La Nu Nan
The new Gold Wing motorcycle is special
touring bike. Honda Gold Wing received
award for safety engine, and progressed the
world first Airbag system. Honda also has
already introduced 1,800 cc Gold Wing
touring bike to the loyal fan bases of US in
Made in USA
(m)2.630 × 0.945 × 1.455
Ground clearance- (m)0.125
Seat height- (m)0.740
Curb weight -(kg)410 (STD)
Riding capacity (No. of people)- 2
Minimum turning radius (m)3.3
Price: $23,199 to $28,499
Availability: May 2011.
Middle age to retirement
40- 65 year old
Upper middle class
Age 35 -40
People who love travelling
The Gold Wing is geniusly perfect for
touring and exploring a good experience on
earth in 2012 tourist season.
The Gold Wing has three year warranty.
It’s perfection of engine style, body design,
reliable break and comfortable seat are just
so amazing for traveller both for long and
The Gold Wing motorcycle with 1800 cc will
be available in Feb 2012.
Colors- Candy Red, Pearl White, Ultra Blue
The engine body part is created with bright
and shiny steel.
To excite the loyal fan bases about driving the new super
light, super fast and super safe Gold Wing.
The Gold Wing will be seen on sports TV networks and
magazines, and accessible on YouTube broad casting.
Creating buzz, the Gold Wing saves a lot of gas with the
latest fuel-injection operational system that reduces the
air pollution and global warming which will cause our
customer to rejoice and spread the good news by word
Position as the world’s best touring bike for 2012 excited
Maintain the image of reliability and performance to
expand the market to new fan bases.
The loyal fan bases will be invited to test drive the New
Gold Wing 1800 cc.
On that day the motorcyclists- Jamie Elvidge, David
Russell, and Mauricio Fernando who already have had
the first experiences on this bike will hold a
demonstration to show the customers about the Gold
Wing 1800 cc.
Honda Gold Wing 1800 cc Engineers have received
awards for vehicle and environmental safety.
Honda Gold Wing 1800 cc is focusing not only looking
forward to Honda company interest but also to both our
customers and suppliers’ long term benefit.
World-Wide and National Magazines press:
American rider magazine press
Rider magazine press
Cycle world magazine press
RoadBike magazine press
Super Sport TV channel
Extreme Sport channel
2012 Honda GoldWing Introduction.mov
PR Ideas Rationale Target Media Cost
“2012 Honda Gold To exhibit the new Media: Expenses
Wing 1800 cc” features (safer, Super Sport TV only
There will be an lighter, and faster). channel
exhibition event. One Many of the loyal Extreme Sport
of our special guests old fan bases will channel
will be Jesse G. James join in this expo
who is about 42 year event. Radio Broadcast
olds to walk through FM
the new features of VOA
“Touring In Exotic To be aware of the Confirmed Interest $ 7,000 USD
Places” situation in ASEAN. Television Network
The Gold Wing ESPN (1),ESPN (2)
The STA travel 2012 will be used Travel Channel
industry has as the touring NBC
promoted travelling motorcycle.
The Honda company has connected with these
companies as it is important for Honda to
work together about global issues.3.50 % of
Honda Gold Wing 1,800cc sale goes to the
following environmental charity organizations.
- Shell Foundation (Issues related to
development and environment)
-UNEP (United Nations Environmental
-Habitat for humanity (housing charity)