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The SEOs Guide to Advanced Search Operators

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The SEOs Guide to Advanced Search Operators Powered By Docstoc
					T h e   S E O ’ s   C o m p l e t e   G u i d e   t o

Advanced Search
Index
1.What is Advanced Search

2.Advanced Search Operators

3.Google Search Queries

4.Google Advanced Search Operators

5.Combined Google Queries

6.Advanced Query Operators for Microsoft Bing

7.Comparison of Advanced Operators across Major

 Search Engines

8.A-Z of Advanced Search Operators Explained

9.Twitter Search Operators

10. LinkedIn Search Operators

11. Boolean Search Logic




                             2
1. What is Advanced Search
Advanced search enables increased accuracy of search results by using additional syntax to focus the
search. One or more search criteria or operators can be combined in order to tailor the results more
specifically towards your needs. These operators allow you to find what you're looking for quickly and
accurately. For Search Engine Optimiser’s (SEO’s), advanced search operators are essential if you want to
‘peek under the hood’ by doing a much deeper and more accurate web searches.


2. Advanced Search Operators
The following 4 search operators are widely known on most search engines and can be used to adjust
search results to your current needs:


1. [-keyword] excludes the keyword from the search results, e.g., [loans -student] shows results for all
   types of loans except students' ones
2. [+keyword] allows for a forced keyword inclusion (especially useful for including stopwords), e.g., [seo
   +for]
3. ["key phrase"] shows search results for the exact phrase, e.g., ["seo company"]
4. [keyword1 OR keyword2] shows results for at least one of the keywords, e.g., [google OR yahoo]


3. Google Search Queries
The following table lists which search operators work best with each Google Search Service.

Search Service                                            Search Operators

Web Search           allinanchor:, allintext:, allintitle:, allinurl:, cache:, define:, filetype:, id:, inanchor:,
                     info:, intext:, intitle:, inurl:, link:, related:, site:


Image Search         allintitle:, allinurl:, filetype:, inurl:, intitle:, site:


Groups               allintext:, allintitle:, author:, group:, insubject:, intext:, intitle:


Directory            allintext:, allintitle:, allinurl:, ext:, filetype:, intext:, intitle:, inurl:


News                 allintext:, allintitle:, allinurl:, intext:, intitle:, inurl:, location:, source:


Product Search       allintext:, allintitle:




                                                              3
4. Google Advanced Search Operators
Google supports a number of advanced search operators used to help resolve SEO issues. The table
below gives a brief overview of the queries, how they can be used for SEO purposes, and the examples of
usage:

 Operator                       Short Description              SEO Application           Examples

                                                               Shows approximately*
                                                               how many URLs are         [site:seomoz.org]
                                                               indexed by Google
 (Site:) - Domain-              Narrows a search to (a)
 Restricted Search              specific domain(s)             Includes subdomains       [site:google.com]

                                                               Shows sites of a
                                                                                         [site:.org]
                                                               specific TLD

                                Narrows the results to                                   [inurl:seo
 (InURL:) / (AllInUrl:) -                                      Find web pages having
                                documents containing                                     inurl:company ]
 URL Keyword                                                   your keyword in a file
                                (a) search term(s) in                                    =
 Restricted Search                                             path.
                                the URLs                                                 [allinurl:seo company]

                                Restricts the results to                                 [intitle:seo
 (InTitle:) / (AllInTitle:) -                                  Find web pages using
                                documents containing                                     intitle:company]
 Title Keyword                                                 your keyword in a page
                                (a) search term(s) in a                                  =
 Restricted Search                                             title
                                page title                                               [allintitle:seo company]

                                Restricts the results to
                                                               Find pages having         [inanchor:seo
 (InAnchor:) /                  documents containing
                                                               most backlinks / most     inanchor:company]
 (AllInAnchor:) - Anchor        (a) search term(s) in
                                                               powerful backlinks with   =
 Text Keyword                   the anchor text of
                                                               the keyword in the        [allinanchor:seo
 Restricted Search              backlinks pointing to a
                                                               anchor text               company]
                                page

                                Restricts the results to
 (Intext:) - Body Text                                         Find pages containing
                                documents containing
 Keyword Restricted                                            most relevant /most       [intext:seo]
                                (a) search term(s) in
 Search                                                        optimized body text
                                the body text a page

