Newsletter of Jebsen & Jessen Group of Companies South East Asia
April 2005 I Volume 17 No. 1/2005 I Mita (P) No. 241/03/2005
Moving ahead: management
customer care REGIONAL NEWS
T he Group’s senior
convened in Malaysia
Corporate News 2-3
from Mar 28-30 for a Chemicals 4
that highlighted the value Communications 5
of customer care.
Themed “Striding Life Sciences 6
forward — the
competition doesn’t Marketing 7
wait”, this was the first
management conference Material Handling 8
for the Jebsen & Jessen
Group of Companies Packaging 9
since the last major one in
Johor some five years ago. Technology 10
“The conference promotes Group cohesiveness and a shared identity,” says
This time, more than
Chairman Heinrich Jessen.
70 senior management Sister Groups 11
executives from six customer focus among outside South East Asia, financial performance,
ASEAN countries made the regional businesses. including Jebsen & Co, while Group Managing Features 12
their way to the Pan Chairman Heinrich Jebsen & Jessen Hamburg, Director Manoj Beri
Pacific Glenmarie Kuala Jessen opened the event Garnet,Triton Textile and articulated the strategic
Lumpur. About one third with a warm address and Bodum. direction in moving ahead
of them were taking part closed the day with a Earlier in the day, the for the upcoming years.
for the first time. light-hearted update on Executive Board weighed The conference also About the Masthead
Customer care was a the Group’s sister in with uplifting and promoted Group The Mackerel masthead combines
graphic images of the compass, sky,
key message that was companies at the forward-looking keynote cohesiveness and a clouds and vast ocean to symbolise
carried through over the welcome dinner. He addresses. Group shared identity, and was a the Group’s sea-faring tradition and its
growth to become an important link
three-day event, which touched on the activities, Managing Director Heine celebration for a good between East and West. The ripples
included a useful size, geographical Askaer-Jensen provided year gone by, said Mr reflect the expanding and international
character of the Group and the
workshop by an external coverage and key an encouraging update on Jessen. — By Darren communication function of this
speaker to promote personnel of companies the Group’s strong How, JJSEA newsletter.
Electra implements world-class
supply chain technology for
traditional jamu company S$200,000
E lectra implemented a world-class
supply chain business solution for
Indonesia’s second largest traditional
jamu company, PT Air Mancur on Jan 13,
Jamu is a special blend of herbs
which is made only of plants good for
maintaining fitness, medication,
increasing vitality and beauty care. World-class supply chain business solution for PT
M ember companies in six ASEAN
countries combined for a total of
nearly S$200,000 in cash and kind donations
The new supply chain initiative is an
integral part of the company’s information technology to tsunami victims of the recent earthquake.
aggressive business plan to extend its requirements. This follows a Group-wide appeal from
dominance in the domestic marketplace The information technology the board of directors to member
and expand international sales. Air change involved the deployment of companies for dollar-to-dollar
Mancur is also the first company to Infor Advanced Planning to help Air contributions to match staff donations.
adopt this innovative technology in Mancur optimise its production Of special mention is the IDR140
Asia. planning and inventory control million mobile water processing unit
Implemented over a period of six across five production facilities in donated by Jebsen & Jessen Technology in
months in five different phases, the Solo City, Central Java. Indonesia for the refugees in Aceh, which
project commenced with a supply Anticipated benefits of the provides clean water to about 3,000
chain assessment to map out the project include reduction in people. The management and board would
company’s supply chain strategic inventory costs, procurement like to express heartfelt gratitude for the
blueprint that is aligned to the expenses and an improvement in show of big hearts from the staff.
company’s overall strategy. overall efficiency of supply chain
Next came the operational model operations and optimisation.
changes, the supply chain process and — By Low Chee Hwa, Electra
Keeping abreast with the
latest accounting standards
S enior finance teams
from five countries
attended the first
Ng Eng Juan, KPMG
event organisers Ms
technical accounting Jenny Yam and Mr requirements and
seminar held in William Choong. application of new
Singapore from Oct 20- The highly customised accounting standards in
22 last year. seminar was designed the Group’s context. Senior finance teams from five countries gathered for the
first ever technical accounting seminar.
