Membership Matters - PGA SMS

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Membership Matters - PGA SMS Powered By Docstoc
					Membership Matters
                        The Official Publication of Membership Services
                                  Volume 1, Issue 92, May 2010


    “The Experts in the Game and Business of Golf”

100 Avenue Of The Champions
Palm Beach Gardens, FL 33418
PHONE: (800) 474-2776
FAX: (561) 624-8439
PGA Membership & Golf Directory Available Online                          FISCAL YEAR DUES
                                                                           Invoices for fiscal year 2010/2011 have been created and are available
                                                                          on Members and apprentices should click on the
                                                                          dues link displayed on their Home Page to view, print and/or pay. This
                                                                          is also where they can print a copy of the invoice to submit to their
                                                                          employer for payment. Remember, dues are payable by June 30, 2010
                                                                          to avoid suspension and assessment of a late fee.

                                                                          Members and Apprentices should take a moment to review their per-
                                                                          sonal data including employment, addresses, email, phone, FAX and
                                                                          spouse information, and make any necessary changes to update their
                                                                          records. The dues rate is based on where they are located and what they
                                                                          are doing as of May 1, 2010. Any changes with an effective date be-
                                                                          tween now and May 1, 2010, will have a dues adjustment processed
                                                                          and a revised invoice mailed to them. Please contact the Membership
                                                                          Services Department with any questions or concerns.
The PGA of America Provides Online Media Guide                            PDP/MSR CYCLE 13A Reminder
                   The PGA of America 2010 Media Guide is available       The 13th cycle of the Professional Development Program (PDP),
                   online at The online Me-           which covers the period from June 16, 2007 through June 15, 2011, is
                   dia Guide is divided into Sections and includes the    just over one (1) year away from ending. While many members may
                   history of The PGA of America and results of PGA       have already satisfied this requirement, some have not yet met the re-
                   of America Championships. Information can be           quirements.
                   downloaded for editorial purposes.
                                                                          Members should log onto PGALinks to review the summary as well as
                  Members of the Media are encouraged to utilize the      the detail of the MSR activities posted to date. Remember, that there
                  PGA of America's 2010 Media Guide. The Media            are three (3) categories of requirements; Education, Meeting and Total
                  Guide is divided into Sections and is searchable.       and all three (3) categories must be satisfied by June 15, 2011 to avoid
Content may be used and/or downloaded for editorial purposes.             being transferred to Class F as of July 1, 2011.

