North America Organic Food and Beverages Industry Outlook to 2016 - Growth Opportunities in the US Organic Farming

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North America Organic Food and Beverages Industry Outlook to 2016 - Growth Opportunities in the US Organic Farming Powered By Docstoc
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TABLE OF CONTENTS
1.     Global Oganic Food and Beverages Industry Introduction

2.     Global Organic Food and Beverages Market Size by Revenue, 2006-2011

3.     Global Organic Food and Beverages Market Segmentation
     3.1.     By Geography, 2006-2011

4.     North America Organic Food and Beverages Industry
     4.1.     North America Organic Food and Beverages Market Size, 2006-2011

     4.2.     North America Organic Food and Beverages Market Segmentation
       4.2.1.      By Geography, 2006-2011

       4.2.2.      By Products, 2011
     4.3.     North America Organic Agricultural Land, 2006-2011

     4.4.     The US Organic Food and Beverages Introduction
       4.4.1.      The US Organic Food and Beverages Market Size, 2006-2011
       4.4.2.      The US Organic Food and Beverages Market Segmentation, 2009-2011

       4.4.3.      Organic Provisions in 2002 Farm Bill
       4.4.4.      The US Organic Agricultural Land Development, 2006-2011

       4.4.5.      Government Regulations in the US Organic Food and Beverages Industry
              Approval of Organic Food Production Act, 1990
              USDA Regulation activity: Controversy Related to Access to Pasture

       4.4.6. Market Share of Distribution Channels in the US Organic Food and Beverages
       Industry, 2008 & 2010

       4.4.7.      Competitive Landscape of the US Organic Food and Beverages Industry
       4.4.8. Macro Economic and Industry Factors of the US Organic Food and Beverages
       Industry
            4.4.8.1.   Personal Disposable Income, 2006-2016
            4.4.8.2.   Urban Population, 2006-2016
            4.4.8.3.   Consumer Food Price Index, 2006-2016

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       4.4.8.4.   Consumption Expenditure on Food and Beverages, 2006-2016

4.5.     Canada Organic Food and Beverages Market Introduction
  4.5.1.      Canada Organic Food and Beverages Market Size, 2006-2011

  4.5.2.      Canada Organic Food and Beverages Industry Trends and Developments
         Organic Farming Policy
         Canada-EU Organic Equivalency Agreement

  4.5.3.      Canada Organic Agricultural Land, 2006-2011

  4.5.4.      Government Regulations in Canada Organic Food and Beverages Industry
  4.5.5. Macro Economic and Industry Factors of the Canada Organic Food and Beverages
  Industry
       4.5.5.1.   Personal Disposable Income, 2006-2016
       4.5.5.2.   Urban Population, 2006-2016
       4.5.5.3.   Consumer Food Price Index, 2006-2016

4.6. Major Players in North America Organic Food and Beverages Industry Company
Profiles

  4.6.1.      Wal-Mart Stores Inc.
       4.6.1.1.   Company Overview

  4.6.2.      Whole Foods Market
       4.6.2.1.   Company Overview
       4.6.2.2.   Business Strategy
         Strong Identical Stores Growth
         Opening New Stores

  4.6.3.      The Kroger Company
       4.6.3.1.   Company Overview
  4.6.4.      Safeway
       4.6.4.1.   Company Overview
       4.6.4.2.   Business Strategy
         Building Strong Health and Wellness Portfolio
         Developing Simple Nutrition Tool

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       4.6.5.      The Hain Celestial Group
            4.6.5.1.   Company Overview

5.     Global Organic Food and Beverages Industry Future Outlook and Projections, 2012-2016
       Error! Bookmark not defined.
     5.1.     By Geography, 2012-2016

6. North America Organic Food and Beverages Market Future Outlook and Projections, 2012-
2016
       6.1.1.      By Geography, 2012-2016
       6.1.2. Cause and Effect Relationship Between Industry Factors and North America
       Organic Food and Beverages industry Prospects
            6.1.2.1.   The US Organic Food and Beverages Future Outlook and Projections, 2012-
            2016
            6.1.2.2.   Canada Organic Food and Beverages Future Outlook and Projections, 2012-
            2016

