download presentation

							 M I C H A E L J A C K SON‘S



CHALLENGE                        OF




INNOVATIVE THINKING
YOU AND YOUR BUSINESS IN THE NEW ECONOMY
           Trade 1950

 SMS                        Research
2001                         1960


e-Mail                       Mail
  1994                      1970
         Phone Calls 1980
            Globalised

 Stressed                 No Barriers




Idealised                 Tech-filled

            Cooperative
              1950’s
           1950’s: Weeks


 2000’s:                    1960’s:
Instant                      Days


1990’s:                     1970’s:
  24hrs                    Minutes
           1980’s: Now
Be pro-active & disregard dogma
Focus on your core competency &
               take responsibility
                  Stick to the key
                  business issues
              ( work / cash / health / technology )

               Be accountable for
                     what you do
End of Industrial
 Revolution

Era of Telling

      Lux
Competition

Era of Selling

 Coca-Cola
   Consumer
   Revolution


Choice!   McDonalds
    I want it all,
    & I want it…

Now!          Nike

.5 m 1980 / +1.2 b 2010
       6b
            Satellite
Security
               TV
   Marketing
Individual

  Relationships
   Niche
  Marketing

Community iPod
 Reality Search

Crowdsourcing

    Connectivity
                                                                 Status

                      ... & then there’s                        updates




                    facebook      Check messages in real time




                      Share what you want about yourself

                    & twitter ... linkedin...                         Communicate
                                                                      with the world:
                                                                      +400 million users
Sort friends into
   categories
                    & all the others...                                (+5m per week)
                                                                       ---------------------
                                                                           Each day:
                                                                      3b minutes online
                                               Chat & post
                                                                          20m status
                                               pics or video                updates
                                                                         850m photos
                                                                         24m content
                                                                             pieces
Today’s customers have
all the knowledge,
options, choices & the
power
What they lack...
Loyalty & Trust
             1960’s: Isolated

    ‘10’s                       ‘70’s
   Active                       Awakening


     ‘00’s                      ‘80’s:
Connected                       Involved
             1990’s: Informed
          Then      Now
    Divide & rule   No barriers
          Secrecy   Cooperation
   Silo mentality   Skill sharing
        Products    Solutions
Business–focused    Customer-centric
         National   Global
     Be afraid of your
  customers, because
   those are the folks
 who have the money
Your competitors are never going
             to send you money
 A clearly understood brand image
A strong people & technology focus
    A detailed understanding of the
        modern economic mindset
          Being always on, always
         different, always changing
                & always available
                   Oil

  Inflation                     Weather




Food Prices                     Real Estate

              War in the Gulf
The financial crisis won't
lead to end of capitalism
         or a depression
  ..the solution lies in the amount of
           innovation taking place;
         whose investment is actually
               greater today than ever
 How on earth
do we manage
   all this
    change?
             Announce
                                      Adapt                                Intended
              Change                                                        Result
                                         (Time)

                                                                       Delivery
Surprise
                Frustration                                            Progress


     Anger
                                                          Belief

   Disappointment                                                  Commitment
                              Fear
                                     Accept /
           Denial                    Decline
                                                              Acceptance


                                                  Trial
We must confront ourselves
in order to achieve growth &
deal with the issues of today
M I C H A E L J A C K SON‘S



CHALLENGE                         OF




      THANK YOU
  michael@theothermichaeljackson.com