Participants from with specific objectives In addition, the
Singapore, Malaysia, such as the formation of revised Console accounting standards and top-notch accounting
Thailand, Indonesia and in-house teams of Reporting Pack for year- updates on the various system.
Philippines gathered for specialists skilled in end consolidation and changes in the This not only ensures
a three-day intensive preparing the Group relationship accounting environment compliance with the
seminar conducted by consolidation of Group matrix for consolidation and major statutory relevant laws but also
experienced speakers statutory financial were launched. consolidations were bridges business
including Nanyang statements, to heighten With such focus in delivered to support the requirements and
Technological alertness and scrutiny in mind, the latest teams in finding common expectations. — By
University’s Professor inter- and intra-Group development in grounds in maintaining a William Choong, JJSEA
Managing Director Heinrich (JJBSS)
Jessen, Mr Sidharta is an “MHE effective Jan
stalwart”, having recently 1, 2005.
celebrated 25 years with the Ms Poh
company. He began his career joined the
Ms Poh Lee Fern Ms Angelia Kwan
as a salesman and was Group as
appointed as Assistant General Finance & Admin Manager for Irrigation Division besides her
Manager and a member of the Jebsen & Jebsen Process current responsibility of
MDI management team in 2003, Engineering in Jan 1994 and was managing the regional inventory
Mr Darmawan Sidharta overseeing the entire promoted to Financial for the business.
equipment sales in Indonesia. Controller for Jebsen & Jessen This is an expansion of her
Indonesia Marketing in Mar 1998 and for previous role as General
JJBSS in 2001. Manager – Business Support.
E ffective Feb 1, 2005, Mr
Darmawan Sidharta as
the new General Manager for
Ms Poh Lee Fern has been
Effective Jan 1, 2005, Ms
Angelia Kwan from Jebsen &
She has been in the business for
14 years and holds extensive
Jessen Technology in Singapore experience in this industry and
MHE-Demag in Indonesia appointed as the new General (JJTS) will be taking on new sound knowledge of the
(MDI). Manager for Jebsen & Jessen responsibilities as the General principals. — By Stephanie
According to Regional Business Services in Singapore Manager for the Turf & Cheong, JJSEA
2 MHE-Demag staff in Malaysia IN MEMORIAM
receive 25-year awards
A b Aziz Bin Mahat joined the
company on Dec 6, 1979 as a
C ompany driver for
JJ-Degussa in Thailand,
Mr Somsak Puangkaew,
passed away peacefully at
At a tender age of 17, he worked his
the age of 55 on Dec 31,
way up and has held various positions
such as Electrical Apprentice, Service
Mr Puangkaew joined
Mechanic and Assistant Foreman.
JJDT in 1996. He suffered a series of health
Currently he is a Service Executive in
problems, resulting in frequent visits to the
the Service & Parts Division.
hospital in 2004.
He is now 43 years old and married
JJDT hosted a religious prayer on Jan 4,
with two children. He is a quiet and
Ab Aziz, a quiet and dependable staff who 2005 at Wat Makkasan. — By Benjawan
dependable colleague who gets his
gets his work done with minimal fuss. Sutchiewcharn, JJBST
work done with minimal fuss.
If you happened to ask for Chong Kean Yean, chances are no one will know him.
Ever since he joined the company on Dec 1, 1979, he has been known as “Koh
Mr Nasirwan from
Loh” - a Cantonese term for tall man.
He joined the company as a Special Grade
Indonesia passed away
Boilermaker, and was later promoted to
on Jan 20, 2005 at
Assistant Foreman. Currently, he is a Foreman
4.14am after a three-
in the Production Department. Mr Chong is
month battle with
now 59 years old and married with three
terminal stage cancer.
Mr Nasirwan joined
If you need a tough guy to get the job done,
the company as a Crane Technician on July 15,
he is the man. However, beneath the tough
2002. — By Yulinar Ratih Dewayani, MDI
exterior is a gentleman, well respected by
both superiors and colleagues. — By
Rahmath Cazi, MDM. MDM’s “Koh Loh”, Chong KeanYean.
New Managing Director for JJDT
E ffective Jan 1, 2005,
Mr Volker Schmidt is
the new Managing
actively pursuing new
opportunities with the
aim to add higher local
Degussa AG in the
of the joint venture.