 (Ext:) / (Filetype) -          Narrows search results         A few of possible         [filetype:pdf]




                                                           4
Filetype Restricted     to the pages that end in       extensions/ filetypes:
Search                  a particular file                       pdf ( Adobe
                        extension                                Portable
                                                                 Document
                                                                 Format)
                                                                html or htm (
                                                                 Hypertext
                                                                 Markup
                                                                 Language)
                                                                xls ( Microsoft
                                                                 Excel)
                                                                ppt ( Microsoft
                                                                 PowerPoint)
                                                                doc (Microsoft
                                                                 Word)

                                                                                   [seo * directory] returns
                        Means "insert any word         search for a phrase         "seo free directory",
(*) - Wildcard Search
                        here"                          "partial match"             "seo friendly directory",
                                                                                   etc

                        Shows "related pages"                                      Compare:
                        by finding pages linking                                   [related:www.linkdiy.co
                                                       Evaluate how relevant
(Related:) - Similar    to the site and looking                                    m]
                                                       the site's "neighbors"
URLs Search             who else they tend to                                      and
                                                       are
                        link to (i.e., "co-                                        [related:www.seomoz.o
                        citation")                                                 rg]

                                                       Apart from providing
                                                                                   [info:seomoz.org] will
                                                       links for further URL
                                                                                   show you the page title,
                                                       information, this search
                                                                                   description and invite
(Info:) - Information   Gives information              can alert you of
                                                                                   you to view its related
about a URL Search      about the given page           possible site issues
                                                                                   pages, incoming links,
                                                       (duplicate content or
                                                                                   and page cached
                                                       possible DNS
                                                                                   version
                                                       problems)




                                                   5
                                                             Google's text version
                              Shows Google's saved           of the page works the          SEOmoz home page
 (Cache:)
                              copy of the page               same way as SEO                text version of the page
                                                             Browser


     * Display Bug: Not all indexed URLs might be displayed (even if you use the "repeat the search with omitted
     results included" link to see the full list). To see more results, the following search patterns can be used:


        [site:yourdomain.com/subdirectory1] + [site:yourdomain.com/subdirectory2] + etc (the "deeper" you dig, the
         more/more accurate results you get)
        [site:yourdomain.com inurl:keyword1] + [site:yourdomain.com inurl:keyword2] + etc (for subdirectory-
         specific keywords)
        [site:yourdomain.com intitle:keyword1] + [site:yourdomain.com intitle:keyword2] + etc

5. Combined Google Queries
To get more information from Google advanced search, learn how to effectively combine search operators.
The following table illustrates which search patterns can be applied to make the most of some important
SEO research tasks:


 What for             Description                                  Format                        Example

                      Search who mentions your
                      competitor; use the date range
                                                                   [domainname.com -
                      operator within Google advanced
                                                                   site:domainname.com]          [seomoz -
                      search to find most recent brand
 Competitive                                                                                     site:seomoz.org]
                      mentions. The following brand-
 Analysis                                                          (+ add &as_qdr=d              during past 24
                      specific search terms can be used:
                                                                   (past one day) to the         hours
                      [domainname.com], [domain name],
                                                                   query string)
                      [domainname], [site owner name],
                      etc.

                      Evaluate the given keyword
                                                                   [inanchor:keyword             [inanchor:seo
                      competition (sites that apply proper
 Keyword                                                           intitle:keyword]              intitle:seo]
                      SEO to target the term).
 Research

                      Find more keyword phrases                    [key * phrase]                [free * tools]

                      Learn if the site has canonical              [site:domain.com -            [site:iceposter.com
                      problems                                     inurl:www]                    -inurl:www]
 SEO Site
                                                                   [ www                         [www
 Auditing
                                                                   site:domain.com]              site:seomoz.org]
                      Find the site's most powerful pages

                                                                   [ tld site:domain.tld]        [org




                                                         6
                                                                                       site:seomoz.org]

                                                           [inurl:domain               [inurl:seomoz
                                                           site:domain.com]            site:seomoz.org]

                                                           [domain                     [seomoz
                                                           site:domain.com]            site:seomoz.org]

                                                           [site:domain.com            [site:seomoz.org
                                                           keyword]                    seo]
                  Find the site's most relevant page
                                                           [site:domain.com            [site:seomoz.org
                                                           intitle:keyword]            intitle:seo]