Each Section is in pdf format and must be opened before it can be saved Reminders will be included on PGALinks Message of the Day, PGA-
to your computer.                                                            Headlines and will be incorporated into the PGALinks News email
                                                                             publication periodically throughout the remainder of the PDP cycle.
Click here to access the 2010 Media Guide.
                                                                             Members can click this link to view ways to earn MSR. In addition,
                                                                             there are American Management Association (AMA) home study
Complimentary Access                                                         courses available by clicking here to select Form #105 under the MSR
71st SENIOR PGA CHAMPIONSHIP: May 27-30, 2010, Colorado                      Education Programs and Information heading.
Golf Club, Denver, Colo.
                                                                             In addition, there is a PDP/MSR Summary Status Report available in
Ticket Information: (800) 742-4653                                           SMS for your reference and/or to bring with you to a Section meet-
The PGA of America: (800) 742-8258;                                  ing/seminar. Follow these steps to access this PDP/MSR Summary
PGA Members, Apprentices, PGM Students, and accompanying imme- Report: Main Operational> PGA Mem/App Management> MSR
diate family (spouse, children and his and her parents -- does not include Evaluation and Reports> MSR Member Status Report> then in the
member's grandparents, brothers/sisters, spouse of children, etc.) Must top block (for cycle 13 or greater):
show Membership Card and photo I.D. each day. PGA Members (only) Section = Your Section Name
may bring a guest instead of their spouse. Section Employees and their Cohort = A
spouse may receive a complimentary daily ticket. Section Employees           Cycle = 13
must show current Section Employee card and photo identification.            Completion Status = Select Both (or Complete) (or Fail) from drop
Spouse must accompany the Section Employee to receive ticket. Go to down list
the Will Call trailer, located near admission gate, to pick up daily ticket. Only Display Totals = No
72nd Senior PGA Championship, May 26-29, 2011; Valhalla Golf Club, Include Detail = No
Louisville, Ky.                                                              Page Break = No
U.S. OPEN: June 17-20, 2010, Pebble Beach Golf Links, Pebble Beach,       Then, highlight the entire document, copy and paste into Excel. Make
Calif.                                                                    any column and/or format adjustments. Save as Excel.xls or Print as
Ticket Information (800) 698-0661.                             Adobe.pdf document. Print Report.
Class A, Life Members and PGA Master Professionals. No spouse or
family members (PGA members only; this offer is not extended to ap-       Please feel free to contact Tammy Bishop or Linda Welch for assis-
prentices). Must show current PGA of America membership card and          tance with this menu option.
photo I.D. each day. Go to Will Call to pick up daily ticket.
111th U.S. Open, June 16-19, 2011; Congressional Country Club, Be-
thesda, Md.                                                               Section Assistant Championship to be used as a PAT
112th U.S. Open, June 14-17, 2012; Olympic Club, San Francisco,           The PAT fee assessed to those using the Section Callaway Golf PGA
Calif.                                                                    Assistant Championship a Playing Ability Test has changed from
113th U.S. Open, June 13-16, 2013; Merion Golf Club, Ardmore, Pa.         $100 to $50. This does not affect any other PAT event. Please see
                                                                          the next page for additional details.
Click HERE for complete listing of complimentary access.
                                                                             Why was PGA PerformanceTrak started?
                                                                             PGA PerformanceTrak was introduced in 2005 to increase the over-
                                                                             all participation among U.S. golf facilities for rounds played data
The information from the 2010 PGA Compensation Survey has                    and to provide PGA Professionals with better benchmarking infor-
been posted to the compensation tool located at the Employ-                  mation needed to manage their businesses. The participation in-
ment Center on                       crease goals have been met and we continue to work to enhance the
professionals/apps/memberinfo/compsurvey/                                    service for the program user’s benefit. With higher levels of partici-
                                                                             pation that have been achieved, additional detailed reports on a lo-
Search information from the recent survey and review some of                 cal and regional level are available. There are also interactive re-
the changes to the compensation tool – new Chapter data and                  ports that allow you to customize the PerformanceTrak data at any
the ability to produce a PDF report. If there are any questions              time for your needs (by PGA Section, state, local market, number
contact your Employment Consultant or call the Employment                    of holes, facility type and any prior period). On a monthly basis
Services Department at 1-800-314-2713                                        there are more than 2,900 facilities that provide rounds played data.
                                                                             No specific facility names are disclosed anywhere in PGA Perfor-

                                       Special Offer: Auto Loan rates as low as 3.25% APR*
•   Refinance your vehicle to reduce payments

•   Skip a payment – your first isn’t due for 60 days
Apply online at
Visit or contact us at 800.873.5100 or for more information.

*APY=Annual Percentage Rate. Rates as low as 3.25% APR based on a credit score of 740 or higher on new auto loans up to 36 months and on
used auto loans (model years 2008-2011) up to 36 months. All rates are for Members who sign up for electronic repayment. Other rates/terms
available for new/used vehicles. Refinance offer not available on existing IBM Southeast EFCU loans. Rates valid May 1 – 31, 2010. Please visit for complete details.

