branded
   programs can be designed to target an area surrounding specific retail locations or
   pre-designated trade areas as small as
   10,000 homes, or even smaller if your
   proprietary program requires it.

   trACkAble – using national
   campaigns with total-market versioning
   or creating unique local neighborhood
   promotional programs, Valpak can help
   you create or match databases of sales
   and customer information that will help
   you to maximize your current and
   future customer acquisition and
   loyalty programs.

   effeCtIVe – We take the guesswork
   out of your marketing efforts. no matter which solution or service
   you use, we provide measurable and quantifiable results.

   CoSt-effICIeNt - Our programs provide you with dynamic marketing options
   designed to suit your specific budget and campaign objectives without the
   inefficiency of traditional media.

   SyNergIStIC – All of our Valpak product options can be used as stand-alone
   marketing programs, or they can be combined to create a comprehensive
   solution to meet all of your marketing needs.

“Since the coupons

started mailing in

July 2009 we have

continued to see

tremendous results

with Valpak ®.

It continues to

exceed our

expectations every

month. I encourage

any restaurant to

work with Valpak and

run Buy 1, get 1 Free

offers. now with ® we

average 170 prints

a month from the site and

the phone apps that

customers bring in.”

Targeted, Innovative & Customized Solutions
tAIlored for your SuCCeSS
   Solutions That Work
   Valpak® offers a number of distinctive products and services that work together to create
   full-circle direct marketing support, regardless of how dispersed or diverse your audience
   might be. Our solutions can consistently connect you with your best prospects.

   prINt SolutIoNS
   • Branded consumer products, with a loyal readership base.
   • Weekly scheduled mailings and a variety of ad format options.
   • Solo direct mail programs for customized messages and audiences.

   dIgItAl SolutIoNS
   • Enable you to reach a responsive audience online and on the go.
   • Extend your reach via exclusive distribution partnerships.

   INtegrAted SolutIoNS
   • Convert Web traffic to store traffic and vice versa.
   • Create your own custom consumer profiles for
    enhanced performance.
   • Free design services to help you maintain brand efficacy.

“recently, one of our

customers brought

us a Valpak ® coupon

which prompted us

to call. We never

realized the power of

The Blue Envelope ®

until we watched

coupon after coupon

being redeemed.

Valpak is the only

form of advertising

that has worked for

us. We have already

recommended Valpak

to friends who are

business owners as

well as others who

have asked us

about it.”

Complementary Products Maximize Your Message
WIth Core CoNSuMerS
  Direct Mail Solutions:
  The Blue Envelope                          ®

   • Consumers throughout north America know and trust Valpak to deliver savings and values.
     That’s why nearly 9 out of 10 households receiving Valpak open and look through
     The Blue Envelope®.

   • The Valpak envelope contains a mix of ads from national,
     regional and local advertisers, including dining and
     entertainment, home improvement, health and beauty,
     automotive and more.

   • From savings alerts, special discounts and offers,
     to menus and more, consumers look to Valpak
     each month to deliver rewarding, relevant and
     reliable ads from neighborhood businesses and
     national brands.

   • We have over 40 years of experience developing
     the most effective strategies for businesses
     of all sizes.

   • Valpak is delivered to households in
     approximately 110 u.S. nielsen Designated
     Market Areas (DMA), in 45 states, and
     4 Canadian Provinces.

   • In 2011, over 485 million envelopes were
     mailed to over 41 million unique
     addresses across the u.S. and Canada.

   • In 2011, over 20 billion ads were mailed
     inside Valpak.

  2011 Valpak readership Study, Winter 2012, Valpak
  company records

VAlpAk dIreCt MAIl SolutIoNS

  Valpak direct mail solutions use a demographic segmentation system called
  neighborhood Trade Areas (nTA ). The selection criteria for an nTA is
                                                ®          ®

  part of the reason why Valpak direct mail solutions offers advertisers a high level
  of performance. Mailing by nTA allows advertisers to target qualified customers
  geo-demographically for the best possible results. The Valpak audience is profiled
  using syndicated research from Scarborough research and Experian Simmons .                    TM                    ®            SM

  When combined with nielsen PrIZM , it provides advertisers with useful lifestyle

  and predictive behavior data.

  Solutions That Work
  From mass-targeting to precision placement, Valpak® offers advertisers multiple ways to speak to those
  qualified consumers who are most likely to want or need your products and services. And whether
  you want to reach busy families, professionals, or active retirees, advertisers can trust Valpak to treat
  consumers as smart, sophisticated shoppers who want offers that are relevant to their lifestyle.

