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Thanks for your interest in Boost Juice Bars! This kit
contains a bit about how we started, our stores, our
marketing & more! There is heaps more information
available on our website - www.boostjuicebars.com.
We hope this kit helps you to get to know us a little better!
03 The Word according to J 16 Celebrities at Boost
Wellness Category 17 Celebrity endorsements
A Boost is Born
18 Design & Development
04 Our Products
20 Boost international
e one of th
Supermarket Range 22 Awards
06 Meet the THINK Tank 23 Quotes “To becom
worl d’s most f
24 Juicy Bits
08 About Janine
09 The Boost Story
12 Love Life
...love the environment
13 Marketing & Promotions
Big Banana Peel
What’s ya Name Game
Boost your Life
Jeans for Genes
Pink Ribbon Day
The word The welln ing retail phen
drinks - also ca
ch as blende
Boost Juic e is an amaz ores a
erage of 28 st operating for
form of an av eding has now been
a growth plat turnover exce
s. With a group e This category ow fro m strength to
for seven year t Juice is th continues to gr
annum, Boos 16 years and itability of the
$AUD85 ,000,000 per Southern ignore the prof
bar in the strength . One cannot of the Juice
and smoothie any other retail segment
largest juice countries than ie market. “The e
d is in more smooth strong and w
About Hemisphere an that have
world. With over 200 stores and Smoothie busin ill show positive
juice bar in the t years, Boos
t Juice is is segment w
nfident that th e Juice
in seven shor ks, are co Dan Titus, Director of th
been opened retail networ ins this year,” Juice and
lia’s mos t successful ga . “The
Boost Juice Pty Ltd incorporated in March 2000. one of Austra ecutive Team sociation stated
Board and Ex d Smoothie As ive venture.
with a fir st-class quality d retail expe rience. an business is such a lucrat
0 years of com
bine oothie the world
- with over 13 $US2 Sm are sold all over
Founder Company Secretary
rate s an estimated Smoothie -type products in bars, movie
ry alone gene by more golf courses;
Janine Allis Amy Roy The US indust d has grown se ships and are seeing
per annum an on crui
billion dollars ars. The ls. Companies
e past four ye s and hospita nity. Consumer
ch year for th growing retail
CEO than 30% ea of the fastest market as a gr e healthy
ory is one issues are
this soda; th
Jeff Allis Wellness Categ sity and health alternative to
the world. Obe looking for an e expressing re
categories in d compani es in are nsumers ar
ues for al l countries, an . at titudes that co
becoming iss assive growth nd.”
Stores opened as at December 2009: 180 are seeing m e smoothie tre
the Welln ess Category s and juices are the th
ception. Smoo s who
Countries Boost is located in: Boost is no ex m. Consumer
od of the new millenniu lunch or a
Australia UK South Africa fast fo mburger for
d a quick ha now opting
Chile Kuwait Indonesia once purchase ng snack are
Hong Kong Estonia Lithuania ca ndy bar for a
Mexico China Malaysia
Singapore Macau Germany
New stores in Hong Kong and Indonesia!
er, without he
Boost would not be s achieved amazing
A w a hole in the Australian
that are as he
s to research
althy as poss
new ways to
range of TD4
team that ha
ings to help th
e brand gr
s over 200
ow to where it
Janine Allis sa consumer d better. Her Boost now ha dle East, Asia
ternative. As a ucts better an in the smooth
ies hout the Mid
for a healthy fa
st food al ything healthy
yoghurts used Austra lia and throug
s stru ggled to find an lo w fat frozen occu s thermophillis uth America!
she had alway short of time, ltures streptoc lEurope and So
hen she was contain live cu ded nutritiona
t and drink w y for her lbruekil for ad
find somet hing health d la ctobacillus de ery facet of
particularly to d raised an experienced ev
siness plan an s. Janine has in the first
sons. She developed a bu in the conc ept benefit from pain ting the floor e
ugh fri ends investing the company, store, to negotiating th
$250,000 thro working in the
underway. store and e bar chain.
to get the plan of another juic
ropath s purchase
nists and natu rstand
ted with nutritio ies to fully unde
Janine consul es and smooth lowed her
enu of healthy juic s This has al grow ing business.
