How to Get Started in Voice Overs

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					   Ashley Rose Davidson
        Social Media Manager
           ashley@voices.com




  Getting
 Started in
Voice-overs
Today’s Agenda
    The Future of Voice-Overs
    Evaluating Your Potential
    Understanding Your Role
    Planning Your Voice-over Demo
    Setting Up Your Home Studio
    Building Your Business
    Creating A Presence Online
    Marketing Yourself Online
    How Voices.com Works
    Q&A
Ashley Rose Davidson
   ________________________________________



  Social Media Manager
   ashley@voices.com
     @voicesdotcom
      Voices.com
is the industry leading
  online marketplace
     that connects
     businesses with
   professional voice
         talents.
The Future of
Voice Overs
The Future of Voice-Overs
    Revolutionary mobile devices have made
     audio content available anytime, anywhere
     for download
    Significant increase in audiobooks, web
     videos and presentations
    Increase in eLearning content creation,
     product information and demo pieces
    Frequent requests is the translation of existing
     content into different languages
Home Recording Opportunity
   More voice-over is work going online because it
    saves time, energy, resources and money.
   Revolutionary mobile devices have made
    audio content available anytime, anywhere for
    download
   Significant increase in audiobooks, web videos
    and presentations
   Increase in eLearning content creation,
    product information and demo pieces
   Frequent requests is the translation of existing
    content into different languages
Performance Trends

           Sound like a "real person”
           Clients want a guy or girl next
            door voice
           Sound like they’re talking to a
            close friend
           Referred to as a
            “conversational” read
 Evaluating
Your Potential
Recognizing The Skills You
 Need as a Voice Talent

             At a minimum, freelance voice
             talent need the following skills:


                   Acting
                   Technology
                   Business
                   Marketing
Ask yourself...

     Can you read aloud with stumbling?
     Do you embrace technology?
     Do you have marketing know-how?
     Do you think running your own business
     is risky?
 Studying With a Voice Coach

   Acting classes will improve your
    voiceover performance
   Help you to assess your talent and
    develop your skills
   Build a solid foundation for your voice-
    over career




http://voices.com/coaching
http://www.voices.com/voice-over-coaches.html
            Taking a Workshop,
    Tele-classes or Attending a Seminar
   How to warm up your voice, how to
    breathe properly, assume a proper
    posture for voicing
   Intonation, phrasing, fluctuation,
    elasticity, versatility

Want to start learning right now? Listen
to voice coaches by downloading our
free podcasts “Voice Over Experts” in
iTunes
http://podcasts.voices.com
Understanding
  Your Role
                          The Instructor

   Best suited for a corporate training
    video or children's game
   Straightforward, didactic and
    educated voice
   Role of this particular voice talent is to
    instruct or provide information to fulfill
    a specific goal or purpose
                    The Real Person

   Commonly known as the "regular guy"
    or the "girl next door."
   Casual approach often benefits from
    relatable, genuine voiceovers
   The character is homegrown, sensible
    and friendly
               The Spokesperson

   Spokesperson can be on camera
    or off camera
   Confident, charismatic person
    able to promote a cause,
    product, or service
   Needs to be driven, optimistic
    and assured.
                        The Narrator

   Storytelling is where the Narrator is
    most at home
   Omniscient, courteous and
    honest
   Narrator's job is to provide an
    audio landscape for a listener
   Must communicate clearly and
    engagingly.
                     The Announcer

   The Announcer is a product of
    the broadcast age
   Often heard live at events, on
    commercials, promos or
    introducing segments for
    podcasts
   Introduce an idea and
    assertively make a call for
    action
Planning Your
 Voice-over
    Demo
Using the Demo Recipe


              Demo length of 60 – 90
               seconds
              5 or 6 segments per
               demo
      Example of a Demo Outline:

   Slate or Intro: 5 seconds
   Segment 1: 15 seconds
   Segment 2: 15 seconds
   Segment 3: 10 seconds
   Segment 4: 10 seconds
   Segment 5: 5 seconds
   Closing remarks : 5 seconds (contact info / website )
   Closing music jingle(optional): 5-8 seconds
      Downloading Sample Scripts

Instead of writing your own copy, you can record royalty-free
scripts from Voices.com

Bonus eBooks included with your Voices.com Membership
   Voice-Over Script Collection
   Commercial Scripts for Radio and Television Ads


