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					                          Double Your Income
                     Information Marketing System
                    Bootcamp Alumnae Mastermind (BAM)


                       “Continuity Program”
Linda L. Keefe
“The Execute Your
  Vision Maven”




           Creating Products!




                                                        1
            6 Prong Approach (Green / Keefe)

      1. Blogging (Ezine, Communicating) – bond /sell

      2. Article Marketing – list/bond/sell

      3. Social Media – list/bond/sell

      4. Teleseminars / Internet Radio– list/bond/sell

      5. Affiliate Marketing– products, sell

      6. Product Development – products

      7. Promote: - solo emails, press releases, joint ventures

                          Simultaneously!!!




            BAM – 12 Month Program


1.    Social Media (May) - List         7. More Article Marketing - List
2.    E-books - Product                 8. Teleseminars for Profit - Product
3.    E-bay - Sell                      9. Copywriting to Sell – Sell
4.    Blog and Websites - List          10. Video (More) - List
5.    Continuity Program - Product      11. LMS - Product
6.    Press Releases - Sell             12. Promo Campaigns - Sell

     Objective : “Double YOUR Income” with Info Marketing




                                                                               2
          Continuity vs. Membership Programs


•   Essentially the same
•   Money comes in on a regular basis for a product or set of products
     – Newsletters                     – Marketing tools
     – Monthly audio program           – Group coaching calls
     – Faxes                           – Individual coaching calls
     – Emails                          – Coaching meetings
     – Courses                         – Live events
     – Worksheets                      – Ongoing support
     – Business resources




          Membernaire.com

•   Fixed Term Membership
•   Jimmy D. Brown
•   “How to Get 1,000 Paying Customers To Your Web Site” – free
    teleseminar
•   What if you had:
     – 50 members X $20 = $1,000 / month
     – 100 members X $20 = $2,000 / month
     – 500 members X $20 = $10,000 / month
     – 1,000 members X $20 = $20,000 / month




                                                                         3
          Traditional vs. Fixed Term Membership


•   Traditional                              •   Fixed Term Membership
     – Examples: BAM, Fridays @ 4,               – An END date – 3, 6, 9, 12 months
       TechCLUB
                                                 – Weekly AutoResponder series
     – Not automatic / have to
                                                 – Set it up once; “forget it”
       continually feed it with info
                                                 – Affordable: Price: $10 - $30 / mo
     – Average retention = 3 months
                                                 – Keep subscribers in the program
                                                 – Keep subscribers active
                                                 – Subscribers start at the beginning
                                                 – Examples: Membernaire,
                                                   Nichology (Jimmy D. Brown)
                                                 –    SuccessNetics, EmailEase,
                                                      Technetics, (Linda),




          How To Set Up an FTM Site

•   You just need to do THREE things:
     1. Write a 2-3 page article / week
     2. Put it up on the web and load the link in an AutoResponder
     3. Write a sales short sales page (on the web)
          --------------------------------

     You already have:
     – A shopping cart
     – Homestead
     – A topic
     – A following




                                                                                        4
          Promote the Heck Out Of It!

•   Your own list
•   Articles – EzineArticles
•   Buy ezine ads
•   Joint ventures – partnerships – colleagues promoting (e.g. Pat O’Bryan)
•   List it on Clickbank
•   Irresistible Incentive: “FREE REPORT”
•   1-2 month free trial
•   Bundled into your other products
     – Forced Continuity – you get it automatically when you “buy”
     – Positive Option – you choose to add it the cart when you “buy”




          How To Price Your Product?

•   Start low – Build a large following
•   Then create products (another FTM) of a higher cost / value
•   Upsell them to other products: coaching, events, DVD series
•   Example:
     – 12 months @ 4.97 month
     – 12 months @ $10 month ($9.97 or $9.70) (remember the “10 Buck” Club
       of Mike Stewart?)
     – 6 months @ $20 a month (or $19.97)




                                                                              5
          How To Create Your Template

Create a TEMPLATE for your weekly PDF (they will download)
•   The Reminder: Why they need to stay in the program
     – New bonuses every 90 days
     – What’s coming up: list the lesson titles
     – Why you should never cancel
     – How to white-list your email so that you’ll always get what we send
•   The Article – the content you want to deliver. Font size 14, double space, like a
    free report each time.
•   The Assignment – keep it simple
•   Offer to be an Affiliate: They can become an affiliate of yours – with a link
    (This can be with ClickBank instead of using the shopping cart)




          A Product Up in 48 Hrs

        Pick a market (corporate teams) and a topic (leadership)
        Define the length of time for the FTM and the “Limited” number subs.
        Get a name and domain (think BUZZ)
        Set up AutoResponder
             Welcome letter with link to PDF

        Write short sales letter – stress benefits what they will receive
        Create the “thank you” page – deliver the FIRST article
        Write 1st article – make it a “quick start” so they get results right away
        Set up product in the cart
        Promote the product – watch the $$$ flow in




                                                                                        6
 How much money a month do you want to make on your FIRST Fixed Term
 Membership Site? _________________

 What will be your member limit? ______________

 When will you have your product in place to start promoting it?
 ________________

 When will you have your membership filled? ________________

                         ------------------------------------

   I’ll promote any product that you submit completed by Oct 5th!

               Will you be one of them? _____________




     News Flash

You DO NOT have to create all the products YOURSELF –
and you SHOULD NOT!
Leverage your connections – joint ventures

Find good products; become an affiliate

Use Domain Names, Opt In, and Ezine Articles to promote
Put links everywhere: in the copyright area, in AutoResp., in
your email signature, etc.

            Focus, Execute, Keep At It




                                                                       7
       Clickbank

• Mega affiliate site – has products / networks

• Two types of involvement
   – Affiliates (sell other people’s products)

   – Vendors (put YOUR products up)

• Paid Affiliates “on time, every time, 10 yrs”




       Clickbank

Founded in 1998, ClickBank is a secure online retail outlet for
more than 12,000 digital product vendors and 100,000 active
affiliate marketers. ClickBank makes a sale somewhere in the
world every three seconds, safely processing more than 26,000
digital transactions a day. We serve more than 200 countries,
    and are consistently ranked as one of the most highly-
                  trafficked sites on the web.




                                                                  8
                How To Sign Up in ClickBank

•       Sign up to “Promote” products (Affiliate)
•       Pick a “nickname” – alvista, llkeefe – something that will be:
         – 5 – 10 letters and/or numbers
         – Easy to remember
         – Short
         – Use your company name or code
         – Doesn’t have to communicate a message
•       You’ll use it in your buy LINKS and to LOG IN
•       Your PASSWORD is assigned to you – strange – don’t lose it!
•       www.ClickBank.com Search “Buy” B2B, Marketing / Team
•       Go to Customer Help tab




                Assignment
                www.BootcampAlumnaeMastermind.com
    •         Listen to Jimmy’s Presentation on Membernaire.com
              LINK:     http://lindakeefe.s3.amazonaws.com/9782075532712042.mp3
                o       If you decide to sign up, go to THIS link please:
                o       My Affiliate Link: http://llkeefe.getresults.hop.clickbank.net
    •         Create a Fixed Term Membership program
          –         3 months
          –         One topic you already have info on
          –         Do your keyword search
    •         Sign up as an Affiliate with Clickbank
    • Work with your Buddy Mentor - weekly
                                Deadline: Monday, Oct 5th!




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posted:1/28/2013
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