Director for JJ-Degussa value, overseeing A warm reception to
Chemicals in Thailand backward and forward welcome the new
(JJDT) upon the integration for successful Managing Director and
retirement of Mr implementation. bid farewell to Mr
Karlheinz Hammerstingl. In addition to Karlheinz Hammerstingl
Mr Schmidt is set to the operational was held at Sheraton
spearhead the responsibilities, Mr Grande Sukhumvit Hotel
New JJDT Managing
development of the Schmidt is a member of in Bangkok on Nov 29,
Director Volker Schmidt is
set to spearhead the company, formulating the JJ-Degussa Board of 2004. — By Benjawan
development of the business strategies and Directors representing Sutchiewcharn, JJBST
PMS successfully implemented regionally
Guide and souvenir. priorities and financial development plans and
Through PMS, the targets. contributing individually
regional business will “All staff should and collectively to
energetically drive a actively participate in the achieve each country’s
culture of excellence in workings of the system, business priorities and
performance delivery for by being involved in the goals,” says Regional
its customers while process, taking Managing Director Harry
attaining the company’s ownership of business Kok. — By Judy
strategic goals, business goals, targets and career Cheong, JJDS
“All staff should actively participate in the workings of the
system,” says Regional Managing Director Harry Kok.
J J-Degussa Chemicals’
business to align and
drive its business
performance and results
(PMS) has now been through its staff.
successfully Each launch featured
implemented in six a presentation on
countries across the the Performance
region following a series Management Policy, its
of launches over three features, approaches,
weeks late last year. process and method, and
The PMS project, employees’ roles and
announced in early Feb responsibilities. All staff
2004, is the development members were also
initiative of the regional given a Jobholder’s The PMS was successfully implemented in six countries last year.
Jebsen & Jessen Communications is
now Avaya’s regional “Gold” partner
J ebsen & Jessen Communications is now Avaya’s
“Gold” partner in a new regional partnership with
the global communications giant.
portfolio,” said Regional
This unique partnership makes Jebsen & Jessen In support of regional
Communications the only premium partner of Avaya fulfilment, Jebsen &
to offer fulfilment services in five ASEAN countries Jessen Communications
namely Singapore, Malaysia, Thailand, Indonesia and has also inked
the Philippines. agreements with other
As a regional “Gold” partner, Jebsen & Jessen complementary
Communications is in a better position as a technology providers
single point of contact to serve multi-location including NICE systems,
corporations. Business enterprises can now expect which has a long-
a unified service level agreement and support standing partnership Official launch of the new regional partnership with Avaya.
structure anywhere across the region, which was with Avaya.
not possible under previous arrangements. The new partnership was officially launched in
“With this timely Avaya pact, we are now able Thailand, Malaysia and Indonesia witnessed by
to provide our customers with a streamlined members of the press and business associates.
market approach, technical expertise and support — By Stephanie Cheong, JJSEA
New Avaya Contact Centre for by mid 2005.
With this advanced
system, the new Telebet
Contact Centre can offer
Singapore Turf Club ‘Class of Service’ to
STC’s Platinum, Gold and
VIP account members,
efficient call handling
from residential and
retail punters during
race days and increased
customer coverage via
Singapore’s local info-
The STC provides
high quality, competitive
and entertaining horse
racing and gaming
services to the
Singapore public. The
The new Avaya contact centre enables STC to scale up their operations to 500 seats by mid 2005. races are also
telecasted “live” to
J ebsen & Jessen
Singapore (JJCS) will set
Rangoon Road this year.
contact centre will be
of the Contact Centre
bundled with Call
Centre Elite and Call
Voice Response System.
The flexibility of the
system setup also
three Malaysian turf
clubs - Kuala Lumpur,
Ipoh and Penang, with a
up a new contact centre designed with Avaya’s Centre Express for 200 enables STC to cost- combined audience of
for Singapore Turf Club S8700 IP Telephony agents, Call Management effectively scale up their 60,000. — By Keith
(STC) Telebet Centre at System — the backbone System and Interactive operations to 500 seats Seow, JJCS
First commercial bio diesel plant in
South East Asia ready in 2006
on Nov 5, 2004. commissioning.