  • Valpak direct mail solutions enable you to focus your messages on a single neighborhood, city,
   DMA or a combination that matches your store coverage areas or desired consumer profile.
  • Valpak makes planning your campaign easy. By utilizing the Valpak regional mailing areas,
   you can set up your campaign’s in-home dates with ease.
  • Valpak mails each region of the u.S. and Canada once a month so your advertising message
   arrives within a targeted time frame in the city, DMA, state/province or region you choose.


  Single parent family     traditional family With     professional Couple in 30s       professional Woman      homeowners Who
 teenagers who actively   Children, drives Mini-Van   dual Income, outdoor lovers     Active Smart phone user    like gardening
      use the web                                                                           travels often

                          females 25-54                                         professionals 25-45
                       hh Income $35,000+
                      excessive Clothes buyers
                                                               Or              hh Income $60,000+
                                                                               dine out frequently

     Single parent                                    household that Never Misses   professional Male/female
                              Active retirees                                                                   Male Music lover
    book purchasers                                       A Summer Vacation            Internet purchasers

dIgItAl pACkAgeS
 In Front of Your Customers
 Wherever They Are!
 • reACh CoNSuMerS WhereVer they go. Valpak® Smartphone Applications put your name in front
   of consumers searching for local businesses on their mobile devices. The number of mobile coupons
   redeemed in north America in 2011 and 2012 is set to increase by triple digits from 2010.

 • StIr CoNSuMerS to ACtIoN WIth SAVINgS offerS ANd INCeNtIVeS.
   An estimated 53 million adults print internet coupons, up 14% from 2010 (Experian® SimmonsTM,
   Summer 2011 nCS Adult Survey 12-month.)

 • AlloW your beSt CuStoMerS to SpeAk for your buSINeSS. ratings and reviews
   for your business on provide influential, decision-making content to consumers.

 • MeASure roI. Ensure your marketing dollars are being spent effectively with clear-cut
   reporting and tracking.

 • reSIde oN MultIple plAtforMS WIthout hAVINg to MANAge eACh INdIVIduAlly.
   We provide central ordering and management.

 • Over 640 million offers were viewed on® in 2011, an average of
   53.5 million per month!*
 • In 2011, over 3.6 million coupons were printed from®.
 • At the end of 2011, the total number of individuals (double opt-in only),
   registered for® Member Exclusives was approximately 1.24 million.
 Source: “elevating the Mobile love Affair with Coupons,” the yankee group, April 2010. omniture logs/records.
 *Cox target Media, Inc. internal server logs/records

MoNthly proMotIoNS
 The Valpak national Promotions

 Program Builds Awareness,
 Consumer Excitement and
 Anticipation Around Every Mailing
 • Each blue envelope becomes interactive as consumers respond emotionally to the element
  of surprise and the chance of winning exclusive prizes and rewards.

 • Valpak consumers are engaged to open the envelope, not only to look for local values,
  but also to participate in exciting lifestyle promotions.

 • Valpak national promotions are a consumer favorite, increasing the brand’s #1 market leader
  position and generating the highest open rates in the industry to ensure your marketing
  messages are seen.

 • Promotional partners include Food network, HgTV, CBS, WE TV and others, providing strong
  consumer interest in the envelope.

I’ve seen the results…it’s as simple as that. Valpak has exceeded

all expectations. It has brought nEW customers in our doors…

I love that I can measure the effectiveness of marketing with

Valpak. We live in tough economic times and people are

looking for coupons like never before. They don’t throw

The Blue Envelope away.”

The Service and Support
your buSINeSS deSerVeS
  Custom Fit For Your Business Success
  Valpak® uses nationally recognized research services to obtain census, demographic,
  consumer behavior and consumer expenditure data to ensure precise audience targeting for
  the best possible results. Our knowledge and understanding of the Valpak consumer means
  your advertising dollars are maximized.

  Valpak has the ability to identify specific consumer behaviors using nielsen PrIZM and
  survey data from Scarborough research™ and Experian® SimmonsTM which plays a key role
  in getting your message to the right audience. When combined with nielsen Consumer
  Buying Power you have a winning formula that gives you the power to find consumers who
  look like your customer.

  Professionally trained research consultants are available to
  provide pre- and post-analytical support to advertisers who
  need unique quantitative data on individual programs:

  • geographical Targeting/Mapping services are provided based
   upon neighborhood demographics, retail shopping locations,
   and postal carrier routes.

  • Pre-Analytic support includes using sophisticated targeting
   techniques to ensure advertisers are purchasing the most
   appropriate portion of the Valpak audience.

