Eniro AB (ENRO) - Financial and Strategic SWOT Analysis Review by GlobalData

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									              Eniro AB (ENRO) - Financial and Strategic SWOT Analysis Review
        Reference Code: GDTC29120FSA                                                                                          Publication Date: NOV 2012

          Gustav IIIs Boulevard 40                           Phone               +46 8 55331000                 Revenue          4,323 (million SEK)
          SOLNA                                              Fax                 +46 8 58509725                 Net Profit       -184 (million SEK)
          169 87                                             Website             www.eniro.com                  Employees        3,509
                                                                                 ENRO       [Stockholm                           Technology             and
          Sweden                                             Exchange                                           Industry
                                                                                 Stock Exchange]                                 Communications

       Company Overview
       Eniro AB (Eniro) is a search company, provides adequate information to users through directories, mobile and internet services
       about sellers, industries, locations, address and so on. The company operates its business through three reportable segments,
       namely, Online, Offline media and Voice segments. Eniro also provides printed directories to help its customer. It provides search
       services of companies, organizations, authorities, private individuals, places, products and services. Apart from providing search
       services to users, the company also exposes the advertisers’ information, which proves to be an advantage to both users and
       advertisers.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      Eniro AB, SWOT Analysis
         Mattias Wedar                       Chief Executive Officer,                 Strengths                              Weaknesses
                                             Eniro Sweden and Eniro
                                             Finland                                  Recognized Brands and                  Substantial Presence of Debt
                                                                                      Product Development
         Roger Asplund                       Chief Executive          Officer,                                               Weak Financial Performance
                                             Eniro Poland                             Diversified Customer Service
         Johan Lindgren                      Chief Executive Officer                  Base
         Stefan Kercza                       Chief Executive          Officer,
                                             Eniro Denmark.                           Opportunities                          Threats
         Lars-Johan Jarnheimer               Chairman
                                                                                      Strategic Business Initiatives         Intense Competition
        Source: Annual Report, Company Website, Primary and Secondary
        Research, GlobalData
                                                                                      Divestments                            Regulations from RoHS and
       Share Data                                                                                                            WEEE
         Eniro AB
        Share Price (SEK) as on 14-Nov-                                  8.50        Source: Annual Report, Company Website, Primary and Secondary Research,
                                                                                     GlobalData
        2012
        EPS (SEK)                                                       -1.84
        Market Cap (million SEK)                                         852
        Enterprise Value (million SEK)                                 3,758
        Shares Outstanding (million)                                     100
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




Eniro AB (ENRO) - Financial and Strategic SWOT Analysis Review                                                                 Reference Code: GDTC29120FSA
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Eniro AB - Key Facts .......................................................................................................................................................................... 4
       Eniro AB - Key Employees ................................................................................................................................................................. 5
       Eniro AB - Key Employee Biographies ............................................................................................................................................... 6
       Eniro AB - Major Products and Services ............................................................................................................................................ 7
       Eniro AB - History ............................................................................................................................................................................... 8
       Eniro AB - Company Statement ....................................................................................................................................................... 10
       Eniro AB - Locations And Subsidiaries ............................................................................................................................................. 11
          Head Office ................................................................................................................................................................................... 11
          Other Locations & Subsidiaries ..................................................................................................................................................... 11
       Section 2 – Company Analysis ......................................................................................................................................................... 12
       Eniro AB - Business Description....................................................................................................................................................... 12
       Eniro AB - Corporate Strategy .......................................................................................................................................................... 13
       Eniro AB - SWOT Analysis ............................................................................................................................................................... 14
          SWOT Analysis - Overview........................................................................................................................................................... 14
          Eniro AB - Strengths ..................................................................................................................................................................... 14
             Strength - Recognized Brands and Product Development ........................................................................................................ 14
             Strength - Diversified Customer Service Base .......................................................................................................................... 14
             Strength - Enterprise Risk Management ................................................................................................................................... 14
          Eniro AB - Weaknesses ................................................................................................................................................................ 15
             Weakness - Substantial Presence of Debt ................................................................................................................................ 15
             Weakness - Weak Financial Performance ................................................................................................................................ 15
          Eniro AB - Opportunities ............................................................................................................................................................... 15
             Opportunity - Strategic Business Initiatives ............................................................................................................................... 15
             Opportunity - Divestments ......................................................................................................................................................... 15
             Opportunity - Continuous Database Development .................................................................................................................... 15
          Eniro AB - Threats ........................................................................................................................................................................ 16
             Threat - Intense Competition ..................................................................................................................................................... 16
             Threat - Regulations from RoHS and WEEE............................................................................................................................. 16
             Threat - Global Economic Scenario........................................................................................................................................... 16
       Eniro AB - Key Competitors...
								
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