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Cultural Impact of Tourism Positives vs. Negatives - Warren County

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Cultural Impact of Tourism Positives vs. Negatives - Warren County Powered By Docstoc
					Division of Tourism, Film and Sports Development




             New Harmonies: Celebrating American Roots Music

                              May 2009
 Generates   more than $16.8
  billion in annual revenue
 Produces more than $1.38
  billion in state and local taxes
 Employs more than 190,500
  North Carolinians
The mission of the Tourism
Development Program is to
support sustainable efforts to
protect, preserve and
promote the state’s natural,
historic and cultural
resources.
Development Officers serve as liaisons with local communities to develop
tourism across the state.
Travelers are looking for the
real experiences.


Sincerity is crucial.


With social networks, blogs ,
texting and other means of
new “word-of-mouth”
communication tools, a bad
experience leads to a near-
instant death
Highway Corridors
•Work with NCDOT program to promote
Scenic Byways
•Work with NCDOT on promoting historic
markers across the state (History on a Stick)
•Highways 17, 158, 95, 85, 70, 26, 77, 40, 64,
etc.

                                       African-American History
                                       •Underground Railroad
                                       •Rosenwald Schools
                                       •Civil Rights
                                       •Historically Black Colleges &
                                       Universities
                        Native American History

                        •Cherokee Trail of Tears

                        •Meaning behind Native American county
                        names (Pasquotank, Perquimans, Chowan,
                        Catawba, Cherokee, Alleghany)




Pre-Colonial/Colonial

•First settlers (Lost Colony)

•Colonial capitals/governments
                     Civil War and Other Military

                     •Revolutionary War

                     •World War II

                     •Military Branches (Army, Marines, Air
                     Force, Coast Guard)



Motorsports/Sports

•NASCAR (Statewide
Moonshine Trail)

•Dirt Tracks

•Drag Strips
Waterways

•Paddle Trails

•Fishing

•Boating

•Lighthouses


                 Industrial

                 •Textile Industry (Norma Rae)

                 •Boat-building

                 •Bio-technology (Research
                 Triangle Park)
Buckhorn Baptist Church, Hertford County             Aviation

            Religion                       •Wright Brothers

•Statewide Historic                        •Blimps
Church Trail
                                           •Military Aviation
Agriculture/Winemaking/Distilled Spirits

•Sir Walter Raleigh

•Growth of vineyards and wineries




                                           Arts & Culture

                                           •Work with NC Cultural
                                           Resources

                                           •Local music

                                           •Local artisans
                             Ghost Lore
                             •Ghost stories and
                             events


                               Ghost Walk in New Bern

           Food
•Seafood

•BBQ
                                                 Environmental
•Eateries/Restaurants          •New heritage environmentally
                               sustainable initiatives
•Culinary excursions along     •Melding the past with the future
corridors
North Carolina’s Creative Economy is responsible for providing
159,000 jobs statewide and $3.9 billion in payroll, according to the
NC Dept. of Cultural Resources

The economic impact from the arts and cultural industry is
estimated to be $743 million, according to the NC Dept. of Cultural
Resources
Rural sightseeing          14.0%
Beach                      13.0%
State/National Park        8.7%
Urban sightseeing          6.9%
Historic sites/churches    6.5%
Museums                    5.0%
Wildlife viewing           5.0%
Fishing                    4.7%
Old homes/mansions         3.9%
Special events/festivals   3.9%
Hiking/backpacking         3.5%
Gardens                    3.2%
Nature travel/ecotouring   2.7%

Total:                     81%
Fine dining     13.0%
Museums         5.0%
Gardens         3.2%
Art galleries   2.5%
Wineries        2.5%


Total:          26.5%
   Mount Airy Museum of Regional History (March-April)

   Warren County Memorial Library in Warrenton (May-
    June)

   The Museum of the Albemarle in Elizabeth City (June-
    July)

   The Arts Council of Wayne County in Goldsboro
    (August-September)

   Mars Hill College Museum of Rural Life (September-
    November)

   The Don Gibson Theater in Shelby (November-January)
Appalachian   Gospel
Bluegrass     Polka
Blues         Sacred
Cajun         Sixties
Country       Spiritual
LP Covers           Hymnals
Harmonicas          Spoons
Rub Board           Accordion

Panel replicas of art, photos, sheet music

Assorted ephemera: pamphlets, posters

Assorted flutes, rattles, and drums

Assorted string instruments: mandolin, fiddle, dulcimer,
   guitar, banjo
CROSS PROMOTIONAL OPPORTUNITIES
Heritage and Cultural Tourism Themes
Blue Ridge Parkway 75th
New Bern 300th
Civil War 150th
Involve local communities by tapping into local product
              •Local websites
              •Local media
              •Local visitors bureaus
LOCAL COUNTY CONTACTS
 Mt. Airy: Jessica Icenhour
           Greater Mt. Airy Chamber of Commerce

 Elizabeth City: Charlotte Underwood
                 Elizabeth City Area Convention & Visitors Bureau

 Warrenton:Toni Haavisto
           Warren County Chamber of Commerce

 Goldsboro: Betsy Roseman
            Goldsboro-Wayne County Tourism

 Mars Hill: Lila Nikila
            Madison County Tourism Development Officer

 Shelby: Jackie Sibley
         Cleveland County Chamber of Commerce
Utilize the resources at the NC Division of
  Tourism, Film & Sports Development
•9 Welcome Centers
•Partnerships and collaborations along
highway corridors with themed
motorcoach itineraries
•Themed itineraries for international
travelers
•Cooperative marketing and public
relations campaigns with NC Division of
Tourism
•VisitNC.com downloadable brochures,
itineraries and journeys
nccommerce.com/tourism

				
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posted:1/24/2013
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