  Download eBooks and Success Kits
  https://www.voices.com/ebooks
Local Recording Studios

             If you do not have the means of
              investing in your own recording
              equipment at this time it is best to
              develop a business relationship
              with a local recording studio.
             Find recording studios by looking
              them up in your phone book or
              performing a Local Search in
              Google.
Questions to Ask a Recording Studio
   What is your hourly studio rates?
   What kind of vocal microphone do you have?
   Do you have a royalty-free music library?
   Do you have a sound effects library?
   Do you have script to make a voice-over demo?
   Can you deliver finished work for me?
   Do you have an ISDN connection?
   How do you require payment?
   Do you accept cash and credit card?
   How much notice do you need to book my session?
   Are you open on evenings and weekends?
   What is your cancellation policy?
         Attending Your First Session

   Rehearse your scripts in
    advance
   Building a good business
    relationship starts as soon as
    you make your first contact
   Ask for a 10% discount on all
    studio sessions, agreeing that
    you will work exclusively with
    them for the next year.
Setting Up
Your Home
Recording
  Studio
        Computer Based Recording

   Digital recording to record long
    and uninterrupted narration
   Digital editing to quickly and
    easily remove unwanted
    background noise or embellish
    the audio track with music and
    sound effects
   Digital processing such as
    adding effects to your voice like
    as reverb, or echo, and master
    your entire demo for sonic clarity
                  Microphones

Considerations when choosing a
microphone include:

     Usability
     Frequency Response
     Directionality
     Pop Filter
     Shock Mount
     Testing
     Price
     Recording and Editing Software


   Audacity (free)
   Adobe Audition
   GarageBand
   TwistedWave
   Pro Tools
Building
 Your
Business
Realizing the Dream
      Essential Technology for the Home-
      based Business:

         High-speed Internet connection
         Personal computer, printer
         Business software MS Word, Excel
         Accounting software such as
         Quicken, QuickBooks, MS Money
          is recommended
         Telephone with voicemail
           Selecting a Name
   Be sure that the name of your business reflects
    you as a professional voice-over talent
   Make sure that the name you choose is also
    available as a domain name online
   Try to make your name unique but easily
    understood and recognizable.
   Be sure to select a name that is easy to
    remember, easy to say and spell, and is non-
    offensive to others
       Creating a Personal Brand
   If successfully mastered, it will set you and your voice-
    over business apart from others.
   Using a stage name gives you the freedom to create a
    unique voice-over persona
   Selecting a name for your company, securing a domain
    name for your voice-over website, picking colors,
    creating a logo, language, music, sound effects,
    slogans, and voice-over imaging are all important
    aspects of branding your voice-over career.
        Drafting Your Vocal Description

   Summarize your service in about 15
    words or less to keep the readers
    interest
   Features your strengths, specialties,
    and unique characteristics
   Description should be no more than
    two to three sentences long
   When you have your vocal
    description completed, start thinking
    about a phrase that best reflects
    your voice-over services
                  Coloring Your Brand


   Colors often have certain emotions or
    connotations associated with them
   When choosing colors to represent
    your voice-over services, it is important
    to select colors that go well together
   Create a logo incorporating them to
    further brand your voice visually.
Creating a Logo

       The first impression of your voice
       Incorporate the colors that you chose
        for your voice to further enhance and
        unify your visual branding
       Your logo can accompany press
        releases, be used as a link to your site,
        for advertising purposes and give
        potential audiences a glimpse at
        what you and your voice are all
        about even before listening to your
        demo.
Creating A
Presence
  Online
Getting Visibility Online

           Achieve visibility by investing in your
            own website or by subscribing to a
            online marketplace, Voices.com
           Have your own website on
            Voices.com with your profile
           Create profiles with social media
            channels to achieve more online real
            estate for your business
Marketing
 Yourself
 Online
Importance of Creating a Stunning Profile

                  Give clients a better of idea of who
                   you are and the kinds of services that
                   you can provide
                  Mention your credits and past clients
                  Highlight your languages and accents
                  Suggest the styles and ages that you
                   can perform
                  Describe your home recording studio
                  Offer your methods of delivery
                  Provide your rates
  20 Marketing Ideas for Voice Actors
1.   Logos: develop your own logo and become
memorable before people even hear your voice.

2.      Business Cards: create some business cards. They
won't do you any good just sitting in your wallet though.
Hand them out everywhere! You never know who your
waitress knows or who's visiting the dentist that day.