to create a m artificial flavour l aspects of a
preservatives, and develop al
that were free of nate abou t creating
She is passio Janine Allis
and colours. Founder
Our Menu: For a nutritional breakdown of our products, please visit the
‘Products’ section in our website - www.boostjuicebars.com
ne fo r only
B Blement sur juicers oothie
oo yo te or sm
vita booster energiser booster mango tango crush watermelon crush
multi-vitamins & minerals + guarana, ginseng & vitamin E + mango, passionfruit, mango nectar,
freshly juiced watermelon, tropical juice,
tropical juice, sorbet & ice
sorbet & ice
immunity booster protein booster
echinacea, vitamins A & C, soy protein & whey protein + berry crush tropical crush
Lowoothies made fresh zinc & green tea
raspberries, strawberries, blueberries,
apple juice, sorbet & ice
mango, banana, tropical juice,
sorbet & ice
real fruit sm
Not suitable for children under 15 years or pregnant women. Should only be used under medical or dietary supervision.
Formulated for sports people to help in achieving specific nutritional or performance goals.
+ For full ingredients refer to www.boostjuicebars.com
freshly squeezed lemon & orange,
sorbet & ice
mango magic janine’s favourite
mango, banana, mango nectar,
raspberries, banana, mango nectar,
TD4 vanilla yoghurt & ice TD4 mango yoghurt & ice
try it with passionfruit!
as only two apples!
strawberry squeeze blueberry blast a medium size has
the same calories
strawberries, banana, apple juice, blueberries, banana, apple juice,
no added sugar
TD4 vanilla yoghurt, sorbet & ice freshly squeezed,
TD4 strawberry yoghurt & ice
mini-me mango skinny minnie melon
mango, passionfruit, mango nectar,
all berry bang banana buzz TD4 vanilla yoghurt & ice
freshly juiced watermelon, raspberries,
passionfruit, apple juice,
strawberries, raspberries, blueberries, banana, honey, low fat milk or soy, two & five juice wild berry juice TD4 strawberry yoghurt, sorbet & ice
apple juice, TD4 strawberry yoghurt & ice TD4 vanilla yoghurt & ice the juice of 2 oranges, 1 apple, 3 carrots, 1 piece freshly juiced pineapple, apple, raspberries, berry berry light
try it with a dash of cinnamon! of celery & beetroot + a vita booster based on strawberries & blueberries blueberries, strawberries, guava nectar,
original size, quantities of fruit may vary slightly. + an energiser booster TD4 strawberry yoghurt & ice
passion mango tropical storm
mango, passionfruit, tropical juice,
mango, banana, tropical juice,
TD4 mango yoghurt, sorbet & ice
coconut milk, TD4 mango yoghurt & ice freshly squeezed orange, strawberries immunity juice
& banana + an energiser booster freshly juiced watermelon & orange,
strawberries + an immunity booster
raspberry ripe king william chocolate
chocolate, banana, low fat milk or soy,
chocolate, raspberries, coconut milk,
TD4 vanilla yoghurt & ice
low fat milk or soy,
super powers try it with strawberries!
low fat smoothies with TD4 strawberry yoghurt, sorbet & ice
energy lift gym junkie
$ $1 P erGivecck
mango, banana, tropical juice, contains over 25g of protein!
TD4 mango yoghurt & ice strawberries, banana, low fat milk or soy, not suitable for children under 15 years. recommended consumption one per day.
+ an energiser booster TD4 vanilla yoghurt & ice + a protein booster
choose from banana, apple, orange, watermelon, pineapple,
green tea mango mantra brekkie to gogo B Buy a Boost, Give a Boost!
mango, green tea, mango nectar,
TD4 vanilla yoghurt, sorbet & ice
banana, toasted muesli, honey,
low fat milk or soy, TD4 vanilla yoghurt
carrot, celery, beetroot, ginger, passionfruit, strawberry,
Buy a Boo$1 t,
s Powerpack with three c goes straight to
ters & 10 different boosters
and erpack with 3
blueberry, raspberry, mango, lemon, mint & cranberry
+ an immunity booster & ice + an energiser booster ralian Youth Cha
Grab a $1 Pow we’lltion to heVitamin A supplements to children
lp support Aust
The Boost Fo unda
suffering from malnutritionin the Pacific.
for more info visit www.boostjuicebars.com
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on ou ebsite
n in our w
the THINK tank
Meet Janine Allis is the founder of Boost
Juice Bars and the brand is a
reflection of her enthusiasm and
energetic personality, crystallized in
the love life culture.