7.          Appendix
     7.1.       Market Definition

     7.2.       Abbreviations
     7.3.       Research Methodology
              Data Collection Methods
              Approach
              Variables (Dependent and Independent)
              Multi Factor Based Sensitivity Model
              Final Conclusion

     7.4.       Disclaimer




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LIST OF FIGURES
Figure 1: Global Organic Food and Beverages Market Size by Revenue in USD Million, 2006-
2011
Figure 2: Global Organic Food and Beverages Market Segmentation by North America, Europe
and Asia-Pacific and Rest of World on the Basis of Contribution in Percentage (%), 2006-2011
Figure 3: North America Organic Food and Beverages Market Size by Revenue in USD Million,
2006-2011
Figure 4: North America Organic Food and Beverages Market Segmentation by the US and
Canada on the Basis of Contribution in Percentage (%), 2006-2011
Figure 5: North America Organic Food and Beverages Market Segmentation by Products on the
Basis of Revenue in Percentage (%), 2011
Figure 6: North America Organic Agricultural Land in Million Hectares, 2006-2011P
Figure 7: The US Organic Food and Beverages Market Size by Revenue in USD Million, 2006-
2011
Figure 8: The US Organic Food and Beverages Market Segmentation by Products on the Basis of
Contribution in Percentage (%), 2009-2011

Figure 9: The US Organic Agricultural Land Development in Hectares, 2006-2011P
Figure 10: The US Personal Disposable Income in USD Billion, 2006-2016

Figure 11: The US Urban Population in Million, 2006-2016
Figure 12: The US Consumer Food Price Index, 2006-2016
Figure 13: The US Consumption Expenditure on Food and Beverages in USD Million, 2006-
2016
Figure 14: Canada Organic Food and Beverages Market Size by Revenue in USD Million, 2006-
2011

Figure 15: Canada Organic Agricultural Land Development in Hectares, 2006-2011P
Figure 16: Canada Personal Disposable Income in USD Million, 2006-2016
Figure 17: Canada Urban Population in Million, 2006-2016

Figure 18: Canada Consumer Food Price Index, 2006-2016



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Figure 19: Global Organic Food and Beverages Market Projections by Revenue in USD Million,
2012-2016
Figure 20: Global Organic Food and Beverages Market Projections by North America, Europe
and Asia-Pacific and ROW on the Basis of Contribution in Percentage (%), 2012-2016
Figure 21: North America Organic Food and Beverages Industry Projections by Revenue in USD
Million, 2012-2016
Figure 22 : North America Organic Food and Beverages Industry Projections by the US and
Canada on the Basis of Contribution in Percentage (%), 2012-2016
Figure 23: The US Organic Food and Beverages Market Projections by Revenue in USD
Million, 2012-2016
Figure 24: Canada Organic Food and Beverages Industry Projections by Revenue in USD
Million, 2012-2016




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LIST OF TABLES
Table 1: Global Organic Certification Labels by Geography

Table 2: Global Organic Food and Beverages Market Segmentation by North America, Europe
and Asia-Pacific and Rest of World on the Basis of Revenue in USD Million, 2006-2011
Table 3: North America Organic Food and Beverages Market Segmentation by the US and
Canada on the Basis of Revenue in USD Million, 2006-2011
Table 4: North America Organic Food and Beverages Market Segmentation by Products on the
Basis of Revenue in USD Million, 2011
Table 5: The US Organic Food and Beverages Market Segmentation by Products on the Basis of
Sales in USD Million, 2009-2011
Table 6: The US Organic Milk Production in Million lbs, 2006-2011
Table 7: The US Organic Food and Beverages Industry Market Share by Distribution Channels
in Percentage (%), 2008 & 2010
Table 8: Major Players in the US Organic Food and Beverages Industry, 2011
Table 9: Canada Organic Milk Production in hl and Number of Certified Organic Milk Producers
in Number, 2005-2010
Table 10: Whole Foods Market Particulars, FY’2007-FY’2011
Table 11: Global Organic Food and Beverages Market Projections by North America, Europe
and Asia-Pacific and Rest of World on the Basis of Revenue in USD Million, 2012-2016
Table 12: North America Organic Food and Beverages Industry Projections by the US and
Canada on the Basis of Sales in USD Million, 2012-2016
Table 13: Cause and Effect Relationship Analysis between Industry Factors and Expected
Industry Prospects of the North America Organic Food and Beverages Industry
Table 14: Correlation Matrix of the Germany Organic Food and Beverages Market

