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sh h sh e se . frefr . s .s st it s a Boo y K a sh ea e fr . reshSt shs f fresh ud s. as.s. a Inside Thanks for your interest in Boost Juice Bars! This kit contains a bit about how we started, our stores, our marketing & more! There is heaps more information available on our website - www.boostjuicebars.com. We hope this kit helps you to get to know us a little better! 03 The Word according to J 16 Celebrities at Boost About Boost Wellness Category 17 Celebrity endorsements A Boost is Born 18 Design & Development 04 Our Products 20 Boost international ent: on statem Our Menu si Boost mis sh Complementary Products e e one of th Supermarket Range 22 Awards re 06 Meet the THINK Tank 23 Quotes “To becom worl d’s most f amous as. 24 Juicy Bits ds!” loved bran 08 About Janine 09 The Boost Story & 12 Love Life ...love the environment sfhesh 13 Marketing & Promotions Branding Major Campaigns Big Banana Peel What’s ya Name Game r VIBE Club Customer Relations sh Boost your Life s. Barry Boost a fre Jeans for Genes Pink Ribbon Day VIBE Newsletter School Fundraising J ess category The word The welln ing retail phen omenon with for year fruit healthier, fresh drinks - also ca alternatives su lled “Smoothie ch as blende s”. d according to Boost Juic e is an amaz ores a erage of 28 st operating for over form of an av eding has now been a growth plat turnover exce s. With a group e This category ow fro m strength to for seven year t Juice is th continues to gr annum, Boos 16 years and itability of the $AUD85 ,000,000 per Southern ignore the prof bar in the strength . One cannot of the Juice and smoothie any other retail segment largest juice countries than ie market. “The e d is in more smooth strong and w ess remains About Hemisphere an that have world. With over 200 stores and Smoothie busin ill show positive juice bar in the t years, Boos t Juice is is segment w nfident that th e Juice in seven shor ks, are co Dan Titus, Director of th been opened retail networ ins this year,” Juice and lia’s mos t successful ga . “The Boost Juice Pty Ltd incorporated in March 2000. one of Austra ecutive Team sociation stated Board and Ex d Smoothie As ive venture. with a fir st-class quality d retail expe rience. an business is such a lucrat 0 years of com bine oothie the world - with over 13 $US2 Sm are sold all over Founder Company Secretary rate s an estimated Smoothie -type products in bars, movie ry alone gene by more golf courses; Janine Allis Amy Roy The US indust d has grown se ships and are seeing per annum an on crui billion dollars ars. The ls. Companies e past four ye s and hospita nity. Consumer s ch year for th growing retail theatre owth opportu CEO than 30% ea of the fastest market as a gr e healthy ory is one issues are this soda; th Jeff Allis Wellness Categ sity and health alternative to the world. Obe looking for an e expressing re flects in categories in d compani es in are nsumers ar ues for al l countries, an . at titudes that co becoming iss assive growth nd.” Stores opened as at December 2009: 180 are seeing m e smoothie tre the Welln ess Category s and juices are the th thie ception. Smoo s who Countries Boost is located in: Boost is no ex m. Consumer od of the new millenniu lunch or a Australia UK South Africa fast fo mburger for d a quick ha now opting Chile Kuwait Indonesia once purchase ng snack are mid-morni Hong Kong Estonia Lithuania ca ndy bar for a Mexico China Malaysia Singapore Macau Germany UAE Thailand Coming soon... New stores in Hong Kong and Indonesia! is born! r er, without he Boost howev Boost would not be s achieved amazing A w a hole in the Australian market prod ucts continue that are as he s to research althy as poss new ways to ible, and make the range of TD4 phenomenal th team that ha ings to help th e brand gr s over 200 ow to where it stores is today! operating in , Janine Allis sa consumer d better. Her Boost now ha dle East, Asia ternative. As a ucts better an in the smooth ies hout the Mid for a healthy fa st food al ything healthy prod yoghurts used Austra lia and throug s stru ggled to find an lo w fat frozen occu s thermophillis uth America! she had alway short of time, ltures streptoc lEurope and So hen she was contain live cu ded nutritiona t and drink w y for her lbruekil for ad to ea find somet hing health d la ctobacillus de ery facet of particularly to d raised an experienced ev siness plan an s. Janine has in the first sons. She developed a bu in the conc ept benefit from pain ting the floor e ugh fri ends investing the company, store, to negotiating th $250,000 thro working in the underway. store and e bar chain. to get the plan of another juic ropath s purchase nists and natu rstand ted with nutritio ies to fully unde Janine consul es and smooth lowed her enu of healthy juic s This has al grow ing business. to create a m artificial flavour l aspects of a preservatives, and develop al that were free of nate abou t creating She is passio Janine Allis and colours. Founder Our Menu: For a nutritional breakdown of our products, please visit the ‘Products’ section in our website - www.boostjuicebars.com Banyana30c read ne fo r only B Blement sur juicers oothie oo yo te or sm supp Crushes free 99% fat Add ho vita booster energiser booster mango