startup business plan

							 Solo Ad Secrets Revealed…
And Participating In Mini-Events
      Using Solo Ads For Traffic
Table Of Contents
Foreword

Chapter 1:
Solo Ad Basics

Chapter 2:
The Benefits Of Solo Ads

Chapter 3:
How To Use Solo Ads Correctly

Chapter 4:
Making Money With Solo Ads

Chapter 5:
Building You List With Solo Ads

Chapter 6:
What To Watch Out For

Chapter 7:
Wrapping Up

Chapter 8:
Participating In Mini Events
Foreword
Contributing To Mini Events Using Skype Traffic Ninja
How It All Began
Hosting A Mini Event
Cotibuting To A Mini Event
Foreword
Solo ads are designed to basically promote a single ad to the
subscribing list. These solo ads are often sent to all sources connected
to the original feed with or without the recipients consent and can
help bring you traffic.
Chapter 1:
Solo Ad Basics
Synopsis
Many advertisers consider this style of ads to be more engaging and
focused when compared to other styles.

The Basics
The effectiveness of the solo ads if well designed is said to be able to
hold the recipient’s attention better than being bombarded with a
variety of combined ads all at once.

However the down side is that not all recipients are interested or keen
on receiving such ads and can even find it quite annoying as it is
almost always unsolicited.

As the solo ads depend solely on the content and design, careful
consideration should be given as to the best tag lines and art works
that are going to eventually be part of the solo ad launched.

Several content styles should be drawn up before a suitable one is
picked to depict a particular product or theme.

This is what eventually contributes to the opportunities and financial
success of the product or service being advertised on the solo ad
platform.

The solo ads are predominantly used as a tool to create leads and
encourage viewers to visit an intended website in order to gain more
insight to the object of the solo ad.

Thus the selling aspect of the whole exercise should be done at the
website level, whereby the ad is only used as an instrument to draw
the traffic.

The solo ads are also designed to create a sense of urgency when it
comes to ensuring the desired revenue levels are met. Encouraging
the visitors to take immediate action would be the general intention
of the solo ads.
Chapter 2:
The Benefits Of Solo Ads
Synopsis
As business owner who are interested in using the internet to increase
the traffic and revenue to their sites online, using the solo ads tool can
be both effective and beneficial.

The Benefits
As the solo ad is generally sent to a large number of people through a
short text ad using the email channels, the relevancy and focal point
of the product is immediately divulged to the recipient.

This is beneficial for those who really are pressed for time and also for
those with shorter attention spans. Another benefit of the solo ads
tool would be that the business owners have several options available
when it comes to choosing an appropriately huge audience platform
and these can include Yahoo, MSN or Google.

The benefits also include the convenience of not having to submit the
ads one’s self. The solo ads are designed and then sent to the
commissioning partners who take care of the listings themselves,
which also contributes to the benefit of time saving.

This time saving element can then be channeled toward enhancing
the business growth further.

Because the platforms used for launching the solo ads are
unimaginably huge the audience reached is definitely far more than
any other tool available on the internet.

However this does depend on the solo ads itself and its attracting
capabilities which should ideally bring about the benefit of
encouraging viewers to make a purchase.
The benefit of ensuring links is created and used widely is the factor
that is going to direct traffic to the individual’s site. This then will also
create the interest of search engines which are constantly ranking
sites posted.Besides reaching the intended target groups, these solo ads will also
be visible on the group websites of those linked to the recipient
mailing lists.
Chapter 3:
How To Use Solo Ads Correctly
Synopsis
Seemingly a lesser known form of generating revenue the solo ads
tool is fast gaining popularity for its effectiveness. However in order
to effectively use this, the solo ads must be positioned well.

The Workings
The general focus of the solo ads tool is in its ability to attract the
attention of the viewer without any other distractions. This is because
of the designing features that allows for the solo ad to be a standalone
style which is sent to the emails of individuals who have been
specifically chosen to be on the recipients’’ list.

Touted as being the most effective method of getting the viewers
attention without any distraction the solo ad can be effectively used to
invite the recipient to visit the site for further enquiries.

In order to ensure the effectiveness of this tool, there is a need to
focus the advertising campaigns on those who are directly related to
or interested in the product or service being promoted.

Failing to consider this would only cause the exercise to be wasted as
the probability of encouraging interest where there is none is hardly
worth the effort or time.

For further effectiveness the solo ads should be full of value incentives
to the viewer as this would then work as an effective way of getting
the viewer to visit the actual site to make further enquiries or even
convert it into a sale.