Scott is Boost’s General Manager of
Boost Australia and International.
Scott started on his Boost journey
in June 2008 as the leader of Boost
company stores and in just a few
short months has flown high to the
General Manger position. Scott now
looks after 200+ of our Australian and
International stores, with even more
Jeff Allis co-founded the company stores and countries on the way!
with Janine and focused on the Prior to joining Boost, Scott was the
company strategy, leasing, CEO of Body Bronze, leaving to lead
marketing and brand position the Boost brand.
within the Australian market. Scott has always had a passion for
In his spare time he was also juice and smoothies, in the past he
the Director of Programming for has even owned his own juice bar in
Austereo - Australia’s largest radio Melbourne!
company. Jeff is also involved with
the Boost marketing and brand
development in all markets. When
former CEO Simon McNamara
resigned in October 2007, Jeff took
over the reigns as the new CEO for
Boost Australia. Check out Jeff’s
mini interview in the ‘About Boost’
section of our website.
the THINK tank
Fabulous products, great staff and a fluid business
plan have made Boost Juice one of Australia’s most
loved brands. One store in Adelaide has grown into 187
stores throughout Australia and 47 stores overseas.
Never one to rest on her laurels, or kiwifruits,
Janine Allis’s next focus is to make Boost a global
phenomenon. So in May 2010, US based private equity
firm, The Riverside Company acquired a major stake in
the Boost Investment Group.
This agreement, gives Boost the financial backing and
international expertise needed to turn the company
into one of the world’s most loved brands.
It’s an opportunity to make Oprah a fan, to quench
thirst in Jamaica and to be up in neons in Times
Square. Basically it’s the chance for an Aussie brand to
make its mark on the world market.
Keeping the homegrown connection, Riverside are
using their Asian fund to invest in Boost Juice. This
fund primarily comprises of Australian superannuation
money, so you might actually be one of our newest
We’re proud of our local history and we’re excited
about the future. The next few years mark a dynamic
time for the Boost Juice brand. Look out for a Boost
Juice on the moon, that’s part of phase three – details
About Janine Allis is Founder of Boost Juice Bars
– the largest and fastest growing juice and
Australian market place. Her vision was to
do retailing differently, delivering a unique
smoothie chain in the Southern Hemisphere. customer experience based on the “love life”
With outlets in more countries than any other philosophy of Boost.
smoothie chain, and currently pursuing an
aggressive international expansion strategy, Janine’s leadership style is natural, warm,
Boost Juice is well on the way to achieving giving and inspiring, with people extremely
their aim of the worlds most loved and motivated by her to achieve amazing results.
favourite brand. Janine describes herself as having a very
‘hands on’ approach toward the running
Janine and her team have grown the of Boost Juice, which has enabled her to
innovative youth-based business from one fully understand and develop the growing
store in Adelaide, South Australia to over business. She now recognises that her role
200 stores in Australia, Chile, Indonesia, currently is less of a manager and more of a
Singapore, South Africa, UK, Kuwait, Macau leader.
and Portugal with more countries to follow.
She has previously worked as a publicist Boost has won numerous prestigious awards
in the arts and entertainment industries, a over the years including being inducted into
cinema manager in Australia and Singapore, “My Business” Hall of Fame, ARA Retailer
an advertising executive and as a head of the Year in 2007 and Amex Franchisor of
stewardess on David Bowie’s yacht. the Year in 2005. In 2004 Janine was also
recognised as Telstra’s Australia Business
Being a working mother of three sons and Woman of the Year.
a daughter she is an advocate for healthy
eating and living. With a hectic urban lifestyle Today Janine is a perpetual student,
in Melbourne, Janine understands first hand surrounding herself with amazing business
Boost Your Business
the demands life can put on an individual. people and soaking up ideas like a sponge.
One of her greatest strengths is her ability
Janine’s desire to own her own business led to see her faults and ensure that the people
s f .
her to look at the retail market and review around her compliment each other to
what the market was lacking as a consumer. guarantee that the Boost leadership team
Janine and her husband Jeff trialled a number is strong and built for success. “At the end
of businesses including publicising and of the day we have to try to keep life and
touring comedians, but nothing truly got the business simple”, she says “...and enjoy the
business juices flowing. That was until they journey as much as the results”.
noticed there was a lack of truly healthy
Janine Allis - Business Secrets
fast food in the market place. Janine did Never one to rest on her laurels, or kiwifruits,
extensive research world wide and started Janine Allis’s next focus is to make Boost
to develop a business concept that was a global phenomenon. So in May 2010, US
different to anything else that was in the based private equity firm, The Riverside
Company acquired a major stake in the Boost
Investment Group. Boost is an amazing
Australian success story.
