Important Search Engine Optimization (SEO) Truths 2013 by viralseoservices2012


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Important SEO Truths 2013

Search engine optimization (SEO) companies, professionals and in-house
teams have a difficult task improving and maintaining organic search results.
Google changes its algorithms on a regular basis and companies compete
fiercely to optimize their web presence.

Managing and satisfying client and management expectations is sometimes
more challenging than SEO itself. Nevertheless, the significance of SEO for
online marketing remains unchallenged and unchanged.

About one billion Google searches
are carried out everyday with more
than 90% of users clicking on
organic search results over paid
search results.

 Here are some important
SEO truths relevant for 2013

Most clients are obsessed with Improvement in rankings or position in search
engine results. But it’s actually webpage visits and conversions that matter.
Keyword phrases with a higher conversion rate and lower rank are more
significant for content optimization than those with a lower conversion rate and
higher rank.

Quality SEO data is that which is accurate and timely and the starting point of a
successful SEO campaign. Only quality data is necessary to understand the
business’s web presence, competition and relevant keywords. For successful
SEO, timely, accurate data is needed on page-level rank, analytics conversion
data, organic search keyword research, and backlink and social signal data.

Just like backlinks which are important to organic search, social signals also
need attention and integration into the SEO strategy. Keeping track of the
number of Likes, shares, +1s, tweets, and YouTube Views on web pages and
the network and including the statistics in the monthly SEO reports is therefore

Daily and weekly insights into SEO metrics is more essential for SEO
professionals than monthly reporting as they help them understand whether
they are getting closer to their goals.

Using the right SEO technology, optimized content marketing strategy, and
understanding keywords with high conversion rates are also essentials when it
comes to succeeding with SEO.

Thank You…

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