Cellulose Ethers Market

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					                                                                 CH 1245 | 2012




                                  Cellulose Ethers Market
   By Derivative [Methyl, Ethyl & Carboxymethyl Cellulose] & Application
    [Pharmaceuticals, Personal Care, Construction, Food & Beverages,
                        Surface Coatings & Paints]
                           – Global Trends & Forecasts to 2017
                                     Report Description


                                      Table of Contents


                                        List of Tables


                                       Sample Tables


                                      Related Reports


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   Cellulose Ethers Market By Derivative & Application
                                                                                                                                             CH 1245 | 2012
   – Global Trends & Forecasts to 2017




 Report Description
Key Take-Aways
   •     To define key global markets for cellulose ether industry                              •    To identify the major stakeholders in the cellulose ether
   •     To analyze the cellulose ether market with respect to                                       market and draw a competitive landscape for the market
         different types and applications                                                            leaders

   •     To study the cellulose ether industry with respect to top                              •    To identify the industrial trends in the major geographical
         industrial players                                                                          regions including Asia, Europe, and North America

   •     To identify major driving factors, restraints, and                                     •    To analyze microcrystalline cellulose powder market with
         opportunities in the cellulose ether market                                                 respect to different applications

   •     To analyze the trends and forecasts of the cellulose ether
         market and its sub-segments



Report Overview
The report covers the major cellulose ether market which                                     pharmaceuticals, cosmetics, paper products, adhesives,
includes carboxymethyl cellulose, methyl cellulose and                                       lithography, ceramics, detergents, and textiles. Such diverse
derivatives, and ethyl cellulose and derivatives. It also studies                            applications along with its low pricing have made
sub segments including methyl cellulose, hydroxypropyl methyl                                carboxymethyl cellulose as one of the major market share
cellulose, hydroxyethyl methyl cellulose, hydroxyethyl                                       holder within all the cellulose ether product categories.
cellulose, and ethyl cellulose. The report analyses the market
for cellulose ether with respect to market drivers, opportunities,                           The market is analyzed based on different types of cellulose
and winning imperatives related to the industry. The market                                  ethers and their derivatives. These include carboxymethyl
                                                                                             cellulose, methyl cellulose, hydroxypropyl methyl cellulose,
study also includes microcrystalline cellulose powder and its
applications in pharmaceuticals, food, and other industries.                                 hydroxyethyl methyl cellulose, hydroxyethyl cellulose, and ethyl
                                                                                             cellulose. The market data for these product types is given with
The total market for cellulose ether has been analyzed based                                 respect to volume (thousand tons) and value ($million). The
on the porter’s five forces model. This gives an idea about the                              data is based on the demand for all the cellulose ether
current on goings in the industry at a commercial level. The                                 categories.
report also provides market share for cellulose ether
manufacturers. It represents the top players which are                                       The cellulose ether market is also classified based on the
                                                                                             applications of different cellulose ethers and derivatives. Each
contributing to the cellulose ether industry. The market is also
analyzed based on the patents filled by different industrial                                 type of parent segment is studied with respect to its individual
                                                                                             application. Carboxymethyl cellulose has its major applications
participants over a period of time. This elaborates about the
                                                                                             in food and beverage and drugs and cosmetics. Methyl
latest products and technology within the cellulose ether market
on which the manufacturers have been focusing over the past                                  cellulose and derivatives have their major application in
                                                                                             pharmaceuticals, food ingredients, personal care, and
few years.
                                                                                             construction. Ethyl cellulose and derivatives have their major
Cellulose ether and its derivatives have been used in diverse                                applications in surface coatings and paints, pharmaceuticals
application including food and beverages, drugs, cosmetics,                                  and cosmetics, construction, and food industry. The market
personal care, construction, surface coatings, etc.                                          data for all the applications is given in the study with respect to
Carboxymethyl cellulose is the major market with respect to                                  volume (thousand tons). The data is based on the demand for
volume demand. It has a wide band of applications within                                     all the application categories.
d i ff e r e n t i n d u s t r i e s i n c l u d i n g f o o d i n g r e d i e n t s ,