The plant is expected The surge in fossil
to be in full-scale fuels prices as well as its
production by 2006. environmental impacts
Located in the state of has created an increasing
Perak in Malaysia, it is interest in bio diesel as
designed to produce the alternative source
60,000 tons of bio diesel of energy for the future.
per year with palm oil as Moreover, glycerine
the main raw material. generated during the
A joint effort between conversion of vegetable
JJ-Lurgi Engineering and oil in to bio diesel is a
JJLEM General Manager-Technology Gunter Brauner (left) with representatives from Loreno. Lurgiof Germany, the valuable by-product,
projectinvolves the which is in great demand
J J-Lurgi Engineering in
Malaysia (JJLEM) has
secured a contract to
and technology for the
first commercial bio
diesel plant in South East
supply of process plant
as well as plant
in the personal care as
well as pharmaceutical
industries. — By
supply the equipment Asia for Loreno Sdn Bhd start-up right up to Connie Lo, JJLEM
JJLEM delivers two edible oil refining plants
for Kerry Group
Tianjin Kerry Oils and Grains Industrial Co opening ceremony.
J J-Lurgi Engineering in Malaysia (JJLEM) delivered
the latest edible oil refining plants for Tianjin
Kerry Oils and Grains Industrial Co in Tianjin, China
Earlier, JJLEM had delivered an oil refining plant for
Shanghai Kerry, sister company of Tianjin Kerry. Both
companies are part of the Kerry Group in China,
last year. partly owned by the international Kuok Group.
The process plant equipment and technology for For more than 30 years, JJ-Lurgi has been the
the new plant came with a capacity of 1,000 tons trusted partner in supplying a series of plants for the
per day. Kuok Group. — By Connie Lo, JJLEM
Slimmest multi-functional iRiver music
players now available
J ebsen & Jessen
Marketing in Malaysia
(JJMM) released the
currently the slimmest
hard disk player
weighing only 96gm.
mid-light blue, deep red
and silver. — By
Johann Ng, JJMM
latest multi-functional With 5GB of storage
H10 MP3 player from space, the iRiver H10 can
iRiver in Feb 2005. store up to 2,500 music
The new iRiver H10 files, and the detachable
series is expected to hit Li-ion battery can last up
the market by storm to 12 hours. Moreover,
with its ultra-intuitive users can play music and
interface, 1.5” colour photos synchronously.
LCD display and easy The stylish new iRiver H10, the
slimmest hard disk
navigation with touch players come in four player with 5GB of
scroll. The player is also attractive colors: gray, storage space.
Raising booth visitorship with “pretty girls”
E xhibitions usually attract
tons of visitors but fighting
for their attention against other
personality are considered as
“It is extremely important
knowledgeable pretty face
increases the chances of
exhibitors is another matter. that she is well-versed with the Moreover, if the girl fits the
Grabbing the best exhibition product and able to interact general brand perception, it
spot with the most fanciful well with customers,” he actually reinforces the brand.
booth design is no guarantee stressed. “When a good one is found,
but a couple of pretty faces and The attraction of “pretty we try to retain her for as
sweet smiles work wonders. girls” in Singapore may have long as possible. She knows
According to Jebsen & Jessen fizzled out but in Thailand, the what to do and what is
Marketing Senior Marketing trend is still going strong. A expected of her,” said Mr
Executive Surbjit Kaur, female definite crowd-puller, a Jurgensen. — By Stephanie
exhibition models, or “pretty photogenic, confident and Cheong, JJSEA
girls” as they are locally known
in some parts, are actually
engaged to enable customers to
snap and print the image of the
model instantly on site.
This helps in promoting the
quality of the print and the
camera. “Obviously, a pretty face
and a good body is a
requirement,” she adds.
Apart from good looks, these
“pretty girls” should possess
certain other qualities.
Marketing Manager Kim
“Pretty girls” can be effective Jurgensen pointed out that
crowd-pullers. intelligence, social skills and
Promotions in Thailand and Philippines
M HE-Demag is delighted to
announce the promotion of
two gentlemen in senior management.
capacity as Regional Director - Customer Care & Corporate
Development, and member of the MHE-Demag group management.