tango crush watermelon crush multi-vitamins & minerals + guarana, ginseng & vitamin E + mango, passionfruit, mango nectar, freshly juiced watermelon, tropical juice, tropical juice, sorbet & ice sorbet & ice immunity booster protein booster -fat Smoothies echinacea, vitamins A & C, soy protein & whey protein + berry crush tropical crush Lowoothies made fresh zinc & green tea raspberries, strawberries, blueberries, apple juice, sorbet & ice mango, banana, tropical juice, sorbet & ice real fruit sm Not suitable for children under 15 years or pregnant women. Should only be used under medical or dietary supervision. Formulated for sports people to help in achieving specific nutritional or performance goals. + For full ingredients refer to www.boostjuicebars.com lemon crush freshly squeezed lemon & orange, sorbet & ice mango magic janine’s favourite mango, banana, mango nectar, ies raspberries, banana, mango nectar, Skinny Smooth TD4 vanilla yoghurt & ice TD4 mango yoghurt & ice try it with passionfruit! Juices as only two apples! strawberry squeeze blueberry blast a medium size has the same calories strawberries, banana, apple juice, blueberries, banana, apple juice, no added sugar TD4 vanilla yoghurt, sorbet & ice freshly squeezed, TD4 strawberry yoghurt & ice mini-me mango skinny minnie melon mango, passionfruit, mango nectar, all berry bang banana buzz TD4 vanilla yoghurt & ice freshly juiced watermelon, raspberries, passionfruit, apple juice, strawberries, raspberries, blueberries, banana, honey, low fat milk or soy, two & five juice wild berry juice TD4 strawberry yoghurt, sorbet & ice apple juice, TD4 strawberry yoghurt & ice TD4 vanilla yoghurt & ice the juice of 2 oranges, 1 apple, 3 carrots, 1 piece freshly juiced pineapple, apple, raspberries, berry berry light try it with a dash of cinnamon! of celery & beetroot + a vita booster based on strawberries & blueberries blueberries, strawberries, guava nectar, original size, quantities of fruit may vary slightly. + an energiser booster TD4 strawberry yoghurt & ice passion mango tropical storm energiser juice thies mango, passionfruit, tropical juice, oo Indulgence Sm mango, banana, tropical juice, TD4 mango yoghurt, sorbet & ice coconut milk, TD4 mango yoghurt & ice freshly squeezed orange, strawberries immunity juice & banana + an energiser booster freshly juiced watermelon & orange, strawberries + an immunity booster raspberry ripe king william chocolate per Smoothies chocolate, banana, low fat milk or soy, Su chocolate, raspberries, coconut milk, ey r Creatjuiceou TD4 vanilla yoghurt & ice low fat milk or soy, super powers try it with strawberries! low fat smoothies with TD4 strawberry yoghurt, sorbet & ice energy lift gym junkie own 1Powoweraaak oost! $ $1 P erGivecck Pp mango, banana, tropical juice, contains over 25g of protein! TD4 mango yoghurt & ice strawberries, banana, low fat milk or soy, not suitable for children under 15 years. recommended consumption one per day. + an energiser booster TD4 vanilla yoghurt & ice + a protein booster choose from banana, apple, orange, watermelon, pineapple, green tea mango mantra brekkie to gogo B Buy a Boost, Give a Boost! mango, green tea, mango nectar, TD4 vanilla yoghurt, sorbet & ice banana, toasted muesli, honey, low fat milk or soy, TD4 vanilla yoghurt carrot, celery, beetroot, ginger, passionfruit, strawberry, Buy a Boo$1 t, Grab a s Powerpack with three c goes straight to ters & 10 different boosters boos rities. and erpack with 3 blueberry, raspberry, mango, lemon, mint & cranberry + an immunity booster & ice + an energiser booster ralian Youth Cha Grab a $1 Pow we’lltion to heVitamin A supplements to children fund five lp support Aust The Boost Fo unda suffering from malnutritionin the Pacific. for more info visit www.boostjuicebars.com ing includ d ucts y sna cks y Pro sell a range of h ealth en tar plemulous drinks, wse bars, also ugs! C om fab li ue le Boo b st M s our uit, m reusa As well a ogh urt, fr dw ater & resh y bottle wr aps, f w ell as ad, as bana na bre n ge et Ra n , froze . juices arkets r ma rk of bottle d at s uperm r drink treat o ation Supe ge le ra w ran vailab o offe inform uce d a ne s re adily a be able t urther t intro d y sna ck want to or f ts’ Boos health you! F roduc nd we d for the ‘P rt and ious b ra also g oo ge un der yoghu consc but is il Ran ealth es gre at n Ret a As a h ly tast click o ot on nge that n ket ra r sup ermar . on ou ebsite n in our w Sectio the THINK tank Meet Janine Allis is the founder of Boost Janine Allis Juice Bars and the brand is a reflection of her enthusiasm and energetic personality, crystallized in the love life culture. Scott is Boost’s General Manager of Scott Meneilly Boost Australia and International. Scott started on his Boost journey in June 2008 as the leader of Boost company stores and in just a few short months has flown high to the General Manger position. Scott now looks after 200+ of our Australian and International stores, with even more Jeff Allis co-founded the company stores and countries on the way! Jeff Allis with Janine and focused on the Prior to joining Boost, Scott was the company strategy, leasing, CEO of Body Bronze, leaving to lead marketing and brand position the Boost brand. within the Australian market. Scott has always had a passion for