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      Cellulose Ethers Market By Derivative & Application
                                                                                                                   CH 1245 | 2012
      – Global Trends & Forecasts to 2017




 Report Description

The market study segments the cellulose ether market with           The report also presents a competitive landscape which covers
respect to major regions including North America, Europe, Asia,     different strategies and developments which the cellulose ether
and rest of the world. The regions are further segmented for        companies have done in the past few years. Furthermore,
Asia - China and Rest of Asia and Europe - Western Europe and       different market participants within the cellulose ether market
Rest of Europe. The market data for these regions are given         are also profiled in the report. This gives details about the
with respect to volume (thousand tons) and value ($million).        company which include company overview, financial details,
The data is based on the demand for all the cellulose ether         products, strategy, and recent developments.
categories.

Another key products category - microcrystalline cellulose
powder (MCCP) has been mentioned as a part of the report.
The market data in volumes (demand) for MCCP is given as a
part of the study. The report also gives an idea about the market
trends, applications and key market players at a global level for
microcrystalline cellulose market.



Markets Covered
The key markets covered in the global cellulose ether                       derivatives (Pharmaceuticals, Food ingredients,
market are:                                                                 Personal care, Construction), Ethyl cellulose and
                                                                            derivatives (Surface coatings & paints, Pharmaceutical
  •     By product type: Methyl cellulose and derivatives
        (Methyl cellulose, hydroxypropyl methyl cellulose,                  & cosmetics, Construction, Food industry)
        hydroxyethyl methyl cellulose), carboxymethyl                   •   Microcrystalline cellulose (Pharmaceuticals, food and
        cellulose, Ethyl cellulose and derivatives (hydroxyethyl            others)
        cellulose, ethyl cellulose)

  •     By applications: Carboxymethyl cellulose (Food and
        beverages, Drugs and cosmetics), Methyl Cellulose and



Stakeholders

  •     Cellulose ether manufacturers                                   •   Food and pharmaceutical companies

  •     Cellulose manufacturers                                         •   Microcrystalline cellulose manufacturers




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 Cellulose Ethers Market By Derivative & Application
                                                                                                               CH 1245 | 2012
 – Global Trends & Forecasts to 2017




Report Description
Research Methodology
 Market Size

     Market                                                           Methodology


                              Overall cellulose ether market is calculated by subdividing or segmenting the market into micro-
                              markets based of share of each application, products, and geographical regions.


                              The major players in the market are identified through secondary and primary research. Based on
                              that, their market shares are evaluated. This includes study of the annual reports of top market
                              players and interviews with key opinion leaders such as CEOs, Directors, and marketing people.
  Approach

                              The size of overall market is determined by forecasting techniques based on cellulose ether
                              demand in different applications and regions and which is validated through primary sources.


                              The volume market for cellulose ether is determined and the value market is reflected by the
                              average price of cellulose ether which is evaluated using primary and secondary research. The
                              market data is available from 2010-2017 with CAGR from 2012-2017.


                              The cellulose ether market is segmented based on different types of cellulose ether and
                              derivatives.
                              The major types of cellulose ethers are considered in the report and estimation of their market
  Cellulose ether product     share in different sub segments is based on the feedback from primary respondents. Following
  type                        types of cellulose ethers are considered for the study:
                              • Carboxymethyl cellulose
                              • Methyl cellulose and derivatives
                              • Ethyl cellulose and derivatives


                              The applications for cellulose ether have been mentioned for individual category of cellulose
                              ether and derivatives.
                              The major applications taken in the study are:
                                •    For CMC - Food and beverage, drugs and cosmetics
                                •    For MC and derivatives - Pharmaceuticals, food ingredients, personal care and
  Cellulose ether                    construction
  applications                  •    For EC and derivatives - Surface coatings and paints, pharmaceuticals and cosmetics,
                                     construction and food industry
                              The market split for these applications is determined by secondary research and through primary
                              respondents. The market mentioned for these applications is on demand basis.