Mr Somporn Kangpanpanich Mr Klaus Schilling has been promoted to the position of
has been promoted to Managing President of MHE-Demag (P) Inc. Mr
Director of MHE- Schilling joined MHE-Demag in
Demag (T) Ltd. Singapore from Demag more than 10
Mr Somporn joined MDT from years ago as Regional Product Manager
industrial heavyweight ABB seven for conveyors.
years ago, initially as General In 2000, Mr Schilling was transferred
Manager - Logistics Systems and to Manila to take up the position of
Industrial Products reporting to MDP General Manager overseeing the
Managing Director Ruangroj Supanpong. operational management of what was
Mr Ruangroj, who is relinquishing his management then MHE-Demag’s newest member
responsibilities of MDT, will continue in MHE-Demag in his company. — By Heinrich Jessen, MDS
MDM installs double hoist crane for fibre
M HE-Demag in Malaysia (MDM) installed a 1+1 double
hoist 3.2 tonne crane for a leading manufacturer of
fibre glass products in Johor Bahru late last year.
The new crane, following in a series of installations, will
be used in the manufacturing of pipes and joints.
The tandem operation of the two hoists ensures
long products such as pipes can be lifted and carried safely
The new cranes ensure the
from the production line to the storage area. The hoists on
products safely lifted from
the production line to the the crane can also be used independently to lift other
storage area. products as well. — By Patricia Tan, MDS
MDS installs building maintenance gondolas
for Oriental Press Centre
P artnering the
company Jebsen & Co,
three months while
installation of the
The installation was
challenging due to the
special design as well as
MHE-Demag in took a further three the sheer size of the
Singapore (MDS) weeks. building, soaring 76m
installed three units of A 2m platform with into the skyline.
gondola systems for MD 7-17m outreach arm According to Design
Oriental Press Centre and MD 6 -19.3 m luffing Manager B T Lim, the
in Tai Po Industrial Estate jib were strategically project is highly
in Hong Kong. located to ensure that complex. — By
The installation of the the building is adequately Patricia Tan, MDS The installation was challenging due to the special design and
gondola track took maintained. sheer size of the building.
JJBJM’s team building outing
It takes teamwork to win the war.
S taff of Jebsen & Jessen Broadway in Johor, Malaysia (JJBJM)
participated in a team building outing at Sebana Curve from Jan
Fun and laughter was the flavour of the day and havoc reigned
especially during the team building games sessions. The company’s
first-aid team also took the opportunity to give a “live”
demonstration on how to handle an injured person during
The day ended with a barbecue dinner, long service award
presentation and more contests. — By Ng Keat Chew, JJBJM The company’s first-aid team giving a “live” demonstration.
JJBWS attains PSB OHSMS
J ebsen & Jessen Broadway in Singapore (JJBWS)
successfully attained the PSB OHSMS –
Occupational Health and Safety Management System
(OHSAS 18001:1999) certification in Feb 2005.
The quality management systems audit carried out
PSB OHSMS Certificate over several months cover occupational health
Number: OHS-2005-0102 hazards on the production floor and the safety
management systems set for respective
The unprecedented commitment, effort and
cohesive teamwork shown enabled JJBWS to breeze
through the audits with no assessment findings and
in compliance with the OHSAS 18001:1999
requirements. — By Kevin Lam, JJBWS
Healthcare Division bags GE Outstanding
Achievement Award for 5 years running
F or the fifth consecutive year, Jebsen & Jessen
Technology in Malaysia (JJTM) clinched the GE
Outstanding Achievement Award for top country
In addition, JJTM secured three supplementary
awards for Top Fetal Monitoring Sales in SEA for
Sales Manager Yvonne Yeoh, Top Service
sales in South East Asia. Consumable Sales in SEA for Department
The award ceremony was held in conjunction Manager Manoharan Menon and Outstanding
with the annual sales meeting of GE Medical Hospital Project Installation Managementfor
From left : GEMSIT SEA
Systems, IT (GEMSIT) at Plaza Athenee Hotel in Senior Service Engineer Jayaraj Vengadasu and his
General Manager Arun Bangkok from Jan 16-19, 2005. team.