Table 15: Regression Coefficients Output




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GLOBAL ORGANIC FOOD AND BEVERAGES MARKET
SIZE BY REVENUE, 2006-2011


The demand for organic food and beverages in countries such as the US, Japan and Germany has
been robust over the past 6 years, growing at significantly high growth rates.
The global organic food and beverages industry has showed a remarkable growth in the past five
years, growing from USD ~ million in 2006 to USD ~ million in 2011. The market has
                                       registered… The growth has been influenced by the
   The global organic food market in
                                       opportunities in all categories of organic food products
   2011 has inclined by ~%. Asia
   Pacific was the largest contributor
                                       such as fruits and vegetables, dairy products,…
              with ~% growth.

…the industry has witnessed a stable growth and is projected to grow at a CAGR of 9.37% from
the period 2012-2016. The consumer concern over the quality and safety of conventional food
has intensified in recent years and primarily drives the…

Figure: Global Organic Food and Beverages Market Size by Revenue in USD Million,
2006-2011

 70,000.0

 60,000.0

 50,000.0
USD Million




 40,000.0

 30,000.0

 20,000.0

 10,000.0

                0.0
                         2006   2007       2008               2009              2010               2011




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GLOBAL ORGANIC FOOD AND BEVERAGES MARKET
SEGMENTATION


BY GEOGRAPHY, 2006-2011
…In 2011, North America and Europe contributed ~% and ~% respectively to the overall sales
of organic food and beverages in the world. However, the contribution made by Europe has
declined over the years due to…
Asia-Pacific is an emerging region in the global organic food and beverages industry. Strong
government support and… hence has led to an adaptation towards the consumption of the related
products in the recent years… Asia Pacific contributed ~% to the overall sales of organic food
and beverages across the globe in 2011 generating revenue worth USD ~million during the
year…

Figure: Global Organic Food and Beverages Market Segmentation by North America,
Europe and Asia-Pacific and Rest of World on the Basis of Contribution in Percentage
(%), 2006-2011

 100.0%
    90.0%
    80.0%
    70.0%
  Percentage (%)




    60.0%
    50.0%
    40.0%
    30.0%
    20.0%
    10.0%
            0.0%
                   2006          2007     2008               2009               2010               2011

                      North America     Europe                Asia-Pacific and ROW




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NORTH AMERICA ORGANIC FOOD AND BEVERAGES
INDUSTRY

NORTH AMERICA ORGANIC FOOD AND BEVERAGES MARKET
SIZE, 2006-2011


The organic food and beverages industry in North America is the fastest growing sector of the
American food market… The market in the region has emerged as the predominant market
across the globe with the US holding a largest share of approximately ~% in 2011…
The US is the dominant market in the organic food and beverages sector in North America,
generating ~% of the entire global market. The country has witnessed revenue of USD ~million
in 2011 largely due to an… The interest in healthy foods has led to an inclined demand for
organic foods in the region. Retailers such as Wal-Mart, Costco, Kroger, Super Target, Safeway
and Whole Foods Market are among the top six leading organic food and beverages retailers in
North America.

The organic food and beverages industry in the region has grown at a CAGR of 11.7% from
USD ~ million in 2006 to ~ million in 2011. This was on account of the escalating demand…

Figure: North America Organic Food and Beverages Market Size by Revenue in USD
Million, 2006-2011

 35,000.0

 30,000.0

 25,000.0
 USD Million




 20,000.0

 15,000.0

 10,000.0

       5,000.0

               0.0
                     2006   2007          2008              2009              2010              2011



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NORTH AMERICA ORGANIC FOOD AND BEVERAGES MARKET
SEGMENTATION


BY PRODUCTS, 2011


The market is ruled by organic fruits and vegetables which remain the largest sector of the
organic market in the region contributing nearly ~% to the overall market. The revenue generated
from the sales of organic fruits and vegetables in the region was recorded as ~ million in 2011. It
is expected that…
 Packaged food products are the other leading segments of the North America organic food and
beverages market. In 2011, these products contributed nearly ~ % to the sales of organic food
and beverage products generating revenue worth USD ~ million during the year. The market
share of packaged food has increased over the years on account of increasing…

