"How To Do Market Research"
HOW TO IDENTIFY MARKETS Right now, we are going to delve into a more important topic since I believe you now understand what a market is. Apart from knowing what a market is, he would now look into how to identify different markets and better still, how to get in touch with the markets because it is useless if you identify a market but you can’t reach out to them with your sales message. Let me quickly explain what I meant in the last paragraph. Let’s say you have been able to identify a market of pregnant women for example you will still need to have a sure means to reach them with the product you have and you know they will buy. In today’s world, there are different ways to reach your customers with your sales message. These are some of them: a) Through Newspapers and Magazines b) Through SMS c) Through E-mail d) Through their Contact Address e) Through Radio and Television. 5 Major Ways To Identify Profitable Markets. Let me list the 5 major ways by which you can identify profitable markets. They are more than 5 and you will learn the rest as time goes on. As a matter of fact, it is going to get to a stage where identifying profitable markets comes to you naturally. Everywhere you go, you will easily identify markets that you can profit from. But since you are a student right now, let’s quickly delve into the basics: 1) Use Classified Adverts. 2) Listen to the News on Radio and Television. 3) Go through the Newspaper and Magazines. 4) Observation Around you. 5) Internet (Forum) – Facebook, Myspace e.t.c. CLASSIFIED ADVERTS What are classified Adverts? Classified Adverts are those boxed adverts of different sizes that you see in dailies and magazines. Even though, they are small, you effectively use them to discover profitable markets that you can reap huge profits from What do I mean? There are 2 specific ways to do this and how they are: a) Observe other classified adverts. b) Test your ideas. How to Identify Profitable Markets by Observing Other Classified Adverts. You can know what some people are already profiting from by simply observing the adverts that are been repeated from time to time. For example, if you discover that adverts on importation business keep repeating over and over various people, that should tell you something: the only reason why those people would continue to spend money to run those adverts if they are making money from them simple! So, what do you do? You have just discovered a market. Just look for what the market is hungry for and sell it to them. Let me give you a LIVE example. If you go through the dailies, you will see adverts from different people on “Luring Premature Ejaculation”. Those adverts have been repeated even when the concord Newspaper was still existing and they are not big adverts. They are usually small adverts. What does that tell you? It tells you that there is a group (Market) of men who are suffering from premature ejaculation (Problem) and they want a solution to it. Okay, to make it more illustrative, let me show you another example. If you read papers that are mostly read by ladies and women, you will discover that there are known adverts on (Boobs Enlargement) and (Tummy Flattening). And these adverts keep repeating in these papers what does that tell you? It tells you that there is a group of ladies who are tired of their small breasts probably because of peer pressure or some false beliefs and they are eagerly looking for a solution on how they can increase their breasts. The other groups are ladies who want to remain sexy and fit and as a result, they want to remove all the loose skin on their tummy. If you watch “Dr 90210” on E-channel, you will discover that the man makes his money from this hungry market. Can you now see why I said “They Study of Markets is Very Important”? And I hope that by now, you understand how you can identify profitable markets simply by observing the adverts been run by other people. I could remember sometimes around 2006, I just discovered that a lot of adverts on Forex was been circulated almost everywhere. I didn’t understand the concept of identifying profitable markets by then and I missed out while that information was still hot and a lot of people were raising about it. Start doing something about this right away. When you read newspapers and magazines don’t just read the editorial contents alone. Take time to read the adverts as well and start to read a lot of newspapers and magazines. It is going to open your eyes to the world of different profitable markets that some smart people are silently making money from. With that been said, let me switch over to the second way by which you can identify a profitable market using classified adverts How To Identify Profitable Markets By Using Classified Adverts To Test I hope you know that a lot of people read various newspapers and magazines and because of this, you can use this medium to look for markets that you do not know if they exist or not. This is what I mean. Let’s say you discovered from some of your friends who are ladies that they are looking for a way to stop hair loss. You got that idea but you want to know if there are lots of people who are in need of that same problem, you can use a classified advert to test. NOTE: - Here, you are using the classified advert to gauge interest. You just want to know if this is a profitable market, you just want to know if this is a profitable market. You don’t need to have any product on ground by now because you don’t know if there is a huge number of people who are willing to spend money to get the solution to this problem (Hair Loss) Okay, this is how to go about it. If you want to TEST if there is a market of those who want to stop/cure hair loss for example, that means you need to look for a publication to place your TEST advert. A good example is ENCOMIUM. What you will now do is to get a copy of the magazine and then contact their adverts department (You will definitely get their telephone numbers from the paper). So, let’s say you called then and asked for how much they charge for their 2 inches by 1 column advert and they say it cost N7,000 only. What you will now do is to design a simple classified advert in form of a question to place in that paper. The advert must be able to quickly capture the attention of people who are eager to treat their hair loss at one glance. The advert would be something as simple as this. Are You Suffering From HAIR LOSS? Get the Number One Solution Today. For FULL Details, Send your Phone no and email Address to 0703xxxxxxx You will now proceed to pay them to ensure that your advert is published. Once it is published, it is time for you to measure the responses. If the responses are great, that means you have got a HOT market there. But if you have slow responses of one person today, 3 tomorrow, e.t.c. then it means you don’t have a massive market. There was a time I tried out a particular market by placing an advert in the Nation Newspaper. The advert costs N8,000 only as at that time but on the day it was published, I got over 800 responses that same day. That is what I am talking about. Mind you, you should only use this method for topics that you are not sure about and you went to test how HOT the market is before spending more money or time. 3 Ways To Construct Your Test Questions When Using This Method As you can see, the sample classified advert, put up there says “Are you suffering from HAIR LOSS? You can also use that one in so many other places simply by tweaking it. You will now have something like – “Are You Suffering From Body Odour” “Are You Tired of Renting a House” “Are you Tired of Your Boss” “Are you a Struggling Doctor” This is the first format you can use. In the second format, you will also be asking a question but it would look like this: e.g. “Are you interested in starting a Bakery? “Are You Interested in Learning How to play A guitar? “Are You Interested in Importing Goods From Dubai? This second method is focused mainly on people who might be interested in something. Thirdly, you can use this format: Would You Like To Know How You Can Determine The Sex of Your Baby? Would You Like To Know How To Master A Guitar In 7 Days? Would You Like To Discover How You Can Buy A New Laptop With N50,000 Or Less? Anytime, you are placing your advert, make sure the headline is very catchy. I mean it must be very BOLD and BIG. Since you are just trying to generate how many people are interested in your topic, simply tell them to send their contact details (Name, Email and Address) to (Your Phone Number). Next, move all the details to an organized sheet of paper and store them there. That is your first list of people who are a part of the market you are trying. RADIO AND TELEVISION Secondly, I would be showing you how to identify profitable markets using the Radio or the television. To start with, if you would look at all the programs been aired on the radio or TV, they fall into any of the categories below: (a) News (b) Advertisements (c) Interviews (d) Entertainment There is actually little that can be gotten from the area of entertainment which consists of movies, music, sports e.t.c. the same thing applies to the kind of advertisements which are been aired on radio and TV. They are usually adverts by big companies and it is mostly about their branding or advertisement of their products. With those 2 eliminated, let’s now look closely at News and Interviews. HOW TO IDENTIFY PROFITABLE MARKETS FROM NEWS The news, you would have to train your ears to look for something in the News. What is that thing? You should train your ears to be able to listen to problems/challenges that people are facing. Now, when you are listening, you should also be able to separate unprofitable markets from the ones that will be profitable. Okay, how do you identify a market that is profitable from the news? Do you know that sometimes around November in 2009, the government said all Okada riders should be using an helmet starting from January 2010? Now, what’s that? A profitable Market considering the huge number of Okada riders in Nigeria. Now don’t worry, I would tell you how to profit from these various markets under the section on “Creating Killer Offers” Also, let me show you an example of a news that us unprofitable. I heard a news of how a rain made some people homeless in a big village in one of the Eastern States. Even if you have a solution for those people’s problems, you can’t profit from it because they are poor people. You should understand this. A better way to get a good knowledge of a profitable market from the news is when people start to respond to what is been said on the news to respond to what is been said on the news. That is why you should listen very well. Somebody once said that the reason why God gave us two 2 ears and one mouth is so that we can listen more and talk less and I believe that. Funny enough, the release is the case, a lot of people waste away their time talking and talking without doing any form of reasonable listening and that is why they lose out on great deals. Let me talk on the second part of identifying profitable markets which is from interviews. HOW TO IDENTIFY PROFITABLE MARKETS FROM RADIO AND TV INTERVIEWS. By interviews here, I am referring to different programmes that is been aired on radio and TV where more than 2 parties are involved. And the interviews I am talking about are not the type of interviews that are politics oriented where everything they talk about is the government. I want you to start listening deeply to issues that have to do with business, financing education and discussion about normal lifestyle. Then listen to the contributions been made by people who are calling in. Most of the times, you will discover that there would be a topic that most people would keep hammering on. Repeating it over and over again. That is what we