Docstoc

Real Estate Marketing: Yesterday v. Today

Document Sample
Real Estate Marketing: Yesterday v. Today Powered By Docstoc
					Real Estate Marketing:
Yesterday v. Today

Brad Andersohn, National Outreach Manager, Zillow
Real Estate Marketing:
Yesterday vs. Today
1992	
     	
  	
  	
     2012	
  
	
  	
  	
     1992	
     	
  	
  	
     2012	
  
	
  	
  	
     1992	
     	
  	
  	
     2012	
  
	
  	
  	
     1992	
     	
  	
  	
     2012	
  




                                         2.2	
  Billion	
  Users	
  600	
  
                                         Million	
  Sites	
  
Shouldn’t	
  you	
  	
  
  be	
  there?	
  
Fundamentals	
  
  •  Exposure
  •      33	
  million	
  unique	
  visitors	
  
  •      52	
  homes/second	
  viewed	
  on	
  mobile	
  
  •      134	
  million	
  homes	
  viewed	
  on	
  mobile	
  
  •      214,000+	
  agent	
  reviews	
  
  	
  




                                   Sources:	
  Google	
  Analy)cs,	
  Zillow	
  Internal,	
  November	
  2012	
  	
  
Fundamentals	
  
  Exposure	
  
                   Zillow	
  Premier	
  Agents	
  with	
  5	
  or	
  
  Reviews	
        more	
  reviews	
  get	
  more	
  than	
  twice	
  
                   as	
  many	
  contacts	
  as	
  agents	
  with	
  
                   zero	
  reviews.	
  
                   	
  




                                         Source:	
  	
  Zillow	
  Internal,	
  June	
  2012	
  	
  
Fundamentals	
  

  Exposure	
  

  Reviews	
  

   Profiles	
  
Fundamentals	
  
  Exposure	
  
  Reviews	
      Free	
  Daily	
  Webinars	
  
                 •    Social	
  Media	
  Tips	
  and	
  Tools	
  
  Profiles	
      • 
                 • 
                      Real	
  Estate	
  Tech	
  Educa1on	
  
                      Premier	
  Agent	
  Websites	
  Help	
  
                 •    Special	
  Guest	
  Speakers	
  &	
  Panels	
  
 Educa1on	
      •    FREE	
  Training	
  &	
  Online	
  Support	
  
Learn	
  More	
  




 Lis1ng	
  Agent	
                                  Premier	
  Agent	
           Premier	
  Agent	
  Websites	
  
                                                                                 WordPress	
  	
  &	
  IDX	
  Powered	
  
 Free	
  exposure	
  on	
  web	
  &	
  mobile	
     Exclusive	
  placement	
  
   Appreciate	
  Yesterday	
  

      Move	
  Into	
  Today	
  

Be	
  Prepared	
  for	
  Tomorrow	
  

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:31
posted:1/22/2013
language:English
pages:13