B ARNES
Reports
U.S. Electronic Shopping &
Mail Order Product Lines
Product Lines by Retail Channel
Market Reports
Industry Trends
Demographic Data
-2013 Product & Retail series
© C.Barnes&Co.
Electronic Shopping & Mail Order Products
TABLE OF CONTENTS
PRODUCT LINE PAGE NUMBER
Summary of Product Lines Sales by Industry 4
Groceries & other foods 7
All other foods 10
Packaged liquor, wine, & beer 13
Drugs, health aids, beauty aids 16
Prescriptions 19
Nonprescription medicines 22
Vitamins, minerals, & other dietary supplements 25
Health aids, incl first-aid prod; foot prod; etc 28
Cosmetics, incl face cream, make-up, perfumes etc 31
Oth hygiene needs, incl deodorants, etc 34
Hearing aids & supplies 37
Soaps, detergents, & household cleaners 40
Paper & related prod, incl paper towels, tissue, etc 43
Men's wear 46
Women's, juniors', & misses' wear 49
Children's wear, incl boys, girls, & infants & toddlers 52
Footwear, including accessories 55
Major household appliances 58
Small electric appliances 61
TVs, video recorders, video cameras, DVDs, etc 64
Televisions 67
Video recorders, cameras, tapes&electr game/DVD comb dev 70
Audio equip, musical instr, radios, stereos, CDs, etc 73
Audio equipment, components, parts & accessories 76
Records, tapes, audio tape books, & compact discs 79
Musical instruments, sheet music, & related items 82
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Electronic Shopping & Mail Order Products
TABLE OF CONTENTS
PRODUCT LINE PAGE NUMBER
Furniture, sleep equipment & outdoor/patio furniture 85
Flooring & floor coverings 88
Computer hardware, software, & supplies 91
Computer & peripheral equipment 94
Prepackaged (off-the-shelf) computer software 97
Kitchenware & home furnishings 100
Jewelry, incl watches, watch attach, etc 103
Books 106
Toys, hobby goods, & games 109
Toys, including wheel goods 112
Games, including video & electronic games 115
Hobby goods 118
Sporting goods 121
Boats, motors, parts & accessories 124
All other sporting goods 127
Hardware, tools, & plumbing & electrical supplies 130
Lawn, garden, & farm equipment & supplies 133
Dimensional lumber & oth bldg/structural materials 136
Paint & sundries 139
Automotive tires, tubes, batteries, parts, accessories 142
Pets, pet foods, & pet supplies 145
Stationery products 148
Office paper, incl computer, copier, fax paper 151
Office & school supplies 154
Office equip, incl fax machines, dictaphones, copier 157
Greeting cards 160
Magazines & newspapers 163
Souvenirs & novelty items 166
INDUSTRY DEFINITIONS & METHODOLOGY 169
2013 Barnes Reports: U.S. Electronic Shopping Mail Order Industry-Product and Retail 2
Electronic Shopping & Mail Order Products
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2013 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.
Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
2013 Barnes Reports: U.S. Electronic Shopping Mail Order Industry-Product and Retail 3
Electronic Shopping & Mail Order Products
SUMMARY OF PRODUCT LINES SALES BY INDUSTRY
Sales (Millions of U.S. Dollars)
Main Category Sub Category Year
2010 2011 2012 2013 2014
Groceries & other foods 2,044 2,179 2,369 2,579 2,869
-- Bottled, canned, or packaged soft drinks 211 224 244 266 296
-- All other foods 1,834 1,954 2,125 2,313 2,573
Meals, unpack snacks 26 27 30 32 36
Packaged liquor, wine, & beer 305 325 354 385 428
Cigars, cigarettes 573 611 664 723 804
Drugs, health aids, beauty aids