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					UNIVERSITY OF
  HOUSTON
  2010-2011
HOUSTON QUICK FACTS
             The University of Houston (informally referred to as U of H) is a public research
             University. Founded in 1927, it is the oldest and largest institution in the
             University of Houston system.

                                               THE UNIVERSITY
• UH is the 3rd largest university in Texas with an enrollment of over 37,000 students
• UH is ranked as the 2nd most ethnically diverse college in the nation by U.S. News & World Report
• 6,000 faculty and staff
• Over 80% of all UH Students remain in Houston after they graduate
• With over 170,000 UH Alumni living in the Houston area, UH has the largest alumni base in
  Houston – more than any other university
• 61% of UH Students come from within Harris County and 90% from the State of Texas
                                           UH ATHLETICS
• UH is a member of Conference USA and enters the 2010 pre-season with a Top 25 ranking,
  3 pre-season All-Americans including a Heisman Trophy candidate, and 7 televised games
• 653 All-Americans
• 17 NCAA Team Championships
• 57 NCAA Individual Championships
• 76 Conference Championships
• 130 Post-Season Berths
• 15 Bowl Game Appearances
• 5 Trips to the Final Four
• 53 Olympians (16 Olympic Gold Medal Winners)
NEW FACILITIES
          The University of Houston just announced a master plan to renovate its
          football and basketball facilities with a total cost of an estimated $160 million.



                                      NEW FOOTBALL STADIUM
 • The new stadium will be at the same location as the current Robertson Stadium
 • Projected capacity is 40,000 with ability to expand up to 50,000+
 • Included are 22 Luxury Suites, 200 Large Box Seats and 650 Club Seats
 • The East side of the stadium will include a new Hall of Fame along with brand new locker rooms,
   meeting rooms and sports medicine and equipment areas
 • Total Cost: $120 Million


                                  RENOVATED BASKETBALL PAVILION
 • Total Capacity: 8,593
 • 250 Floor Seats and 100 Loge Box Seats
 • Other additions to the facility include:
          • Two new practice basketball courts
          • Office suites for Men’s and Women’s Basketball and Volleyball programs
          • Sports Performance Center
          • Sports Medicine Clinic
          • Team Academic/Film Rooms
 • Total Cost: $40 Million
FAN DEMOGRAPHICS
Household Income                                         Target %
$25,000 or more                                             91.9%
$35,000 or more                                             79.7%
$50,000 or more                                             61.4%
$75,000 or more                                             43.9%
$100,000 or more                                            27.5%
Age (Mean: 42.9)                    Target %     Education                                                        Target %
Adults 18 - 34                         37.0%     Grade school (8th grade or less)                                      3.5%
Adults 18 - 49                         64.3%     Some high school (not graduate)                                       7.7%
Adults 21 - 49                         54.6%     High school graduate (12th grade or GED)                            31.6%
Adults 25 - 54                         51.7%     Some college (1-3 years-not Graduate or                              25.8%
Adults 35 or older                     63.0%     AA/Associates)
Adults 50 or older                     35.7%     College graduate (4 year college)                                   16.8%
Men 18 - 34                            27.5%     Some post graduate (no advanced degree)                              3.3%
Men 18 - 49                            47.2%     Post graduate degree                                                11.2%
Men 21 - 49                            40.2%
Men 25 - 54                            35.3%     Race                                                             Target %
Women 18 - 34                           9.5%     White                                                               66.5%
Women 18 - 49                          17.1%     Black                                                               28.0%
Women 21 - 49                          14.4%     Asian                                                                3.1%
Women 25 - 54                          16.4%     Other                                                                2.5%

Sex                                              Employment Status


                                         Men      70%
                                                              60.3%
                                                  60%
                                         Women
      27.6%                                       50%
                                                  40%
                                                                                                     27.0%
                                                  30%

                                                  20%                              12.7%
                                                  10%                                                                 Source: Scarborough Research 2008 –
                                72.4%
                                                   0%
                                                          Employed full-time Employed part-time    Not employed       Houston, TX
                                                         (35 hours or more) (less than 35 hours)

