Recommender System by dfhdhdhdhjr

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									Infomediary

   3/ 8/2001
     조경민
                  Infomediary
   Data about consumer and their habits
    are extremely valuable
       that information is carefully analyzed
       used to target marketing campaigns
       offer users some free in exchange
           sub-category
               recommender system - ePinions
               registeration model – NYTimes.com
        Recommender System

   Allow users to exchange information
    with each other about the quality of
    products and services or the sellers with
    whom they have had a purchase
    experience(good or bad)
        Recommender System
             (example)
   ePinions
       Helps people make informed buying
        decisions.
           unbiased advice
           personalized recommendations
           comparative shopping.
        Registration Model

 Content-based sites that are free to
  view but require users simply to register
 Inter-session tracking
 Generates data of greater potential
  value in targeted advertising campaigns.
 Example - NYTimes.com

								
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