VIEWS: 3,671 PAGES: 10 CATEGORY: Marketing Agreements POSTED ON: 10/30/2009
An Endorsement Agreement is an agreement between a company and an endorser, most often a celebrity. The endorser agrees to endorse and promote either a product or service of the company for a specified length of time and for monetary compensation pursuant to the terms and conditions of the agreement. As drafted, the agreement contains an exclusive use provision, requiring the endorser to exclusively use that product or service; a non-competition clause for endorsing similar products; and a best efforts provision. This document can be customized to fit the needs of the drafting parties and includes opportunities for optional language.