TERMS OF REFERENCE
PROJECT : DEVELOPMENT, MAINTENANCE, ONLINE MARKETING AND
PROMOTIONS OF THE PINOY HOMECOMING WEBSITE
OBJECTIVES: To establish an interactive website designed to promote the Pinoy
Homecoming as a prime Balikbayan program that offers incentives to returning
To reach a wider cross section of Balikbayans for the timely distribution
of updated Philippine tourism destinations and events and relevant information on
Balikbayan programs, benefits, tour promo offerings and activities and;
To operate online communications to service queries through emails, chat
rooms and other social networking systems to facilitate and monitor feedback
from members, clients and the general public.
QUALIFICATIONS FOR PROPONENTS:
Proponents should also be able to meet the following qualifications:
A. Proponent must specialize in internet and web design and development technologies and have
extensive experience in this field.
B. Proponent must have a minimum of 5 years experience in web design, web development and
C. Proponent must have a minimum of 2 years experience in online marketing
D. Proponent must provide list of clientele and URLs of the following:
1. Websites designed and developed
2. Websites promoted using online marketing and state corresponding online marketing
Client/Websites Online Marketing Client Name and
Developed Strategy Applied Contact Details
I. GENERAL SPECIFICATIONS:
A. WEBSITE DEVELOPMENT
a. The PH website must be interactive, dynamic, secure, relevant, attractive, fresh
b. Design is appropriate and adaptable to the branding campaign of the Pinoy
Homecoming and the Department of Tourism’s “It’s More Fun in the
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2) Development and implementation of Website
a. Development of a minimum 100 pages
b. Website must be dynamic/database- driven
c. User-friendly and flexible which will allow inclusion of additional requirement in
d. Website must be viewable using mobile phones (migration to mobile content)
e. Equipped with user-friendly content management system for easy updating of
website content / info
f. Website must contain the following information and functionalities:
Pinoy Homecoming Registration
Member’s Accounts Page
About Pinoy Homecoming
About the Philippines
Traveling to the Philippines: Essential Information
Pinoy Homecoming Tour Packages
Pinoy Homecoming Special Deals: Hotels, Resorts, Restaurants etc.
Tourism News / What’s New?
Featured Philippine Travel Blogs
Links to partner websites: DOT Website, Its More Fun, DFA Tips, Duty
Free, PRA, Globe etc
Links to Popular social networks (Facebook, Twitter, YouTube,
Images and Video Galleries
Search Engine within the site
Feedback Mechanism page
Useful Information (links to other government agencies)
g. All others as may be required - proponent should submit recommendation
B. Transfer of Technology and training of IT personnel and content managers on updating,
maintenance and programming as needed.
C. Web Hosting And Maintenance
a. Dedicated Website Hosting and Maintenance and Email Hosting for a period of 1
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b. Must be able to provide the operational website as accessed in a secured and easy
to manage environment/platform.
c. The winning developer of the website shall ensure a hassle-free upload of all files
and database configurations necessary to make the site operational online using
the domain name to be chosen by project owner.
d. Developer should also provide the setup, configuration and other technicalities to
ensure that email addresses using the domain name of the website as stated below
shall be operational:
Provide at least 10 email addresses with 100MB capacity per email address
by the winning developer to TPB applying the following:
D. Content Management System – The CMS will be the interface between the content
provider/manager and the website. The CMS will provide means to regularly update the
content of the website. This system shall be developed by the winning bidder on the
E. Regular Back-up of the website – monthly maintenance of website thru regular back-ups and
ensure that the website is free from virus attacks and hackers.
F. Back-up Server – must be able to provide a back-up server with similar specifications as in
item F in case of breakdown in the website operations
G. Website Traffic Report – must be able to provide monthly report and analysis on website
II. WEBSITE DEVELOPMENT GUIDELINES
A. Design Consistency – The website must adopt DOT/TPB’s Pinoy Homecoming program as the
central/ unifying theme. All web pages must be integrated and consistent in form & style.
B. Database Capability - The website should be designed such that it will enable the instant
updating/modification of pages by DOT/TPB changing the values of the databases to which
the website is linked to.
The Database system shall establish a complete platform that is capable to provide secure, scalable
and effective data control and management. The development of the database shall include data
gathering and building, storing, processing, structuring and mining for the efficient delivery of
information to users. Likewise, the Database shall also provide for categorized searching of data
according to specific type of information identified.
C. Fast download – The website must be so designed/developed to enable fast access/download by
web visitors while allowing detailed maps or graphics to be displayed upon demand.
D. Development Tools – Scripts / programs and interactive/multi-media features must be developed
using leading and manageable Internet and web programming tools.
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E. Design & Development Strategy – The website must be designed/developed in such a way that it
can attract a great number of traffic and must come up at least in the top 10 list in the category of
‘Philippine tourism/travel’ when searched using popular search engine optimization.
The successful proponent must be able to deliver the following:
A. Concept design to provide DOT/TPB an idea on the overall treatment of the project.
This shall include presentation on the web layout, graphics design, information-flow and user
B. Operational website based on agreed upon concept and specifications
C. Documentation in the form of manuals. This shall include flowcharts (for the information-
flow) and documentation of all application programs, databases, etc.
D. Staff training
E. Online Marketing Strategy
F. Source codes and passwords to be handover to TPB
IV. TECHNICAL PROPOSAL GUIDELINES
In responding to this Request for Proposal, proponents must submit the following information:
A. Details of proposal to include:
1. Concept design and design philosophy
2. Project schedules showing tasks and duration required
3. Online marketing Strategy
4. DOT/TPB involvement
B. Project Cost – This shall include: (For the bidder)
breakdown of cost for each project component
any recurring costs
C. Presentation of Online Marketing Strategies for one year
V. ACCOUNT MANAGEMENT
State how project is to be managed. Indicate the name of the account manager and other support staff
who will be involved in the project.
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VI. SOFT LAUNCH BY JUNE 2012
COVERAGE OF 1 YEAR SERVICE
Dedicated Website Hosting and Maintenance and Email Hosting
Incorporation of programming applications if needed
Website updates that needs the assistance of support team
Implementation of online marketing strategy or plan
VII. APPROVED BUDGET : Php 450,000.00 for one year
PROJECT COMPONENT BREAKDOWN (for cost breakdown)
Component I – Website Development
a. Professional Fees
a. (e.g. conceptualization, creatives and design,
b. web designer, web developers, other staff etc.)
b. Functionalities (e.g. online registration system, etc.)
c. Trainings and Technology Transfer
d. Miscellaneous (e.g. documentation, supplies presentations,
software, communications, coordination, meetings etc.)
Component II – Domain Name Registration, Website and Email Hosting & Maintenance/Updating for one
Component III – Content development
Note: Bidders are required to breakdown cost but not limited to the above-listed components/items.
TERMS OF REFERENCE - Pinoy Homecoming Website Page 5