3.      Branded Letterhead: if you are mailing demos to
potential clients write a brief cover letter using branded
letterhead

4.     Demo Stickers: likewise use demo stickers that
contain your contact details and logo.
  20 Marketing Ideas for Voice Actors
5.     Thank You Cards people still love the personal touch
of a hand written thank you card.

6.      Postcards or Pamphlets: mail businesses a post card
or pamphlet to introduce yourself and your services
explaining how you can help them.

7.      Blogging: If you enjoy writing and can do it
consistently blogging can be an effective way to build a
following and increase your presence on the web.

8.       Meet-up Groups: starting or joining a monthly meet-
up group is a great way to network with peers and get
referral business.
  20 Marketing Ideas for Voice Actors
9.     Social Media Marketing: Become active on social
media by creating profiles and pages to share your
content.

10.     Personal Website: Having a personal website in
addition to a Voices.com profile will increase your presence
online even more.

11.    Professional Associations: Receiving accreditation
from a voice over association will help you be perceived as
a professional voice talent

12.     Generate Publicity: everyone has a story! Try
pitching yours to magazines and newspapers to generate
publicity for your business.
  20 Marketing Ideas for Voice Actors
13.    Send Clients Swag: Swag refers to useful items you
can send to clients which are branded with your company
logo such as mugs, magnets, pens, etc.

14.     Sponsor/ Attend An Event: If you can swing it,
sponsoring an event is a great was to generate some
publicity and make yourself known within your community.

15.    Traditional Advertising: place an ad in your local
paper, trade magazine, or yellow pages.

16.   Cold Call: Try cold calling local businesses and local
production studios to introduce yourself
  20 Marketing Ideas for Voice Actors
17.      Ask For Referrals: If your client is happy they are sure
to refer you to others. Sometimes all you have to do is ask.

18.    Link-love: There are hundreds of online directories.
Take some time each day to find and submit your website
to them to increase traffic to your site.

19.    Google Adwords: Reach out to a targeted
audience with an ad that appears along side specific key
word searches, especially local searches.

20.     Join Voices.com: Connect with clients through
auditioning online and gain an international reach.
   How
Voices.com
   Works
                 How Voices.com Works




1.   Clients post jobs
2.   You review job details and submit an online audition at Voices.com
3.   Client selects you as the best candidate for the job and makes payment
4.   You complete the recording and upload finished files for your client
Being Awarded A Job
 How SurePay Works
          No set up required.
          Client’s pay by Visa, Master Card
           or PayPal.
          You complete the work and
           uploaded the finishes files back to
           Voices.com.
          Client listens and then approves
           the files.
    Getting Paid at Voices.com




   Once files are approved, your payment is
    queued by to the issues for the next pay period.
   Payments are being paid out every Friday.
   SurePay Escrow Service guarantees, you will be
    paid for your work.
             Resources
   Apps– Voices.com has designed an
    iPhone, iPad and iPod touch app for
    voice talent promoting themselves for
    work opportunities
   Royalty-Free Music – Browse our huge
    selection of ready-to-use music tracks,
    sound effects, music loops and audio
    samples.
   Webinars – Voices.com has numerous
    webinars from industry experts to
    voice-over coaches to help you along
    the way.

     http://www.voices.com/resources
Q&A
              VoiceWorld Toronto 2013
          VoiceWorld Toronto is the voice-over industry’s
     most anticipated conference specifically for voice actors


Hosted by the team at Voices.com,
VoiceWorld Toronto promises to be
an event of substantial proportions
bringing together a variety of people
who use their voices as tools to do
business.

Saturday May 4th, 2013
Toronto Hilton Hotel


Check out, VoiceWorld Toronto:
http://www.voiceworldtoronto.com/
                  Special Discount
              Thank you for attending today’s webinar

As a special thank you, we would like
to offer you a special discount to sign
up (or upgrade) with Voices.com


         1-888-359-3472
       ashley@voices.com


Don’t forget to mention you attended
the webinar…

Getting Started in Voice Overs!
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DOCUMENT INFO
Description: Are you ready to become a freelance voice talent? Get a glimpse into the voice over ecosystem, gain a better understanding of the voice-over marketplace and discover the scope of work available in the voice-over industry. In this webinar, you will learn about the voiceover industry and its key players, how to build a foundation for a strong business and gain an appreciation for the art of voice acting in this “Getting Started in Voiceovers” webinar.