In his spare time he was also juice and smoothies, in the past he the Director of Programming for has even owned his own juice bar in h Austereo - Australia’s largest radio Melbourne! company. Jeff is also involved with s the Boost marketing and brand re development in all markets. When f . former CEO Simon McNamara resigned in October 2007, Jeff took over the reigns as the new CEO for Boost Australia. Check out Jeff’s mini interview in the ‘About Boost’ section of our website. s 5 the THINK tank Fabulous products, great staff and a fluid business Global Gulp! Meet plan have made Boost Juice one of Australia’s most loved brands. One store in Adelaide has grown into 187 stores throughout Australia and 47 stores overseas. Never one to rest on her laurels, or kiwifruits, Janine Allis’s next focus is to make Boost a global phenomenon. So in May 2010, US based private equity firm, The Riverside Company acquired a major stake in the Boost Investment Group. This agreement, gives Boost the financial backing and international expertise needed to turn the company into one of the world’s most loved brands. It’s an opportunity to make Oprah a fan, to quench thirst in Jamaica and to be up in neons in Times Square. Basically it’s the chance for an Aussie brand to make its mark on the world market. Keeping the homegrown connection, Riverside are using their Asian fund to invest in Boost Juice. This fund primarily comprises of Australian superannuation money, so you might actually be one of our newest investors! s h We’re proud of our local history and we’re excited about the future. The next few years mark a dynamic fre time for the Boost Juice brand. Look out for a Boost Juice on the moon, that’s part of phase three – details to come……. About Janine Allis is Founder of Boost Juice Bars – the largest and fastest growing juice and Australian market place. Her vision was to do retailing differently, delivering a unique Janine smoothie chain in the Southern Hemisphere. customer experience based on the “love life” With outlets in more countries than any other philosophy of Boost. smoothie chain, and currently pursuing an aggressive international expansion strategy, Janine’s leadership style is natural, warm, Boost Juice is well on the way to achieving giving and inspiring, with people extremely their aim of the worlds most loved and motivated by her to achieve amazing results. favourite brand. Janine describes herself as having a very ‘hands on’ approach toward the running Janine and her team have grown the of Boost Juice, which has enabled her to innovative youth-based business from one fully understand and develop the growing store in Adelaide, South Australia to over business. She now recognises that her role 200 stores in Australia, Chile, Indonesia, currently is less of a manager and more of a Singapore, South Africa, UK, Kuwait, Macau leader. and Portugal with more countries to follow. She has previously worked as a publicist Boost has won numerous prestigious awards in the arts and entertainment industries, a over the years including being inducted into sh cinema manager in Australia and Singapore, “My Business” Hall of Fame, ARA Retailer an advertising executive and as a head of the Year in 2007 and Amex Franchisor of stewardess on David Bowie’s yacht. the Year in 2005. In 2004 Janine was also re recognised as Telstra’s Australia Business f . Being a working mother of three sons and Woman of the Year. a daughter she is an advocate for healthy h eating and living. With a hectic urban lifestyle Today Janine is a perpetual student, in Melbourne, Janine understands first hand surrounding herself with amazing business s Boost Your Business the demands life can put on an individual. people and soaking up ideas like a sponge. re One of her greatest strengths is her ability Janine’s desire to own her own business led to see her faults and ensure that the people s f . her to look at the retail market and review around her compliment each other to a what the market was lacking as a consumer. guarantee that the Boost leadership team Janine and her husband Jeff trialled a number is strong and built for success. “At the end of businesses including publicising and of the day we have to try to keep life and touring comedians, but nothing truly got the business simple”, she says “...and enjoy the business juices flowing. That was until they journey as much as the results”. noticed there was a lack of truly healthy Janine Allis - Business Secrets fast food in the market place. Janine did Never one to rest on her laurels, or kiwifruits, extensive research world wide and started Janine Allis’s next focus is to make Boost to develop a business concept that was a global phenomenon. So in May 2010, US different to anything else that was in the based private equity firm, The Riverside Company acquired a major stake in the Boost Investment Group. Boost is an amazing Australian success story. 