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 Cellulose Ethers Market By Derivative & Application
                                                                                                             CH 1245 | 2012
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Report Description

     Market                                                        Methodology


                              The geographical split is determined using secondary sources verified through primary
                              respondents. Demand in different regions (Asia, Europe, North America, and ROW) is taken into
  Cellulose ether             account while estimating share of different regions in cellulose ether market.
  geography                   It is also based on various parameters such as number of players in a particular region,
                              consumption trends, extent of research activity, demand, GDP, population of the country in the
                              particular geography.




 Key Data Points from Secondary Sources

           Parameter                                                                     Sources

 Market share cellulose ether market                                 Dow Chemicals

 High growth markets for HEC, HPMC                                   Dow Chemicals
 Cellulose ether properties                                          Dow Chemical Company’s Technical Handbook
 Cellulose derivatives and their applications
                                                                     Tembec Specialty Cellulose Guide
 Classification of cellulose ethers                                  Ashland Products Property Document
 Personal care market by geography and by product, application        B2B Fashion Industry Showcase
 areas of cellulose ethers in personal care products

 Cellulose ether burning and explosion properties                    Cellulose Ethers Safety Instructions Guide

 Patent awarded during the period of 2007-2012                       Free patent online website
 Properties of cellulose ethers                                      CP Kelco paint & coatings product portfolio

 Branded cellulose ether products                                    Companies websites

 Microcrystalline cellulose food and pharmaceutical applications     NB Entrepreneurs company website

 Financial data of companies                                         Companies annual report
 Applications of CMC                                                 PR Newswire press release

                                                                     Paper presented by faculty of medicine of University of
  Properties of CMC used in pharmaceutical and their benefits
                                                                     Tartu

  Applications and advantages of cellulose ether in personal         Redorbit press release
  care products industry




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 Cellulose Ethers Market By Derivative & Application
                                                                                                                  CH 1245 | 2012
 – Global Trends & Forecasts to 2017




Report Description

Key Data Points from Primary Sources

        Parameter                                                Data Point

  Market Revenue              Market shifting to China owing to price wars. High growth rate for China and Asia


  CMC market                  Environmental risk associated with CMC


  Market segmentation         Carboxymethyl cellulose, Methyl cellulose and derivatives, and Ethyl Cellulose and
                              derivatives forms the major markets


  Innovations                 No major innovations within CMC segment


  Market segmentation         Volume wise, CMC market is the largest market owing to large number of applications


  Innovations                 Large price variation in different grades of cellulose ether derivatives


  Market segmentation         Volume wise, CMC market is the largest market owing to large number of applications



Assumptions
     Parameter                                                        Data Points


  Price trends                Price trend assumed to be an increasing over the time. Geographical prices have been
                              assumed to be same for the studied regions.


                              CMC, methyl cellulose and derivatives, and ethyl cellulose and derivatives are considered to
  Product types               present a holistic picture of the cellulose ether market




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 Cellulose Ethers Market By Derivative & Application
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Table of Contents
1. Introduction                                                                                                       17
 1.1 Key Take-aways                                    17         1.5.3   Key data points from primary sources        22
 1.2 Report Description                                17         1.5.4   Assumptions                                 23
 1.3 Markets Covered                                   19
 1.4 Stakeholders                                      19
 1.5 Research Methodology                              20
    1.5.1 Market size                                  20
    1.5.2 Key data points from secondary sources       21



2. Executive Summary                                                                                                  24


3. Market Overview                                                                                                    25
 3.1 Introduction                                      26             3.3.2.1 Emission of haps (hazardous air pollutants)
 3.2 Market Segmentation                               28                     during production                         37
    3.2.1 By geography                                 28             3.3.2.2 Burning and explosion risks               37
    3.2.2 By application                               29          3.3.3 Opportunity                                    39
    3.2.3 By product type                              29             3.3.3.1 Increasing applications in critical and
                                                                              growing oil industry                      39
 3.3 Market Dynamics                                   31
                                                                   3.3.4 Winning imperatives                            39
    3.3.1 Drivers                                      31
                                                                   3.3.5 Burning issue                                  40
       3.3.1.1 Product properties are difficult to
               substitute                              31             3.3.5.1 Shift of the market from Europe to Asia   40
       3.3.1.2 High growth application areas           33       3.4 Porter’s Five Forces Analysis                       42
            3.3.1.2.1 Booming personal care                        3.4.1 Threat of new entrants                         43
                      products market                  33          3.4.2 Threat of substitutes                          43
            3.3.1.2.2 Growth of pharmaceutical                     3.4.3 Suppliers power                                43
                      applications                     35          3.4.4 Buyers power                                   44
            3.3.1.2.3 Rising construction industry     36          3.4.5 Degree of competition                         44
            3.3.1.2.4 Food ingredients market growth   36       3.5 Market Share Analysis                              45
    3.3.2 Restraints                                   37       3.6 Patent Analysis                                    46