are looking for. But generally, unless you are experienced, you might not be able to easily identify profitable ready to be exploited markets from both news and interviews but as time goes on, you will discover that it comes to you easily. And by the way, you only need 1 or 2 profitable markets at a time to work on and cash from. Personally, I do not get the markets I target from News and Interview because there are better means of doing it. One is the classified advert method that I just explained in the previous section This is getting me bored, it’s move on to the next method of locating Profitable Markets. THE NEWSPAPERS AND MAGAZINES As far as I am concerned, I think the but offline medium to locate profitable markets easily is through the additional publications namely the newspapers and magazines. By the way, I talked about classified adverts before which can be found in these publications. But here, we would have to talk about the editorial contents in news papers and magazines. The ones we need here are: (1) The Editor’s Comments (2) Specialized Sections (3) News. THE EDITOR’S COMMENTS In every newspaper or magazine, there is always a section that is dedicated to the editor to write his view point. If you have been studying this section very well (Well, I didn’t observe it until I started looking for markets), you will discover that these edition would always pick on an topic that is presently hot and talk about it. It only depends on what the main theme of the publication is. For instance, if the publication is on the Stock Market, then usually the editor would talk about the latest race in that industry. I hope you got what I am saying here? I am not saying all Editorial viewpoints always point to a profitable market of some kind anyway. No! it doesn’t happen all the time. As a result of fact, they might be repeating the same thing for over and over again for 2 months. The solution once again is for you to observe and listen intently. Let’s talk about specialized sections. IDENTIFYING PROFITABLE MARKETS USING SPECIALISED SECTIONS Specialized sections are the various sections of newspapers or magazines that are devoted to specific topics and is been handled by someone. For instance, if you go through The Punch Newspaper, you will discover that Page 4 is always dedicated to something on business from Monday – Friday as at the time of writing this. Also, there is also a section titled “Billionaire’s Capsule” as well. There are sections on sex, dating, fashion, e.t.c. Your job is to now listen to the responses of people to the writing on that section. This is what I mean. Let’s say the writer handling a particular section wrote an interesting article on “How to Enjoy Your Marriage”. After that article, he now calls for feedbacks from readers. Therefore by the next publication, you will see different types of responses from people. The responses they will usually send will be related to the main article and will usually send will be related to the main article and will usually be in form of problems and questions that need answers. I can remember that in one article, the writer talked about 5 reasons why people don’t enjoy their marriages and by the time I read the replies that came in from people, about 50% of people complained about the insincerity of their spouse and what they can do about it. That is an example of a market telling you that they want something. Some other ladies too complained about their spouse’s passion for a male child. From those 2 examples, I can easily tell you that there are 2 markets. (1) A market of people who want their spouse/partner to be Faithful to them. (2) A market of ladies who want male children because of pressure from their spouse and families. It is all about listening once again and observing just pick up the newspapers and magazines that are close to you right now and start to flip through them. As you go through them, observe what people are writing about and the responses that people are giving. At times, if you are someone with powerful insight, you don’t even need people’s responses before you are able to come out with something profitable. Let me give a LIVE example. About 2 weeks ago, My colleague was reading a particular publication on business and he saw something that caught his attention. He read an article on how you can use an ordinary phone to get information from the internet. Instantly, he quickly drew up an advert for it that said something like this: “Would You like to Turn Your Phone into a Blackberry That Can Chat, Receive Email, Face book Alerts e.t.c.” When the advert got out, responses started to come in from people which means they were saying “We Want it, give it to us” We made about N75k from that information alone. HOW TO IDENTIFY PROFITABLE MARKETS BY OBSERVING WHAT IS GOING ON AROUND YOU. I believe you know by now that this course is not a course that is solely dedicated to internet marketing. This course is meant to show you how you can easily use your knowledge of creating killer offers for profitable markets to make money. I am saying this to let you know that once you get a hold of how the total combinations of this system works, you can also use it to make money from the people near you. And that reminds me: I once authored a report titled “3 Ways To Make Money From People Around You” and what helped me to write it is the knowledge I have about markets. If you can go back a little bit, you will remember that I talked about how my parents went into a business that had a poor market and It failed woefully. It is a good example of what will happen when you refuse to observe what is happening around you. What happened in their case was that they set up a computer/photocopy business in an environment a huge number of students and potential customers are absent. Let me share another LIVE story with you: a colleague of mine was on a visit to a friend’s office and on getting there, he saw the guy