Figure: North America Organic Food and Beverages Market Segmentation by Products on
the Basis of Revenue in Percentage (%), 2011



                                                                      Fruits and vegetables


                                                                      Dairy Products


                                                                      Packaged/prepared food


                                                                      Beverages


                                                                      Breads and grains


                                                                      Snack Foods


                                                                      Meat, Poultry and Fish




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Table: North America Organic Food and Beverages Market Segmentation by Products on
the Basis of Revenue in USD Million, 2011

Segments                                                                          Revenue ( USD Million)

Fruits and vegetables
Dairy Products
Packaged/prepared food
Beverages
Breads and grains
Snack foods
Meat, poultry and fish

Total




THE US ORGANIC FOOD AND BEVERAGES MARKET SIZE, 2006-2011


The organic food and beverages industry in the US grew at a CAGR of 11.1% from the period
2006-2011. The organic food and beverages sales in the US increased by 9.3% in 2011 to reach
USD ~ million from USD ~ million in 2006. This was on account of the rise in the demand for…
The regulatory framework in the US is fairly well developed and established as compared to
other countries. The US has two agencies that regulate organic food products…




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Figure: The US Organic Food and Beverages Market Size by Revenue in USD Million,
2006-2011

              35,000.0

              30,000.0
USD Million




              25,000.0

              20,000.0

              15,000.0

              10,000.0

               5,000.0

                   0.0
                         2006   2007        2008             2009             2010              2011




THE US ORGANIC FOOD AND BEVERAGES MARKET SEGMENTATION,
2009-2011


It has been observed that the offerings of organic meats, eggs, breads, grains and beverages in
the country has increased over the last few years. Several chains of supermarkets, club store and
other food retailers in the US have introduce…
                                          Organic fruits and vegetables dominated the US
    The contribution of organic fruit     market with a significant share of the total sales of
    and vegetables in the US has          organic food and beverages in the country. The
    increased over the years from ~% in   contribution has increased over the years from ~% in
    2009 to ~% in 2011.
                                          2009 to ~% in 2011. This category has experienced the
largest growth of all organic food categories, which was 11.8% in 2011, despite a...and the
contribution of organic dairy products to the overall market of organic foods and beverages has
declined from ~% in 2009 to ~% in 2011…




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Figure: The US Organic Food and Beverages Market Segmentation by Products on the
Basis of Contribution in Percentage (%), 2009-2011

                     100.0%

                     90.0%

                     80.0%
 In Percentage (%)




                     70.0%

                     60.0%

                     50.0%

                     40.0%

                     30.0%

                     20.0%

                     10.0%

                      0.0%
                                          2009                           2010                               2011

                       Fruits and vegetables     Dairy Products             Packaged/prepared food       Beverages
                       Breads and grains         Snack Foods                Meat, poultry and fish

Table: The US Organic Food and Beverages Market Segmentation by Products on the
Basis of Sales in USD Million, 2009-2011

Products                                                             2009                         2010                        2011
Fruits and vegetables
Dairy Products
Packaged/prepared food
Beverages
Breads and grains
Snack Foods
Meat, poultry and fish

Total




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THE US ORGANIC AGRICULTURAL LAND DEVELOPMENT, 2006-2011
….In 2011, around 9,140 farms in the US cultivating ~ million hectares were certified as organic.
In the recent years, the increase in the acres of certified organic farmland has lagged behind the
growth in demand and has…

The slow response of the farm level supply has rippled through the supply chain thereby
resulting in situations where manufacturers, distributors and retailers have… The organic
farming in the US has made deeper roads in the fruits and vegetables and other high value
specialty crop industries as compared to… The organic agricultural land in the states has
increased from ~ hectares in 2006 to ~ hectares in 2011. This was due to the growing…



Figure: The US Organic Agricultural Land Development in Hectares, 2006-2011


  2011                                                                               20,16,000.0


  2010                                                                              20,00,000.0


  2009                                                                            19,64,537.9


  2008                                                                            19,48,946.4


  2007                                                                   17,36,084.0


  2006                                            11,88,167.7


         0.0        5,00,000.0      10,00,000.0        15,00,000.0          20,00,000.0           25,00,000.0

                                           Hectares




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MARKET SHARE OF DISTRIBUTION CHANNELS IN THE US ORGANIC
FOOD AND BEVERAGES INDUSTRY, 2008 & 2010


The US organic food and beverages market has been predominantly driven by the mass market
retailer such as mainstream supermarkets contributing nearly ~% to the market in 2010 as
compared to ~% in 2008…. The drastic change in the share of mass market retailers in the
country has been due to amendments… observed that others category which included sales
through export, internet, farmer’s markets has declined. In 2008, these channels contributed ~%
to the revenue while in 2010 it contributed only ~%...

