marketing_bsba by linxiaoqin

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									UCF Degree Programs
Marketing (B.S.B.A.)                                                D: Social Foundations                            (6 hrs)
                                                                    Select 1:                                         3 hrs
College of Business Administration                                   Suggested ECO 2013 Principles of Macroeconomics 3 hrs
Department of Marketing,                                                                  or
Business Administration II, Room: 101                                Suggested ECO 2023 Principles of Microeconomics 3 hrs
http://www.bus.ucf.edu                                              Select 1:                                              3 hrs
Phone: 407-823-2184                                                  Suggested    PSY 2012     General Psychology or        3 hrs
                                                                     Suggested    ANT 2000     General Anthropology or      3 hrs
Not eligible for a double degree with another College of Business    Suggested    SYG 2000     Introduction to Sociology    3 hrs
Administration major.
                                                                    E: Science Foundations                             (6 hrs)
Admission Requirements                                              2. Common Program Prerequisites (CPP)              (18 hrs)
Completion of the UCF General Education program                   Must be completed with a “C” (2.0) or better
and Gordon Rule, or an AA degree from a Florida Public              See “Common Prerequisites” in the Transfer and
Community College                                                   Transitions Services section for more information.
See Common Program Prerequisites                                   ACG 2021    Principles of Financial Accounting     3 hrs
Degree Requirements                                                  ACG 2071    Principles of Managerial Accounting    3 hrs
Students who change degree programs and select this                ECO 2013    Principles of Macroeconomics           3 hrs
                                                                     ECO 2023    Principles of Microeconomics           3 hrs
major must adopt the most current catalog.                           CGS 2100C Computer Fundamentals for Business       3 hrs
Only grades of “C” (2.0) or higher transfer into the
program and students must have a “C” (2.0) or better                Select one of the following sequences of courses:
                                                                    Students who have not completed both MAC 2233 and
in each common program prerequisites class, and all
                                                                    STA 2023 with a “C” (2.0) or better can take ECO 3401.
prerequisites to marketing courses.
Students wanting to major in Marketing must apply for              ECO 3401      Quantitative Business Tools I            3 hrs
admission to the major.                                             or
Any student receiving a business degree must complete              MAC 2233      Concepts of Calculus and                3 hrs
one half (30) of the 60 upper level business courses for             STA 2023      Statistical Methods I                   3 hrs
their degree program in the UCF College of Business
                                                                    3. Core Requirements: Basic Level
Administration. Additionally, 12 of the 30 credit hours
                                                                    None
completed at UCF must be from the department or school in
                                                                    4. Core Requirements: Advanced Level                   (50 hrs)
which the student majors.
                                                                    First or subsequent semester in the College of 32 hrs
Students must earn at least a 2.0 GPA in the major and
                                                                    Business Administration:
COB.                                                                 1 GEB 3031  Cornerstone: Professional Skills for       3 hrs
Students in the Marketing major must maintain a 2.0 or
                                                                                 Business
higher cumulative Grade Point Average in all 3000 level or           GEB 3031L Cornerstone Lab: Professional Skills for     1 hr
higher Marketing and Supply Chain Management courses                             Business
taken at UCF. Failure to maintain the required 2.0 Grade             GEB 3375    Introduction to International Business     4 hrs
Point Average will result in the student being placed on lack        BUL 3130    Legal and Ethical Environment of Business 4 hrs
of progress in the major. Lack of Progress in the major will         ECO 3411    Quantitative Business Tools II             4 hrs
continue until such time as the student’s cumulative GPA             FIN 3403C   Business Finance                           4 hrs
in all Marketing and Supply Chain courses reaches 2.0 or             MAN 3025    Management of Organizations                4 hrs
                                                                     MAR 3023    Marketing                                  4 hrs
higher. If a student on lack of progress in the major fails to       MAR 3203    Supply Chain and Operations Management 4 hrs
achieve a 2.0 minimum GPA in Marketing and Supply Chain
                                                                    1
courses in a subsequent term, that student will be dropped           Required in 1st or 2nd semester
as an Marketing major. A student who is dropped may seek            Required Courses                                       15 hrs
remittance as an Marketing major by submitting a letter              MAR 3391      Professional Selling                     3 hrs
indicating the reasons for academic difficulties and positive        MAR 3503      Consumer Behavior                        3 hrs
                                                                     MAR 3613      Marketing Analysis and Research          3 hrs
plans for achieving an GPA of 2.0 or higher. Readmission             MAR 4803      Marketing Management                     3 hrs
is not automatic.                                                    MAR 4804      Marketing Strategy                       3 hrs
Must complete all Gordon Rule requirements, prior to
admission to this degree.