Sharma, JJTM Regional JJTM took the top spot among 13 countries in “This is a very proud moment indeed for the
Director – Healthcare RS
Puru and GEMSIT SEA
the region with an impressive book order of organisation especially with respect to the
Regional Sales Manager H S US$5.5 million for 2004, achieving US$ 3.3 service related awards,” says Regional Director
Muralikrishna. million more than the next best performer. of Healthcare R S Puru. — by Yuki Wan, JJTM
JJTS supplies SAESL with High Pressure
Compressor Blade (HPC) Repair Cell
J ebsen & Jessen
overhaul services for
Rolls Royce Ttrent
real-time X-ray system
complete with five
plastic blasting, chemical
completed The uniqueness of this The complete repair check, automated
commissioning a High repair cell is the high process involves several welding, automated
In the blade repair process, Pressure Compressor level of automation milling and polishing,
the blade is welded (left), Blade (HPC) Repair Cell compared to real-time X-ray, vacuum
adaptive machined and
polished (middle) to produce for SAESL in Dec 2004. conventional repair heat treatment, non-
the finished product (right). SAESL, a joint venture methods. The new cell destructive inspection,
between Rolls-Royce, comes with a fully shot and glass bead
Hong Kong Aero Engine automated integrated peening and vibro
Services and SIA blade tip repair cell, polishing. — By
The cell features high-level
Engineering Company, coordinate measuring automation compared to Jeremy Chee, JJTS
provides repair and system, blast cell and conventional repair methods.
JJTT hosts Turf & Irrigation seminar cum product
T he Turf & Irrigation
Division of Jebsen &
Jessen Technology in
from the Province of
The event commenced
The event ended with
a thank-you party with
dazzling shows for the
participants in the
evening. — By Sophin
Thailand (JJTT) held its with a morning seminar
first major event in three followed by product
years for key customers demonstrations at Amata
in the golf industry on Spring Country Club,
From left :Toro Managing Nov 25, 2004. currently the best golf
Director Richard Welne and Jointly organised with course in Thailand.
Jebsen & Jessen (SEA) Group
principal Toro, the one- At the driving range,
Managing Director Manoj
Beri. day event attracted over participants were invited
200 customers to examine and test
comprising golf course the 15 sets of turf
owners, superintendents equipment specially set Participants get hands-on experience on with the latest turf
and senior technicians up for demo purposes. equipment.
Annual “Living the Values” workshop for 2004
T he annual “Living the
for 2004, organised by
Cross divisional teams
were formed working
over 40 projects.
sister group Jebsen & Participants were
Co in Hong Kong, ended required to choose a
with an exhibition project inside or outside
displaying the project the company with a
results on Jan 22, 2005. specific purpose,
Each team displayed focusing on a specific
their contributions and target group and setting
shared their work and their own quantifiable
experiences during the goals.
project, which began in The selection of
October and ended on target groups included Leading the toast at the exhibition is Jebsen & Co Chairman Hans Michael Jebsen (second
Dec 16, 2004. Hundreds orphanages, senior from right).
of photos were citizen homes, street when the teams
displayed and video sleepers, students, and experienced the joy in
presentations gave mentally handicapped the eyes of the people
detailed information on children. Creative they served.
each individual project. actions by the teams Since 2001, Jebsen &
The project for 2004 ranged from cleaning Co has been conducting
was an action learning country parks, running these workshops to
project with the motto competition using promote a new vision
“From Good to Great – stairway of an office and corporate culture.
A Time of Action”. The building, fun days for It has powerfully
objective was to enable senior citizens, orphans demonstrated the capacity
staff to experience their and children in cancer of the staff to rise to the
personal creativity, treatment to inviting challenge and the new
commitment, capacity people for organ motto for 2005, “From Team members sharing their work and experiences during
to lead and inspire and donations. Good to Great – I Lead
to own their actions The highlight of the the Change”. — By
and results. project was the moment Joyce Cheng, Jebsen & Co
Hanseatic joins world’s
largest sports fashion and
H anseatic Sportswear, a subsidiary of sister group Jebsen & Jessen Hamburg,
participated in the ISPO Sports Fair in Munich from Feb 6 - 9, 2005.
During the event – the largest sports fashion and equipment fair – Hanseatic
showcased the latest HEAD skiwear and tennis wear collection. Both collections
drew great interest from a large number of retailers all over Europe.
