Docstoc

Rewards Software Redefines Mobile Marketing with Loyalty Focused SMS Text Messaging

Document Sample
Rewards Software Redefines Mobile Marketing with Loyalty Focused SMS Text Messaging Powered By Docstoc
					Rewards Software Redefines Mobile Marketing with Loyalty Focused SMS Text
Messaging

Loyalty rewards program, Preferred Patron™, announced today the extension of their loyalty
marketing platform into the mobile marketing arena, further enhancing a merchant’s ability to
connect with their customers.

Northfield, NJ, January 29, 2013 --(PR.com)-- Preferred Market Solutions, LLC, developers of Preferred
Patron™ Loyalty Rewards Program Software with Integrated Email (http://www.preferredpatron.com),
announced today extension of their loyalty marketing platform into the mobile marketing arena. By
extending traditional loyalty marketing with SMS texting capabilities, their loyalty platform is strongly
positioned to further enhance a merchant's ability to connect with their customers.

“Our proprietary loyalty marketing rules engine has evolved to be a critical element in a merchant's
success when it comes to implementing a rewards program. So it comes as no surprise that when we
added SMS texting to our latest release, we would want to take full advantage of our powerful loyalty
marketing engine and leverage all its capabilities,” says Brett Perlman, Managing Member and Chief
Marketing Officer. “When you think about SMS texting, you think about blasting an SMS text to all
customers, which we easily do but, by tying the SMS texting functions directly into our loyalty marketing
engine, a merchant is able to selectively market to a focused group of customers that meet the criteria of
the promotion,” says Brett. Whether it's a Miss You promotion, for those customers that haven't been
back to the merchants establishment for a predefined time or an Appreciation promotion (aka Best
Member promotion), for those customers that either have spent a certain dollar amount or frequented a
certain number of times, these are some of the many loyalty based promotions that SMS texting has been
tied into. Best of all, these promotions get the benefit of utilizing the built-in loyalty scheduler to
automate delivery. This means a merchant can set it, and forget it. The loyalty promotion will continue to
run based off the schedule and frequency the merchant sets in the loyalty rewards program.

Another benefit of the SMS texting found in the Preferred Patron™ Loyalty Rewards Program Software
is the ability to add mail-merge fields to an SMS text. This means that unlike bulk SMS, whereby a
merchant is sending the same text message to each recipient, a merchant has the ability to personalize and
speak directly with a loyalty member, adding individual information like their name, loyalty point balance
and rewards level to a SMS text. So, whether sending a bulk type SMS text or one tied to a specific
loyalty promotion, the merchant can, once again, step up their communication to their customer through
the use of the various mail-merge fields provided.

One other important feature of Preferred Patron™ Loyalty Rewards Program Software's SMS texting
capabilities is “Preferred Patron Interactive Texting™”. Preferred Patron Interactive Texting™ changes
the whole dynamic of how SMS text messages get delivered to customers. Instead of the merchant
“pushing” a mobile text message to their loyalty customers, the customer is able to “pull” the information
from the program via SMS text. An example of this would be where a merchant's customer wants to
receive the coupon of the day. The customer sends an SMS text to the merchant using a predefined “SMS
Actionword” that the merchant creates in the loyalty system. Once the loyalty system receives the mobile

                                                  Page 1/3
                               PR.com Press Release Distribution   Terms of Use
originating message from the loyalty customer, it sends back the valuable coupon information directly to
the customer. Another example would be an event reminder whereby the customer wants to know
specifics of a scheduled event they have setup with the merchant. “Imagine being at your home and
wanting to know when your next scheduled office visit is with your doctor. Instead of having to call the
doctor's office to find out, you can just request the information via SMS text and the system will
automatically text it back, without any need to tie up valuable office staff looking up the information,”
says Brett.

The latest mobile messaging enhancement to Preferred Patron™ Loyalty Rewards is the ability to send
“one-off” mobile text messages with both pre-canned and custom messages. This tool will be especially
helpful for industries that need an easy to use, flexible and convenient way to connect with their
customers. Examples would be restaurants that want an alternative to pagers for managing wait lists,
automotive facilities that want to let their customers know that their vehicle is ready for pickup or any
business that needs the ability to inform a customer that there order is ready. These are just some of the
many ways to be able to use this new feature.

All in all, the new SMS texting capabilities of our Preferred Patron™ Loyalty Rewards Program are
going to allow merchants across diverse industries the ability to tap into mobile marketing with a
powerful and unique solution that will help them, once again, stand out amongst their competition.

Preferred Market Solutions, LLC
Founded in 2004, Preferred Market Solutions is a leading provider of Loyalty Marketing Software,
Rewards Programs and Services. The company offers cutting-edge customer retention and loyalty
marketing tools to marketing resellers and clients world-wide. Industries served include retail,
automotive, hospitality & hotel, restaurant, healthcare, café, resort, golf and country club, salon & spa,
college & university, gas station & car wash, health & fitness and entertainment.

To find out more about Preferred Market Solutions Loyalty Marketing Software Rewards Program and
Services, please call 1-800-531-1108 or visit our website at http://www.preferredpatron.com

Read more on Preferred Patron™ SMS texting

Interview Contact:
Brett Perlman, Preferred Market Solutions, LLC
Telephone: (800)531-1108 ext. 1
pms_inbox@preferredpatron.com
www.preferredpatron.com
Preferred Market Solutions, LLC
PO Box 692
Northfield, NJ 08225
(800)531-1108 ext. 1




                                                   Page 2/3
                                PR.com Press Release Distribution   Terms of Use
Contact Information:
Preferred Market Solutions, LLC
Brett Perlman
800-531-1108
Contact via Email
www.preferredpatron.com
PO Box 692
Northfield, NJ 08225


Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/469371


News Image:




                                                  Page 3/3
                               PR.com Press Release Distribution   Terms of Use

				
DOCUMENT INFO
Description: Loyalty rewards program, Preferred Patron™, announced today the extension of their loyalty marketing platform into the mobile marketing arena, further enhancing a merchant’s ability to connect with their customers.
PR.com PR.com www.PR.com
About