6 OUR Guarantee Story The • Make fresh nutritious stuff that tastes great • Only always, forever and ever and ever use natural ingredients • Never use artificial anything • Be polite enough to call you by your first name • Always deliver amazingly friendly service • Continually be on the prowl for new ways to help improve your health • Make you feel great, give you something to smile about and always give you a reason to choose Boost! What’s the buzz? Since its inception in 2000, Boost has become by young consumers. The menu offers more than 20 healthy and great tasting juice or smoothie – the a talking point for the Australian media and delicious juices, smoothies and crushes which were all brand is based on the entire Boost Experience Moving forward consumers alike because the brand provides developed with the assistance of which takes place every time a customer enters After Janine’s plans for global domination took new experiences and opportunities on so many a nutritionist, and all are at least a store. This experience is a combination of a off, she decided to form the Boost Investment different levels. There has been a great deal of 98% fat free and free from any fantastic product, served by positive and energetic Group (B.I.G.) for further ventures in Australia. focus on Janine Allis, Boost founder and CEO, artificial flavours or colourings. people who greet you with a smile and are polite B.I.G.’s first acquisition is Mexican food who achieved major success with the business enough to call you by your first name, in a bright outlet chain Salsa’s. BIG and Salsa’s are now while at the same time being a wife and mother to The growth of Boost and colourful store environment with fun music to expanding throughout Australia, with 12 stores her three young boys. Other points of interest have Juice Bars match. This point of difference is further enforced already taking the Salsas message to the included the fact that Boost provides a healthy With the emergence of the juice through the brand’s unique tactical campaigns, people! alternative to fast food, and there has also been bar industry in Australia from the customer relations strategy whereby every much discussion about the unprecedented growth 2000, Boost was the only brand customer email is responded to personally, For more information visit and success of the Boost brand. to grow very big very quickly. and the VIBE Club loyalty program which www.boostjuicebars.com When Boost had reached the rewards loyal customers. Janine Allis, CEO and mother 100 store milestone in 2004, the nearest competitor, Janine Allis has managed to grow the Boost Juice Viva Juice, had 24 stores, and in August of that year International growth empire from one to over 200 stores in 7 years, Boost acquired the Viva chain to take the total number Recently, there has been a great deal of while also playing the role of wife and mother to of Boost Juice Bars to 124. Now Boost Juice focus on Boost’s growth internationally. Boost her growing family. She has provided inspiration is in more than 15 countries around Juice Bars have been opened in Chile, Thailand, for Australian business women and mums alike, the world and growing. Malaysia, Germany, Lithuania, Dubai, Kuwait, by proving that you can juggle a successful career Indonesia, South Africa, Portugal, UK, Singapore, with motherhood. Her role as CEO of Boost Juice Hong Kong, Macau and Estonia, with a number has led the company to achieve many awards and Innovative retail of countries to follow soon! accolades, including the AMEX Franchisor of the concept Year, and Janine was also awarded the Telstra While the juice bar Businesswoman of the Year award in 2004. concept was relatively new for Australia, the Boost, the healthy alternative to fast food way in which Boost In an age where childhood obesity is said to be presented the concept at epidemic proportions, Boost offers a healthy was also new for retail alternative to other fast food options, which is in general. Boost was encompassed in a brand perceived to be ‘cool’ never simply about the who eople ith p self w igher” your ou h sh urr ound ft y ood!” fre . “o nly s to li t e so g are going n tas hy ca it!” so he alt a s t’s am azing some a lem on thing , ju ice seh a “I you freli. hen f h nds eali stic – aim le!” for ases 72 wn “W “be r mpo ssib he i h t re s ak s to fro smile!” ” ions! f it t cle “ s o t of c h amp 3t s eakfa mu only 1 r s the b ack i ut b “feed b The Story Franchising Boost Juice commenced franchising in 2001 and One of our multi-site partners, Stuart Slater states: we have now opened over 200 stores. With our systems, processes and our committed team, we “Just being part of the brand that is Boost and have an incredibly strong and sustainable base all the positives that come with it, it is just such in which to spring-board in to the world market. an unbelievable opportunity for any partner to be In 2005 Boost Juice was voted as one of the part of this highly professional franchise”. top three most admired franchisors in Australia. Boost has also received the prestigious award “I looked at all the franchise systems out of American Express Franchisor of the Year in there and no one came close to Boost for my this same year. These awards were won based franchising and long-term business needs. You on a win-win attitude with both the Franchisee have a hot brand, sensational marketing, the and the Franchisor. Boost have adopted this best looking retail stores in Australia and a highly attitude in embarking on its major international professional support team. My only regret is not expansion strategy and with Master Franchisees becoming a Boost partner