B ARNES
Reports
U.S. Supermarkets &
Grocery Stores Prod Lines
Product Lines by Retail Channel
Market Reports
Industry Trends
Demographic Data
-2013 Product & Retail series
© C.Barnes&Co.
Supermarkets & Grocery Stores Product Lines
TABLE OF CONTENTS
PRODUCT LINE PAGE NUMBER
Summary of Product Lines Sales by Industry 4
Groceries & other foods 7
Meat, fish & poultry, incl prepack meats 10
Produce, including fruits & vegetables 13
Frozen foods, incl packaged foods 16
Dairy products & related foods, incl milk, cheese, etc 19
Bakery products baked on premises 22
Bakery products not baked on the premises 25
Delicatessen items, incl deli meats 28
Bottled, canned, or packaged soft drinks 31
Candy 34
All other foods 37
Packaged liquor, wine, & beer 40
Distilled spirits, including liquor, brandy, & liqueurs 43
Wine 46
Beer & ale 49
Drugs, health aids, beauty aids 52
Prescriptions 55
Nonprescription medicines 58
Vitamins, minerals, & other dietary supplements 61
Health aids, incl first-aid prod; foot prod; etc 64
Cosmetics, incl face cream, make-up, perfumes etc 67
Oth hygiene needs, incl deodorants, etc 70
Soaps, detergents, & household cleaners 73
Paper & related prod, incl paper towels, tissue, etc 76
Children's wear, incl boys, girls, & infants & toddlers 79
Footwear, including accessories 82
2013 Barnes Reports: U.S. Supermarkets Grocery Stores Industry-Product and Retail report 1
Supermarkets & Grocery Stores Product Lines
TABLE OF CONTENTS
PRODUCT LINE PAGE NUMBER
Small electric appliances 85
Audio equip, musical instr, radios, stereos, CDs, etc 88
Kitchenware & home furnishings 91
Jewelry, incl watches, watch attach, etc 94
Books 97
Toys, hobby goods, & games 100
Sporting goods 103
Hardware, tools, & plumbing & electrical supplies 106
Lawn, garden, & farm equipment & supplies 109
Automotive fuels 112
Automotive tires, tubes, batteries, parts, accessories 115
Pets, pet foods, & pet supplies 118
Stationery products 121
Office paper, incl computer, copier, fax paper 124
Office & school supplies 127
Greeting cards 130
Magazines & newspapers 133
Souvenirs & novelty items 136
INDUSTRY DEFINITION & METHODOLOGY 139
2013 Barnes Reports: U.S. Supermarkets Grocery Stores Industry-Product and Retail report 2
Supermarkets & Grocery Stores Product Lines
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2013 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
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Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
2013 Barnes Reports: U.S. Supermarkets Grocery Stores Industry-Product and Retail report 3
Supermarkets & Grocery Stores Product Lines
SUMMARY OF PRODUCT LINES SALES BY INDUSTRY
Sales (Millions of U.S. Dollars)
Main Category Sub Category Year
2010 2011 2012 2013 2014
Groceries & other foods 375,265 352,922 338,408 323,757 316,245
-- Meat, fish & poultry, incl prepack meats 65,519 61,618 59,084 56,526 55,214
-- Produce, including fruits & vegetables 51,697 48,619 46,619 44,601 43,566
-- Frozen foods, incl packaged foods 29,244 27,503 26,372 25,230 24,644
-- Dairy products & related foods, incl milk 44,656 41,997 40,270 38,526 37,632
-- Bakery products baked on premises 8,372 7,873 7,550 7,223 7,055
-- Bakery products not baked on the premises 14,026 13,190 12,648 12,100 11,820
-- Delicatessen items, incl deli meats 18,734 17,618 16,894 16,162 15,787
-- Bottled, canned, or packaged soft drinks 14,916 14,028 13,451 12,868 12,570
-- Candy 4,947 4,653 4,461 4,268 4,169
-- All other foods 123,156 115,823 111,060 106,251 103,786
-- Meals, unpack snacks, sandwiches 8,198 7,710 7,393 7,073 6,909
-- Soup and salad bars 1,304 1,227 1,176 1,125 1,099
-- All oth meals & snacks 6,894 6,484 6,217 5,948 5,810
-- Alcoholic drinks served at the estab. 112 106 101 97 95
Packaged liquor, wine, & beer 17,593 16,545 15,865 15,178 14,826
-- Distilled spirits, including liquor, brandy 3,432