                     Target %                                                   Target %
                                                                                      SCARBOROUGH RESEARCH
                                                                                                        Houston Fans are Business Decision Makers


                                                                    Business travel or convention arrangements                                              145
 Company purchasing decisions participated in past 12 months




                                                                     Company gifts for customers or employees                                       116

                                                                                Company health care programs                                               141

                                                                                   Computer hardware/software                                               144

                                                                       Information technology (network/Internet)                                113

                                                               Office equipment (photocopier, fax machine, etc.)                              108

                                                                                Office equipment/office supplies                                            144

                                                                                                 Office furniture                                                              210

                                                                                                 Office supplies                               111

                                                                                     Overnight delivery services                                                               209

                                                                      Telephone and communication equipment                                   105
                                                                                                                                                                          Houston Fans (ALV)
                                                                        Telephone and communication services                                              137

                                                                                 Temporary personnel services                                                                        221

                                                                                                                    0      50           100                150           200               250
                                                                                                                                                                  Index (market average = 100)
Source: Scarborough Research 2009 - Houston, TX
FAN PURCHASING DECISIONS IMPACTED
BY SPORTS MARKETING
         A 2010 study by Rojo Research proves the effectiveness of collegiate sports
         marketing by measuring the correlation between sponsorship marketing
         inventory and fan purchasing decisions regarding sponsor’s goods or services.


 FANS INFLUENCED BY SPORTS MARKETING SPONSORSHIPS
 Football fans purchasing decisions are impacted by sponsorship marketing inventory they
 are surrounded by on game day!                                                               “Data collected from college
                                                                                                 football fans suggests
 • 67.1% of fans would switch brands/change habits to support a sponsor                      sponsorship packages are an
 • 31.1% of fan's purchasing decisions are influenced by sponsored promotional giveaways   effective advertising opportunity”
 • 26.1% by sponsor coupon/logo on back of ticket stub                                                 - Rojo Research
 • 25.3% by sponsor ads on TV broadcast of game
 • 24.7% by sponsor ads on radio broadcast of game
 • 24.6% by sponsor of in-game promotion/contest
 • 24.2% by game day/event sponsorship
 • 21.7% by sponsor ads on venue video board                                                       of fans would switch
                                                                                               67.1%
 • 21.5% by sponsor ad/logo on website                                                         brands/change habits to
 • 19.6% by sponsor booth/table at the game                                                      support a sponsor!!
 • 18.9% by sponsor signage/billboards at venue
 • 17.1% by sponsor ads in game day program
                                                      Source: Rojo Research, August 2010
MARKETING RIGHTS & EXCLUSIVITY
            Official Partner of Houston Athletics




 Activation of the partnership is crucial to success. As an official partner you will have the
 opportunity to use our brand to impact your business.

 Marketing rights
 • Include Houston Athletics’ marks in marketing and promotional programs, including giveaways with
   approval of Houston ISP Sports Network and Houston Athletics
 • Use of the following endorsements in marketing and promotional programs:
          • Proud sponsor of Houston Athletics
         • Official partner of Houston Athletics
         • Other endorsements as mutually agreed upon


 Exclusivity
 • Exclusive partnerships provide sole rights in your respective industry category for the length
   of your term
 • Use the following endorsements in marketing and promotional programs:
         • Exclusive sponsor of Houston Athletics
         • Official partner of Houston Athletics
         • Other endorsements as mutually agreed upon
TELEVISION
         Cougar Insider airs on Saturday mornings at 10:30am exclusively
         on Fox Sports Houston, and also Thursday and Friday evenings throughout each week.




 COUGAR INSIDER TELEVISON SHOW

 • 12 shows shown 36 times
 • :30 Spots
 • Billboards
 • Segment Features
 • Player Profiles
 • A look around campus life
 • Student-Athlete Features
 • Scouting Report of upcoming events
 • All-Access
TELEVISION
         The Cougar Insider Television Show airs on exclusively on Fox Sports Houston
         each and every Tuesday evening starting January 11th and one additional time TBD on
         Fox Sports Southwest.


