How to Create Effective Video

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					How to Create Effective Video

Matt Singer, CEO, Videolicious @MattSinger
Effective Video

      •  Video Drives Sales
      •  What to Shoot
      •  What to Say
Choosing What to Shoot
Choosing What to Shoot

          •  Identify Features
          •  One Feature per Shot
          •  15 Seconds per Shot
Positioning Within a Room
Positioning Within a Room

           •  Feature Decide Position
           •  Wide for Size
           •  Close for Detail
Slow Pan
Slow Pan

   •  Like Driving a Car
   •  Use Hips not Arms
   •  Only 1 Pan per Shot
Slow Tilt
Slow Tilt

   •  Like Driving a Car
   •  Use Shoulders
   •  Only 1 Tilt per Shot
Lighting Strategies
Lighting Strategies

        •  Face the Light
        •  Watch for Shadows
        •  Camera Against Window
Wide Lens
Wide Lens

   •  Wide Lens = Bigger
   •  Photojojo.com
   •  $20, Magnet Attachment
Camera = Energy Black Hole
Camera = Energy Black Hole

            •  More Energy
            •  Glass is Lifeless
            •  Practiced Skill
Bookend Approach
Bookend Approach

       •  Introduce Yourself
       •  End with Call to Action
       •  Smile Before and After
Color Techniques
Color Techniques

       •  Use Case
       •  Expertise
       •  Personalization
Putting it Together
Putting it Together

        •  Don’t Mimic Shots
        •  Visuals Compliment
        •  Use Your Own Voice
Leveraging What You Do Best
Leveraging What You Do Best

            •  Shots of Features
            •  Tasteful Movements
            •  Energy, Smile, Expertise

				
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posted:1/22/2013
language:English
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