Final exams will be given during Exam Week
Students majoring in Marketing must earn a grade of
“C” (2.0) or better in each course applied toward the major,
and a 2.0 overall average in the major. The following is
included in this requirement:
 MAR 3023      Marketing                             4 hrs
1. UCF General Education Program (GEP)             (36 hrs)
A: Communication Foundations                       (9 hrs)
 Prefer SPC 1608 Fundamentals of Oral               3 hrs
                 Communication
B: Cultural & Historical Foundations               (9 hrs)
C: Mathematical Foundations                        (6 hrs)
 Required  CGS 2100C Computer Fundamentals for      3 hrs
                       Business
 Prefer MAC 1105C College Algebra                   3 hrs




      UNIVERSITY OF CENTRAL FLORIDA                                                              Undergraduate Catalog 2012-2013
                                                                                                UCF Degree Programs
5. Restricted Electives                               (9 hrs)   12. University Minimum Exit Requirements
General Marketing                                               A 2.0 UCF GPA
Select a minimum of 3 courses from the following list of      60 semester hours earned after CLEP awarded
courses:                                                        48 semester hours of upper division credit completed
 MAR 3323    Integrated Marketing Communication        3 hrs    30 of the last 39 hours of course work must be
 MAR 3403    Sales Force Management                    3 hrs    completed in residency at UCF
 MAR 3641    Marketing Intelligence                    3 hrs    A maximum of 45 hours of extension, correspondence,
 MAR 3721    Technology Applications in Marketing      3 hrs    CLEP, Credit by Exam, and Armed Forces credits permitted
 MAR 3765    Entrepreneurial Marketing                 3 hrs    Complete the General Education Program, the Gordon
 MAR 4156    International Marketing                   3 hrs
 MAR 4231    Retailing Management                      3 hrs    Rule, and nine hours of Summer credit
 MAR 4711    Sport Marketing                           3 hrs    Total Semester Hours Required
 MAR 4712    Healthcare Marketing                      3 hrs    120
 MAR 4715    Entertainment Marketing                   3 hrs    Honors In Major
 MAR 4841    Services Marketing                        3 hrs    Available
 MAR 4934    Contemporary Marketing Topics in Florida 3 hrs     Related Programs
 MAR 4941    Marketing Internship                      3 hrs    None
Professional Selling Track                          9 hrs       Certificates
Admission by department approval: Restricted to               Marketing: Entertainment Marketing
declared marketing majors. Requires submission of               Marketing: Healthcare Marketing
application by May 1. Department faculty committee
                                                                Marketing: Retailing Management
will select a maximum of 40 professional selling track
participants based on academic achievement, work                Marketing: Selling and Sales Management
experience, outside activities and leadership positions,        Marketing: Services Marketing
and responses to questions on the application form and in
interviews. Must have earned a grade of B (3.0) or higher in    Marketing: Sport Marketing Management
the following to apply:                                         Marketing: e-Marketing
 MAR 3391      Professional Selling                  3 hrs
Take all of the following:                          9 hrs       Related Minors
 MAR 3403      Sales Force Management and            3 hrs      None
 MAR 4415C Advanced Professional Selling and         3 hrs      Advising Notes
 MAR 4413C Strategic Issues in Sales-Lecture         3 hrs      Florida Public Community College students are advised
6. Capstone Requirements                            (4 hrs)     to complete the Associate of Arts degree, to include the
 MAN 4720     Strategic Management                   4 hrs      general education requirements, the common program
This course is taken in the graduating term and requires      prerequisites for the SUS system, and college algebra.
the following prerequisites:                                    Orientation and advising are two of the most valuable
 GEB 3031     Cornerstone: Professional Skills for   3 hrs      tools that a student can make use of when transferring to
              Business                                          UCF. Be sure that you take advantage of both.