 COUGAR INSIDER TELEVISON SHOW


 • 12 shows shown 24 times
 • :30 Spots
 • Billboards
 • Segment Features
 • Player Profiles
 • A look around campus life
 • Student-Athlete Features
 • Scouting Report of upcoming events
 • All-Access
RADIO
         The Houston ISP Sports Network can be heard on its flagship station, KBME 790 AM, in
         Houston, Texas. Football games can also be heard across Texas in Beaumont, Corpus
         Christi, Lufkin and Waco.


 FOOTBALL                                        OTHER RADIO BROADCASTS
  • Broadcast Title Sponsor                      • Baseball
  • Play-by-Play                                 • Women’s Basketball
  • :30 Spots                                    • Coach’s Call-in Show
   • Live Mentions                                     • Presenting Sponsor
   • Pre-Game, Halftime & Post-Game Shows              • On-site location
   • Show and Feature Entitlements                     • Feature Entitlement, Live Mentions


 MEN’S BASKETBALL
  • Broadcast Title Sponsor
  • Play-by-Play
   • :30 Spots
   • Live Mentions
   • Pre-Game, Halftime & Post-Game Shows
   • Show and Feature Entitlements
FOOTBALL RADIO AFFILIATES
Houston          KBME-AM   790
Beaumont         KLVI-AM   560
Corpus Christi   KOPY-AM   1070
Lufkin           KSML-AM   1260
2010 FOOTBALL SCHEDULE
             The Houston Cougars will play six home games in 2010


Date                 Opponent               Location            Time*         TV
Sept. 4             vs. Texas State         Robertson Stadium       7:00 pm   N/A
Sept. 10            vs. UTEP*               Robertson Stadium       9:15 pm   ESPN
Sept. 18            at UCLA                 Los Angeles, CA         9:30 pm   FSN
Sept. 25            vs. Tulane*             Robertson Stadium       2:30 pm   CBS -C
Oct. 9              vs. Mississippi State   Robertson Stadium       7:00 pm   CBS-C
Oct. 16             at Rice*                Houston, TX             TBD       CSS
Oct. 23             at SMU*                 Dallas, TX              2:30 pm   CBS-C
Oct. 30             at Memphis*             Memphis, TN             TBD       CSS
Nov. 5              vs. UCF*                Robertson Stadium       7:00 pm   ESPN 2
Nov. 13             vs. Tulsa*              Robertson Stadium       7:00 pm   CBS-C
Nov. 20             at Southern Miss*       Hattiesburg, MS         7:00 pm   CBS-C
Nov. 27             at Texas Tech           Lubbock, TX             TBD       FSN
Dec. 4              CUSA Championship       TBD
*Denotes CUSA game, All times CST
FOOTBALL
           ROBERTSON STADIUM
           Home of the Houston Cougar Football Team and MLS Houston Dynamo. Approximately
           17 home events with 329,459 fans annually.


 SIGNAGE
 Video Board Static Panels
 • Only four sponsorships are available on this highly exclusive signage opportunity
 • Your logo will appear on one (1) of six panels located below or on either side of the video screen.
 • Approx. upper panel size: 8’H x 8’W
 • Approx. lower panel size: 8’H x 8’W

 South Video Board LED Signage
 • One (1) of five sponsors
 • 4'9"H x 18" W, 56 x 512 pixel matrix, 23MM High Resolution Graphics, 16.7M colors
 • Signage is permanent and rotates during all UH football and MLS Houston Dynamo home games

 Cougar Vision Replays
 • Presenting sponsor of approximately eight replays per home game
 • Be one of three showcased companies capable of highlighting your media message to UH fans


 Video Board Feature
 • Entitlement of one (1) unique video board feature per home game
 • For example starting line-ups, fan contest, trivia, player of the game, etc.
 • Includes opening and closing billboard                        *Sponsor will pay for production of all signage
FOOTBALL
          The UH Football team was 10-2 overall in 2009, earning 6 wins in C-USA play.




