Terms of Reference

					                                                                                               ANNEX D

                                         TERMS OF REFERENCE


PROJECT         :       DEVELOPMENT, MAINTENANCE, ONLINE MARKETING AND
                        PROMOTIONS OF THE PINOY HOMECOMING WEBSITE

OBJECTIVES:             To establish an interactive website designed to promote the Pinoy
                        Homecoming as a prime Balikbayan program that offers incentives to returning
                        Filipinos overseas;

                        To reach a wider cross section of Balikbayans for the timely distribution
                        of updated Philippine tourism destinations and events and relevant information on
                        Balikbayan programs, benefits, tour promo offerings and activities and;

                        To operate online communications to service queries through emails, chat
                        rooms and other social networking systems to facilitate and monitor feedback
                        from members, clients and the general public.


QUALIFICATIONS FOR PROPONENTS:

Proponents should also be able to meet the following qualifications:

          A.    Proponent must specialize in internet and web design and development technologies and have
                extensive experience in this field.

          B.    Proponent must have a minimum of 5 years experience in web design, web development and
                web maintenance.

          C.    Proponent must have a minimum of 2 years experience in online marketing

          D.    Proponent must provide list of clientele and URLs of the following:

                      1. Websites designed and developed
                      2. Websites promoted using online marketing and state corresponding online marketing
                          strategies implemented

                    Client/Websites        Online Marketing        Client Name and
                      Developed            Strategy Applied        Contact Details




I. GENERAL SPECIFICATIONS:

    A.          WEBSITE DEVELOPMENT
                1) Design
                      a. The PH website must be interactive, dynamic, secure, relevant, attractive, fresh
                          and modern.
                      b. Design is appropriate and adaptable to the branding campaign of the Pinoy
                          Homecoming and the Department of Tourism’s “It’s More Fun in the
                          Philippines”.
TERMS OF REFERENCE - Pinoy Homecoming Website                                                          Page 1
               2) Development and implementation of Website
                     a. Development of a minimum 100 pages
                     b. Website must be dynamic/database- driven
                     c. User-friendly and flexible which will allow inclusion of additional requirement in
                         the future.
                     d. Website must be viewable using mobile phones (migration to mobile content)
                     e. Equipped with user-friendly content management system for easy updating of
                         website content / info
                     f. Website must contain the following information and functionalities:

                                  Pinoy Homecoming Registration
                                  Member’s Log-in
                                  Member’s Accounts Page
                                  About Pinoy Homecoming
                                  About the Philippines
                                  Traveling to the Philippines: Essential Information
                                  Pinoy Homecoming Tour Packages
                                  Pinoy Homecoming Special Deals: Hotels, Resorts, Restaurants etc.
                                  Events Calendar
                                  Tourism News / What’s New?
                                  Featured Philippine Travel Blogs
                                  Ads: Sponsors
                                  Links to partner websites: DOT Website, Its More Fun, DFA Tips, Duty
                                   Free, PRA, Globe etc
                                  Links to Popular social networks (Facebook, Twitter, YouTube,
                                   Pinterest)
                                  Contact Us
                                  Images and Video Galleries
                                  Site Map
                                  Search Engine within the site
                                  Online Booking
                                  Feedback Mechanism page
                                  Useful Information (links to other government agencies)

                       g. All others as may be required - proponent should submit recommendation


       B. Transfer of Technology and training of IT personnel and content managers on updating,
          maintenance and programming as needed.


       C. Web Hosting And Maintenance

                       a. Dedicated Website Hosting and Maintenance and Email Hosting for a period of 1
                          year


TERMS OF REFERENCE - Pinoy Homecoming Website                                                       Page 2
                       b. Must be able to provide the operational website as accessed in a secured and easy
                          to manage environment/platform.
                       c. The winning developer of the website shall ensure a hassle-free upload of all files
                          and database configurations necessary to make the site operational online using
                          the domain name to be chosen by project owner.
                       d. Developer should also provide the setup, configuration and other technicalities to
                          ensure that email addresses using the domain name of the website as stated below
                          shall be operational:

                               Provide at least 10 email addresses with 100MB capacity per email address
                               by the winning developer to TPB applying the following:

                               1. _________@pinoyhomecoming.com.ph

                               2. _________@pinoyhomecoming.com.ph


           D. Content Management System – The CMS will be the interface between the content
              provider/manager and the website. The CMS will provide means to regularly update the
              content of the website. This system shall be developed by the winning bidder on the
              approved template.