Tracking the results by monitoring the many clicks garnered and also
the possible leads is paramount in gauging the sales the solo ad
campaigns generates. This is an effective way of helping to monitor
the results and further provide feedback as to the effectiveness of the
design or content used when follow up campaigns are being drawn
up. This in turn would help to ensure the relevant improvements are
made for any follow up solo ads.
Chapter 4:
Making Money With Solo Ads
Synopsis
In the process of using solo ads for any business launch purpose there
is the potential to make money out of the exercise besides the obvious
of garnering sales.

The Cash
leads are built and there is a comfortable amount of emails on a niche
catering target list then the individual can start the trading, and ad
swapping process.

This would then bring about the scenario where the original list has
now grown enormously thus bringing in the desired traffic which can
also be converted into sales.

In order to ensure there are interested visits to the site which can be
converted into revenue the solo ads must include onetime offers or other
kinds of limited offers.

This creates the opportunity for the visitor to capitalize on the offer
and make an immediate purchase. Because the solo ads ensures the
viewer’s attention is totally focused on the ad in question the there is
a higher possibility the user will make a purchase rather than browse
any further.

Using the solo ads to create a heightened awareness of the company
or individual’s brand is also another way to effectively make money of this
tool.

The professional image created with this kind of exposure will also be
another way to increase sales and drive traffic to the site.

With the first contact already establish with the use of the solo ad, the user
can then revisit the recipients to encourage a sale or to even create a dialog
to address any probable concerns the potential customer may have and
thus resulting in a positive sale.
Chapter 5:
Building You List With Solo Ads
Synopsis
Solo ads, in targeted newsletters likewise work, and they work really
effectively if you target the correctly.

Ezines
Targeting an e-zine where you would like to put your advertisement
would be the first and most crucial step towards producing an
effective campaign.

Picking out the e-zine where your ad will be placed means a little
research into the ones useable in your business sort. Check into the
ones that tell you they want your advertising business however don't
stop there. If you wish the best bam for your buck, research a bit
deeper.

Join a lot of them and discover if the material is fresh and the list is
active with responsive members to fresh content. Pick out a bigger
list, instead of one which has fewer members and one that's geared
towards your sort of advertisement.

This looks like it would be common sense but actually it isn't. I've
personally witnessed solo ads for Christian books on pagan
metaphysical lists. While it may be an amusing prank in somebody’s
world, a few of them really seemed to believe they were going to sell
the books there.

Make certain the ad you place is effective in depicting your business
or service. Compose it, or if you can't, have it penned in such a way
that it has a good title, and will read like a story to anybody who's
reading it. Keywords strung together appear to be the trend of the
day. Non-meaningful sentences aren't going to catch and hold
somebody’s attention.

Don't get caught up in the movement. If your article or story reads
like 20 keywords being squeezed into a sentence for effect,
individuals will notice and react accordingly. That's to say, they'll
skim right past the ad that makes no sense and move to one that does.
Tell them how you got involved in net selling, how you learned
marketing skills and went from a nobody to somebody who's now
consulted for bigger sites and companies. Build up their interest in
what you have to say in the opening sentence and then hold it with
your material.

The most beneficial advertising you may write likely doesn't have a
key word in it or won't sell any of the items you're selling. It will, all
the same, make individuals wish to talk with you more about your
product and learn what you understand about selling.

Make them click on that link and when they do, take them to a
particular portion of your site instead of the proper site. Utilizing
whatever technology you have to provide, make them feel welcomed
first of all. It's sort of like inviting a neighbor in for coffee. Make them
feel comfortable and at home.

If you succeed at this, you've a new acquaintance. If you hit them with
a pitch shot to donate to your latest charity every time they enter your
house, it won't take them long to not wish to visit. If, alternatively,
you provide them a cup of coffee and a reasonable conversation, they
tend to remain longer and talk more.
Chapter 6:
What To Watch Out For
Synopsis
In order to ensure some level of success with the use of solo ads as a
marketing tool there should be consideration given to certain areas.
One of which is to avoid misleading the viewers who are potential
customers with deceiving advertisement contents. This will not only
create a feeling of mistrust but will also factor into the any other
information the site may put out in future.

What To Watch Out For
Avoid gimmicky attention grabbing subject lines that don’t really tell
the viewer what the solo ad is all about. If the title is unappealing and
ambiguous then the probability of the viewer taking the next step to
viewing the whole ad or visiting the site linked is definitely lower.