                                                          Get Golf Ready

Last year Get Golf Ready was launched and this exciting approach to bring new golfers into the game continues to be Play Golf America's fea-
tured program.
Many facilities already offer beginner golf programs and should consider how Get Golf Ready might support their efforts. Consider asking your
facilities to be a certified Get Golf Ready facility in 2010 to take advantage of national marketing by completing the Get Golf Ready application.
Key reasons why Professionals should apply include:
         1. Graduating Get Golf Ready students spent $800 on follow-up activities.
         2. Facilities averaged 25 students, nearly all new to the game, with 84% retention.
         3. The industry launched a national marketing campaign in 2010.
         4. It’s a great program for apprentices to generate additional compensation while expanding on instruction expertise.
Based on these results, PGA Professionals could generate more than $16,000 with a similar response. In addition, the World Golf Foundation will
once again award one-time stipends for up to 1,000 qualifying facilities.
PGA Members are encouraged to complete the Get Golf Ready official application. Additional host facility information is available on the Web

For more information on Get Golf Ready, visit, or contact Le Ann Finger, PGA, LPGA in The PGA Player Develop-
ment Department at or (561) 624-7628.
New Buyer & Exhibit Programs Make the Most of New Upscale Location & Timing at the Center of Las Vegas Fashion Week

The introduction of new buyer and exhibitor programs is resulting in renewed participation in the 2010 PGA Fall Expo, Aug. 16-18, in Las Ve-
gas. An unparalleled level of buyer amenities and a new modern look to the Show floor is transforming the PGA Fall Expo, all while still deliv-
ering a wide spectrum of golf-related companies, complimentary education seminars and an abundance of networking programs. This year’s
Expo moves to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™, MODA™,
MRket®, and ACCESSORIES: The Show®* events.

"The PGA Fall Expo is important to our merchandising strategy for 2011," said Lori Brendle, golf shop manager of Big Canyon Country Club in
Orange County, Calif. "With the new Fashion Week dates and location, plus the increased number of companies, education programs at no addi-
tional cost and several buyer programs, the PGA Fall Expo is a great investment for Big Canyon."

“With the PGA Fall Expo at the center of Las Vegas Fashion Week, this is a perfect opportunity to take this event to the next level in terms of
advancing customer service, event value, timely education topics and best practices in an upscale community setting,” said PGA Golf Exhibi-
tions Group Vice President and General Manager Ed Several. “Our customers are coming back and letting us know that the combination of new
and returning programs, new dates and new venue positions the PGA Fall Expo at the right time, the right place and at the right investment
PGA Professionals, specialty retailers and buyers will have the opportunity to discover trends and source the latest merchandise from more than
250 golf companies, personally test equipment and training aids, attend the complimentary Education Conference and enjoy numerous networking
events including three golf industry tournaments and the popular Industry Welcome Reception, held this year at TAO Las Vegas. Enhanced ex-
hibitor show specials, additional networking programs, plus online and mobile show services are being introduced to add even more value to the
PGA Fall Expo buyer experience. Already, top buyers are making plans to attend and include:
●   American Golf, Angel Park Golf Club, Bel Air Country Club, Big Canyon Country Club, Bighorn Golf Club
●   Dicks/Golf Galaxy, Edina, Golf Town, Edina Country Club, Fairmont Hotel
●   Golf ETC of America, Haggin Oaks Golf Super Shop, La Jolla Country Club, Lumpys Golf
●   Kraft Nabisco Championship, Marriott Desert Springs, MGM Mirage, OB Sports Golf Management
●   Pebble Beach, PGA West, Rancho Santa Fe, Riviera Country Club, The Bridges Club
●   The Farms Golf Club, Shady Canyon Country Club, The Revere Golf Club, Southern Highlands
●   The Sports Authority, Torrey Pines Golf Course, TPC Las Vegas, TPC Summerlin, Troon, Walters Golf
●   Wynn Golf, The Farms CC... and more.
Participating Companies
PGA Fall Expo attendees, along with qualified buyers among the 100,000 Fashion Week apparel buyers, will experience an all-new show floor
within the Venetian Convention Center. Co-locating with MRket and next to the MAGIC Show, the PGA Fall Expo is introducing new sleek,
contemporary exhibits that offer all-inclusive benefits packages. The new exhibits, representing a wide spectrum of golf manufacturers, are ex-
hibitor friendly, turn-key in design and offer custom branding while eliminating the need for booth materials shipping and drayage.