           E. Regular Back-up of the website – monthly maintenance of website thru regular back-ups and
              ensure that the website is free from virus attacks and hackers.

           F. Back-up Server – must be able to provide a back-up server with similar specifications as in
              item F in case of breakdown in the website operations

           G. Website Traffic Report – must be able to provide monthly report and analysis on website
              traffic


II. WEBSITE DEVELOPMENT GUIDELINES

     A.    Design Consistency – The website must adopt DOT/TPB’s Pinoy Homecoming program as the
           central/ unifying theme. All web pages must be integrated and consistent in form & style.

     B.    Database Capability - The website should be designed such that it will enable the instant
           updating/modification of pages by DOT/TPB changing the values of the databases to which
           the website is linked to.

       The Database system shall establish a complete platform that is capable to provide secure, scalable
       and effective data control and management. The development of the database shall include data
       gathering and building, storing, processing, structuring and mining for the efficient delivery of
       information to users. Likewise, the Database shall also provide for categorized searching of data
       according to specific type of information identified.

       C. Fast download – The website must be so designed/developed to enable fast access/download by
          web visitors while allowing detailed maps or graphics to be displayed upon demand.

       D. Development Tools – Scripts / programs and interactive/multi-media features must be developed
          using leading and manageable Internet and web programming tools.




TERMS OF REFERENCE - Pinoy Homecoming Website                                                          Page 3
       E. Design & Development Strategy – The website must be designed/developed in such a way that it
          can attract a great number of traffic and must come up at least in the top 10 list in the category of
          ‘Philippine tourism/travel’ when searched using popular search engine optimization.


III.   DELIVERABLES

       The successful proponent must be able to deliver the following:

       A.      Concept design to provide DOT/TPB an idea on the overall treatment of the project.
               This shall include presentation on the web layout, graphics design, information-flow and user
               interface.

       B.      Operational website based on agreed upon concept and specifications

       C.      Documentation in the form of manuals. This shall include flowcharts (for the information-
               flow) and documentation of all application programs, databases, etc.

       D.      Staff training

       E.      Online Marketing Strategy

       F.      Source codes and passwords to be handover to TPB



IV.    TECHNICAL PROPOSAL GUIDELINES

       In responding to this Request for Proposal, proponents must submit the following information:

A.     Details of proposal to include:
               1.      Concept design and design philosophy
               2.      Project schedules showing tasks and duration required
               3.      Online marketing Strategy
               4.      DOT/TPB involvement

B.     Project Cost – This shall include: (For the bidder)

                     breakdown of cost for each project component
                     any recurring costs

C.     Presentation of Online Marketing Strategies for one year


V.     ACCOUNT MANAGEMENT

       State how project is to be managed. Indicate the name of the account manager and other support staff
       who will be involved in the project.




TERMS OF REFERENCE - Pinoy Homecoming Website                                                            Page 4
VI.    SOFT LAUNCH BY JUNE 2012

       COVERAGE OF 1 YEAR SERVICE

              Dedicated Website Hosting and Maintenance and Email Hosting
              Incorporation of programming applications if needed
              Website updates that needs the assistance of support team
              Implementation of online marketing strategy or plan


VII.   APPROVED BUDGET : Php 450,000.00 for one year




PROJECT COMPONENT BREAKDOWN (for cost breakdown)

Component I – Website Development
   a. Professional Fees
          a. (e.g. conceptualization, creatives and design,
          b. web designer, web developers, other staff etc.)
   b. Functionalities (e.g. online registration system, etc.)
   c. Trainings and Technology Transfer
   d. Miscellaneous (e.g. documentation, supplies presentations,
      software, communications, coordination, meetings etc.)
   e. Others


Component II – Domain Name Registration, Website and Email Hosting & Maintenance/Updating for one
(1) year


Component III – Content development




Note: Bidders are required to breakdown cost but not limited to the above-listed components/items.




TERMS OF REFERENCE - Pinoy Homecoming Website                                                        Page 5

				
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