                  Find the site's most powerful page       [site:domain                [site:seomoz.org
                  related to the keyword                   inanchor:keyword]           inanchor:seo]

                                                           [site.:org bookmarks/
                                                           links/ "favorite sites"/]

                  Find authority sites offering a          [site.:gov bookmarks/
                                                                                       [site.:org donors]
                  backlink opportunity                     links/ "favorite sites"/]

  Link Building                                            [site.:edu bookmarks/
                                                           links/ "favorite sites"/]

                  Search for relevant forums and
                  discussion boards to participate in      [inurl:forum OR             [inurl:forum OR
                  discussions and probably link back       inurl:forums keyword]       inurl:forums seo]
                  to your site




6. Advanced Query Operators for Microsoft Bing

Operator          Description

altloc:           Used to specify a local search that is outside major markets

AND (all upper    Finds web pages that contain all the terms or phrases in a query. Same as & and
case)             &&

contains:         Keeps results focused on sites that have links to the file types that you specify




                                                    7
define         Triggers an Instant Answer definition for the specified word

domain:        Limits results to the specified domain

feed:          Finds RSS or Atom feeds pertaining to the term you specify

filetype:      Returns only web pages of the specified file type

hasfeed:       Finds web pages that contain both the term or terms for which you are querying
               and one or more
               RSS or Atom feeds

imagesize:     Constrains the size of returned images. Valid size parameters are "small",
               "medium" and "large"

inanchor:      Returns web pages that contain the specified term in the anchor text

inbody:        Returns web pages that contain the specified term in the metadata or in the HTML
               body

instreamset:   Checks to see if a string is present with one or more properties

intitle:       Returns web pages that contain the specified term in the metadata title of the site

ip:            Finds sites that are hosted by a specific IP address. The IP address must be a
               dotted quad address

keyword        Takes a simple list as a parameter. All the elements in the list are ORed together.
               See example in section below.

language:      Returns web pages written in a specific language.

literalmeta:   Any string within parentheses is interpreted literally; that is, with no word-breaking
               or symbolic interpretation.

loc:           Returns web pages from a specific country or region

meta:          Allows the filtering of content based on special tags in HTML

msite:         Source filtering used to refine a query for a multimedia site

near:          Constrains the distance between terms so that documents that contain instances of



                                                8
                         the specified terms within ten or fewer words of each other are returned before
                         those that don’t. For closer associations use "near:n" where n is an integer.

noalter:                 Keeps the query from being altered by the Alteration Service

norelax:                 Makes sure queries return only terms that are in the query

NOT (all upper           Excludes web pages that contain the specified term or terms. Same as - .
case)

OR (all upper            Finds web pages that contain either the term that precedes the operator or the term
case)                    that follows the operator. Same as | and ||.

site:                    Returns web pages that belong to the specified site.

url:                     Returns results that indicate whether the specified domain or URL is in the Bing
                         Index

"your search             Returns results that contain the specified phrase, exactly
query"



7. Comparison of Advanced Search Operators across Major Search Enignes

Google                   Yahoo                 Bing/MSN Live            Search Term         Meaning
site:                    site:                 site:                    domain/ directory   Restricts search to
                                                                        path                a given domain/
                                                                                            directory
link:                    link:                                          URL                 Searches for
                                                                                            pages linking to a
(partial report)                                                                            given page
                         linkdomain                                     domain              Searches for
                                                                                            pages linking to a
                                                                                            given domain
                                                                                            (including deep
                                                                                            links)
                                               linkfromdomain           domain              Shows pages the
                                                                                            domain links out to
inurl: / allinurl:       inurl:                                         kwd                 Searches for a
                                                                                            given keyword in
                                                                                            the file paths
intitle: / allintitle:   intitle:              intitle:                 kwd                 Searches for a