4. Global Cellulose Ether Market, by Product Type                                                                      49
 4.1 Introduction                                      50       4.3 Carboxymethyl Cellulose                            64
 4.2 Methyl Cellulose & Derivatives                    56       4.4 Ethyl Cellulose & Derivatives                      67
    4.2.1 Methyl Cellulose                             57          4.4.1 Ethyl Cellulose                               68
    4.2.2 Hydroxypropyl Methyl Cellulose               59          4.4.2 Hydroxyethyl Cellulose                        70
    4.2.3 Hydroxyethyl Methyl Cellulose                61


5. Global Cellulose Ether Market, by Application                                                                      73
 5.1 Introduction                                      74       5.3 Carboxymethyl Cellulose                           77
 5.2 Methyl Cellulose & Derivatives                    75       5.4 Ethyl Cellulose & Derivatives                     79



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 Cellulose Ethers Market By Derivative & Application
                                                                                                             CH 1245 | 2012
 – Global Trends & Forecasts to 2017




Table of Contents
6. Cellulose Ether Market, by Geography                                                                                82
 6.1 Introduction                                        83        6.4 Asia                                            108
 6.2 North America                                       86           6.4.1 China                                      114
 6.3 Europe                                              92           6.4.2 Rest of Asia                               119
    6.3.1 Western Europe                                 98        6.5 Row                                             125
    6.3.2 Rest of Europe Market                          103



7. Microcrystalline Cellulose                                                                                          130

 7.1 Introduction                                        131          7.3.3 Personal care & cosmetics                  135
 7.2 Market Trends                                       132       7.4 Major Industry Players Scenario                 135
 7.3 Applications                                        133
    7.3.1  Pharmaceuticals                               133
    7.3.2  Food industry                                 133


8. Competitive Landscape                                                                                               137
 8.1 Introduction                                        137       8.4 New Products Launch                             141
 8.2 Expansions as A Key Strategy                        137       8.5 Mergers & Acquisitions                          143
 8.3 Geographic Expansions                               139


9. Company Profiles(Overview, Financials, Products & Services, Strategy, & Developments)*                              144
 9.1   Akzonobel Performance Additives                   144       9.10   JRS (J. Rettenmaier & Söhne Gmbh + Co. Kg)   176
 9.2   Ashland Speciality Chemicals                      149       9.11   Reliance Cellulose Products Ltd              179
 9.3   China Ruitai International Holdings Co. Ltd       154       9.12   Samsung Fine Chemicals                       181
 9.4   CP Kelco                                          157       9.13   SE Tylose Gmbh & Co. Kg                      185
 9.5   Daicel Fine Chem Ltd                              160       9.14   Shandong Head Co. Ltd                        188
 9.6   Dai-ichi Kogyo Seiyaku Co. Ltd                    163       9.15   Shin Etsu Chemical Co. Ltd                   192
 9.7   The Dow Chemical Company                          166       9.16   Sichem                                       196
 9.8   Fenchem Biotek Ltd                                170       9.17   Zhejiang Kehong Chemical Co. Ltd             198
 9.9   Hercules Tianpu Chemical Co. Ltd                  173

 Ø*Details on financials, product & services, strategy, and developments might not be captured in case of unlisted
   companies.