• Make fresh nutritious stuff that tastes great
• Only always, forever and ever and ever use natural ingredients
• Never use artificial anything
• Be polite enough to call you by your first name
• Always deliver amazingly friendly service
• Continually be on the prowl for new ways to help improve your health
• Make you feel great, give you something to smile about
and always give you a reason to choose Boost!
What’s the buzz?
Since its inception in 2000, Boost has become by young consumers. The menu offers more than 20 healthy and great tasting juice or smoothie – the
a talking point for the Australian media and delicious juices, smoothies and crushes which were all brand is based on the entire Boost Experience Moving forward
consumers alike because the brand provides developed with the assistance of which takes place every time a customer enters After Janine’s plans for global domination took
new experiences and opportunities on so many a nutritionist, and all are at least a store. This experience is a combination of a off, she decided to form the Boost Investment
different levels. There has been a great deal of 98% fat free and free from any fantastic product, served by positive and energetic Group (B.I.G.) for further ventures in Australia.
focus on Janine Allis, Boost founder and CEO, artificial flavours or colourings. people who greet you with a smile and are polite B.I.G.’s first acquisition is Mexican food
who achieved major success with the business enough to call you by your first name, in a bright outlet chain Salsa’s. BIG and Salsa’s are now
while at the same time being a wife and mother to The growth of Boost and colourful store environment with fun music to expanding throughout Australia, with 12 stores
her three young boys. Other points of interest have Juice Bars match. This point of difference is further enforced already taking the Salsas message to the
included the fact that Boost provides a healthy With the emergence of the juice through the brand’s unique tactical campaigns, people!
alternative to fast food, and there has also been bar industry in Australia from the customer relations strategy whereby every
much discussion about the unprecedented growth 2000, Boost was the only brand customer email is responded to personally, For more information visit
and success of the Boost brand. to grow very big very quickly. and the VIBE Club loyalty program which www.boostjuicebars.com
When Boost had reached the rewards loyal customers.
Janine Allis, CEO and mother 100 store milestone in 2004, the nearest competitor,
Janine Allis has managed to grow the Boost Juice Viva Juice, had 24 stores, and in August of that year International growth
empire from one to over 200 stores in 7 years, Boost acquired the Viva chain to take the total number Recently, there has been a great deal of
while also playing the role of wife and mother to of Boost Juice Bars to 124. Now Boost Juice focus on Boost’s growth internationally. Boost
her growing family. She has provided inspiration is in more than 15 countries around Juice Bars have been opened in Chile, Thailand,
for Australian business women and mums alike, the world and growing. Malaysia, Germany, Lithuania, Dubai, Kuwait,
by proving that you can juggle a successful career Indonesia, South Africa, Portugal, UK, Singapore,
with motherhood. Her role as CEO of Boost Juice Hong Kong, Macau and Estonia, with a number
has led the company to achieve many awards and Innovative retail of countries to follow soon!
accolades, including the AMEX Franchisor of the concept
Year, and Janine was also awarded the Telstra While the juice bar
Businesswoman of the Year award in 2004. concept was relatively
new for Australia, the
Boost, the healthy alternative to fast food way in which Boost
In an age where childhood obesity is said to be presented the concept
at epidemic proportions, Boost offers a healthy was also new for retail
alternative to other fast food options, which is in general. Boost was
encompassed in a brand perceived to be ‘cool’ never simply about the
self w igher”
sh urr ound ft y ood!”
“o nly s to li t e so g
are going n tas
a s t’s am
, ju ice
eali stic –
ases 72 wn
“W “be r
ak s to fro smile!”
it t cle
“ s o t of c
mu only 1
s the b
Boost Juice commenced franchising in 2001 and One of our multi-site partners, Stuart Slater states:
we have now opened over 200 stores. With our
systems, processes and our committed team, we “Just being part of the brand that is Boost and
have an incredibly strong and sustainable base all the positives that come with it, it is just such
in which to spring-board in to the world market. an unbelievable opportunity for any partner to be
In 2005 Boost Juice was voted as one of the part of this highly professional franchise”.
top three most admired franchisors in Australia.