Several top golf apparel companies are taking advantage of the new location, timing and Fashion Week audience including:
 Antigua       Cutter & Buck      Callaway Apparel      Imperial Headwear Carnoustie                  LIJA
 Ash City      Pukka Headwear Second Skin              ABACUS                WeatherProof Garment and more

                                                                                                                             Continued on pg. 6

                                                     MEMBERSHIP MATTERS
                                                   Volume 1, Issue 92, May 2010
Continued from pg. 5                                                                        Hertz
The annual event will begin with the Outdoor Demo Day and                                    All PGA Professionals, Apprentices and Section
three Industry Golf Tournaments on Monday, August 16, at the                                 Staff are eligible for the highly favorable flat
                                                                                             daily rates, starting at $38.50, without blackout
award-winning Revere Golf Club, a premier Las Vegas golf            dates. In addition, you can sign-up for a complimentary Hertz #1 Club
destination located 20 minutes from the strip in Henderson.         Gold membership, a $60 value, which enables you to bypass the counter
Revere Golf Club is the holder of Golf World’s 2010 Reader’s        and earn Hertz #1 Club Gold points. Lastly, Hertz is a Golf Retirement
Choice Award; Golf Digest’s 2008/2009 Best Places to Play (4        Plus Supporting Partner and offers a 2% incentive on all personal and
½ stars) and Golf World’s 100 Best Golf Shops 2009 Winner.          business rentals. Your PGA Section will earn an incentive also for all
Leading golf companies are expected to participate in the Out-      your rentals, if you are enrolled in Hertz #1 Club Gold.
door Demo Day and tournaments providing attendees with real
golf testing experience of the latest products.                     To learn more, please visit the Hertz page on under
                                                                    "Benefits - Personal".
More than 250 golf companies will present and demonstrate
their latest merchandise in new, upscale, all-inclusive exhibit
displays at the Venetian Resort & Convention Center on Tues-
day, August 17, 9 a.m. – 5:00 p.m., and on Wednesday, August
18, 9:00 a.m. – 3:00 p.m. PGA Golf Exhibitions, The PGA of                                               Mercedes-Benz
America and the Association of Golf Merchandisers will con-
tinue to collaborate on a comprehensive education program of-                                          All PGA Professionals, Apprentices
fered to attendees at no cost, Aug. 17-18, both on the show floor                                      and Section Staff are eligible for the
                                                                                                       Mercedes-Benz Executive Allow-
and in adjacent Venetian meeting rooms. PGA Professionals                                              ance Bonus (EAB) Program, with
may earn up to 20 MSR Credits for their participation in                                               incentives up to $5,000 which can be
the PGA Fall Expo events and complimentary education                                                   used towards the purchase or lease of
programs.                                                           a new vehicle. This incentive can be applied after negotiating your best
                                                                    price and taking advantage of any location promotions. An MSRP on a
The PGA Fall Expo Career Fair returns in 2010 after a success-      new Mercedes-Benz starts at only $33,600, with lease payments starting
ful debut last year to provide golf employers and attending pro-    at $379 per month.
fessionals with continuing opportunities to network and source
golf industry employment opportunities. Professional network-       To learn more, please visit the Mercedes-Benz page on
ing remains a valuable asset of any industry gathering and the      under "Benefits - Personal".
PGA Fall Expo counts many programs designed for this within
its schedule, including the popular Industry Welcome Reception
returning the first night of exhibition events, Tuesday, Aug. 16,                       Bauer International
at TAO Las Vegas in the Grand Canal Shoppes of the Venetian.                             Bauer International, "The Official Clubhouse Fur-
                                                                                         nishings and Golf Shop Fixtures of The PGA of
PGA Fall Expo Education Seminars will be offered. The sched-                             America", is pleased to announce a new preferred
ule for the Complimentary Education Conference will include                              pricing program on furnishings and fixtures equal-
seventeen (17) programs in various career paths. More informa-                           ing three percent off of wholesale pricing for PGA
tion about PGA Fall Expo Education Seminars will be available                            Professionals and their facilities. Bauer also provides
soon.                                                               golf shop planning services. This service provides a fixture layout based
                                                                    on space needs and retail sales goals. Upon receipt of a PGA Profes-
                                                                    sional's confirmed purchase order, 100 percent of the $1 per square foot
PGA Professionals can register and learn more information           fee for this service is applied to the facility's account. To learn more
about the 2010 PGA Fall Expo in Las Vegas online at                 about Bauer International and the products and services they offer, visit                                                    the Bauer page on under "PGA Benefits".
The PGA Fall Expo, organized in partnership with The PGA of
America, is one of three leading golf trade shows in PGA
Worldwide Golf Exhibitions’ golf portfolio including the PGA
Merchandise Show in Orlando and the Ontario PGA Golf Mer-
chandise Show in Toronto, Canada.