sooner!” already appointed in Indonesia, Chile, Singapore, UK, South Africa, Kuwait and throughout the - Stuart Slater Middle East, the search is now well underway to Franchisee, Boost Juice Burwood, Bondi 1 & 2 secure the right Partners to continue the brand’s high growth and high profit success story in new markets, all over the world. For more information go to www.boostjuicebars.com icy Bit... “Whilst we will continue to grow in our domestic market, we are also pursuing our goal to become ‘One of the world’s most famous and loved brands’, Ju usiness, by becoming truly global – and with the volume of franchise b international queries we receive each day, we are Boost is a the most confident that we will find the perfect partners to make which me ans we find y sible to bu this a reality. It is critical for us that we have a good Boostie p artners pos e! s worldwid working relationship. This is a long term arrangement and you need to have trust and respect both ways for and ru n our store ... it to succeed.” Janine said. ........ The issue of global warming is one which concerns can be recycled, Australia is behind the 8 ball with us greatly, with the amount of carbon dioxide released regard to recycling it in a post-consumer state, as in, into the earth’s atmosphere increasing drastically over after you’ve drunk your smoothie! Unfortunately at this the last 100 years. The scary thing is, scientists are stage foam can only be recycled in larger industrial saying it’s not a natural occurrence; it’s actually the quantities. However with the help of our cup supplier h fresh habits and activities of humankind which are causing Dart, we are trying to change this by initiating trials the increase! of foam recycling through shopping centres, whereby it can be turned into a range of different s The world has already started changing – we’re plastic items like pens! e experiencing extreme drought and increased temperatures, glaciers are melting and there are more We know however that the best thing we can do is to hurricanes and cyclones than ever before. It’s all pretty keep rubbish to a minimum. That’s why we have our overwhelming, but the good news is there’s something Boost reusable mugs available in every store, and to we can all do about it. Actions can be as small as encourage you to purchase these we offer you a free reducing your energy use at home by doing one full BOOSTER every time you bring it in for a refill! load of washing rather than multiple smaller loads, or using public transport and carpooling, through to Boost is committed to ongoing improvement and sh funding energy efficiency programs and wind farms to we will continue to review what we serve your Boost . asf. s. neutralise your emissions. in to make sure that we are using the best product re available! packaging. At Boost we’re currently looking into a number of s different initiatives which will enable us to neutralise The good news is, the report showed us that foam our own emissions, so stay tuned for further details! does in fact release far less airborne emissions and Onto other environmental focuses, in 2003 we toxins into the environment. The other important fact commissioned the services of Visions Of Blue, an to come out of the report was that due to foam being environmental communications agency to conduct 80-90% air, it creates less actual waste as every foam a full audit into the various cup options available cup thrown away is equivalent to 3.6 paper cups of including polystyrene, plastic and cardboard. While the same size. And for all you people out there who previous research had shown that polystyrene uses love our forests and our natural habitat, the production fewer resources and creates fewer emissions during of foam cups does not require any trees to be a production, we wanted to make sure we were up to chopped down! e’re ost w ed date with the very latest comparisons between at Bo the different options. Recycling is the only issue with foam. Even though t Here y commit it can be recycled, Australia is behind the 8 ball with nl e, Unfortunately, most of the rubbish we humans produce regard to recycling it in a post-consumer state, as in, not o thy peopl still goes into the waste, whether or not it is recyclable. after you’ve drunk your smoothie! Unfortunately at this al to he lso So we had to consider how we could produce the stage foam can only be recycled in larger industrial least amount of waste as well as using the least quantities. However with the help of our cup supplier ea we’r ife lthy amount of resources during the production of Dart, we are trying to change this by initiating trials of a hea our packaging. foam recycling through shopping centres, whereby it ng L into ent! can be turned into a range of different plastic items ronm ovi envi The good news is, the report showed us that foam like pens! does in fact release far less airborne emissions and L toxins into the environment. The other important fact We know however that the best thing we can do is to e to come out of the report was that due to foam being keep rubbish to a minimum. That’s why we have our ng th ent. . . 