Table: The US Organic Food and Beverages Industry Market Share by Distribution
Channels in Percentage (%), 2008 & 2010

Distribution Channels                                                           2008                      2010
Mass Market Retailers
Natural Retailers
Others

Total




COMPETITIVE LANDSCAPE OF THE US ORGANIC FOOD AND
BEVERAGES INDUSTRY


Table: Major Players in the US Organic Food and Beverages Industry, 2011

Major          Business Overview     Key Product                Business Strategy          Geographical
Player                               Segments                                              Reach

                                                                                         



United
Natural
Foods Inc.




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                                                                                        




Tree of
Life Inc

                                                                                         




Eden
Foods

                                                                                        


Frontier
Natural
Products,
Co-op

                                                                                        

Wild Oats




CANADA ORGANIC FOOD AND BEVERAGES MARKET SIZE, 2006-2011


The organic food and beverages market in Canada is a leading market in North America with the
population of 61.6 million and market share of ~% in total revenue generated by the industry in
North America. The market in 2011 has recorded revenue of USD ~ million which is
approximately 7.3% more than the revenue in 2010.The growth of the market in 2011 can be
attributed to the…
The vigorous growth rate can be attributed to strong consumer concerns over GMOs and…
Organic fruits and vegetables beverages constitute a significant portion of revenue in the
Canadian market.

…The Canada marketplace is also seeing growth in pre-packaged organic products and organic
dairy… major crops grown in the country include wheat, oats, barley, flax
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…market for organic food and beverages in the year 2009 was marginally affected by the global
economic turmoil…

Figure: Canada Organic Food and Beverages Market Size by Revenue in USD Million,
2006-2011

              3,000.0


              2,500.0
USD Million




              2,000.0


              1,500.0


              1,000.0


               500.0


                  0.0
                        2006   2007         2008             2009              2010              2011




CANADA ORGANIC FOOD AND BEVERAGES FUTURE OUTLOOK AND
PROJECTIONS, 2012-2016


…the consumer food preference in Canada is gradually shifting towards healthier, less processed
foods prepared and delivered in an environment friendly fashion and a convenient format
including…

…the interest in organic products has been heightened by consumers increased expectations
regarding their food and the environment especially following a number of crisis… Once
witnessed as a niche category confined to farmers markets and health food stores, organic foods
in Canada have hit the mainstream.
…the sector has experienced its challenges along the way, a number of healthy developments
suggest the future of organic foods and beverages is bright. The organic food and beverages
market in the country is expected to register CAGR of 15.6% from the period 2012-2016.
…considering the above factors, the market in Canada is undoubtedly expected to perform well
in the coming five years. It is expected to reach USD ~ million in 2014 and will further rise to

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USD ~ million in 2016. The contribution to the overall sales in North America will rise to ~% in
2016 as compared to ~% in 2011.



Figure: Canada Organic Food and Beverages Industry Projections by Revenue in USD
Million, 2012-2016

              7,000.0

              6,000.0

              5,000.0
USD Million




              4,000.0

              3,000.0

              2,000.0

              1,000.0

                  0.0
                        2012       2013               2014                 2015                  2016




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DOCUMENT INFO
Description: The report titled “North America Organic Food and Beverages Industry Outlook to 2016 –Growth Opportunities in the US Organic Farming” provides a comprehensive analysis of market size of the North America organic food and beverages industry on the basis of countries such as the US, Canada, market segmentation by organic products such as organic fruits and vegetables, dairy products, prepared food, breads and grains, snack foods and others. The report also entails the organic agricultural land development in countries such as the US. The report also provides competitive landscape of major producers and retailers operating in the organic food and beverages industry. The future projections are included to provide an overview on the prospects and expected growth drivers in the global organic food and beverages industry For more information on the industry research report please refer to the below mentioned link: http://kenresearch.com/report.php?A=339&T=D&S=104