                                                          9
                                                                                given keyword in
                                                                                the page title
inanchor: /                              inanchor:          kwd                 Searches for
allinanchor:                                                                    pages that use the
                                                                                given keyword as
                                                                                the anchor text
intext:                                  inbody:            kwd                 Searches for a
                                                                                given keyword in
                                                                                the page body text
ext: / filetype:   originurlextension:   filetype:          file type           Restricts search to
                                                                                a given URL
                                                                                extension
related:                                                    domain/ URL         Searches for
                                                                                related sites and
                                                                                pages (based on
                                                                                co-citation)
*                  *                                                            Inserts one or
                                                                                more words
info:                                                       URL                 Gives additional
                                                                                information about
                                                                                the URL
cache:                                                      URL                 Shows the saved
                                                                                copy of the page
                   region:               location: / loc:   specific location   Narrows search
                                                            identity code       results to the sites
                                                                                belonging to a
                                                                                particular territory
                   url:                  url:               URL                 Shows if the page
                                                                                was indexed by
                                                                                the SE
                                         contains:          file type           Narrows search
                                                                                results to pages
                                                                                linking to a
                                                                                specified file type
                                         ip:                IP address          Shows sites
                                                                                sharing one IP
                                                                                address
                                         feed:              kwd                 Narrows search
                                                                                results to terms
                                                                                contained in RSS
                                                                                or Atom feeds




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8. A-Z of Advanced Operators Explained

The following is an alphabetical list of the search operators. Each entry typically includes the syntax, the
capabilities, and an example.

Note: Some of the search operators won’t work as intended if you put a space between the colon (:) and
the subsequent query word.

allinanchor:          If you start your query with allinanchor:, Google restricts results to pages containing
                      all query terms you specify in the anchor text on links to the page. For example, [
                      allinanchor: best museums sydney ] will return only pages in which the anchor text on
                      links to the pages contain the words “best,” “museums,” and “sydney.”


                      Anchor text is the text on a page that is linked to another web page or a different
                      place on the current page. When you click on anchor text, you will be taken to the
                      page or place on the page to which it is linked. When using allinanchor: in your
                      query, do not include any other search operators. The functionality of allinanchor: is
                      also available through the Advanced Web Search page, under Occurrences.


allintext:            If you start your query with allintext:, Google restricts results to those containing all
                      the query terms you specify in the text of the page. For example, [ allintext: travel
                      packing list ] will return only pages in which the words “travel,” “packing,” and “list”
                      appear in the text of the page. This functionality can also be obtained through the
                      Advanced Web Search page, under Occurrences.


allintitle:           If you start your query with allintitle:, Google restricts results to those containing all
                      the query terms you specify in the title. For example, [ allintitle: detect plagiarism ] will
                      return only documents that contain the words “detect” and “plagiarism” in the title.
                      This functionality can also be obtained through the Advanced Web Search page,
                      under Occurrences.


                      The title of a webpage is usually displayed at the top of the browser window and in
                      the first line of Google’s search results for a page. The author of a website specifies
                      the title of a page with the HTML TITLE element. There’s only one title in a webpage.
                      When using allintitle: in your query, do not include any other search operators. The
                      functionality of allintitle: is also available through the Advanced Web Search page,
                      under Occurrences.




                                                      11
            In Image Search, the operator allintitle: will return images in files whose names
            contain the terms that you specify. In Google News, the operator allintitle: will return
            articles whose titles include the terms you specify.


allinurl:   If you start your query with allinurl:, Google restricts results to those containing all the
            query terms you specify in the URL. For example, [ allinurl: google faq ] will return
            only documents that contain the words “google” and “faq” in the URL, such as
            “www.google.com/help/faq.html”. This functionality can also be obtained through the
            Advanced Web Search page, under Occurrences.


            In URLs, words are often run together. They need not be run together when you’re
            using allinurl:. In Google News, the operator allinurl: will return articles whose titles
            include the terms you specify.


            The Uniform Resource Locator, more commonly known as URL, is the address that
            specifies the location of a file on the Internet. When using allinurl: in your query, do
            not include any other search operators. The functionality of allinurl: is also available
            through the Advanced Web Search page, under Occurrences.


author:     If you include author: in your query, Google will restrict your Google Groups results to
            include newsgroup articles by the author you specify. The author can be a full or
            partial name or email address. For example, [ children author:john author:doe ] or [
            children author:doe@someaddress.com ] return articles that contain the word
            “children” written by John Doe or doe@someaddress.com. Google will search for
            exactly what you specify. If your query contains [ author:”John Doe” ] (with quotes),
            Google won’t find articles where the author is specified as “Doe, John.”


cache:      The query cache:url will display Google’s cached version of a web page, instead of
            the current version of the page. For example, [ cache:www.eff.org ] will show
            Google’s cached version of the Electronic Frontier Foundation home page.
            Note: Do not put a space between cache: and the URL (web address).