Appendix
       Ø   U.S. Patents                                  201
       Ø   Europe Patents                                212
       Ø   Japan Patents                                 240




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 Cellulose Ethers Market By Derivative & Application
                                                                                                             CH 1245 | 2012
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List of Tables
 1    Global Cellulose Ether Market Revenue, by Products,        23   Methyl Cellulose & Derivatives: Application &
      2010 - 2017 ($Million)                          24              Functional Areas                                 75
 2    Cellulose Ethers & Their Derivatives             27        24   Global Methyl Cellulose & Derivatives Market Volume,
 3    Cellulose Ethers Properties & Their Benefits/uses 31            by Applications, 2010 - 2017 (Thousand Tons)     76

 4    Cellulose Ether Derivatives: Burning & Explosion           25   Carboxymethyl Cellulose: Application & Functional
      Parameters                                       38             Areas                                             77

 5    Global Cellulose Ether Market Volume, by Products,         26   Global Carboxymethyl Cellulose Market Volume,
      2010 - 2017 (Thousand Tons)                      50             by Applications, 2010 - 2017 (Thousand Tons)     78

 6    Branded Cellulose Ether Derivatives: Manufacturer          27   Ethyl Cellulose & Derivatives: Application &
      Companies & Their Application Areas               52            Functional Areas                                 79

 7    Global Methyl Cellulose & Derivatives Market               28   Global Ethyl Cellulose & Derivatives Market Volume,
      Revenue, by Products, 2010 - 2017 ($Million)     56             by Applications, 2010 - 2017 (Thousand Tons)     80

 8    Global Methyl Cellulose & Derivatives Market Volume,       29   Cellulose Ether Market Revenue, by Geography,
      by Products, 2010 - 2017 (Thousand Tons)         57             2010 - 2017 ($Million)                           84

 9    Methyl Cellulose Market Revenue, by Geography,             30   Cellulose Ether Market Volume, by Geography,
      2010 - 2017 ($Million)                         58               2010 - 2017 (Thousand Tons)                      85

 10   Methyl Cellulose Market Volume, by Geography,              31   North America: Cellulose Ether Market Revenue,
      2010 - 2017 (Thousand Tons)                      59             by Products, 2010 - 2017 ($Million)            87

 11   Hydroxypropyl Methyl Cellulose Market Revenue,             32   North America: Cellulose Ether Market Volume, by
      by Geography, 2010 - 2017 ($Million)           60               Products, 2010 - 2017 (Thousand Tons)            87

 12   Hydroxypropyl Methyl Cellulose Market Volume,              33   North America: Methyl Cellulose & Derivatives Market
      by Geography, 2010 - 2017 (Thousand Tons)        61             Revenue, by Products, 2010 - 2017 ($Million)     88

 13   Hydroxyethyl Methyl Cellulose Market Revenue,              34   North America: Methyl Cellulose & Derivatives Market
      by Geography, 2010 - 2017 ($Million)             62             Volume, by Products, 2010 - 2017 (Thousand Tons)89

 14   Hydroxyethyl Methyl Cellulose Market Volume,               35   North America: Ethyl Cellulose & Derivatives Market
      by Geography, 2010 - 2017 (Thousand Tons)        63             Revenue, by Products, 2010 - 2017 ($Million)      90

