Use of sales tactics for business analysts
Marketing and sales strategies use a concept called “Feature Benefit” through which the
seller can tie up every feature as an advantage to the customer. In the business analyst
training, the business analysts are taught the use of this method while they deal with the
customers and stakeholders.
Irrespective of the uniqueness of any feature, it might be useless to the customers if it
does not cater to their needs. If the customer can connect the features of any product with
his needs, only then the product can be beneficial to him. This makes it imperative to
have a clear idea of what the customer wants before you put forward the
features/characteristics of any product.
A business analyst communication explains the customer well of the ways of presenting
the features and characteristics of your product. By doing so, you can convince the
customer to buy the product. According to the knowledge and position of the customer,
he would judge the value or significance of the features of a product.
Mainly this is true because every individual finds different features of a product useful.
The value factor of any product too varies according to situations and time. Hence, it is a
must to provide proper business training.
Every company has different capabilities which ensure substantial potential benefits.
Customers can have strategic, operational, financial or societal payoffs. Because the
impact of the intangible benefits is not easy to estimate, importance is not given to those
This makes it very important for the sales person to communicate with the customers
about these benefits of a product. The sales people can also provide a case example to the
customer so that they can easily understand the worth of a product. Besides, it is very
important that the products are of good quality. Without this, the customers won’t realize
its value. Also, it is important to have good tactics to sell the products.
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