Also avoid the copy and paste method of designing the solo ad. It does
not portray the user in a good light and also does not contribute in
any way to ensuring the viewer will be encouraged to visit the site.

Also the copy and paste method being used without first checking the
relevance of the content is rather foolish and should definitely be
avoided. Avoid poorly designed content and grammatical mistakes as
this would affect the credibility of the user.

Do some research to learn some of the words that should be avoided
in the solo ad. This is mainly because the certain words when detected
and categorized as spam will cause the solo ad to be blocked and thus
rendered useless. In most cases the publishers do not have the time to
assist in this matter so avoid leaving this task to someone else.
Chapter 7:
Wrapping Up
Hopefully this book has given you a good starting point to begin with
solo ads.

One final thought is this:

Avoid randomly choosing a publisher for the solo ads. Keeping in
mind the importance of the connection between the solo ad, the
viewer, and the final possible revenue earned, choosing the
appropriate publisher with a proven track record is wise.
Use all this info to get going today!
Chapter 8:
Contributing To Mini Events Using Skype Traffic Ninja

Congratulations for deciding to purchase Skype Traffic Ninja. The first
thing that will happen is you will be invited to the Skype Traffic Ninja
Playbook & Mini Events group. After you get really good at practicing the
mini events, you will have the opportunity to be invited to other Skype
rooms depending upon your level of experience.

If you want to participate in mini events using the Skype Traffic Ninja
Software, it is possible to add 200 or more subscribers a day. If you are
ready to go and want to learn how to set up and participate in mini events,
simply follow the steps in the eBook. You will be up and running in no time!

As a member of the Skype Traffic Ninja group, this is where collaboration
begins by other people who are interested in listbuilding. It is a place to
network, get to know each other, and promote mini events.

   It is important to be a team player and play by the rules, play fair, and
    help other people so you can attract others who are committed and
    want to build their list. You should expect to buy solo ads if you have
    a small list. If you are a host, there will be a small fee depending upon
    the prizes awarded. It can be literally free as a contributor if their list
    is large enough to generate leads.

   Why Skype? Skype is an active, dynamic platform which is used
    for a source of buying or selling solo ads, and networking with
    fellow Ninjas.

   Why Traffic? This system generates leads like wildfire! It is the
    core source of "the sky is the limit" traffic!

   Why Ninja? You will automatically become a Skype Ninja by
    participating in this plug and play system to generate hundreds
    of leads.
How It All Began:
In August of 2012, was in the process of promoting Internet Marketing
Revolution. I noticed this guy I never heard of before popped into fifth
position on the leaderboard out of nowhere! His name is Ken Faminoff.

I connected with Ken to ask him what the heck he was doing and found out
about his secret. This was before his pre-launch of his product called
Skype® Traffic Ninja Playbook... Ken and Ty Tribble met at the No
Excuses Event in 2012 and formed a joint venture using mini events for
listbuilding. At the time, he had generated 12,000 leads in 3 months, now at
5 months he is up to 15,000 leads.

I was fascinated by his numbers and enthusiasm because anyone in the
internet marketing business knows that listbuilding is crucial to your
business. You need the ability to generate a large number of leads. It is a
numbers game and the more leads you have the better the chances of being
able to promote and sell your products and services, as long as you build
trust in your list. I jumped into the pre-launch, purchased the playbook and
software and became a member of Ken's exclusive Skype Traffic Ninja
Playbook & Mini Events group.

I attended Matt Lloyd's the "Add The Nitrous" event in San Diego and had
the pleasure of meeting Ken Faminoff. He is awesome! He received 4th
place in the leaderboards at the event. Ken has only been marketing for 4
months and was in competition with "the big boys."

The first day after the launch, 15 people had purchased the software, but by
the end of the week, over 100 of us were in and the games had begun! There
are new people who have zero lists and seasoned marketers with thousands
on their list. There are over 200 people in the group and people are joining
daily.
As of this presentation, I have hosted my own event, and participated
in two events. Here are my results. As a host I received 258 leads. As
a participant, I received 89 leads resulting in a total of 377 leads in
less than 2 weeks.



Host-50 Clicks




Contributor-100 Clicks




There are 2 ways to participate in a mini-event:
1) Hosting
2) Participating

My preference is to start as a host because it gives you a clear picture of the
overall process of the mini event concept. However, it is your choice which
way you want to start. The important thing is to pick either one and take
action.
Hosting A Mini Event-Overview-Decide the following points to
consider. You will be taken to a step by step section to complete the
process.