 15   Carboxymethyl Cellulose Market Revenue,                    36   North America: Ethyl Cellulose & Derivatives Market
      by Geography, 2010 - 2017 ($Million)             65             Volume, by Products, 2010 - 2017
                                                                      (Thousand Tons)                                   91
 16   Carboxymethyl Cellulose Market Volume,
      by Geography, 2010 - 2017 (Thousand Tons)        66        37   Europe: Cellulose Ether Market Revenue,
                                                                      by Geography, 2010 - 2017 ($Million)             92
 17   Global Ethyl Cellulose & Derivatives Market Revenue,
      by Products, 2010 - 2017 ($Million)              67        38   Europe: Cellulose Ether Market Volume,
                                                                      by Geography, 2010 - 2017 (Thousand Tons)        93
 18   Global Ethyl Cellulose & Derivatives Market Volume,
      by Products, 2010 - 2017 (Thousand Tons)         68        39   Europe: Cellulose Ether Market Revenue,
                                                                      by Products, 2010 - 2017 ($Million)              94
 19   Ethyl Cellulose Market Revenue, by Geography,
      2010 - 2017 ($Million)                           69        40   Europe: Cellulose Ether Market Volume, by Products,
                                                                      2010 - 2017 (Thousand Tons)                     95
 20   Ethyl Cellulose Market Volume, by Geography,
      2010 - 2017 (Thousand Tons)                      70        41   Europe: Methyl Cellulose & Derivatives Market
                                                                      Revenue, by Products, 2010 - 2017 ($Million)     96
 21   Hydroxyethyl Cellulose Market Revenue,
      by Geography, 2010 - 2017 ($Million)             71        42   Europe: Methyl Cellulose & Derivatives Market
                                                                      Volume, by Products, 2010 - 2017
 22   Hydroxyethyl Cellulose Market Volume, by Geography,             (Thousand Tons)                                  96
      2010 - 2017 (Thousand Tons)                    72




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 Cellulose Ethers Market By Derivative & Application
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List of Tables
 43   Europe: Ethyl Cellulose & Derivatives Market                62   Asia: Methyl Cellulose & Derivatives Market Volume,
      Revenue, by Products, 2010 - 2017 ($Million)     97              by Products, 2010 - 2017 (Thousand Tons)         112
 44   Europe: Ethyl Cellulose & Derivatives Market Volume,        63   Asia: Ethyl Cellulose & Derivatives Market Revenue,
      by Products, 2010 - 2017 (Thousand Tons)         98              by Products, 2010 - 2017 ($Million)              113
 45   Western Europe: Cellulose Ether Market Revenue,             64   Asia: Ethyl Cellulose & Derivatives Market Volume,
      by Products, 2010 - 2017 ($Million)             99               by Products, 2010 - 2017 (Thousand Tons)           114
 46   Western Europe: Cellulose Ether Market Volume,              65   China: Cellulose Ether Market Revenue, by Products,
      by Products, 2010 - 2017 (Thousand Tons)       99                2010 - 2017 ($Million)                          115
 47   Western Europe: Methyl Cellulose & Derivatives              66   China: Cellulose Ether Market Volume, by Products,
      Market Revenue, by Products, 2010 - 2017                         2010 - 2017 (Thousand Tons)                      116
      ($Million)                                       100        67   China: Methyl Cellulose & Derivatives Market
 48   Western Europe: Methyl Cellulose & Derivatives                   Revenue, by Products, 2010 - 2017 ($Million)      117
      Market Volume, by Products, 2010 - 2017                     68   China: Methyl Cellulose & Derivatives Market Volume,
      (Thousand Tons)                                  101             by Products, 2010 - 2017 (Thousand Tons)         117
 49   Western Europe: Ethyl Cellulose & Derivatives Market        69   China: Ethyl Cellulose & Derivatives Market Revenue,
      Revenue, by Products, 2010 - 2017 ($Million)     102             by Products, 2010 - 2017 ($Million)              118
 50   Western Europe: Ethyl Cellulose & Derivatives Market        70   China: Ethyl Cellulose & Derivatives Market Volume,
      Volume, by Products, 2010 - 2017                                 by Products, 2010 - 2017 (Thousand Tons)         119
      (Thousand Tons)                                  102
                                                                  71   Rest of Asia: Cellulose Ether Market Revenue,
 51   Rest of Europe: Cellulose Ether Market Revenue,                  by Products, 2010 - 2017 ($Million)               120
      by Products, 2010 - 2017 ($Million)             103
                                                                  72   Rest of Asia: Cellulose Ether Market Volume,
 52   Rest of Europe: Cellulose Ether Market Volume,                   by Products, 2010 - 2017 (Thousand Tons)          121
      by Products, 2010 - 2017 (Thousand Tons)         104
                                                                  73   Rest of Asia: Methyl Cellulose & Derivatives Market
 53   Rest of Europe: Methyl Cellulose & Derivatives Market            Revenue, by Products, 2010 - 2017 ($Million)      122
      Revenue, by Products, 2010 - 2017 ($Million)     105
                                                                  74   Rest of Asia: Methyl Cellulose & Derivatives Market
 54   Rest of Europe: Methyl Cellulose & Derivatives                   Volume, by Products, 2010 - 2017
      Market Volume, by Products, 2010 - 2017                          (Thousand Tons)                                   122
      (Thousand Tons)                                  105
                                                                  75   Rest of Asia: Ethyl Cellulose & Derivatives Market
 55   Rest of Europe: Ethyl Cellulose & Derivatives Market             Revenue, by Products, 2010 - 2017 ($Million)       123
      Revenue, by Products, 2010 - 2017 ($Million)      106
                                                                  76   Rest of Asia: Ethyl Cellulose & Derivatives Market
 56   Rest of Europe: Ethyl Cellulose & Derivatives Market             Volume, by Products, 2010 - 2017
      Volume, by Products, 2010 - 2017                                 (Thousand Tons)                                    124
      (Thousand Tons)                                   107
                                                                  77   ROW: Cellulose Ether Market Revenue, by Products,
 57   Asia: Cellulose Ether Market Revenue,                            2010 - 2017 ($Million)                        125
      by Geography, 2010 - 2017 ($Million)             108
                                                                  78   ROW: Cellulose Ether Market Volume, by Products,
 58   Asia: Cellulose Ether Market Volume,                             2010 - 2017 (Thousand Tons)                    126
      by Geography, 2010 - 2017 (Thousand Tons)        109
                                                                  79   ROW: Methyl Cellulose & Derivatives Market
 59   Asia: Cellulose Ether Market Revenue, by Products,               Revenue, by Products, 2010 - 2017 ($Million)      127
      2010 - 2017 ($Million)                           110
                                                                  80   ROW: Methyl Cellulose & Derivatives Market
 60   Asia: Cellulose Ether Market Volume, by Products,                Volume, by Products, 2010 - 2017
      2010 - 2017 (Thousand Tons)                       111            (Thousand Tons)                                   127
 61   Asia: Methyl Cellulose & Derivatives Market Revenue,
      by Products, 2010 - 2017 ($Million)              112