            On the cached version of a page, Google will highlight terms in your query that
            appear      after    the     cache:      search        operator.    For     example,       [
            cache:www.pandemonia.com/flying/ fly diary ] will show Google’s cached version of
            Flight Diary in which Hamish Reid’s documents what’s involved in learning how to fly
            with the terms “fly” and “diary” highlighted.




                                             12
define:      If you start your query with define:, Google shows definitions from pages on the web for the
             term that follows. This advanced search operator is useful for finding definitions of words,
             phrases, and acronyms. For example, [ define: blog ] will show definitions for “Blog” (weB
             LOG).


ext:         This is an undocumented alias for filetype:.


filetype:    If you include filetype:suffix in your query, Google will restrict the results to pages whose
             names end in suffix. For example, [ web page evaluation checklist filetype:pdf ] will return
             Adobe Acrobat pdf files that match the terms “web,” “page,” “evaluation,” and “checklist.”
             You can restrict the results to pages whose names end with pdf and doc by using the OR
             operator, e.g. [ email security filetype:pdf OR filetype:doc ]. When you don’t specify a File
             Format in the Advanced Search Form or the filetype: operator, Google searches a variety of
             file formats; see the table in File Type Conversion.


group:       If you include group: in your query, Google will restrict your Google Groups results to
             newsgroup     articles   from    certain    groups   or   subareas.   For   example,   [   sleep
             group:misc.kids.moderated ] will return articles in the group misc.kids.moderated that contain
             the word “sleep” and [ sleep group:misc.kids ] will return articles in the subarea misc.kids
             that contain the word “sleep.”


id:          This is an undocumented alias for info:.


inanchor:    If you include inanchor: in your query, Google will restrict the results to pages containing the
             query terms you specify in the anchor text or links to the page. For example, [ restaurants
             inanchor:gourmet ] will return pages in which the anchor text on links to the pages contain
             the word “gourmet” and the page contains the word “restaurants.”


info:        The query info:URL will present some information about the corresponding web page. For
             instance, [ Info:gothotel.com ] will show information about the national hotel directory
             GotHotel.com home page.
             Note: There must be no space between the info: and the web page URL. This functionality
             can also be obtained by typing the web page URL directly into a Google search box.


insubject:   If you include insubject: in your query, Google will restrict articles in Google Groups to those
             that contain the terms you specify in the subject. For example, [ insubject:”falling asleep” ]




                                                        13
           will return Google Group articles that contain the phrase “falling asleep” in the subject.
           Equivalent to intitle:.


intext:    The query intext:term restricts results to documents containing term in the text. For instance,
           [ Hamish Reid intext:pandemonia ] will return documents that mention the word
           “pandemonia” in the text, and mention the names “Hamish” and “Reid” anywhere in the
           document (text or not). Note: There must be no space between the intext: and the following
           word.


           Putting intext: in front of every word in your query is equivalent to putting allintext: at the front
           of your query, e.g., [ intext:handsome intext:poets ] is the same as [ allintext: handsome
           poets ].


intitle:   The query intitle:term restricts results to documents containing term in the title. For instance,
           [ flu shot intitle:help ] will return documents that mention the word “help” in their titles, and
           mention the words “flu” and “shot” anywhere in the document (title or not). Note: There must
           be no space between the intitle: and the following word.


           Putting intitle: in front of every word in your query is equivalent to putting allintitle: at the front
           of your query, e.g., [ intitle:google intitle:search ] is the same as [ allintitle: google search ].


inurl:     If you include inurl: in your query, Google will restrict the results to documents containing
           that word in the URL. For instance, [ inurl:print site:www.googleguide.com ] searches for
           pages on Google Guide in which the URL contains the word “print.” It finds pdf files that are
           in the directory or folder named “print” on the Google Guide website. The query [
           inurl:healthy eating ] will return documents that mention the words “healthy” in their URL, and
           mention the word “eating” anywhere in the document.


           Note: There must be no space between the inurl: and the following word.