80-90% air, it creates less actual waste as every foam Boost reusable mugs available in every store, and to Lovi onm cup thrown away is equivalent to 3.6 paper cups of the encourage you to purchase these we offer you a free same size. And for all you people out there who love BOOSTER every time you bring it in for a refill! envir our forests and our natural habitat, the production of foam cups does not require any trees to be Boost is committed to ongoing improvement chopped down! and we will continue to review what we serve your Boost in to make sure that we are using the best Recycling is the only issue with foam. Even though it product available! Boost has been successful Boost conducts between five This promotion was conducted When this promotion is Major Campaigns What’s Ya Name Game Big Banana Peel Branding in building an extensive and and eight major and minor in March 2008, stores received conducted, people take note of well-recognised brand profile campaigns through stores specially marked cups! Cups had their names! It is driven through over the past five years. every year. These campaigns a special peel off section and radio, TV and transit advertising Methods utilised have included have proven successful we gave away prizes including and has proven highly successful (and continue to include) in driving customers into a Mazda2, 5 awesome holidays in driving new and existing public relations and media stores, increasing store sales, and heaps of runner up prizes! customers into stores. We offer coverage, radio and television and enhancing the “Boost This campaign made many of our a “Free Boost” to people with a campaigns and a bright and Experience” for Boosties very happy! specific name every week day interactive website. every customer. over a four week period. rh sh e asf.esh r Mar & Prom keting otions as. which keting approach s led the way with a unique mar achieved a 94% brand n Boost Juice ha 5 years Boost ch). Since its inceptio and below-the-line campaigns. In (according to independent resear includes abov e-the-line be as cool as the iPod d is perceived to awareness rate an The VIBE Club The Boost loyalty program, One strategy which sets Boost eting O bjectives Customer Relations known as the VIBE (Very apart from competitors is its Boos t’s Mark sed Important Boost Enthusiast) customer relations. The “Boost • Juxtapo ampaigns execute c Club has over 440,000 members Guarantee” asks customers to e plan and g we do. W retail way email Boost if they are not happy In everythin traditional nationally and is growing. VIBE differe ntly to the members are entitled to special with the service, product, or ation monthly offers and giveaways experience they have encountered, • Assimil dback and . Store fee and every single email is followed ith frontlin e Boosters part of ou r via the VIBE email newsletter. Of ideas w tly used as is constan tiv e and Especially important, members up within 1 working day. This has feedback be innova customer continue to created amazing word of mouth rocess to be imp roving get a free Boost after buying 10 creative p to always and also get a free Boost on their marketing for Boost. This ensures enable us Birthday! The VIBE database has customers have an opportunity for ur Mark • Make O ing we do . become a vital communication one-to-one communication if they nership of everyth or ow tion With total ery promo tool to Boost’s most loyal want to share their experiences rship of ev We take owne run. and feedback, whether positive n that we customers, and the database competitio continues to grow every day. or negative. This is also a great marketing tool for Boosts to contact local VIBE members with exclusive offers and deals! sh fre . arketing re fsh s h as M re Boost your Life! In March 2007, Boost gave away our In 2009, Boost got on board with Pink With obesity and school canteens Boost supports Pink Ribbon School Fundraising Boost VIBE newsletter fabulous Little Collins St store! With the Ribbon and held a huge “Think Pink” becoming a talking point in Australia, help of Fox FM, we selected 140 finalists day! Boost decided to help conbat from thousands of entries submitted to This day was aimed at raising money this with thier School Fundraising attend Boost Camp. and awareness for Breast Cancer, with Program. Over the course of 2 days the teams our Boost team members covering the were put through their paces to whittle whole store in pink and even the boys The program allows schools to raise the entrants down to the best of the were donning pink for a great cause! money while also supplying a healthy best! Those remaining towards the end lunchtime alternative to kids. of the competition had to impress in a Menus can be customised in some final interview with Janine. cases but kids usually receive a kids At the end of the third day 3 finalists or medium sized smoothie option. were given a key, and Natalie Brown’s opened the door to the store…and a This is a great way for our stores great new future! to get involved with their local community and helping schools to raise money! For more information, head to our website - www.boostjuicebars.com Jeans for Genes raises money for Jeans for Genes genetic disorders and was given a Barry is our globetrotting mascot Barry Boost helping hand by Boost in mid-2009 with a real Boost funloving-daredevil with a huge fundraising day! personality! With $1 from every drink donated to Barry travels around Australia giving the cause, the Jeans donned in-store away freebies and generally having a definitely helped raise awareness for Since its launch re-launch in November great time being in amongst our very this cause. 