 GEB 3031L Cornerstone Lab: Professional Skills for  1 hr       Transfer Notes
              Business                                          Courses taken at community colleges do not substitute
 MAR 3023     Marketing                              4 hrs      for upper division courses.
 MAN 3025     Management of Organizations            4 hrs      Courses transferred must be formally evaluated for
 FIN 3403C    Business Finance                       4 hrs
                                                                equivalency credit. The student must provide a course
7. Foreign Language Requirements                                syllabus and any other supporting information with his/her
Admissions                                                      petition for this evaluation.
Two years of one foreign language in high school, or          Common Program Prerequisites for the State University
one year of one foreign language in college (or equivalent      System for College of Business Administration programs
proficiency exam) prior to graduation.                          include Financial Accounting, Managerial Accounting,
Graduation                                                      Macroeconomics, Microeconomics, Calculus, Statistics,
None                                                          and a relevant computer class. At UCF Business, students
8. Electives                                                    who have completed the calculus and statistics class will be
(Variable)                                                    waived from Quantitative Business Tools I. Students who
9. Additional Requirements                                      have completed either the calculus or the statistics, but not
Students in the Marketing major must maintain a 2.0           both, can take Quantitative Business Tools I.
or higher cumulative Grade Point Average in all 3000-           Subject to the general grade and residence
level or higher Marketing courses taken at UCF. Failure to      requirements, credit will be granted for transferred course
maintain the required 2.0 Grade Point Average will result in    work equivalent to that required in the UCF Business
the student being placed on lack of progress in the major.      program. Only grades of “C” (2.0) or higher transfer into
Lack of Progress in the major will continue until such time     the program and students must have a “C” (2.0) or better
as the student’s cumulative GPA in all Marketing courses        in each common program prerequisites class, and all
reaches 2.0 or higher. If a student on lack of progress in      prerequisites to marketing courses.
the major fails to achieve a 2.0 minimum GPA in Marketing       Acceptable Substitutes for Transfer Courses
courses in the subsequent term, that student will be dropped    None
as a Marketing major. A student who is dropped may seek         Plan of Study
readmission as a Marketing major by submitting a letter         Must complete nine hours in a summer semester
indicating the reasons for academic difficulties and positive   Freshman Year - Fall                                15 hrs
plans for achieving a Marketing GPA of 2.0 or higher.            ENC 1101       Composition I                        3 hrs
                                                                 SPC 1608       Fundamentals of Oral Communication   3 hrs
Readmission is not automatic.                                    Cult-Hist I                                         3 hrs
10. Required Minors                                              Elective                                            3 hrs
None                                                           Elective                                            3 hrs
11. Departmental Exit Requirements
None


      UNIVERSITY OF CENTRAL FLORIDA                                                       Undergraduate Catalog 2012-2013
UCF Degree Programs
Freshman Year - Spring                                       15 hrs   Junior Year   - Spring                                    16 hrs
 ENC 1102      Composition II                                 3 hrs    MAR 3391      Professional Selling                        3 hrs
 MAC 1105C College Algebra                                    3 hrs    MAR 3403      Sales Force Management                      3 hrs
 CGS 2100C Computer Fundamentals for Business                 3 hrs    FIN 3403C     Business Finance                            4 hrs
 Cult-Hist II                                                 3 hrs    MAR 3503      Consumer Behavior                           3 hrs
 Art/Music/Lit                                                3 hrs    MAR 3613      Marketing Analysis and Research             3 hrs
Sophomore Year - Fall                                        15 hrs   Senior Year   - Fall                                      14 hrs
 ECO 2023    Principles of Microeconomics                     3 hrs    MAR 4803     Marketing Management                         3 hrs
 ACG 2021    Principles of Financial Accounting               3 hrs    MAR 4415C    Advanced Professional Selling                3 hrs
 Science                                                      3 hrs    MAN 3025     Management of Organizations                  4 hrs
