Los Angeles Laker's "Crowdzilla-Cam" Captures Massive Gigapixel Photo of
Staples Center Audience
Laker Fans will be given a unique opportunity to spot themselves in the crowd and share the
experience on Facebook thanks to the team's Gigapixel Crowdzilla-Cam. The application, which
made its debut this week at lakers.com/arenaphoto is a photo-sharing application built into a
gigapixel image of the Staples Center Arena. The app allows for every fan to use their Facebook
account to tag their face in the crowd, then crop out and share a personalized photo of themselves at
the game on Facebook.
El Segundo, CA, January 26, 2013 --(PR.com)-- Laker's “Crowdzilla-Cam" captures massive group
photo of Staples Center audience.
Fans who attended the Lakers-Heat game at the Staples Center on January 17th will be given a unique
opportunity to spot themselves in the crowd and share experience on Facebook thanks to the team's
The Facebook application, which made its debut this week at lakers.com/arenaphoto is an interactive
photo-sharing application built into an ultra high-resolution gigapixel image of the entire Staples Center
Arena. The photo was captured from two different sides of the arena during the team's January 17th game
against the Miami Heat.
The imaging technology behind the Crowdzilla-Cam allows for fans to "step-into" into the 5 billion pixel
photo to explore the entire arena environment in amazing detail online.
The Facebook app is powered by a custom "crowd tagging" system which over-rides the standard 50
person tag limit on Facebook photos. The app allows for every fan to use their Facebook account to tag
their face in the crowd, then crop out and share a personalized photo of themselves at the game with
friends on Facebook.
Crowdzilla combines advanced gigapixel imaging technology with custom social media engagement
solutions to transform immersive crowd images into "event-specific" social networking
platforms-empowering brands to extend engagement with audiences beyond the event through the power
of social photo-sharing.
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Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/468961