using a device that helps you to lighter up the keyboard of your laptop when you are using it in a dark. He bought a copy for himself and took 10 copies back to his office, the ten copies were sold within ten minutes of getting back to his office. So many things are changing everyday and we need a lot of things to meet up with them. At times, I like to just walk up to a fast food restaurant or even a beer palour and spend some time there. I don’t drink but I go there to listen to what people are saying. In the past few years, some things have changed. For instance, the Nigerian Maize industry has gone to a new height. And that has led to so many other markets that some smart folks are eating from. I have a friend who is now into production even though he started few years back. He just observed that the Nigerian Music industry was changing and he quickly positioned himself. Right now, there is a craze about football everywhere you go. You’ll see people labeling themselves as Arsenal fans, Chelsea Fans, Man United Fans, e.t.c. Don’t be fooled. There are markets. So how do you identify the profitable markets around you? The answer is in one word. O – B – S – E – R – V – E -. - What are people around you spending their money on without struggle? - What are the problem people are facing that they would like to solve? - What are the interests of people around you that thy are willing to spend money on? If you can give answers to these questions, you will be surprised at the number of markets that surround you. Let me explain this better. What Are People Around You Spending Their Money On Without Struggle? Cool! I know people spend money on normal things like food and clothing but you need to look deeper. What are people buying right now? As at the time I am writing this, people are changing their phones to blackberry phones. So do you know what one smart guy did? He went online and he ordered for 10, 000 blackberry phones. He therefore got it at a very cheap cost and when the phones arrived, he launched into step two of this system which is that he created a killer offer for the profitable market (killing Crowd) that was already on round. Should I tell you something else? I believe you know that up till now (as at the time of writing this) there are a lot of Nigerians who are looking for good but cheap laptop computers. Another man with a good knowledge of markets discovered this and he quickly found a way of importing cheap laptops from the internet. When they arrived, he sold them at N40, 000 per piece. Can you beat that? Just think markets - - - markets - - - markets. When you just sit down and observe what people are spending their money on freely, that tells you what people like to buy. And here is a warning: Never in your life should you ever assume that something would sell. The only reason why you should conclude that something would sell are the thing I am showing you in this course. Now, that is a more than a warning. It is more of telling you to avoid a death – trap. Don’t ever go into a business first before looking for customers. In all seriousness. Don’t do it. That single advice would put you ahead 87% of other startup entrepreneurs. Okay, let me discuss the next one. WHAT Problems Are The People Around You Facing That They Would Like To Solve. It has always been said that money comes as a result of creating solutions to problems. There is a little adjustment to that anyway because not all problems lead to money. By the way, this is one of the surest ways to quickly start a business up and running and start profiting from it sharp - - - - - sharp. As usual, here are some Real Life examples: by the way, do you know that as at the time most of these real life examples were happening, I had absolutely no knowledge of markets. It was only when I began to study markets that I now look back to them. By the way, do you remember when GSM phones first came into the market? A lot of problems came along with it as well and it was the smart guy, who made the money. For instance, when the phones came, people need a way out to charge their batteries. Some smart guys quickly sorted that out and made money by charging phones for people. Later on those phones started to get faulty. Trust some smart people, somehow, they quickly managed to learn how to repair phones and made big money out of it. I believe you are getting this. Here is another one. When I was on campus, the electricity was bad. Very bad. So a friend of mine who happened to be an engineering student came up with something: He created a system whereby he would supply power to about 40 rooms from his own generator from the hour of 6pm – 12am everyday. All he told them to pay is N20 per day for each room which they gladly did. Now, think about it. How much is that. That is N800 for him every day just for putting on the generator that he initially bought for his own use. He was able to do that because he saw a NEED and he filled it. You too can do that. Just turn yourself into a “Problem Finder”. Look for problems around you that they seriously want to get out of? If you leave in an environment where people are having problems with disposing their wastes, do a little observation and survey to know how much they are willing to pay, create a system and help them out. They will be putting money in your hand and thanking you at the same time. But the question is “WOULD YOU DO IT?” Anyway, you can just take the statement below and put it in large letters where you can see it often. The statement is: “Problems Are Money! What Are The Problems Around Me That Can Make Me Money Today?” Think about that. Open your eyes and give it a deep thought. Let’s move on. What Are The Interests Of People Around You That They Are Willing To Pay Money For Not only problems are money. People’s passion and interests are also money as well. People love to enjoy themselves even when they are paying for it like crazy. As I am writing this, I