           Putting inurl: in front of every word in your query is equivalent to putting allinurl: at the front
           of your query, e.g., [ inurl:healthy inurl:eating ] is the same as [ allinurl: healthy eating ].       In
           URLs, words are often run together. They need not be run together when you’re using inurl:.


link:      The query link:URL shows pages that point to that URL. For example, to find pages that
           point to Google Guide’s home page, enter: [ link:www.googleguide.com ]




                                                    14
            Note: According to Google’s documentation, “you cannot combine a link: search with a
            regular keyword search.” Also note that when you combine link: with another advanced
            operator, Google may not return all the pages that match. The following queries should
            return lots of results, as you can see if you remove the -site: term in each of these queries.
            Find links to the Google home page not on Google’s own site. [ link:www.google.com -
            site:google.com ]


            Find links to the UK Owners Direct home page not on its own site.
            [ link:www.www.ownersdirect.co.uk -site:ownersdirect.co.uk ]


Location:   If you include location: in your query on Google News, only articles from the location you
            specify will be returned. For example, [ queen location:canada ] will show articles that match
            the term “queen” from sites in Canada. Many other country names work; try them and see.


            Two-letter US state abbreviations match individual US states, and two-letter Canadian
            province abbreviations (like NS for Nova Scotia) also work — although some provinces don’t
            have many newspapers online, so you may not get many results. Some other two-letter
            abbreviations — such as UK for the United Kingdom — are also available.
            movie:


            If you include movie: in your query, Google will find movie-related information. For examples,
            see Google’s Blog.


Related:    The query related:URL will list web pages that are similar to the web page you specify. For
            instance, [ related:www.consumerreports.org ] will list web pages that are similar to the
            Consumer Reports home page. Note: Don’t include a space between the related: and the
            web page url. You can also find similar pages from the “Similar pages” link on Google’s
            main results page, and from the similar selector in the Page-Specific Search area of the
            Advanced Search page. If you expect to search frequently for similar pages, consider
            installing a GoogleScout browser button, which scouts for similar pages.


site:       If you include site: in your query, Google will restrict your search results to the site or
            domain you specify. For example, [ admissions site:www.lse.ac.uk ] will show admissions
            information from London School of Economics’ site and [ peace site:gov ] will find pages
            about peace within the .gov domain. You can specify a domain with or without a period, e.g.,
            either as .gov or gov. Note: Do not include a space between the “site:” and the domain.




                                                 15
source:           If you include source: in your query, Google News will restrict your search to articles from the
                  news source with the ID you specify. For example, [ election source:new_york_times ] will
                  return articles with the word “election” that appear in the New York Times.


                  To find a news source ID, enter a query that includes a term and the name of the publication
                  you’re seeking. You can also specify the publication name in the “news source” field in the
                  Advanced News Search form. You’ll find the news source ID in the query box, following the
                  source: search operator. For example, let’s say you enter the publication name Ha’aretz in
                  the News Source box, then you click the Google Search button. The results page appears,
                  and its search box contains [ peace source:ha_aretz__subscription_ ]. This means that the
                  news source ID is ha_aretz__subscription_. This query will only return articles that include
                  the word “peace” from the Israeli newspaper Ha’aretz.



9. Twitter Search Operators

Standard Search Operators for Twitter.

 Operator                      Short Description

 twitter search                      containing both "twitter" and "search". This is the default operator.

 "happy hour"                        containing the exact phrase "happy hour".

 love OR hate                        containing either "love" or "hate" (or both).

 beer –root                          containing "beer" but not "root".

 #haiku                              containing the hashtag "haiku".




 from:alexiskold                     sent from person "alexiskold".




 to:techcrunch                       sent to person "techcrunch".




 @mashable                           referencing person "mashable".




                                                         16
 "happy hour" near:"san             containing the exact phrase "happy hour" and sent near "san
 francisco"                         francisco".

 near:NYC within:15mi               sent within 15 miles of "NYC".

 superhero since:2009-06-29         containing "superhero" and sent since date "2009-06-29" (year-month-
                                    day).

 ftw until:2009-06-29               containing "ftw" and sent up to date "2009-06-29".

 movie -scary :)                    containing "movie", but not "scary", and with a positive attitude.

 flight :(                          containing "flight" and with a negative attitude.

 traffic ?                          containing "traffic" and asking a question.

 hilarious filter:links             containing "hilarious" and linking to URLs.

 news source:twitterfeed            containing "news" and entered via TwitterFeed


Alternatively, you can use the advanced search form to automatically construct your query




10.      LinkedIn Search Operators

LinkedIn makes use of the Boolean Search Logic [Boolean search is explain further in this guide in section
11], however here is a quick guide to some of the main search operators that help you get desired results in
LinkedIn search and a few practical tips on how to use them:

 Operator                           Short Description

                                    Like in search engines, we have an option to find the exact phrase. For
 Quoted Searches
                                    example we will take query1 which will provide the people who is in the
                                    position of Sr. Manager (at a company), query2 will give you the project
                                    manager profiles alone.
                                    Query1: “Sr. Manager”
                                    Query2:“project manager”
                                    If you want to exclude some search terms from your results, you can
 NOT
                                    use NOT operator. For instance, if you want to search project manager




                                                        17
                         profile excluding results from the United Kingdom, your query should
                         be:
                         Query: “project manager” NOT United kingdom

OR                       If you would like to search for profiles which include one of two or more
                         terms, you can use OR operator. For example, you want to know who
                         is Managing Director or CEO of a company, then you can separate
                         those terms with the upper-case word OR. Query: Managing Director
                         OR CEO

AND                      If you would like to search for profiles which include two terms, you
                         need to use upper-case word AND to separate the terms
                         Query: Managing Director AND CEO

Parenthetical Searches   If you would like to do a complex search. For instance, find the Vice
                         Presidents or Directors of Divisions, you can combine terms like this:
                         VP OR (director AND division). This will find people who have VP in
                         their profiles, or have director AND division in their profiles.
                         Query: VP OR (director AND division)

Title                    If you would like to find out the executive positions in an specific
                         industry, then the ‘title’ operator will help you to do it. This operator will
                         help employers to find suitable candidates, will guide people in the
                         expansion of the network with similar title people. For example, we will
                         search for executives alone then title:executive will show your desired
                         result. However you can use present title as ptitle: and current title as
                         ctitle if you want to be more specific.
                         Query: title:executive

Company                  If you would like to find out the specific company profiles then you can
                         use the operator called ‘company:’. Lets take an example of people
                         working in Yahoo, then you need to use company:yahoo inc. Further
                         you can divide it current company as ccompany and past company as
                         pcompany
                         Query: company:Yahoo Inc

School                   If you would like to search for your school guys on LinkedIn, you have
                         an option called school operator. For instance, if you want to search
                         the profiles of your Anna University friends on LinkedIn, you need to




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                                use
                                Query: school:”Anna University”

                                Sometimes we require only people who from specific nations. The
 Country
                                country operator gets this done. This operator will help you to get some
                                people’s email address to reach them for business purpose too. For
                                example, you want to find the CEO list available in US to send them a
                                mail, you can use the following query
                                Query: title:CEO country:United States



11.    Boolean Search Logic

Boolean Searching on the Internet
Boolean logic consists of three logical operators: NOT, AND & OR. Each operator can be visually described
by using Venn diagrams, as shown below.


OR logic:     Most commonly used to search for synonymous terms or concepts. The more terms or
              concepts we combine in a search with OR logic, the more results we will retrieve. E.g.
              college OR university OR Campus




AND logic:    In this search, we retrieve records in which BOTH of the search terms are present. The more
              terms or concepts we combine in a search with AND logic, the fewer results we will retrieve.
              E.g. poverty AND crime AND gender




                                                   19
NOT logic:     In this search, we retrieve records in which ONLY ONE of the terms is present, the one we
               have selected by our search. NOT logic excludes records from your search results. Be
               careful when you use NOT: the term you do want may be present in an important way in
               documents that also contain the word you wish to avoid. E.g. Cats NOT dogs




               This is illustrated by the shaded area with the word cats representing all the records
               containing the word "cats" with no records are retrieved in the area overlapping the two
               circles where the word "dogs" appears, even if the word "cats" appears there too


.
Combined
AND and
OR logic:      You can combine both AND and OR logic in a single search. The use of parentheses in this
               search is known as forcing the order of processing. In this case, we surround the OR words
               with parentheses so that the search engine will process the two related terms as a unit. The
               search engine will use AND logic to combine this result with the second concept. Using this
               method, we are assured that the semantically-related OR terms are kept together as a
               logical unit. E.g. I want information about the behavior of cats. Search: behavior AND (cats
               OR felines




Compiled by: Blue Magnet Digital Solutions © 2012
Sources: SEOMoz.com, Googleguide.com, Twitter.com, Internettutorials.net, LinkedIn Blog, Dotcominfoway.




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Description: The SEOs Guide to Advanced Search Operators