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Showtime Events bags Gold at The Gala Awards, USA

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					           Showtime Events bags Gold at The Gala Awards, USA.




The BMW Xperience event created by Showtime in September 2011 to launch the X 3
model in India was conferred with the Best Multiple Day Event Program at the
prestigious Gala Awards ceremony in Chicago on 18 January 2013.

Pitted against the likes of the Audi national campaign in China and contenders from
across the globe, Showtime is the only agency from India this year to have won a Gala
Award.

A first-of-its-kind for India, the nine-day "BMX Xperience" involved a specially built 10-acre
obstacle course to showcase the X3's off-road capabilities to prospective customers, along with a
launch event that took place in a 60-foot-deep excavated site. More than 1,000 VIPs, potential
buyers, BMW owners and 10 Facebook contest winners joined in the main launch event

A first-of-its-kind for India, the nine-day "BMX Xperience" involved a specially built 10-acre
obstacle course to showcase the X3's off-road capabilities to prospective customers, along with a
launch event that took place in a 60-foot-deep excavated site. More than 1,000 VIPs, potential
buyers, BMW owners and 10 Facebook contest winners joined in the main launch event.
Incidentally, the BMW Xperience event has created a history of sorts by winning a total of four
Golds – two in India (WOW Awards and EEMAX Awards), Haas & Wilkerson Pinnacle Awards,
USA and now at the Gala Awards, USA.

Event professionals from throughout the world gathered in Chicago on 18 January 2013 to honor
nominees and winners of the Gala Awards, presented by Special Events magazine at The Special
Event show. The awards, handed out since 1986, is the most prestigious in special events across
the world.

				
DOCUMENT INFO
Description: A first-of-its-kind for India, the nine-day "BMX Xperience" involved a specially built 10-acre obstacle course to showcase the X3's off-road capabilities to prospective customers, along with a launch event that took place in a 60-foot-deep excavated site. More than 1,000 VIPs, potential buyers, BMW owners and 10 Facebook contest winners joined in the main launch event.