B ARNES
Reports
U.S. Office Supplies &
Stationery Store Products
Product Lines by Retail Channel
Market Reports
Industry Trends
Demographic Data
-2013 Product & Retail series
© C.Barnes&Co.
Office Supplies & Stationery Stores Products
TABLE OF CONTENTS
PRODUCT LINE PAGE NUMBER
Summary of Product Lines Sales by Industry 4
Groceries & other foods 7
Paper & related prod, incl paper towels, tissue, etc 10
Audio equip, musical instr, radios, stereos, CDs, etc 13
Furniture, sleep equipment & outdoor/patio furniture 16
Computer hardware, software, & supplies 19
Kitchenware & home furnishings 22
Giftware & glassware including vases 25
2013 Barnes Reports: U.S. Office Supplies and Stationery Stores Industry-Product and Retail report 1
Office Supplies & Stationery Stores Products
TABLE OF CONTENTS
PRODUCT LINE PAGE NUMBER
Books 28
Toys, hobby goods, & games 31
Stationery products 34
Office paper, incl computer, copier, fax paper 37
Office & school supplies 40
Office equip, incl fax machines, dictaphones, copier 43
Greeting cards 46
Souvenirs & novelty items 49
Definitions, Methodology and Terms 52
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Office Supplies & Stationery Stores Products
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2013 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
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Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
2013 Barnes Reports: U.S. Office Supplies and Stationery Stores Industry-Product and Retail report 3
Office Supplies & Stationery Stores Products
SUMMARY OF PRODUCT LINES SALES BY INDUSTRY
Sales (Millions of U.S. Dollars)
Main Category Sub Category Year
2010 2011 2012 2013 2014
Groceries & other foods 2 1 1 1 1
Cigars, cigarettes 10 9 9 9 9
Drugs, health aids, beauty aids 0 0 0 0 0
Soaps, detergents, & household 3 2 2 2 2
Paper & related products 30 28 28 28 29
Men's wear 0 0 0 0 0
Women's & misses' wear 0 0 0 0 0
Children's wear 1 1 1 1 1
Footwear, including accessories 0 0 0 0 0
TVs, video recorders, DVDs, etc 2 2 2 2 2
Audio equip, musical instr CDs 6 6 6 6 6
Furniture, sleep equipment 1,859 1,734 1,727 1,718 1,752
Computer hardware & software 2,656 2,479 2,469 2,455 2,504
Kitchenware & home furnishings 14 13 13 13 13
-- Giftware & glassware including vases 11 10 10 10 10
-- All other kitchenware & home furnishings 3 3 3 3 3
2013 Barnes Reports: U.S. Office Supplies and Stationery Stores Industry-Product and Retail report 4
Office Supplies & Stationery Stores Products
SUMMARY OF PRODUCT LINES SALES BY INDUSTRY
Sales (Millions of U.S. Dollars)
Main Category Sub Category Year
2010 2011 2012 2013 2014
Jewelry & watches 2 2 2 2 2
Books 44 41 41 40 41
Photographic equipment 1 0 0 0 0
Toys, hobby goods, & games 22 21 21 20 21
Sporting goods 1 1 1 1 1
Hardware, tools 0 0 0 0 0
All other merchandise 15,065 14,059 14,002 13,923 14,202
-- Stationery products 2,131 1,989 1,981 1,970 2,009
-- Office paper