am looking at an advert been shown on the TV about a comedy show that is coming up. The gate fee is N5, 000 and there are 3, 000 seats. Now would those seats be filled up? I bet you that they would. When I was in school, some very smart guys (this was in 2004) observed and the discovered that a lot of guys were passionate about watching football. So they quickly borrowed some money (Notice the word borrow) and they set up a rugged wooden building with a single television set. Did it worked? Why would it fail? People were already hungry for it. This wasn’t a problem. It was peoples passion and interests. As a matter of fact, the guys had to pull down the place 2 weeks later and expand it. They even had to buy another television set as well. Why? They were able to locate a hungry market. Later on, these same set of innovative guys discovered another market right there on campus. They discovered a market of ladies who were longing to watch all the various shows and movies been shown on African Magic. So they quickly edited their timetable, Guys who wanted to watch football would come earlier and the ladies would spend the rest of the day enjoying themselves. Funny enough, once they started, they were surprised that a lot of guys showed up as well. Guys who came to the show because of their girlfriends and guys who just wanted to watch the shows as well. Did you get this? by the way, not all passion and interests would produce money. You need to know that. Apart from that, it depends, majorly on the environment. People would vote their money their money for survival then paying for passion/interests. What I mean is that if somebody is hungry and you now gave him money to watch football. He would spend the money on food unless he is one of these die – hard football fans and there are many of them out there. I once heard that complete sports outsells the Punch Newspaper. I don’t know how true that is but I guess so because I have observed how people are buying it everywhere I go. And why do these people buy complete sports like that? Because they are PASSIONATE about sports? Funny enough, most of the people who buy it do so because of football. Okay, let’s do something to examine if you truly understand everything I have been saying here. EXERCISE Pick up a sheet of paper and a pen and answer the question below: (1) Look Around You And Write Down 10 Things That People In your Environment Are Spending Their Money On Without Any Struggle (2) Look Around You And Write Down 10 Problems That People In Your Environment Would Willingly Pay For If They Found A Solution To It (3) Look Around You And Write down 5 Passions Or Interests Of People That They Are Willing To Spend Money On. HOW TO USE THE INTERNET TO IDENTIFY PROFITABLE MARKET. I wasn’t willing to add this part at first because I want you to know that I am not just somebody who knows about Online Marketing Alone. I had to change that anyway because the internet has come to stay as a part of our lives and it is wisdom to live with that truth. With that been said, let’s start the talk about how you can identify profitable markets online. There are over 50 ways to identify profitable markets online but I wont go into all of them because this is not an internet marketing course. I would only talk about 2 simple and very powerful ways to identify markets using the internet. Actually, both of them are even similar to one another. The 2 means I am talking about are! (1) Forums (2) Social Communities Let’s look into them one after another. HOW TO USE ONLINE FORUMS TO IDENTIFY PROFITABLE MARKETS To start with, what are Online Forums? Online forums are websites where people come to discuss related topics. For instance, there are forums that are specifically for students. There are forums for internet marketers. There are forums where people discuss health issues e.t.c. Now, here is the deal: Because people are able to come together to ask questions and even reply others, it gives you an open ground to know the things that people are suffering from, passionate about and are willing to pay for. Once again, the word here is OBSERVE. Let me explain: there is a forum here in Nigeria with the highest number of members. This forum is called Nairaland.com and it different categories on it. There are categories that are meant for jobless people, categories where people can discuss romance, business, real estates, e.t.c. Let’s say you want to discover a profitable market from the Romance Section for example, here is what you will do. You will go to the Romance Category and look out for the various topics that catches your attention in the forum. Not only that, you will also observe how many people on the forum have viewed that topic. You will be able to quickly know how hot a profitable market is by the number of views and what people are saying. Let me tell you something about VIEWS when it comes to online forums. When you see a topic from somebody who is having a pain and wants a solution to it, (e.g. Fibroid) that person would come to the forum and post something like “Help! How do I cure fibroid?” Now, that is a post from just a single person. But before you know it, that post will have over 3,000 news. Why? This is simply because there are 3 types of people who would view that type of post. They are: (1) People who have Fibroid Problems or who have somebody with fibroid Problems -75%. (2) People who want to comment and give their opinon (Either Genuine or False on how fibroid can be treated) – 22% (3) A Marketer (like me) who is just researching and looking for a profitable market – 3%. Can you see that? 75% of the people that came to view that post did so because the word “Fibroid” attracted them because they have something to do with it. That instantly tells you that there are so many people who are interested in getting a reliable solution to the problem that was posted. So, if you now go to other forums, that have to do with (Health), you