*MAGIC™ is a trademark of Advanstar Communications Inc.
Neither MAGIC nor Advanstar Communications Inc. is affili-
ated with The PGA of America, PGA Fall Expo, or Reed Exhi-           2010 American Express Golf Retirement Sponsor Pro-
bitions. MODA™, MRket®, and ACCESSORIES: The Show®                   gram Enrollment
are trademarks of Business Journals, Inc. These shows and            All PGA Professionals who would like to participate in the American
Business Journals, Inc. are not affiliated with The PGA of           Express Golf Retirement Plus program must have a merchant account
                                                                     and completed enrollment by June 30, 2010. PGA Professionals can
America, PGA Fall Expo, or Reed Exhibitions. PGA Fall
                                                                     complete their program enrollment on Click here to
Expo® is a registered trademark owned by The PGA of Amer-            access full program details and the enrollment form. To set up a mer-
ica.                                                                 chant account, .PGA Professionals can call (888) 879.2639.
                    PGA Education Corner
PGA Certified ProFiciency Test - New testing process
PGA Certified ProFiciency Test is now being administrated during each month. Registration closes on the 15th of the previous month. Refunds
will only be given when a candidate cancels out of the testing process by the registration deadline date by calling The PGA at 1-800-474-2776.
After registering, PGA members will receive a registration confirmation which provides information to contact PSI/LaserGrade to arrange for a
test date, time and location. PSI/LaserGrade will then send an e-mail confirming the test date, time, and location.
No candidate will be admitted to the testing center after the starting time. The candidate will be required to show appropriate identification in
order to be admitted to the testing center including a picture ID with signature, date of birth, and residential address and the PGA Membership
card. Candidates taking the CORE competency test will be allowed to bring a copy of the USGA Rules of Golf book that is clean, unmarked, and
unhighlighted for the Test Proctor to review prior to entering the testing room. No other materials will be allowed in the testing room, including
books, articles, cell phones, pagers, camera, pens or pencils. An online calculator will be provided.

New Certified Professionals
With the last round of the PGA ProFiciency Tests completed in February 2010, 33 PGA Professionals received 38 certifications from the PGA
Certified Professional Program. Since the program’s inception in August 2004, 637 PGA Professionals have earned a total of 1,229 certifications
in related career paths, including General Management, Golf Operations, Instruction, Retail, Executive Management, and Ownership/Leasing.