 SIGNAGE
 Concourse Entrance Signage (In Stadium)
 • Four (4) 18" x 48" panels with an opportunity to place sponsor logo on a 1'1/2" x 4' space
 • Signs located on concourse entrances and are visible from inside Robertson Stadium

 North Scoreboard Static Panels
 • One (1) of four 4'H x 14'W backlit panels on north end zone scoreboard

 Field Level End Zone Static Panels
 • One (1) of six 4'H x 20"w backlit panels at field level behind each end zone




                                                             *Sponsor will pay for production of all signage
FOOTBALL
          Former Letter winners RB Anthony Alridge and WR Donnie Avery became the first
          duo to achieve 300 yards receiving and 200 yards rushing in the same game on
          October 13, 2007.


 SIGNAGE
 All American Main Entrance Banners
 • Exclusive logo placement on eight (8) consensus All-American banners
 • Banners to be appear inside both main entrances on each side of Robertson Stadium
 • Vertical Banners will be 36”W x 76” H Sponsor logo placement to be 24”W x 6” H )

 Fascia Static Panel
 • Your corporate logo will appear on one (1) of ten backlit panels on the facade located beneath the
   luxury box suite windows
 • Approx. panel size: 4’H x 10’W


 Coaches Headsets
 • Logo placement in up to four colors on all the coaches headset


 Field Wrap
 • Sponsor logo on a 6’H x 300’ W wrap around the stadium




                                                            *Sponsor will pay for production of all signage
2010-11 BASKETBALL SCHEDULE
           The Houston Cougars will play 16 home games in 2010-11


Date             Opponent                          Location                          Time
11/06/10      vs. ABILENE CHRISTIAN (exhibition)   HOFEHINZ PAVILION                 4:00 p.m. CT
11/12/10      vs. NICHOLLS STATE                   HOFHEINZ PAVILION                 7:00 p.m. CT
11/14/10      vs. ALCORN STATE                     HOFHEINZ PAVILION                 2:00 p.m. CT
11/17/10      at Louisiana Tech                    Ruston, La.                       7:00 p.m. CT
11/20/10      vs. NORTHWESTERN OK STATE            HOFHEINZ PAVILION                 2:00 p.m. CT
11/23/10      vs. LOUISIANA-LAFAYETTE              HOFHEINZ PAVILION                 7:00 p.m. CT
11/27/10      at TCU                               Fort Worth, Texas                 3:00 p.m. CT
11/30/10      at LSU                               Baton Rouge, La.                  7:00 p.m. CT
12/04/10      at Sam                               Houston State Huntsville, Texas   TBA
12/06/10      vs. NEVADA                           HOFHEINZ PAVILION                 7:00 p.m. CT
12/11/10      vs. UTSA                             HOFHEINZ PAVILION                 4:00 p.m. CT
12/18/10      at Texas A&M-Corpus Christi          Corpus Christi, Texas             7:00 p.m. CT
12/21/10      vs. SAM HOUSTON STATE                HOFHEINZ PAVILION                 7:00 p.m. CT
12/30/10      vs. ROGERS STATE                     HOFHEINZ PAVILION                 6:00 p.m. CT
01/05/11      at Southern Miss *                   Hattiesburg, Miss.                TBA
01/08/11      vs. UCF *                            HOFHEINZ PAVILION                 TBA
01/15/11      at SMU *                             Dallas, Texas                     TBA
01/19/11      vs. TULSA *                          HOFHEINZ PAVILION                 TBA
01/22/11      vs. UTEP *                           HOFHEINZ PAVILION                 TBA
01/26/11      at Rice *                            Houston, Texas (Autry Court)      TBA
01/29/11      at East Carolina *                   Greenville, N.C.                  TBA
02/01/11      vs. MARSHALL *                       HOFHEINZ PAVILION                 TBA
02/05/11      at Tulsa *                           Tulsa, Okla.                      TBA
02/12/11      at TULANE *                          HOFHEINZ PAVILION                 TBA
02/16/11      vs. SMU *                            HOFHEINZ PAVILION                 TBA
02/19/11      at UTEP *                            El Paso, Texas                    TBA
02/22/11      at Memphis *                         Memphis, Tenn.                    TBA
02/26/11      vs. UAB *                            HOFHEINZ PAVILION                 TBA
03/02/11      at Tulane *                          New Orleans, La.                  TBA
03/05/11      at RICE *                            HOFHEINZ PAVILION                 TBA
BASKETBALL
           HOFHEINZ PAVILION
           Home to the men’s and women’s basketball teams. Total 2009 attendance was
           57,209 and the average was 3,814 per game.