Hanseatic Sportswear established in 2003 to develop and market HEAD
sportswear, in particular tennis and skiwear, across Europe. HEAD is one of the
largest producers for skis and tennis rackets, which are used by world-class
tennis players namely André Agassi and Marat Safin. — By Wolfgang Putzier,
The latest HEAD skiwear and tennis wear drew great Jebsen & Jessen Hamburg
interest from retailers all over Europe.
A rare glimpse of a
I was entrusted with decision-making
gentle leader opportunities even when I was only a junior
back then,” he said.
Such humility is one of his unique traits that
endear him to his staff. A very approachable
H e is known as the gentle one, but Mr
Tai Tiong Tai’s almost angelic demeanour
belies a tenacity few would expect to see.
superior himself, Mr Tai is known for his
non-confrontational approach in dealing with
company and staff matters. He favours
A few did catch a rare glimpse of the reason over harsh reprimands and believes
resolve of this man, now General Manager at in consultation for working toward a solution.
Jebsen & Jessen Business Services in Malaysia. This year, Mr Tai is taking on a new challenge as
The year was 1998, when Mr Tai was one the company moves toward the implementation
of the project leaders for the Group’s SAP of the People Development System.
implementation, away from home for over “With the system in place, we hope to
six months. provide staff with a structured growth path
There was a slight complication: his young and raise their competency via relevant
son required surgery – and his care and training,” he added.
attention. The unique culture of the company has motivated It is somewhat surprising to learn that
Still, the man took it all in his stride. Given him to stay for 20 years. he was once an active boy scout patrol
the tight project schedule, he knew he had to leader with a passion for camping during
focus on the task ahead.There was simply no condition but never compromised his his school days. Then again, it could have
letting up, and it did not help that he had to commitment to the project. explained the tenacity of a man, who has
tackle local issues in Malaysia concurrently. “Although he was very busy with work, he become an inspiration to others seeking
“I remember flying back home just in time flew back every weekend to be with his son. success. — by Stephanie Cheong, JJSEA
for my son’s operation,” Mr Tai recounted, With such heavy responsibilities, he remained
his face betraying a triumphant smile his usual cool and calm self,” he said.
suggesting the worst was over. Mr Tai will be celebrating his 20th year with
“All the hard work was well rewarded the company this August. He thought the
Printed on recycled paper • Designed by Pagesetters Services • Company Registration No. 197700367N
when the SAP system went ‘live’ without a years had gone by so swiftly everything
hitch,” he said. seemed to have just happened yesterday.
Team member Mr Soong Heen Kiong from He remembered vividly the time he joined
JJ-Degussa Chemicals in Malaysia recalls that the Group as Assistant Accountant back in
Mr Tai was quite worried about his son’s 1985 after a short stint in the auto parts and
fertiliser industry. Mr Tai (far right) with his school mates during his
“At that time, there were only two younger days.
companies with 35 employees in Malaysia.
Through the years, I have had the privilege of
growing with the company,” he said.
Today, Jebsen & Jessen Business Services
has a staff strength of 55, providing financial,
human resource, training and other services
for seven member companies employing
more than 300 people.
When asked what made him stay with the
company all these years, he revealed that he is
happy working with the colleagues, supporting
Mr Tai (far left standing) was an active boy scout
one another through good and bad times. He hopes to see his children grow up and become
patrol leader during his school days. “My superiors are also very approachable. well established in life.
Jebsen & Jessen (SEA) is part of a business enterprise that dates its origins to a trading partnership formed in Hong Kong in 1895. The Group, incorporated in the early 1960s, is
today a highly-diversified entity engaged in seven core businesses: Chemicals, Communications, Life Sciences, Marketing, Material Handling, Packaging and Technology.With a focus on South East Asia,
the Group has established a firm foothold in the region through more than 40 subsidiaries and associate companies in Singapore, Indonesia, Malaysia, Philippines, Thailand and Vietnam, employing
approximately 2,500 people. Since its incorporation, the Group has grown dramatically in tandem with the region’s dynamic economic growth, strengthening its reputation as a leading provider of
state-of-the-art technology and products while committed to fulfilling customer needs with professionalism and integrity. Outside the region, the Group enjoys close ties with sister companies in
Hong Kong, Australia, Bangladesh, China, Denmark, Germany, Korea, Sri Lanka and United Arab Emirates.