Boost has also received the prestigious award “I looked at all the franchise systems out
of American Express Franchisor of the Year in there and no one came close to Boost for my
this same year. These awards were won based franchising and long-term business needs. You
on a win-win attitude with both the Franchisee have a hot brand, sensational marketing, the
and the Franchisor. Boost have adopted this best looking retail stores in Australia and a highly
attitude in embarking on its major international professional support team. My only regret is not
expansion strategy and with Master Franchisees becoming a Boost partner sooner!”
already appointed in Indonesia, Chile, Singapore,
UK, South Africa, Kuwait and throughout the - Stuart Slater
Middle East, the search is now well underway to Franchisee, Boost Juice Burwood, Bondi 1 & 2
secure the right Partners to continue the brand’s
high growth and high profit success story in new
markets, all over the world. For more information go to
“Whilst we will continue to grow in our domestic
market, we are also pursuing our goal to become
‘One of the world’s most famous and loved brands’, Ju
by becoming truly global – and with the volume of
international queries we receive each day, we are Boost is a the most
confident that we will find the perfect partners to make
which me ans we find y
sible to bu
this a reality. It is critical for us that we have a good
Boostie p artners pos e!
working relationship. This is a long term arrangement
and you need to have trust and respect both ways for
and ru n our store
it to succeed.” Janine said.
The issue of global warming is one which concerns can be recycled, Australia is behind the 8 ball with
us greatly, with the amount of carbon dioxide released regard to recycling it in a post-consumer state, as in,
into the earth’s atmosphere increasing drastically over after you’ve drunk your smoothie! Unfortunately at this
the last 100 years. The scary thing is, scientists are stage foam can only be recycled in larger industrial
saying it’s not a natural occurrence; it’s actually the quantities. However with the help of our cup supplier
habits and activities of humankind which are causing Dart, we are trying to change this by initiating trials
the increase! of foam recycling through shopping centres,
whereby it can be turned into a range of different
The world has already started changing – we’re plastic items like pens!
experiencing extreme drought and increased
temperatures, glaciers are melting and there are more We know however that the best thing we can do is to
hurricanes and cyclones than ever before. It’s all pretty keep rubbish to a minimum. That’s why we have our
overwhelming, but the good news is there’s something Boost reusable mugs available in every store, and to
we can all do about it. Actions can be as small as encourage you to purchase these we offer you a free
reducing your energy use at home by doing one full BOOSTER every time you bring it in for a refill!
load of washing rather than multiple smaller loads,
or using public transport and carpooling, through to Boost is committed to ongoing improvement and
funding energy efficiency programs and wind farms to we will continue to review what we serve your Boost
. asf. s.
neutralise your emissions. in to make sure that we are using the best product
At Boost we’re currently looking into a number of
different initiatives which will enable us to neutralise The good news is, the report showed us that foam
our own emissions, so stay tuned for further details! does in fact release far less airborne emissions and
Onto other environmental focuses, in 2003 we toxins into the environment. The other important fact
commissioned the services of Visions Of Blue, an to come out of the report was that due to foam being
environmental communications agency to conduct 80-90% air, it creates less actual waste as every foam
a full audit into the various cup options available cup thrown away is equivalent to 3.6 paper cups of
including polystyrene, plastic and cardboard. While the same size. And for all you people out there who
previous research had shown that polystyrene uses love our forests and our natural habitat, the production
fewer resources and creates fewer emissions during of foam cups does not require any trees to be
production, we wanted to make sure we were up to chopped down!
ost w ed
date with the very latest comparisons between
the different options. Recycling is the only issue with foam. Even though
Here y commit it can be recycled, Australia is behind the 8 ball with
nl e, Unfortunately, most of the rubbish we humans produce regard to recycling it in a post-consumer state, as in,
not o thy peopl still goes into the waste, whether or not it is recyclable. after you’ve drunk your smoothie! Unfortunately at this
to he lso
So we had to consider how we could produce the stage foam can only be recycled in larger industrial
least amount of waste as well as using the least quantities. However with the help of our cup supplier
amount of resources during the production of Dart, we are trying to change this by initiating trials of
a hea our packaging. foam recycling through shopping centres, whereby it
into ent! can be turned into a range of different plastic items
The good news is, the report showed us that foam like pens!
does in fact release far less airborne emissions and
toxins into the environment. The other important fact We know however that the best thing we can do is to
to come out of the report was that due to foam being keep rubbish to a minimum. That’s why we have our
ng th ent. . .