 SIGNAGE
 Cougar Vision Replays
 • Presenting sponsor of approximately ten replays per home game
 • Be one of three showcased companies capable of highlighting your media message to UH fans

 Video Board Feature
 • Entitlement of one (1) unique video board feature per home game
 • For example starting line-ups, fan contest, trivia, player of the game, etc.
 • Includes opening and closing billboard

 Scoreboard Tri-Vision Panels
 • Logo will appear on one (1) of the four tri-vision rotational panels on all four sides of the
   center hung scoreboard
 • This prime location also provides additional media attention
 • Approx size 3’H x 3’W

 Goal Pad Covers
 • Your logo may be displayed on the upper or lower portion of both goal pads giving
 • The residual television and photographic exposure are enormous
 • Approx Upper size: 56”H x 10”W
 • Approx Lower size: 12”H x 24”W
                                                                *Sponsor will pay for production of all signage
BASKETBALL
           Cougar Basketball is one of the most storied programs in the country.




 SIGNAGE
 Team Bench Chairbacks
 • Chair backs of all Hofheinz Pavilion floor-level seats with your logo in up to four (4) colors


 Team Bench Kickplates
 • Team Kickplates beneath each chair on both team benches
 • Provides high visibility to UH fans & on all televised games


 Courtside Rotational Signage
 • The sixty-foot scorer’s table consists of six ten-foot units
 • Each display can be screened with your logo/message in your own identifiable
   corporate colors to make your unique ad


 Ball Boy Sponsorship
 • One sponsorship of all uniforms worn by ball boys
 • Each shirt back can be screened with your logo
 • Approx. logo size: 6"H x 12"W


                                                               *Sponsor will pay for production of all signage
BASKETBALL
          Three Former UH Players were named to the NBA's Top 50 Players of All-time (Elvin
          Hayes, Clyde Drexler, and Hakeem Olujawon).



 SIGNAGE
 Arena Signage
 • Your corporate logo will appear on one (1) double-sided backlit sign visible from in the arena and
   from the concourse
 • Approx. logo size: 4"H x 10"W


 Hall of Fame Signage
 • Affiliate your brand with Cougar Stars of the past including Michael Young, Elvin Hays, Clyde
  Drexler, and Hakeem Olujawon on a 3'W x 6'H backlit sign on the concourse


 On Site Promotions / Game Entitlements
 • On site marketing and promotions, pre-game, in game
 • Opportunity to build brand affinity with Houston Basketball fans, hang temporary signage
   handout promotions items




                                                             *Sponsor will pay for production of all signage
BASEBALL
           COUGAR FIELD
           Home to the Cougars baseball team. Average attendance 1,263 per game, and there
           are approximately 29 home games.



 SIGNAGE
 Scoreboard Panels
 • One (1)of three panels on the main scoreboard
 • Approx Upper size: 15’H x 12’W
 • Approx Lower size: 6’H x 12’W


 Award Board
 • Logo displayed in up to four colors on one (1) of three backlit panels
 • Approx size: 3 ‘H x 10 ‘ W

 Outfield Wall Sign
 • One (1) 8'H x 16'W sign located on outfield wall

 Cougar Vision Feature
 • Entitlement of one (1) unique video board feature per home game
 • For example starting line-ups, fan contest, trivia, player of the game, etc.
 • Includes opening and closing billboard


                                                               *Sponsor will pay for production of all signage
EVENT MARKETING
             You can have your own Corporate Hospitality event prior to Cougar football games.
             This is the perfect way to entertain your clients, employees, family and friends.



