Jo Disney | email@example.com
May 2009 - Jan 2012
I worked as Web Content Manager for officebroker.com, an industry
leader that specialises in helping small businesses find office space
across the UK and globally. My role involved daily copywriting,
blogging, press releases, writing case studies, SEO and proof reading.
Rebecca-Jane Strawford Becomes an ICON (September 2011)
Press release about a member of staff winning the company’s internal performance & recognition award.
Office Search is "fantastic experience" for Mortgage Firm (August 2011)
Case study about how officebroker.com helped a mortgage business find their ideal office space.
Vertical Farming Takes Off in Vacant Office Space (July 2011)
Blog post about methods for filling empty office space, specifically the idea of using empty office blocks for farming.
On Your Bike: Could You Cycle to the Office? (July 2011)
Feature about the pros and cons of cycling to the office.
Future of HS2 in Doubt? (June 2011)
Objective look at High Speed 2 (HS2) and the expected positives/negatives. Generated 24 comments from readers.
Business and Babies - The Office Experiment (November 2010)
Report and press release about an office-based childcare experiment that we conducted at our head office.
Ad-hoc email for prospective London clients
Brief: A light-hearted informative introductory email about our services and how we can help businesses looking for
office space to rent in central London.
Get the Best Office Deal in London
Are you looking for an office in London? Expanding, downsizing, or just starting out?
You may not be thinking about an office at all. But whatever your situation, there’s no harm in just looking -
especially when it won’t cost you a penny.
At officebroker.com we offer a completely free, no-obligation service, and we have a team of consultants dedicated
to the Central London office market - so we really know our stuff.
Over the years we’ve built up some excellent relationships with office providers in London, and we’re always kept
informed about their latest offers and tips. So by speaking to us you’ll get the best deal on price, and we can usually
get some cheeky extras thrown in too.
Jo Disney | firstname.lastname@example.org
But most importantly, we don’t just recommend any old office. We focus on the right office space - which means
we’ll track down your ideal solution based on whatever you tell us, starting with your preferred tube stop, right
down to your internet connection.
All we need from you is a few minutes of your time to explain what you need, and we’ll do the rest.
Simply get in touch using the contact details below, and one of our consultants will talk you through the process. It’s
quick, simple, and you could be surprised at what we find…
Contact our experienced Central London consultants on 0800 111 6 444 or make a start by searching online at
TUI UK (Thomson Holidays/First Choice)
May 2005 - May 2009
As Web Content Executive for TUI UK I was predominantly involved with online
copywriting for the Thomson and First Choice brands, covering everything from
banner advert copy to SEO landing pages and feature articles.
Advert teaser copy
When we launched a series of language and destination podcasts we needed some
text to accompany the homepage advert. Space on the homepage was (and still is) precious, so I had around 5 - 6
words to work with. In the end I came up with: “Byte-sized info & useful lingo” - which worked nicely.
Spa Breaks & Destination copy
As part of the company’s drive for better SEO we started producing in-depth features to showcase our products and
act as landing pages. This coincided with a major overhaul in the style and tone of brochure and web copy. You may
notice a difference in the old and new forms (examples below). The ‘old form’ is ‘traditional’ with long-winded and
heavily descriptive sentences, while the more modern format is punchy and chatty, bordering on cheesy.
Spa holidays - Modern tone
I wrote all the spa destination copy, starting with the short intro: http://www.thomson.co.uk/editorial/spas/spa-
breaks.html and leading onto all destination copy, such as Italy: http://www.thomson.co.uk/editorial/spas/italy-
spas.html, Tunisia: http://www.thomson.co.uk/editorial/spas/tunisia-spas.html and Cyprus:
Top-level destination copy - Traditional tone
This has since been rewritten in the modern tone, but gives you an idea of how I can adapt my writing style. For this
example I also worked in the key phrase “holidays in Asia” as part of the company’s early low-key SEO strategy.
Holidays in Asia
For a multitude of contrasts, incredible experiences and a holiday that feels more like the adventure of a lifetime
than a quick getaway, holidays in Asia offer simply remarkable experiences that will stir your senses and soothe your
Transport yourself into a different world, where there are simply not enough hours in a day to see and do
everything. Overflowing with temples is Thailand's capital, Bangkok, offering an oasis of calm against the city's
Jo Disney | email@example.com
exciting backdrop. Visit China and marvel at Emperor Qinshihuang's Terracotta Army. Experience Cambodia's lost
city of Angkor and watch as the sun rises over the Angkor Wat Temples. The list of experiences goes on.
If you're looking for something completely different, where your daily routine will be turned on its head and
replaced with a string of mesmerising sights, experiences and memories that will live with you forever, you can be
sure that a holiday in Asia will do exactly that. Why not extend your holiday and spend some time away from your
itinerary to relax on one of Asia's beautiful, sun-drenched beaches? Take your pick from the sparkling white sands of
exotic Bali, to the mountainous teak forests and pure glittering shores of Phuket in Thailand.
B7 Living (offline)
A new local community magazine designed for the 25-40 age bracket. This is a feature for the
October 2011 edition to coincide with the new ‘Birmingham Food Fest’.
Feast Your Eyes on Birmingham Food Fest
Whoever said that too many cooks spoil the broth?
Birmingham Food Fest, a brand new 10-day celebration of all things culinary, is hitting our city streets this month.
Starting on Friday 14th October, the Birmingham Food Fest is a diverse gastronomic event featuring a range of
demos, events and special offers that is sure to pack a punch with everyone - whether you’re an amateur cook, a
full-on foodie or even if you just enjoy a little tipple.
Designed to open your mind to new ideas and get your taste buds tingling, as well as encourage visitors to try some
of Birmingham’s excellent local produce, this new festival celebrates the diversity of food - and what better place to
do it than the UK’s second city? Birmingham is a truly multicultural city which is firmly fixed on the culinary map -
you only have to take a stroll down Broad Street or wander through Brindley Place to savour its tantalising range of
cafes, bistros and restaurants.
But it’s not just variety that’s on offer. The city is no stranger to fame, which is something it has found as a direct
result of its excellent culinary offering. From the innovative new-age Indian restaurant Lasan, crowned Best Local
Restaurant 2010 by Gordon Ramsay’s The F Word, to the supreme Michelin starred Simpsons, Birmingham boasts
the crème de la crème of the food scene that makes it the perfect host for a food lover’s festival.
Over 100 eateries are opening their doors throughout the 10-day event and are ready to welcome you with special
discounts, mouth watering menus and a programme of food and drink themed events.
So whether you’re looking to keep the in-laws entertained, score some brownie points with the kids or just enjoy
sampling Birmingham’s finest culinary delights, don’t miss the Birmingham Food Fest for what is lining up to be a
truly memorable event.
Birmingham Food Fest kicks off on Friday 14th October until Sunday 23rd October 2011 at over 100 participating
venues throughout the city. Find out more at visitbirmingham.com or twitter.com/BhamFoodFest.