80-90% air, it creates less actual waste as every foam Boost reusable mugs available in every store, and to
cup thrown away is equivalent to 3.6 paper cups of the encourage you to purchase these we offer you a free
same size. And for all you people out there who love BOOSTER every time you bring it in for a refill!
our forests and our natural habitat, the production of
foam cups does not require any trees to be Boost is committed to ongoing improvement
chopped down! and we will continue to review what we serve your
Boost in to make sure that we are using the best
Recycling is the only issue with foam. Even though it product available!
Boost has been successful Boost conducts between five This promotion was conducted When this promotion is
What’s Ya Name Game
Big Banana Peel
in building an extensive and and eight major and minor in March 2008, stores received conducted, people take note of
well-recognised brand profile campaigns through stores specially marked cups! Cups had their names! It is driven through
over the past five years. every year. These campaigns a special peel off section and radio, TV and transit advertising
Methods utilised have included have proven successful we gave away prizes including and has proven highly successful
(and continue to include) in driving customers into a Mazda2, 5 awesome holidays in driving new and existing
public relations and media stores, increasing store sales, and heaps of runner up prizes! customers into stores. We offer
coverage, radio and television and enhancing the “Boost This campaign made many of our a “Free Boost” to people with a
campaigns and a bright and Experience” for Boosties very happy! specific name every week day
interactive website. every customer. over a four week period.
s led the way with a unique mar achieved a 94% brand
n Boost Juice ha 5 years Boost ch).
Since its inceptio and below-the-line campaigns. In (according to independent resear
includes abov e-the-line be as cool as the iPod
d is perceived to
awareness rate an
The VIBE Club The Boost loyalty program, One strategy which sets Boost
eting O bjectives
known as the VIBE (Very apart from competitors is its
Boos t’s Mark sed
Important Boost Enthusiast) customer relations. The “Boost • Juxtapo ampaigns
Club has over 440,000 members Guarantee” asks customers to e plan and
g we do. W retail way
email Boost if they are not happy In everythin traditional
nationally and is growing. VIBE
differe ntly to the
members are entitled to special with the service, product, or
monthly offers and giveaways experience they have encountered, • Assimil dback and
. Store fee
and every single email is followed ith frontlin e Boosters part of ou
via the VIBE email newsletter.
Of ideas w tly used as
is constan tiv e and
Especially important, members up within 1 working day. This has feedback be innova
customer continue to
created amazing word of mouth rocess to be imp roving
get a free Boost after buying 10 creative p to always
and also get a free Boost on their marketing for Boost. This ensures enable us
Birthday! The VIBE database has customers have an opportunity for ur Mark
• Make O ing we do
become a vital communication one-to-one communication if they nership of everyth or
With total ery promo
tool to Boost’s most loyal want to share their experiences rship of ev
We take owne run.
and feedback, whether positive n that we
customers, and the database competitio
continues to grow every day. or negative.
This is also a great marketing tool
for Boosts to contact local VIBE
members with exclusive offers
fsh s h as
Boost your Life! In March 2007, Boost gave away our In 2009, Boost got on board with Pink With obesity and school canteens
Boost supports Pink Ribbon
Boost VIBE newsletter
fabulous Little Collins St store! With the Ribbon and held a huge “Think Pink” becoming a talking point in Australia,
help of Fox FM, we selected 140 finalists day! Boost decided to help conbat
from thousands of entries submitted to This day was aimed at raising money this with thier School Fundraising
attend Boost Camp. and awareness for Breast Cancer, with Program.
Over the course of 2 days the teams our Boost team members covering the
were put through their paces to whittle whole store in pink and even the boys The program allows schools to raise
the entrants down to the best of the were donning pink for a great cause! money while also supplying a healthy
best! Those remaining towards the end lunchtime alternative to kids.
of the competition had to impress in a Menus can be customised in some
final interview with Janine. cases but kids usually receive a kids
At the end of the third day 3 finalists or medium sized smoothie option.
were given a key, and Natalie Brown’s
opened the door to the store…and a This is a great way for our stores
great new future! to get involved with their local
community and helping schools to
For more information, head to our
website - www.boostjuicebars.com
Jeans for Genes raises money for
Jeans for Genes
genetic disorders and was given a
Barry is our globetrotting mascot
helping hand by Boost in mid-2009
with a real Boost funloving-daredevil with a huge fundraising day!
personality! With $1 from every drink donated to
Barry travels around Australia giving the cause, the Jeans donned in-store
away freebies and generally having a definitely helped raise awareness for Since its launch re-launch in November
great time being in amongst our very this cause. 2008, our VIBE club has grown faster
cool Boost customers! than ever!