 GAME DAY EVENTS
 Corporate Hospitality
 • Private, tent-covered location near Robertson Stadium
 • Hospitality includes tables, chairs, food and non- alcoholic beverages, signage on tent and game
   tickets
 • Signage to be provided by sponsor


 Event Marketing
 • Opportunity for product display, sampling, contest or couponing in and around Robertson Stadium
   as mutually agreed upon for a single home game or for the season


“ I wanted to share with you some of the great results that State Farm has had with University of Houston and our event
marketing efforts compared with other venues and particularly Universities that we are involved in this Fall.
As you know, our event marketing consisted of a tent/inflatable and agents to work the booth to garner leads. We measure
results from the leads we garner. For each of the U of H games that we did this at, we garnered 300+ leads at each
one. On average with all of our Universities (TCU, SMU, UNT, TT, Baylor, SFA, Texas State, WTAMU, UT, UTEP, and yet
to be done TAMU) we are garnering 200 leads per event.
What made the event at U of H so successful was the family atmosphere, tailgating area that makes it conducive for people
to come and relax prior to the game and the diversity of the students/fans that make pre-game events lively.
We appreciate all that you have done and continue to do for State Farm with the little extras that make this partnership
premier.”
                             - Angela Ward, State Farm-Texas Marketing
GAME ENTITLEMENTS
           You can have your own Game Entitlement for a Cougar football game. This is the
           perfect way to entertain your clients, employees, family and friends.



 GAME DAY EVENTS
 Game Entitlement
 • Presenting title of one (1) home football, basketball, or baseball game
 • Including advance and game-day radio/TV publicity, game tickets, sky suite tickets including food
   & beverage, public address announcements, logo recognition on video board, opportunity for
  game-day promotion (signage and items for distribution to be provided by sponsor), corporate
  name on ticket face, official game ball sponsor recognition, and logo on program cover


“The support, suggestions and follow up provided by ISP Sports for the events we have sponsored
at their campuses has truly helped make our events successful.
ISP Sports is willing to work closely with New York Life to make our events are as successful as
possible. ISP listens to our ideas and is willing to adapt the services being offered to meet our
goals and objectives.
ISP Sports understands our goals and objectives and the results we seek from the different
advertising and sponsorships we do through them. Knowing that they understand and “get” what
we are trying to accomplish creates an environment of collaboration, support, enthusiasm and
trust that makes the relationship successful. This is incredibly important to New York Life in their
on-campus recruiting and branding efforts.”
                  – Kirsten McKaskle, Director, Agency College Recruiting, New York Life
MOBILE MARKETING
          Engage fans through mobile marketing! This interactive concept allows you to reach
          fans through a new medium of advertising. Fans have the opportunity to participate
          more than ever before in-stadium!


 Mobile Marketing
 • This exciting new marketing platform can provide great exposure for a Sponsor.
   Other opportunities involved with mobile marketing include:
          • Bounce back messages promoting company and/or program
          • Ability to send mobile coupons to participants
          • Can build databases for future offers and promotions
          • Can incorporate many in-stadium components (i.e. video board and LED)
INTERNET
          WWW.UHCOUGARS.COM
          716,953 Page Views per month
          89,111 Unique Visitors per month


 UHCOUGARS.COM
 Banner Advertising Run
 • Advertising run throughout www.UHCougars.com providing fans with a link to sponsor's website
 • IAB Standard ad units - 728 x 90, 300 x 250 and 120 x 600

 Official Online Partner
 • Premium identification as an Official Online Partner with branding on every page
 • All elements of Content Sponsorship level, plus category exclusivity
 • Inclusion in one email newsletter per quarter

 Content Sponsorship Level
 • Presenting sponsorship of a unique content feature / interactive promotion
 • Permanent text link under the "promotions" navigational bar throughout the entire site with a direct
   link to promotional page
 • 1,000,000 guaranteed leaderboard impressions to promote content feature
 • Promotional text and link included in weekly e-newsletter

 Travel Center
 • Custom designed placement within the site's Travel Channel
 • Included in two (2) email newsletters throughout the year
PRINT
          Print packages are available in various size and color options and may include
          season tickets and parking passes.