  • Post-Analytic support includes a variety of testing methods to
   measure the success of the Valpak program or the offer itself.

deSIgN & produCtIoN
  Creative Services
  Our creative department works with advertisers to develop                                                                simply delicious!
                                                                                                                                                           Sofala’s                                                        Free
  interactive online and high-quality printed marketing                                                                                                   Restaurant                                                     Dinner
                                                                                                                                                     14500 Pinecrest Blvd. - Madison
                                                                                                                                                                                                                     Buy One Dinner Entree,

  materials that project your company’s image and style.                                                                                                            784-3641
                                                                                                                                                         Hours: 11am - Midnight Mon - Sat

                                                                                                                                                  Reservations Available, Large Wine List,
                                                                                                                                                                                                                      Get One Of Equal Or
                                                                                                                                                                                                                       Lesser Value Free
                                                                                                                                                                                                                                With Coupon Only.
                                                                                                                                                  Low-Carb Menu, Nightly Chef’s Specials                                  Not Valid With Any Other Offer.
                                                                                                                                                       Dine-In/Carry-Out/Delivery                                              Expires 12/12/2012

  Our award-winning team of graphic designers and copywriters                        Make Your Home Project More Affordable!

  can create unique campaigns or use existing design elements,                                                 CARPENTERS
                                                                                                               SERVICES INC.
                                                                                                                                                                               20% Off
  supplied by you or your agency, to produce a robust and                                                       2356 Valley Rd. - Madison
                                                                                                                                                                               Any Service
                                                                                                                      784-2519                                                       Call Today

  well-thought-out ad solution that suits your needs.
                                                                                                                                                                                For An Appointment
                                                                                                                     Call For Appointment
                                                                                                                                                                                        With Coupon Only
                                                                                                                                                                                    Not Valid With Other Offers
                                                                      Installation Guarantee, Factory-Trained Installers, Financing Available                                           Expires 12/12/2012

                                                                                                           Beautiful Hairstyles For Less!
                                                                                                                                  Amanda’s                                             $14.99                                     $24.99
                                                                                                                                  Cut & Style

  Production Services
                                                                                                                                                                                           & Haircut
                                                                                                                                                                                                                                        & Style
                                                                                                                             14500 Valley Rd. - Madison                                                                            No Appointment
                                                                                                                                                                                          With coupon only.
                                                                                                                                        735-1489                                     Not valid with any other offer.
                                                                                                                                                                                          Expires 12/12/2012
                                                                                                                                                                                                                                   With coupon only.
                                                                                                                                                                                                                              Not valid with any other offer.
                                                                                                                                   Hours: 9am - 9pm Mon - Sun                                                                       Expires 12/12/2012

                                                                                                                     Modern, Trendy Styling, Color Corrections, Walk-Ins Welcome, Coloring & Highlights

  Advertisers looking for something more unique can choose
  from a variety of printing, design and fulfillment options
                                                                                        Great Savings On Toys!
                                                                                                 Selection              Lil’ Dreams                                             $10 OFF
  including four-color coupons, flyers, coupon booklets, magnets
                                                                                                 of Toys for
                                                                                                  All Ages!              Toy Store                                                       Any
                                                                                                                         8574 Tipton Blvd. - Madison                                       Of $50

  and more, to fit your product, message and budget. Valpak®                                                                    789-7598                                                   Or More
                                                                                                                                                                                        With coupon only.
                                                                                                                      Hours: 8am - 10pm Mon - Sat, 11am - 7pm Sun                  Not valid with any other offer.
                                                                                                                                                                                       Expires 12/12/2012

                                                                                                                   Balloons, Helium Tanks, Costumes, Face Paint

  account representatives will help you obtain mail lists that will
  accurately target your qualified audience.

                   Connect with your best Customers

                                                     In the mail.                   Online.             On the phone.

Cox Enterprises, the parent company of Valpak, is the 6th largest advertising media company, by sales, in the united States.
(Source: “Media Industry”, Hoovers. Web. 06 Jan 2012
Valpak®,®, neighborhood Trade Area®, nTA®, The Blue Envelope®, The Envelope DesignTM and
Connecting Advertisers with Audiences® are registered trademarks of Valpak Direct Marketing Systems, Inc.,
its subsidiaries and affiliates. Copyright © 2012 Valpak Direct Marketing Systems, Inc. All rights reserved.
All other products and company names are used for identification purposes only and may be trademarks and/or registered trademarks of their
respective owners. Valpak Direct Marketing Systems, Inc. makes no claims to these trademarks.

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