In 2008, Barry travelled to Macau Every month we send a newsletter out
to bungie jump 233 metres of the to all out Boosties so that they can
Macau tower! keep up with all the latest goss and
competitions from Boost.
The VIBE newsletter also encourages
our readers to interact with us by
entering competitions, sending in thier
suggestions and photos of themselves
enjoying our yummy drinks!
Celebrities AT BOOST
Australian Idol star
Miss Universe Paris Hilton
Jennifer Hawkins Miranda Kerr
Dean Geyer Guy Sebastian
& The Veronicas Ben10
Dora & Ben10
re s h
In 2009, we launched a nationwide promotion with Dora the Explorer and Ben10, with four
limited-edition cups featuring the very popular kids characters. Being conscious of how kids
react and respect their heroes on TV, Dora the Explorer and Ben10 were great characters
for our kids cups.
Kids loved our 4 unique cups, with cups selling in excess of 100,000 cups over 4 weeks
we were proud to make thousands of our young Boosties and their parents very happy!
e sh as
Design & Who we are,
what we do.
We design to make a difference to people’s lives. We understand that the most important reason we get
We help people feel good by giving them an amazing, more and more customers every day is because we’ve
bright, funky shop and a safe, modern and enjoyable got a great product, made each and every time with the
work environment. freshest and highest quality ingredients available.
But, we also know that our future success depends very
much on our ability to build a great brand and bond
with our customers.
So everything about Boost is designed to make a strong
and lasting brand impression. Stores are designed so
they have more than just a physical presence, they need
to dominate the space they occupy and this is achieved
through a high quality store fit-out, the latest in lighting,
new & innovative fixtures and fittings, bright,
bold seductive menu boards and of course the
famous Boost graphics.
All stores are designed to maximise space to create
a productive & comfortable work environment for our
staff. Every fit-out is a challenge as no two stores are
the same. We endeavour to make each design unique
in appearance, yet the systems and flow within the
store are carried through every single fit-out. Despite the
difference physically, the Boost brand stands out above
all making each store instantly recognisable
to our customers.
Our incredible team members are passionate about
giving our customers a great shopping experience and
along with the row of busy blenders at the front of the
shop, they are the focal point of a vibrant, theatrical
celebration - the making and mixing of a great smoothie!
So not only is Boost providing customers with an
amazing product, through the design, shop fit and the
fantastic staff - Boost is creating an experience!
h freshsfre .
e s a
s . as.
Our popular sto
res in Chile! Hola!
Senay an City, I
fr . h 2009
Young retailer of the Year - Bec Willett
VIC/TAS Filed Manager of the Year - Evan Badlee
National Retailers Association Awards -
Training/Hr, Wesfield Best Food Retiler Finalist & Individual Achievement Award
2008 Telstra Young Business Woman of the Year - Jacinta Caithness
2007 National Retailers Association awards - Bank of Queensland Franchise Award
2007 National Retailers Association awards - Supreme Reward for Best Retailer
2007 Highly Commended - Supreme Award for Best Retailer
2007 Nomination for Best Food Retailer
2007 Nomination for Best Specialty Retailer
2006 Governor of Victoria Export Awards - Commendation
2006 Finalist NRA Best Franchise
2006 Dolly favourite Youth 5 Minute Feed
2005 Price Waterhouse Coopers Franchisor of the Year award – VIC
2005 Price Waterhouse Coopers Women of the year award in Franchising – VIC
2005 Price Waterhouse Coopers –Franchisor of the Year – Finalist
2005 Price Waterhouse Coopers– Women in Franchising – Finalist
2005 AMEX Franchisor of the Year
2005 Finalist International Women’s Veuve Clique Award
2004 BRW Fastest Growing Franchisee 2005
2004 Westpac Group Business Owner Award - National Winner
2004 Westpac Group Business Owner Award - Victorian Winner
2004 2004 Telstra Australian Business Woman of The Year
2004 2004 Telstra Victorian Business Woman of The Year
2004 My Business Readers Choice Award
2004 Lend Lease Finalist of the Retailer of the Year Award
The success of Boost can be
attributed to several other factors,
including a combination of great,
fresh product, fantastic store
teams who are knowledgeable
about the products and strong
branding from day one.