2008, our VIBE club has grown faster cool Boost customers! than ever! In 2008, Barry travelled to Macau Every month we send a newsletter out to bungie jump 233 metres of the to all out Boosties so that they can Macau tower! keep up with all the latest goss and competitions from Boost. The VIBE newsletter also encourages our readers to interact with us by entering competitions, sending in thier suggestions and photos of themselves enjoying our yummy drinks! a e Celebrities AT BOOST s. sh Todd Lasance Peter Garret Orlando Bloom Australian Idol star Ricki-Lee Bec Cartwright-Hewitt Miss Universe Paris Hilton Jennifer Hawkins Miranda Kerr Dean Geyer Guy Sebastian & The Veronicas Ben10 Carson Kressley Dora & Ben10 re s h In 2009, we launched a nationwide promotion with Dora the Explorer and Ben10, with four limited-edition cups featuring the very popular kids characters. Being conscious of how kids f . react and respect their heroes on TV, Dora the Explorer and Ben10 were great characters for our kids cups. Kids loved our 4 unique cups, with cups selling in excess of 100,000 cups over 4 weeks we were proud to make thousands of our young Boosties and their parents very happy! h s es a fr . e sh as s. Design & Who we are, what we do. Design experience Development We design to make a difference to people’s lives. We understand that the most important reason we get We help people feel good by giving them an amazing, more and more customers every day is because we’ve bright, funky shop and a safe, modern and enjoyable got a great product, made each and every time with the work environment. freshest and highest quality ingredients available. But, we also know that our future success depends very much on our ability to build a great brand and bond with our customers. So everything about Boost is designed to make a strong and lasting brand impression. Stores are designed so they have more than just a physical presence, they need to dominate the space they occupy and this is achieved through a high quality store fit-out, the latest in lighting, new & innovative fixtures and fittings, bright, bold seductive menu boards and of course the famous Boost graphics. All stores are designed to maximise space to create a productive & comfortable work environment for our staff. Every fit-out is a challenge as no two stores are the same. We endeavour to make each design unique in appearance, yet the systems and flow within the store are carried through every single fit-out. Despite the difference physically, the Boost brand stands out above all making each store instantly recognisable to our customers. Our incredible team members are passionate about giving our customers a great shopping experience and along with the row of busy blenders at the front of the shop, they are the focal point of a vibrant, theatrical celebration - the making and mixing of a great smoothie! sh So not only is Boost providing customers with an amazing product, through the design, shop fit and the fantastic staff - Boost is creating an experience! sh fre . as sh fre . as sh resh fre f sh International re f . as sh h freshsfre . e s a s . as. Our popular sto res in Chile! Hola! Kuwait Petrole sh mum, K uwait fre . ndonesia Senay an City, I as Panoram a, Lithua nia Awards es fr . h 2009 2009 2008 Young retailer of the Year - Bec Willett VIC/TAS Filed Manager of the Year - Evan Badlee National Retailers Association Awards - Training/Hr, Wesfield Best Food Retiler Finalist & Individual Achievement Award s 2008 Telstra Young Business Woman of the Year - Jacinta Caithness ah 2007 National Retailers Association awards - Bank of Queensland Franchise Award 2007 National Retailers Association awards - Supreme Reward for Best Retailer 2007 Highly Commended - Supreme Award for Best Retailer es 2007 Nomination for Best Food Retailer 2007 Nomination for Best Specialty Retailer 2006 Governor of Victoria Export Awards - Commendation 2006 Finalist NRA Best Franchise s. 2006 Dolly favourite Youth 5 Minute Feed 2005 Price Waterhouse Coopers Franchisor of the Year award – VIC a h 2005 Price Waterhouse Coopers Women of the year award in Franchising – VIC es 2005 Price Waterhouse Coopers –Franchisor of the Year – Finalist fr . 2005 Price Waterhouse Coopers– Women in Franchising – Finalist 2005 AMEX Franchisor of the Year 2005 Finalist International Women’s Veuve Clique Award 2004 BRW Fastest Growing Franchisee 2005 2004 Westpac Group Business Owner Award - National Winner 2004 Westpac Group Business Owner Award - Victorian Winner 2004 2004 Telstra Australian Business Woman of The Year 2004 2004 Telstra Victorian Business Woman of The Year 2004 My Business Readers Choice Award 2004 Lend Lease Finalist of the Retailer of the Year Award 17 Quotes The success of Boost can be attributed to several other factors, including a combination of great, fresh product, fantastic store teams who are knowledgeable “ “ about the products and strong branding from day one. “ “ Boost Juice Bars boast healthy Hospitality product and juicy profit. Janine Allis has turned a taste for smoothies and search for a health food retail