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Resume of Marketing Manager Jerome Simmons

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Resume of Marketing Manager Jerome Simmons Powered By Docstoc
					                                JEROME R. SIMMONS, MBA
                            9155 Nesbit Ferry Rd. #66.  Alpharetta, GA 30022
(678) 215-4390  jsimmonsmba@comcast.net  www.JeromeSimmons.com www.linkedin.com/in/jeromesimmons

                                       M ARKETING M ANAGER
   Dedicated, creative, and goal-oriented Marketing Manager with more than twelve (12) years of extensive
    experience in developing innovative solutions that drive sales growth and brand awareness.
   Demonstrated exceptional integrated marketing communications planning skills with solid background in B2B,
    B2C, and nonprofit marketing; proven expertise in outbound and inbound marketing, new product launches,
    advertising management, and media buying.

                                       NOTABLE HIGHLIGHTS

   Helped Fire & Life Safety Division achieve 6% revenue growth during the Recession by initiating changes in
    marketing strategies and providing leadership in demand generation while serving as Marketing &
    Communications Manager at Carter Brothers.
   Developed aggressive marketing programs that effectively reached 90 to 140% of regional sales quota while
    working as Regional Marketing Executive at Boost Mobile.
   Launched Search Engine marketing campaign that increased website traffic by 130% in six months while serving
    as Marketing & Communications Manager at Carter Brothers.

                                             SPECIALTIES

   Marketing Strategy Development & Execution                  Web & Print Content Development
   Demand & Lead Generation                                    Inbound Marketing
   Digital & Social Media Marketing                            Public & Media Relations

                                    PROFESSIONAL EXPERIENCE

     SENIOR DIGITAL MARKETING CONSULTANT (Contractor), February 2012 – September 2012
                eFish Marketing (National Digital Marketing Firm) - Atlanta, Georgia

   Provided prospects with website and SEO analysis including keyword rankings, monthly traffic value, and
    inbound link assessments.
   Conducted sales presentations and webinars matching customer needs with website design, SEO, social media,
    and mobile marketing services.
   Developed and implemented innovative prospecting and lead generation methods to increase company visibility.
   Utilized social media to position and brand the company as marketing experts within the Security Industry.

           MARKETING & COMMUNICATIONS MANAGER, October 2008 – December 2011
            Carter Brothers, LLC (National Fire & Security Systems Provider) - Atlanta, Georgia

   Provided marketing leadership in defining, directing, and implementing initiatives to increase sales and promote
    company’s brand and value proposition.
   Created and managed content for two websites, effectively increasing website traffic by 130% through the design
    and implementation of a Search Engine Marketing campaign.
   Helped Fire & Life Safety Division achieve 6% revenue growth during the Recession by initiating changes in
    marketing strategies and providing leadership in demand generation.
   Executed 15 public relations campaigns resulting 25 featured articles, including two national cover stories.
   Conceptualized and developed sales and marketing tools, including over 100 presentations, sell sheets, case
    studies, white papers, and sales collateral pieces.
   Redesigned and streamlined the RFI/RFQ process, facilitating better collaboration, improving proposal content,
    and reducing overall response time by 50%.
   Identified trade shows to participate in and executed pre-show marketing activities; reduced tradeshow
    participation costs by 30%.

                 REGIONAL MARKETING EXECUTIVE, February 2007 – November 2007
                    Boost Mobile (Prepaid Division of Sprint Nextel) - Atlanta, Georgia

   Planned and developed integrated marketing campaigns for 7 regional distributors and 5 national retail partners,
    including Wal-Mart, Radio Shack, and Best Buy.
   Developed aggressive marketing programs that effectively reached 90 to 140% of regional sales quota.
   Managed co-op advertising budget of over $1.2 million; successfully negotiated marketing programs to a
    minimum of 20% below cost.
   Coordinated marketing activities for mid-south and southeastern US, including region-wide product launching;
    ensured to optimize booth/trade show presence at 12 events.
   Implemented, tracked, and measured various marketing communications programs such as sales promotions,
    radio advertisements, and booth presence at events, successfully increasing sales revenues.

              MEDIA & MARKETING GROUP DIRECTOR, September 1999 – February 2007
                  ALARM International (Nonprofit Organization) – Tallahassee, Florida

   Produced and placed over 150 television, web, and radio broadcasts and commercials comprising of :30 & :60 sec
    PSAs and 30-minute radio and television specials.
   Created ad copy as well as produced radio and television commercials to capture targeted market segments;
    increased revenue and attained membership growth by over 150% in 3 years.
   Developed over 25 new products and services such as books, music recordings, and instruction packages,
    executing marketing and branding strategies to achieve revenue goals.
   Devised and administered a variety of marketing tools, including developing promotional materials, maintaining
    website content, and coordinating publicity efforts.


                                  EDUCATION & CREDENTIALS

                   Masters of Business Administration Degree, Marketing Concentration
                           Bachelor of Science Degree, Business Administration
                               Florida A&M University – Tallahassee, Florida


                                        TECHNICAL SKILLS

Microsoft Office Applications               Adobe Photoshop                   Adobe Dreamweaver (HTML)
      Adobe InDesign                      Multiple CRM Systems                  Various CMS Programs

                                  CERTIFICATIONS & AWARDS

              Certified Inbound Marketing Professional – Inbound Marketing University (Hubspot)
     2007-08 Finalist and Second Place Winner of the MillerCoors Urban Entrepreneurs Series Business Plan Contest

				
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