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 Cellulose Ethers Market By Derivative & Application
                                                                                                                CH 1245 | 2012
 – Global Trends & Forecasts to 2017




List of Tables
 81   ROW: Ethyl Cellulose & Derivatives Market Revenue,            99   Dow: Products & its Description                   167
      by Products, 2010 - 2017 ($Million)            128            100 Dow: Financial Results, 2010 - 2011 ($Billion)     168
 82   ROW: Ethyl Cellulose & Derivatives Market Volume,             101 Dow: Sales, by Segment, 2011 ($Billion)            168
      by Products, 2010 - 2017 (Thousand Tons)        129
                                                                    102 Fenchem: Products & its Description                171
 83   Global Microcrystalline Cellulose Market Volume,
      by Applications, 2010 - 2017 (Thousand Tons)     132          103 Hercules Tianpu: Products & its Description        174

 84   Microcrystalline Cellulose: Applications                      104 Jrs: Products & its Description                    177
      in Food Industry                                    134       105 Reliance Cellulose: Products & its Description     179
 85   Geographic Expansions, 2010 - 2012                  139       106 Samsung: Products & its Description                181
 86   New Products Launch, 2010 - 2012                    141       107 Samsung: Total Revenue, by Segment,
 87   Mergers & Acquisitions, 2010 - 2012                 143           2010 - 2011 ($Million)                             183

 88   Akzonobel: Products & its Descriptions              145       108 Se Tylose: Products & its Description              186