 Psy/Ant/Soc                                                  3 hrs    MAR 3203     Supply Chain and Operations Management       4 hrs
 Elective                                                     3 hrs
                                                                      Senior Year - Spring                                      17 hrs
Sophomore       Year - Spring                                15 hrs    MAN 4720     Strategic Management                         4 hrs
 ECO 2013       Principles of Macroeconomics                  3 hrs    MAR 4804     Marketing Strategy                           3 hrs
 ACG 2071       Principles of Managerial Accounting           3 hrs    BUL 3130     Legal and Ethical Environment of Business    4 hrs
 ECO 3401       Quantitative Business Tools I                 3 hrs    MAR 4413C Strategic Issues in Sales-Lecture               3 hrs
 Science                                                      3 hrs    GE Non-Business Elective                                  3 hrs
 Elective                                                     3 hrs
                                                                      Program Academic Learning Compacts
Junior Year - Fall                                           16 hrs   Program Academic Learning Compacts (student learning
 ECO 3411   Quantitative Business Tools II                    4 hrs   outcomes) for undergraduate programs are located at:
 GEB 3031   Cornerstone: Professional Skills for              3 hrs   http://www.oeas.ucf.edu/alc/academic_learning_compacts.htm
            Business                                                  Equipment Fees
 GEB 3375   Introduction to International Business           4 hrs
 MAR 3023   Marketing                                        4 hrs    Part-Time Student: $15 per term
                                                                      Full-Time Student: $30 per term
Junior Year     - Spring                                     17 hrs
 MAR 3391        Professional Selling                         3 hrs
 BUL 3130        Legal and Ethical Environment of Business    4 hrs
 MAR 3503        Consumer Behavior                            3 hrs
 MAR 3613        Marketing Analysis and Research              3 hrs
 FIN 3403C       Business Finance                             4 hrs
Senior Year     - Fall                                 17 hrs
 MAR 4803       Marketing Management                    3 hrs
 MAN 3025       Management of Organizations             4 hrs
 MAR Elective                                           3 hrs
 MAR Elective                                           3 hrs
 MAR 3203       Supply Chain and Operations Management 4 hrs
Senior Year - Spring
 MAN 4720     Strategic Management                           4 hrs
 MAR 4804     Marketing Strategy                             3 hrs
 MAR Elective                                                3 hrs
 GE Non-Business Elective                                    3 hrs
Marketing: Professional Selling Track
Freshman Year - Fall                                         15 hrs
 ENC 1101     Composition I                                   3 hrs
 SPC 1608     Fundamentals of Oral Communication              3 hrs
 Restricted Elective                                          3 hrs
 Restricted Elective                                          3 hrs
 Cult-Hist 1                                                  3 hrs
Freshman Year - Spring                                       15 hrs
 ENC 1102      Composition II                                 3 hrs
 MAC 1105C College Algebra                                    3 hrs
 CGS 2100C Computer Fundamentals for Business                 3 hrs
 Cult-Hist II                                                 3 hrs
 Art/Music/Lit                                                3 hrs
Sophomore Year - Fall                                        15 hrs
 ECO 2023     Principles of Microeconomics                    3 hrs
 ACG 2021     Principles of Financial Accounting              3 hrs
 Restricted Elective                                          3 hrs
 Science                                                      3 hrs
 Psy/Soc/Ant                                                  3 hrs
Sophomore Year - Spring                                      15 hrs
 ECO 2013     Principles of Macroeconomics                    3 hrs
 ACG 2071     Principles of Managerial Accounting             3 hrs
 ECO 3401     Quantitative Business Tools I                   3 hrs
 Restricted Elective                                          3 hrs
 Science                                                      3 hrs
Junior Year - Fall                                           16 hrs
 ECO 3411   Quantitative Business Tools II                    4 hrs
 GEB 3031   Cornerstone: Professional Skills for              3 hrs
            Business
 GEB 3375   Introduction to International Business           4 hrs
 MAR 3023   Marketing                                        4 hrs


       UNIVERSITY OF CENTRAL FLORIDA                                                               Undergraduate Catalog 2012-2013

								
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