concept into one of the surprise retail success stories of recent years. “ Herald Sun “ The Age “ Boost Juice blends a success that’s overflowing! “ The Age “ Janine Allis is the leader of the pack of entrepreneurs eager to squeeze big profits “ out of Australia’s growing love affair with juice on the go. My Business Boost is an appropriate name considering the staggering growth this company has achieved. Boost Juice is doubling its revenue every three months, and now Janine’s “ We don’t advertise for franchisees, but we are getting 100 enquiries a week including “ “ company is opening a new store every week. Wealth Creator an average of 20 coming from overseas. BRW - Business Review Weekly “ It’s a huge growth sector worldwide. Anything to do with improvements to one’s health, whether it be through exercise or eating or mind discipline, has enormous awareness worldwide. “ Businesses in those areas are experiencing a lot more customer demand. Australian Financial Review Juicy Bits Which industry do you see yourself operating in? Customer Experience Who would you consider the target audience to be? We’ve as mu study Any in worke ch d inform kit form oh-so- & web ation a hard, d site (w ation t s we c hat yo anchis ww ay .boos u ca ing jou an rn and nig about tjuice n’t obt als (ch ht to p Boost bars.c ain fro eck yo ther re rovide in the m the search om). kit, ur loca )s l uch ite or fr s for fur e can’t The wellbeing industry. Boost Juice is a healthy Our training and culture have really put us above the The target demographic is 15 to 35 years old, with our webs engine ential. W search confid r you, alternative to fast food. The wellbeing industry is pack in this area. People can copy our colours, but not core target market aimed at the 25 year old female who lib rary or pecif ics are ques tions fo ncial s ent rmatio n as fina signm the info currently the fastest growing industry in the western the experience! loves life and is looking for a healthy alternative to fast food! our as y an swer y iv es you sp onses world. Obesity has now reached the height that Although our current customer base ranges in age from 4 actuall is kit g lous re that th n fabu ve! millions of government dollars are going into combat The Product years old to 80+ years – health knows no barriers! but w e know te y our ow ou ca n achie ed to formula ek now y this problem. We are also in the love life industry, At Boost we refuse to use anything artificial in our you ne ades w at Boo st!” per gr e team where you come to a Boost and leave with a smile. smoothies & juices. Our smoothies are all at least What types of media have you used for advertising t the su om th and ge best fr 98% fat free. Even though we have minimised the fat and how effective were they? All the sh Who do you see as your competitors? content we have not reduced the nutritional value and We have used radio extensively for both tactical and Primarily other juice bars such as Nudie, Gloria Jeans the goodness in our smoothies! Many of our smoothies strategic campaigns, and we find it to be very effective fre . es New Zealand Natural or other outlets offering healthy are a fantastic source of calcium, which is essential in reaching our audience. We have also used television food and beverages. Secondarily, other fast food for healthy bones. and billboards for branding campaigns, and we will be fr . outlets. There is a high level of entry into the Australian conducting a medium scale transit advertising campaign market. No other juice chain has made any significant Janine collaborated with Sara Lee in October 2003 to for What’s ya Name Game in 2009. Aside from this, various effect on our business. create the very special TD4 yoghurt that makes Boost’s local marketing initiatives have also utilized different media as smoothies so unique. We have worked for years on the including regional radio, email, TV, newspapers and other yoghurt formula to make sure that the smoothies taste publications. How do you differentiate your product to that of great. This product is exclusive to Boost Juice. The as your competitors? supplements are also formulated specifically for The Brand Boost Juice. For more information on all of the Boost h Boost Juice prides itself on a brand and culture that products please see the menu section on our website sh has been built upon positive attitudes. Janine Allis, at www.boostjuicebars.com re fres Boost founder and CEO, believes that, ‘Once you’ve put the right people in place, everything is easy’. Feedback f s. Accordingly Boost carefully screens employees and One of our competitive advantages is that we are potential franchisees for personalities that suit the absolutely about learning from our customers, listening . Boost Juice culture. The Boost Juice vision has been to them and hearing about their experiences, so we built upon the customer experience, which is a great can continue to develop ways of improving. Our Boost as product served by friendly, efficient people in a positive Guarantee is on the wall of every single store, and and energised environment. we encourage customers to contact us if they have a any feedback. Their feedback is then forwarded onto the relevant team member within the Boost Support network to ensure appropriate action or follow up is taken.