 89   Akzonobel: Financial Results, 2010 - 2011                     109 Shandong: Products & its Description               189
      ($Billion)                                          146       110 Shin Etsu: Products & its Description              193
 90   Akzonobel: Total Revenue, by Segment,                         111 Shin Etsu: Financial Results, 2010 - 2011 ($Billion)194
      2010 - 2011 ($Billion)                              147       112 Shin Etsu: Total Revenue, by Segment,
 91   Ashland: Products & its Description                 150           2010 - 2011 ($Billion)                             194
 92   Ashland: Financial Results, 2010 - 2011 ($Billion) 151        113 Sichem: Products & its Description                 196
 93   Ashland: Total Revenue, by Segment,                           114 Zhejiang: Products & its Description               198
      2010 - 2011 ($Billion)                              151
 94   China Ruitai: Products & its Description            155
 95   CP Kelco: Products & its Description                158
 96   Daicel : Products & Description                     161
 97   Daciel: Financial Results, 2010 - 2012 ($Billion)   161
 98   Dai-ichi: Total Revenue, by Segment,
      2010 - 2011 ($Million)                              164




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                                                                9
 Cellulose Ethers Market By Derivative & Application
                                                                                                            CH 1245 | 2012
 – Global Trends & Forecasts to 2017




List of Figures
 1   Cellulose Derivatives & Their Applications      26         7   Cellulose Ether Market Share Analysis, 2011      45
 2   Cellulose Ether Market Share, by Geography, 2012 28        8   Patent Analysis, by Company, 2007 - 2012         46
 3   Classification of Cellulose Ethers              30         9   Patent Analysis, by Type, 2007 - 2012            47
 4   Personal Care Products Market Share,                       10 Cellulose Ether Properties                        51
     by Type, 2010                                   34         11 Global Cellulose Ethers Market Share,
 5   Personal Care Products Market Share,                          by Growth Strategies, 2010 - 2012                 138
     by Region, 2012                                 35
 6   Porter’s Five Force Analysis                    42




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                                                           10
 Cellulose Ethers Market By Derivative & Application
                                                                                                        CH 1245 | 2012
 – Global Trends & Forecasts to 2017




Sample Tables

Table      Global Cellulose Ether Market Revenue, By Products, 2010 – 2017 ($Million)


 Product                                   2010          2011         2012          2017        CAGR% (2012-2017)

                                                                   les
                                                               Tab
 Methyl cellulose and derivatives

 Carboxymethyl cellulose

 Ethyl cellulose and derivatives
                                            mp              le
 Total
                                         Sa
Table      Methyl Cellulose Market Revenue, By Geography, 2010 – 2017 ($Million)


 Region                                    2010          2011         2012          2017        CAGR% (2012-2017)



                                                                   les
 Asia

 North America
                                                                ab
 Europe

 ROW
                                             mp             le T
 Total                                    Sa
Table      Global Methyl Cellulose & Derivatives Market Volume, By Applications, 2010 – 2017 (Thousand Tons)


 Application                               2010          2011         2012          2017        CAGR% (2012-2017)



                                                                   les
 Pharmaceuticals

 Food ingredients
                                                                ab
 Personal care

 Construction
                                             mp             le T
 Others

 Total
                                          Sa



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                                                            11
 Cellulose Ethers Market By Derivative & Application
                                                                                                                        CH 1245 | 2012
 – Global Trends & Forecasts to 2017




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                                                                  12
 Cellulose Ethers Market By Derivative & Application
                                                                                                         CH 1245 | 2012
 – Global Trends & Forecasts to 2017




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more than 300 patents, as well as   companies globally.                 and polyurethanes both in terms of volumes and
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                                                                        Surfactants Market By Product Types, Substrates,
                                                                        Geography & Applications – Global Industry
                                                                        Trends And Forecasts To 2017

                                                                        Biosurfactants are microbial surface active agent, a
                                                                        product of biotechnology used in various industrial
                                                                        and medical applications. Increasing the demand for
                                                                        bio surfactants products is due to its
                                                                        biodegradability, low toxicity, bio compatibility,
                                                                        digestibility and excellent surface activity,
                                                                        effectiveness under extreme temperature and pH
                                                                        conditions. Solubilization, emulsification,
                                                                        dispersion, wetting, foaming and detergent capacity
                                                                        and antimicrobial activity are the major functions of
                                                                        bio surfactants. Bio surfactants are produced from
                                                                        cheap raw materials which are very easily available
                                                                        in large quantities, typically from the hydrocarbons,
                                                                        carbohydrates and lipids.

                                                                                                      Report code: CH 1707




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