     A) Size of your event- A mini-event can have 4, 8, 10 or whatever
        amount of contributors desired. It can be a 50 click event, 75, 100,
        500 click event. It depends upon what level you prefer.
     B) Rules-Decide your rules for your mini event.
     C) Prizes you want to offer- Cash prizes ranging from $10 to $500 or
        any preferred choice depending upon the event. 50 solo ad run or a
        100 solo ad run to the winner.
     D) Prizes can be given for highest number of clicks contributed, or
        highest conversion rate...these are examples.
     E) Length of time to gather participant information-Usually 5-7 days.
     F) Length of time the event will run-An event can run for 5-7 days,
        depending upon the host and contributors. If new people are
        involved who have small lists, this gives them a chance to generate
        clicks. The host will grow his list and several contributors from
        different niche markets create a low cost per lead. Everyone wins!
        The host gets all the leads from each participant and the
        participants collect potential leads from their free product.
     G) Create your event by completing all of the necessary information
        needed in the software. You will be completing information for
        mainly 3 parts of your dashboard.

        1. Event Tab-The main squeeze page or sales funnel is pre-created
           in the software which leads to a free gift page. It is only a matter
           filling in fields of information. When someone opts-in to the
           main page, they are taken to a gift page which displays images
           and download links to each of the participant's gifts.
        2. Gift Tab
        3. Participants Tab

     H) Post and promote your event to seek contributors who will provide
        a link to a free product they are prepared to give away such as an
        eBook or a useful marketing tool.
I) Here is an example of a posted Mini-Event

   Mini Event Open For Contributors
   100 Click Event. (Date)
   Looking for 8 contributors
   Prizes: 1st to 100 clicks = 100 click solo
   Highest conversion count = 50 click solo
   Sign Up at the link below or PM me!

J) Submit the 3 submitted parts from each participant into the portal
   of your software on the participants page.

K) When you fill out the participants page, the software will create 2
   tracking links. The main tracking link is for your squeeze page and
   you need to give each participant their own unique URL to
   promote during the event. The software will also create a link to
   the leaderboard which keeps track of clicks and conversions. It is a
   great idea to give your participants a link to the leaderboard so
   they can follow along as the event progresses.

L) When you have completed all of the correct information in the
   software, you will have access to 3 URL’s
   1. Your main Squeeze Page URL
   2. Gift Page URL
   3. Leaderboard URL

   Make sure the gift tracking link is inserted in the right participant
   section of the software. See the last step.
M) Remind your participants the starting time and day.
N) Once the event begins, it is a matter of allowing time for the
   participants to deliver their clicks.
O) A great idea is to create a mini Skype group for your event. It is a
   great way to communicate with your participants and take care of
   any concerns or questions the participants may have before,
   during and after your event.
P) After the event is completed, post the results and award prizes to
   the winners. This is a great time to give recognition to your
   participants. This is a win-win situation. When everyone plays fair,
   it can be enjoyable, fun, and profitable!
Contributing To A Mini Event

The host will post a mini event and you want to participate. You need to
submit 3 items to the host:
   1) A URL to your capture page to your offer
   2) A URL to a gift image
   3) A short gift description

Here is an example:

Preparation for submitting to the host-Squeeze Page URL

  1) A URL to your capture page to your offer

     A) You need to create a capture page which has an opt-in form
        connected to an autoresponder. You can use Optimize Press,
        Profits, or if you want access to a free squeeze page creator you can
        use 90secondsqueezepage.com
     B) Demo of squeeze page
     C) Once you create your squeeze page, it will have its own unique
        URL which is what you will give to the host

  2) URL to a gift image

  A) There are a number of ways to create a URL for your image. Here is
     one example of using your WordPress dashboard to generate a gift
     URL. Assuming you have a WordPress blog, it is easy to generate any
     URL you need in your media library.
B) Another method is to use free internet services such as Google Drive
   or Photo Bucket. If you do not know this skill, you may need to watch
   some tutorials or get one on one help.

3) A short gift description

A) Gift Description-This is the easiest part. Create a short, powerful gift
   description that matches your image which is compelling so a user
   wants to download your gift.