Boost Juice Bars boast healthy Hospitality
product and juicy profit.
Janine Allis has turned a taste for smoothies and
search for a health food retail concept into one of
the surprise retail success stories of recent years.
“ Herald Sun
Boost Juice blends a success
Janine Allis is the leader of the pack of
entrepreneurs eager to squeeze big profits
out of Australia’s growing love affair with
juice on the go.
Boost is an appropriate name
considering the staggering growth
this company has achieved. Boost
Juice is doubling its revenue every
three months, and now Janine’s
“ We don’t advertise for franchisees, but we
are getting 100 enquiries a week including
company is opening a new store
an average of 20 coming from overseas.
BRW - Business Review Weekly
“ It’s a huge growth sector worldwide. Anything
to do with improvements to one’s health,
whether it be through exercise or eating or mind
discipline, has enormous awareness worldwide.
Businesses in those areas are experiencing
a lot more customer demand.
Australian Financial Review
Which industry do you see yourself operating in? Customer Experience Who would you consider the target audience to be?
s we c
ht to p
ite or fr s for fur e can’t
The wellbeing industry. Boost Juice is a healthy Our training and culture have really put us above the The target demographic is 15 to 35 years old, with our webs engine ential.
search confid r you,
alternative to fast food. The wellbeing industry is pack in this area. People can copy our colours, but not core target market aimed at the 25 year old female who lib rary or pecif ics are ques tions fo
ncial s ent rmatio
as fina signm the info
currently the fastest growing industry in the western the experience! loves life and is looking for a healthy alternative to fast food!
y an swer y iv es you sp onses
world. Obesity has now reached the height that Although our current customer base ranges in age from 4
actuall is kit g lous re
that th n fabu ve!
millions of government dollars are going into combat The Product years old to 80+ years – health knows no barriers!
but w e know te y our ow ou ca n achie
ed to formula ek now y
this problem. We are also in the love life industry, At Boost we refuse to use anything artificial in our
you ne ades w at Boo
per gr e team
where you come to a Boost and leave with a smile. smoothies & juices. Our smoothies are all at least What types of media have you used for advertising t the su om th
and ge best fr
98% fat free. Even though we have minimised the fat and how effective were they? All the
Who do you see as your competitors? content we have not reduced the nutritional value and We have used radio extensively for both tactical and
Primarily other juice bars such as Nudie, Gloria Jeans the goodness in our smoothies! Many of our smoothies strategic campaigns, and we find it to be very effective
fre . es
New Zealand Natural or other outlets offering healthy are a fantastic source of calcium, which is essential in reaching our audience. We have also used television
food and beverages. Secondarily, other fast food for healthy bones. and billboards for branding campaigns, and we will be
outlets. There is a high level of entry into the Australian conducting a medium scale transit advertising campaign
market. No other juice chain has made any significant Janine collaborated with Sara Lee in October 2003 to for What’s ya Name Game in 2009. Aside from this, various
effect on our business. create the very special TD4 yoghurt that makes Boost’s local marketing initiatives have also utilized different media
smoothies so unique. We have worked for years on the including regional radio, email, TV, newspapers and other
yoghurt formula to make sure that the smoothies taste publications.
How do you differentiate your product to that of great. This product is exclusive to Boost Juice. The
your competitors? supplements are also formulated specifically for
The Brand Boost Juice. For more information on all of the Boost
Boost Juice prides itself on a brand and culture that products please see the menu section on our website
has been built upon positive attitudes. Janine Allis, at www.boostjuicebars.com
Boost founder and CEO, believes that, ‘Once you’ve
put the right people in place, everything is easy’. Feedback
Accordingly Boost carefully screens employees and One of our competitive advantages is that we are
potential franchisees for personalities that suit the absolutely about learning from our customers, listening
Boost Juice culture. The Boost Juice vision has been to them and hearing about their experiences, so we
built upon the customer experience, which is a great can continue to develop ways of improving. Our Boost
product served by friendly, efficient people in a positive Guarantee is on the wall of every single store, and
and energised environment. we encourage customers to contact us if they have
any feedback. Their feedback is then forwarded onto
the relevant team member within the Boost Support
network to ensure appropriate action or follow up is