lucy activewear Wants Women to Rock Their Resolutions New lucy

Document Sample
lucy activewear Wants Women to Rock Their Resolutions New lucy Powered By Docstoc
					lucy activewear Wants Women to Rock Their Resolutions

New lucy® Power Gym Collection Launches Today

PORTLAND, Ore.- DECEMBER 29, 2008 - Today lucy activewear introduces one of its most
innovative collections yet: lucy® Power Gym, a line of workout wear that combines performance
technology with the power of fashion.

Launching in time for everyone’s New Year’s resolutions, the lucy Power Gym Collection is all
about getting back to the gym — and bringing fashion-forward workout wear mainstream in 2009.
Decidedly athletic-chic, the Power Gym Collection features bright and über-energetic colors like
Geisha Red and Dahlia Pink incorporated into details like contrast stitching. This collection also
marks the introduction of lucypower™, an exclusive moisture-wicking fabrication developed by
lucy to offer powerful compression and smooth supportive stretch.

The lucy Power Gym Collection includes coordinating tops and bottoms that simplify shopping for
a new workout wardrobe. The top new style within the Collection is the new lucy Power Cardio
Pant™. With a low-rise waist and ultra-sleek design, this pant gives moisture-wicking
performance a much-needed injection of fashion. The Collection also introduces a new top detail
every woman will love: a bra pocket, or in lucy terms, the “brocket.” It’s the perfect place to stash
necessary items while at the gym: a key, some money, or even an iPod mini.

lucy Pink Boxing Glove Promotion
Starting today, lucy.com will be giving away a pair of pink Everlast boxing gloves to the first 500
people who purchase the new lucy Power Cardio Pant™. This promotion is only available online,
while supplies last.
About lucy activewear
lucy activewear is a Portland, Oregon-based apparel company for women who value style, fit and
                                            ®
performance. Launched in 2000, the lucy brand was created to inspire a woman’s active life;
since then, lucy activewear has grown from its origins as lucy.com, an online retailer, to a vertical
                                                                   ®
retailer currently operating 63 stores nationwide. Today, the lucy brand continues to provide
versatile, fashionable performance apparel for active women. In August 2007, VF Corporation, a
global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a
result of the acquisition, lucy activewear, inc. is now a wholly owned subsidiary of VF Corporation.
About VF

VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear,
outdoor, imagewear, sportswear and contemporary apparel brands. Its principal brands include
Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®,
JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®,
Majestic®, Lee Sport® and Red Kap®.

The company’s press releases, annual report and other information can be accessed through its
homepage, www.vfc.com.


Contact:
Elizabeth Gurry
503-961-6453
Elizabeth_gurry@vfc.com

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:2
posted:1/24/2013
language:English
pages:1