will definitely see that so many other people are also interested in the answers. Now, that is a market for to profit from. In short, the easiest ways to locate profitable markets in online forums is by watching out for 2 things. They are: (1) Questions – That starts with words like how, what who, help, I need, which, e.t.c. (2) VIEWS – Any question that has to do with a problem that someone is facing with lots of views is a potential market to look into. Now, not all questions reveal markets. I hope you know that. For instance, there is a difference between someone who says “how do you think the 2011 elections would look like” and somebody who says “How can I open a U.S. Bank Account? The first question does not relate with a problem or challenge that somebody wants to solve while the second one does? So, if you get to a forum and a question like the 1st one has 5000 views while the 2nd one has 1500 views, don’t be mistaken to think that there is group of people” who would like to know how the 2011 elections would look like. Another thing you should know when planning to use online forums to discover profitable markets is the fact that you must know the area of life that you want to target. What I mean is that Online Forums are usually categorized either topically, gender, nationality e.t.c. That is why you can see forums that are specifically for dating. Some are specifically for guys, some are for ladies, some are for doctors alone e.t.c. And locating the type of forums you want is quite easy. Just go to google.com and enter something like (Doctors + Forums) if you are looking for a forum where doctors have their discussions. Oh! Lest I forget, I haven’t given any real life case scenario. Let me do that now! One of my friends was looking for a market online at a time. (Using nairaland specifically) and he came across a market of people who were looking for genuine information on schooling abroad at cheaper costs. As soon as he noticed that he quickly found a way to collect their contact details. He now went on a search to look for what they were looking for. When he got it, he contacted them that he had the information they were looking for and they quickly noted for it when 20 of them paid N5000 for it that same day. That is a taste of what you can get when you carefully target the right market. I am so enthuastic about this because I know that once you get this right, it will cause a total change in your business if you are already doing one. It will also help you to see what is faulty about the way so many people do business. Let’s now talk about something else, let’s talk about how to use social communities. HOW TO IDENTIFY PROFITABLE MARKETS VIA SOCIAL COMMUNITIES. Let me start this topic by letting you know that anywhere a group of people come together and TALK, there are lots of profitable markets to be gotten from their discussions. “Social communities” are online websites where people discuss as well. Right now, people are crazy about facebook now and if you go there to observe what is been talked about, you will discover profitable markets. I have never used this system before but I know it will work since forums work. Apart from facebook, my space is also there and so many others. It starts with you adding friends, joining a group and then listening to what they are saying and observing what is going on in that community. I am about to get to the end of this part of the course but before I do so, I would like to share a real life story that I just remembered with you. How Mr. Lateef uncovered a Profitable Market from a Dog Magazine and Generated Over $10,000 from it. One of my Internet Marketing colleagues (Lateef Olajide by name) shared a story wit us some few years back. He was reading a magazine and he read a story of how a dog bite a young girl in Chicago and she died (Now, start to remind yourself of what I told you about identify profitable markets from the editorial content in newspapers and magazines) he went online to do some research and he discovered that there was so much talk about it in Dog Online Forums. So, he quickly consulted some Dog experts (One of them was Judge Bush’s Dog Advisor) these experts helped him to create an ebook on how to stop dog bite. He launched that book online and the rest is history. A lot of copies was sold and it continues to sell till this day. I was reading a post on Dan Kennedy’s blog this morning when he was talking about the fact that “Markets Are Everywhere” He talked about markets of Baseballs, Footballs, Basketballs. Talk about it. I mean if some group of people are die – hand fans of basketball, what can you sell to them? You can sell them basketball cards, jerseys, caps, wallpapers of basket ballers - - - - just name it. Friend your time of financial independence is almost here. Just crack the “markets” code and you are there. When you see or hear the word “marketing”, this is where it starts from. Once there is a mistake in selecting the market, that is the end. By the way, this material is not something you glance through and leave it at that. If you do that, it simply means one thing. You Are Not Passionate About Been Financially Independent! I didn’t learn all these things in a single day. It took me some time to learn them and I hope you would appreciate the way by which I have been able to compile them in one piece as I have done here. I happen to major in the business of selling information but what I have presented here can be applied to any type of business done either online or offline. Once again - - - - - the key is “THINK MARKETS”. Before you start that business, Are these people who will buy from you that you can reach? Before you write that book, are you sure that there is a set of people who will vote with their wallets to read what you have written? Do the “market” research first and you wont be disappointed by the time you start your money making machine with other things in place.