B ARNES
Reports
U.S. Beer, Wine
& Liquor Stores Product Lines
Product Lines by Retail Channel
Market Reports
Industry Trends
Demographic Data
-2013 Product & Retail series
© C.Barnes&Co.
Beer, Wine & Liquor Stores Product Lines
TABLE OF CONTENTS
PRODUCT LINE PAGE NUMBER
Summary of Product Lines Sales by Industry 4
Groceries & other foods 7
Bottled, canned, or packaged soft drinks 10
All other foods 13
Packaged liquor, wine, & beer 16
Distilled spirits, including liquor, brandy, & liqueurs 19
Wine 22
Beer & ale 25
Drugs, health aids, beauty aids 28
Soaps, detergents, & household cleaners 31
Paper & related prod, incl paper towels, tissue, etc 34
Kitchenware & home furnishings 37
Jewelry, incl watches, watch attach, etc 40
2013 Barnes Reports: U.S. Beer, Wine Liquor Stores Industry-Product and Retail report 1
Beer, Wine & Liquor Stores Product Lines
TABLE OF CONTENTS
PRODUCT LINE PAGE NUMBER
Automotive fuels 43
Pets, pet foods, & pet supplies 47
Magazines & newspapers 50
Souvenirs & novelty items 53
Definitions, Methodology and Terms 56
2013 Barnes Reports: U.S. Beer, Wine Liquor Stores Industry-Product and Retail report 2
Beer, Wine & Liquor Stores Product Lines
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2013 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
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any loss or damage to any party as a result of the information or errors in this publication.
2013 Barnes Reports: U.S. Beer, Wine Liquor Stores Industry-Product and Retail report 3
Beer, Wine & Liquor Stores Product Lines
SUMMARY OF PRODUCT LINES SALES BY INDUSTRY
Sales (Millions of U.S. Dollars)
Main Category Sub Category Year
2010 2011 2012 2013 2014
Groceries & other foods 1,102 1,136 1,178 1,219 1,273
-- Meat, fish & poultry, incl prepack meats 63 65 67 69 72
-- Produce, including fruits & vegetables 7 7 7 7 8
-- Frozen foods, incl packaged foods 19 20 20 21 22
-- Dairy products & related foods, incl milk 79 82 85 88 91
-- Bakery products baked on premises 12 12 12 13 13
-- Bakery products not baked on the premises 44 45 47 48 50
-- Delicatessen items, incl deli meats 43 45 46 48 50
-- Bottled, canned, or packaged soft drinks 445 459 476 492 514
-- Candy 115 118 122 127 132
-- All other foods 277 285 296 306 320
Meals, unpack snacks 194 200 207 214 224
Soup and salad bars 6 7 7 7 7
All oth meals & snacks 187 193 200 207 216
Alcoholic drinks served at establ. 125 129 133 138 144
Packaged liquor, wine, & beer Distilled spirits, including liquor, brandy, & 21,383 22,040 22,845 23,641 24,697
-- liqueurs 9,046 9,324 9,665 10,002 10,449
-- Wine 6,215 6,406 6,641 6,872 7,179
-- Beer & ale 6,121 6,309 6,540 6,767 7,070
Cigars & cigarettes 1,067 1,100 1,140 1,180 1,233
Drugs, health aids, beauty aids 77 80 83 85 89
-- Prescriptions 4 4 4 4 4
-- Nonprescription medicines 17 17 18 18 19
-- Vitamins, minerals, & other supplements 5 6 6 6 6
-- Health aids, incl first-aid prod; foot prod; etc 9 9 10 10 10