   Sample of what you will provide to the host:
   Your Squeeze page URL to your offer. You need to create your own
   squeeze page which has an opt-in box connected to your
   autoresponder. If you don’t have a paid squeeze page program, a free
   easy start can be found at http://90secondsqueezepage.com It isn’t as
                              U                                   U




   sophisticated or professional as a program such as Optimize Press or
   Profits, but it will help you move forward and take action.
   2) URL of gift image: http://www
                         U            U




   3) Gift description
Samples:




  4) Once you have your preparation done and all 3 items are ready to
     submit:
     1) Find a Mini-Event
     Be sure you can deliver the clicks the host is requesting. For example
     if you want to enter a 50 click event, you need to deliver 50 clicks so if
     you do not have a list large enough to provide the clicks, you will have
     to purchase a solo ad. You need to refer to the Purchasing Solo Ad
     Section in this eBook.
     2) Review the Rules of the Event and be sure you can meet the
         criteria.
     3) Contact the host that you are interested
4) Submit your information to the host-The process is much easier if
   you have your three items ready. Copy and paste your links and
   description in an easy to fine place, such as notepad. Some hosts
   have forms they want filled out, so one place where all your
   information is noted will make it easier for you.
   If you set it up like this in a notepad, it is very easy to provide
   everything to your host effectively.

  Gift Image
  http://raenalynn.com/wp-
  content/uploads/2012/10/SARMiniBanner.jpg

  Your Squeeze Capture Page
  http://op.raenalynn.com/skype-ninja-traffic-3/

  Your Gift Description:
  Attention Marketers...
  FREE! "Report Reveals Exactly How Top Marketers Are Raking in
  Hundreds of Leads Daily Using Solo Ads...
  Click Here To Download

5) The host should send you two links. The first one is the tracking
   URL. This URL will have a three digit number at the end and is the
   link to the host’s main squeeze page which is directed to the event
   gift page. When someone opts-in to the squeeze page, they will be
   taken to a gift page which will list all of the gifts from all the
   participants in that particular event, including yours.
   Sample of a gift page:




6) The second link is a link to the leaderboard so you can watch the
   event as it unfolds.
7) Your job is to promote the link and the best way is to purchase a
   solo ad. The solo vender will submit a swipe ad you create to his/or
   her list to generate the clicks.
8) Once the event begins, it is only a matter of waiting until the
   completion of the event.
9) At the end of the event, be sure to thank the host.
10) If you fulfill your click obligations it will help your reputation as
   a participant and other hosts will be glad to have you participate in
   their events.
Step 1-Purchase the playbook.

Here is what you get in the Skype Traffic Ninja Playbook
• Ken's Secret Skype Traffic Methods
• How To Make Money & Build Your List Using Solo Ads
• Crafting Your Free Lead Pulling Offer
• Squeeze Page Design Checklist
• Learn Why Ad Swaps Are So Powerful For List Building
• Mini List Building Events: The Mother Load of Leads and List

Building (for free!)
• The Untold Secrets of JV (Joint Venture) Partnering

http://raenalynn.com/skypetrafficninjapyt
U                                                   U




Step 2: Contact me on Facebook, and I will answer any questions you have.
If you purchase the software, I will coach you one on one to get started. I
will provide a step by step guide to use the software and participate in
events, creating your first solo ad, purchasing solo ads, skype etiquette, solo
vender etiquette. You will be on your way to building your list quickly and
cost effectively with the program. I also use remote viewing and you will be
up and running in no time!

U   http://facebook.com/RaenaLynnsFanPage       U




Step 3-Purchase the software-If you purchase the Playbook, there is an
automatic upsell offer to the software.

U   http://raenalynn.com/skypetrafficninjasyt
                                            U




Step 4-You will be invited to the Skype Traffic Ninja Playbook & Mini
Events group. After you get really good at practicing the mini-events, you
will have the opportunity to be invited to other Skype rooms depending
upon your level.

This is a group which collaboration begins by other people who are
interested in listbuilding to get to know each other and promote mini
events.
The money is in your list and with the Skype Traffic Ninja Playbook and
Software you will build your list quickly. It is vital to have an email list
which you can follow up, create relationships so people will trust you and
listen to your recommendations. Your list can be a massive source of
income.

U   http://raenalynn.com/skypetrafficninjapyt              U




If you want to participate in the mini events using the Skype Traffic Ninja
Software, it is possible to add 200 or more subscribers a day like Ken does.
If you are ready to go and want to learn more about the software, go here:

U   http://raenalynn.com/skypetrafficninjasyt      U




I'm very serious about helping you. I've already been through the learning
curve to set everything up, so I can save you any frustration which is a part
of learning any new software. The software is very easy to use, but it helps
when someone can show you the first time.

U   http://facebook.com/RaenaLynnsFanPage              U




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