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Water and Wastewater Focus
Wireless Sales Push 2009
Review
Six weeks of industry specific information
Key words, terminology, diagrams
Common applications and solutions
Homework
– Find local industry companies and partners
– Create new customer contact list
– Banner wireless products to study
Final goal:
– Increase industry and product knowledge,
and ultimately wireless sales
Review
Week 1 – Program Introduction
– Water and wastewater is a high sales potential
market
– Important to contact all parties involved in the
project
– Have you identified:
End users?
Associations?
Tradeshows?
Process distributors?
Engineering companies?
Review
Week 2 – Composting
– Convert organic and bio-solid waste to compost
– Key application: windrow temperature monitoring
– Other applications: flare stack, oxygen, acidity, and
moisture monitoring
– Did you:
Study the DX80
temperature node?
Find a local
compost facility?
Identify technology
used at this facility?
Review
Week 3 – Landfill
– Area where waste is buried to decompose
– Methane gas and leachate water generated
– Did you:
Read App Notes 146127
and 146128?
Read Counter Node
datasheet 136348?
Locate your landfill?
Review
Week 4 – Sewage Treatment
– Where toilet waste is processed
– Methane gas and compost are generated
– Did you:
Study Temp and Humidity
Sensor (137303, B_032362)?
Read Serial Node
datasheet 136971?
Locate your sewage plant?
Review
Week 5 – Irrigation
– Application of water to assist in growing crops
– Main types – Surface, Localized, Sprinkler
– Did you?
Study DX80 Data Radio data sheet, P/N: 132031
Study SureCross brochure, P/N: 131620
Study BWA-SOLAR-001 data sheet, P/N: 137304
Locate irrigation companies
Find irrigation locations
Review
Week 6 – Clean Water
– Natural and industrial wastewater treatment
– Clarifier tanks and ozone to clean water
– Reservoir control, pH measurement, more
– Did you
Identify a clean water
facility?
Identify producers of
industrial wastewater?
Review info from weeks
1 – 5?
What’s Next?
Program Update
Six weeks of industry specific material
Recommended applications and suggested
solutions
Multiple suggested homework assignments
TIME FOR ACTION NOW!
– Begin to penetrate this industry
Remember Program Goals
Started June 10
Share application successes and material
developed by the wireless group
Focus on developing new customers and sales
partners in a specific industry
Communicate information on new wireless
products
Increase Wireless Sales!
Action Items
Five to ten sales calls per week
Participate in one local water tradeshow
Develop two process distributors
Develop two integrators
Document all opportunities and visits
Document all objections to our product
Next Steps
Share application successes and material
developed by the wireless group
– Sales team, distributors, customers
– Translate and reuse this information
– Coordinate a webinar review training with
Robb or Lee
Next Steps
Focus on developing new customers and sales
partners in a specific industry
– Visit the customers in selected industries
First contact by phone or email
Visit to meet the customer and see the
applications
– Perform a demo and Site Survey
– Exchange contacts and create network
Integrators, contractors, distributors
Next Steps
Communicate information on new wireless
products
– Participate in a local tradeshow
Exhibit Banner products
Walk the show and make new contacts
Look for new partners and applications
– Share competitive information with Banner
– Request product customization or features
Next Steps
Communicate with Banner Minneapolis
– Send success stories
– Share global leads
– Suggest new wireless equipment to develop
– Send feedback regarding this material
Feedback & Suggestions
Did you like this market focused program?
Which industries to pursue in the future?
Should this type of programs be repeated?
– How many times per year?
What will you do with this material now?
Please send suggestions for new topics,
presentation format, and improvements in the
separately attached Word
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