mermaid technology as (MERM) - Financial and Strategic SWOT Analysis Review by GlobalData

VIEWS: 6 PAGES: 26

More Info
									                 mermaid technology a/s (MERM) - Financial and Strategic SWOT
                                       Analysis Review
        Reference Code: GDTC252973FSA                                                                                         Publication Date: NOV 2012

          Fabriksparken 16                                   Phone              +45 44 529200                   Revenue          71.42 (million DKK)
          Glostrup                                           Fax                +45 44 529265                   Net Profit       1.60 (million DKK)
          2600                                               Website            www.mermaid.dk                  Employees        57
                                                                                MERM      [Copenhagen                            Technology               and
          Denmark                                            Exchange                                           Industry
                                                                                Stock Exchange]                                  Communications

       Company Overview
       Mermaid Technology A/S (Mermaid) designs, develops, manufactures, and sells the digital signage solutions to its customers.
       The company‘s hardware products, include liquid crystal display TV, instore television (TV), and monitor; and instore radio
       solutions. The company’s software products include Internet-based administration software called vTouch Pro to manage screen
       content; and Video Approval System used to check, comment on, and accept content orders. In addition, Mermaid offers in
       content production services such as spots for instore TV, TV commercials and viral films, playlists, and information and database
       feeds, and template spots. Mermaid is headquartered in Glostrup, Denmark.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      mermaid technology a/s, SWOT Analysis
         Henrik Johnsen                      Chief Executive Officer                  Strengths                              Weaknesses
         Mads Henrik Hansen                  Chief Operating Officer
                                                                                                                             Declining Financial
         Soren Svenningsen                   Chairman                                 Comprehensive Offerings
                                                                                                                             Performance
         Peter Ahlgren                       Director                                 Wide Customer Reach
                                                                                                                             Inability to Control Costs
         Erik Benny Winther                  Director
        Source: Annual Report, Company Website, Primary and Secondary
        Research, GlobalData                                                          Opportunities                          Threats

       Share Data                                                                     New Contracts Development              Fragility of Network and
         mermaid technology a/s                                                                                              Collocation Services
                                                                                      Positive Outlook for Digital
        Share Price (DKK) as on 31-Oct-                                     7         Media                                  High Competitive Pressure
        2012
        EPS (DKK)                                                        0.14
                                                                                     Source: Annual Report, Company Website, Primary and Secondary Research,
        Market Cap (million DKK)                                           74        GlobalData

        Enterprise Value (million DKK)                                     60
        Shares Outstanding (million)                                       11
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




mermaid technology a/s (MERM) - Financial and Strategic SWOT                                                                  Reference Code: GDTC252973FSA
Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                      Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       mermaid technology a/s - Key Facts .................................................................................................................................................. 4
       mermaid technology a/s - Key Employees ......................................................................................................................................... 5
       mermaid technology a/s - Key Employee Biographies ....................................................................................................................... 6
       mermaid technology a/s - Major Products and Services .................................................................................................................... 7
       mermaid technology a/s - History ....................................................................................................................................................... 8
       mermaid technology a/s - Company Statement.................................................................................................................................. 9
       mermaid technology a/s - Locations And Subsidiaries ..................................................................................................................... 10
          Head Office ................................................................................................................................................................................... 10
          Other Locations & Subsidiaries ..................................................................................................................................................... 10
       Section 2 – Company Analysis ......................................................................................................................................................... 11
       mermaid technology a/s - Business Description ............................................................................................................................... 11
       mermaid technology a/s - SWOT Analysis ....................................................................................................................................... 12
          SWOT Analysis - Overview........................................................................................................................................................... 12
          mermaid technology a/s - Strengths ............................................................................................................................................. 12
             Strength - Comprehensive Offerings ......................................................................................................................................... 12
             Strength - Wide Customer Reach ............................................................................................................................................. 12
          mermaid technology a/s - Weaknesses ........................................................................................................................................ 12
             Weakness - Declining Financial Performance ........................................................................................................................... 12
             Weakness - Inability to Control Costs........................................................................................................................................ 12
             Weakness - Dependence on Suppliers ..................................................................................................................................... 13
          mermaid technology a/s - Opportunities ....................................................................................................................................... 13
             Opportunity - New Contracts Development ............................................................................................................................... 13
             Opportunity - Positive Outlook for Digital Media ........................................................................................................................ 13
             Opportunity - Growing Advertising Market in Europe ................................................................................................................ 13
             Opportunity - Growing Global Next-Generation Display Market ................................................................................................ 14
             Opportunity - Growing Digital Signage Market .......................................................................................................................... 14
          mermaid te
								
To top