                     Executive Management                                  Instruction
                     Garrett C. Korte, PGA, Findlay, OH                    Peter Adams, PGA, Darien, CT
                                                                           Christopher R. Dill, PGA, Simpsonville, SC
                     General Management                                    William A. Fedder, PGA, Atlanta, GA
                     Richard M. Ballinger, PGA, Huntsville, TX             Gunasekharan Kunjan, PGA, Port Washington, NY
                     Cory M. Brooks, PGA, Richland, WA                     Ryan J. Lagergren, PGA, Bethesda, MD
                     Christopher R. Dill, PGA, Simpsonville, SC            Greg Nikolai, PGA, Racine, WI
                     Andrew C. Ford, PGA, Flagstaff, AZ                    Keven D. Oyler, PGA, Bandon, OR
                     Steven S. Rudd, PGA, Waycross, GA                     William E. Roper, PGA, Lockport, IL
                     Joshua J. White, PGA, Flagstaff, AZ                   Brian N. Speakman, PGA, Birmingham, AL
                                                                           Joshua A. Wagaman, PGA, Kiawah Island, SC
                     Golf Operations                                       Richard L. Walrath, PGA, Menominee, MI
                     Jarrod M. Clark, PGA, Eatonton, GA                    David J. Wixson, PGA, Mays Landing, NJ
                     Adam L. Coates, PGA, Ashland, NE
                     John R. Eifert Jr., PGA, Mason, OH                    Retail
                     Andrew C. Ford, PGA, Flagstaff, AZ                    Lee A. Hallman II, PGA, Guntersville, AL
                     Lee A. Hallman II, PGA, Guntersville, AL              Mark D. Hayden, PGA, Meridian, ID
                                                                           Kevin J. McKay, PGA, High Bridge, NJ
                     Eric N Into, PGA, Newburgh Heights, OH
                     Marcus R. Judge, PGA, Sacramento, CA                  Ronnie J. Pfaefflin, PGA, Norfolk, CT
                     Lawrence R. McCrimmon, PGA, Surfside Beach, SC        John C. Rudolph, PGA, Greenville, DE
                     Kevin J. McKay, PGA, High Bridge, NJ                  Ownership/Leasing
                     David S Nesbitt, PGA, San Jose, CA                    Garrett C. Korte, PGA, Findlay, OH
                     Stephen J. Plata, PGA, Cooperstown, NY                Michael F. Murphy, PGA, Fontana, WI
                     Jeff B. Wilson, PGA, Doral, FL

          Current Checkpoints End Dates                                                   Scheduled Membership Elections
Due to the revision in the program and the introduction of PGM2.0,                May 18, 2010      June 7, 2010      June 29, 2010
current program checkpoints will be held until:
                   Checkpoint 1       December 2011                               * Schedule subject to revision
                   Checkpoint 2       June 2013
                   Checkpoint 3       June 2014                                  Upcoming Checkpoint Registration Deadlines
                                                                              Date                 Checkpoint      Program      Reg. Deadline
                                                                              June 7-10, 2010     Checkpoint 1      91032      May 5, 2010
                                                                              June 14-17, 2010    Checkpoint 2      92033      May 12, 2010
                                                                              June 28-29, 2010    Checkpoint 3      93034      May 26, 2010
                                                                              July 19-22, 2010    Checkpoint 1      101001     June 16, 2010
                                                                              July 26-29, 2010    Checkpoint 2      102002     June 23, 2010
                                                                              August 2-3, 2010    Checkpoint 3      103003     June 30, 2010
Checkpoints July 2010 - June 2011
The PGA Education Department has announced the FY2011 checkpoint schedule. Please notice that 22 checkpoints have been scheduled
this year in anticipation of the larger volume of level one attendees due to the revision. Registration for the July and August checkpoints will
begin May 3, 2010 and registration fof the remainder of the schedule on July 12, 2010.

PGM2.0 Level 1 Seminars
Five sessions of the PGM2.0 Level 1 seminars have been scheduled for those who joined the apprentice program after 1/4/2010. Registration
for the first session which is July 12-16, 2010 will open May 6, 2010. The remaining sessions will open for registration July 19, 2010.

Apprentices should call PGA Membership at 1.800.474.2776 to register for either a checkpoint or seminars session. Calls regarding the
schedule or questions on course requirements should be directed to the PGA Education Department at 1.866.866.3382.

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