 PRINT
 Football Program
 Programs are distributed at all regular season game, 11,500 produced.
 • Full-Page Ads
 • Half-Page Ads
 • Quarter-Page Ads


 Basketball Program
 Programs distributed at all regular season games, 5,000 produced.
 • Full-Page Ads
 • Half-Page Ads


 Cougar Paws Coupon Book
 • Coupon Books distributed to all fans at each home football game. One (1) of eight (8) 3’ x 6’
   coupons in Cougar Paws
PRINT
          Print packages are available in various size and color options and may include
          season tickets and parking passes.



 PRINT
 Official Athletics Magazine “Cougar Tracks”
 • Full-Page Ads
 • Half-Page Ads
 • Quarter-Page Ads


 Team Poster
 • Football
 • Men's & Women’s Basketball
 • Baseball & Olympic Sports


 Schedule Cards/Magnets
 • Football
 • Men's Basketball
 • Women's Sports
 • Baseball
PRINT
          Print packages are available in various size and color options and may include
          season tickets and parking passes.



 PRINT
 Ticket Back Sponsorship
 • Exclusive sponsorship of game tickets
 • Five (5) varsity sports available
 • Logo and/or offer will appear on reverse panel


 Ticket Envelopes
 • Exclusive Sponsorship
 • Logo on 10,000 direct mail season ticket envelopes or will call envelopes


 Season Ticket Brochure
 • Exclusive Sponsorship with four color logo on 10,000 football brochures
HOUSTON ALUMNI ASSOCIATION
           The most affluent and effective way to directly communicate with
           over 200,000 alumni world wide




 MYCOUGARCONNECTION.COM
 Logo Placement
 • Logo Ad placed directly on the home page providing alumni association members
   with a link to sponsor's website.

 • 20,000 unique pages views each month mycougarconnection.com gives the inside scoop on
   The University of Houston Alumni Association membership, upcoming events and much more!
 •.E-Communications sent out to a distribution list of 78,000



 UH ALUMNI QUARTERLY MAGAZINE
 With a circulation of 20,000, UH Alumni Quarterly is the official membership magazine
 of The University of Houston Alumni Association. Covering everything from campus
 news and association events, to alumni profiles and class notes, UHAQ, as we
 affectionally refer to it, is one of the best ways any member can learn the latest on all
 things Cougar.
SPONSOR TESTIMONIALS
             What our clients are saying about us:




“The support, suggestions and follow up provided by ISP Sports for the events we have sponsored at their campuses has
truly helped make our events successful.
ISP Sports is willing to work closely with New York Life to make our events are as successful as possible. ISP listens to
our ideas and is willing to adapt the services being offered to meet our goals and objectives.
ISP Sports understands our goals and objectives and the results we seek from the different advertising and sponsorships
we do through them. Knowing that they understand and “get” what we are trying to accomplish creates an environment of
collaboration, support, enthusiasm and trust that makes the relationship successful. This is incredibly important to New
York Life in their on-campus recruiting and branding efforts.”
                                          – Kirsten McKaskle, Director, Agency College Recruiting

“Administaff has been involved with ISP Sports at the University of Houston for several years. Our involvement has
ranged from title sponsoring the Bayou Bucket, an annual football game between the University of Houston and Rice
University, to sponsorship and tickets to all major sports at the University.
My experience with ISP Sports has been extremely positive. The value we receive from our relationship with ISP and the
University is outstanding. Their willingness to develop program that meet the needs at Administaff has made the decision
to continue our involvement with them an easy one. In fact, we intend to increase our financial commitment to the
University in 2008.”
                                         – Jay Mincks, Executive Vice President, Sales and Marketing

“We have enjoyed being the pre-game show sponsor for Cougar radio this season and hope to continue that role in the
future. I thought you would like to hear a good piece of information. Our firm received a request for proposal from a large
local government agency to bid on audit services for 2009. When I delivered the proposals to the agency, the executive
director made a special point to tell me how our firm made it on the bid list. He was listening to the radio pregame show
for Cougar football and heard our ad, which ISP produced, and added us to the list. I don’t believe that we would have
made that list without you. I would like to thank you and all of your team and all of UH athletics for that.”
                                           – Greg Ralph, CPA, Ralph and Ralph, PC

				
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