VIEWS: 16,730 PAGES: 9 CATEGORY: Advertising Agreements POSTED ON: 10/17/2007
This professionally-drafted document is for an agreement between a company and an advertising agency to produce web-based advertising. It includes the material terms of the agreement including the services to be provided, the compensation arrangement and the duration of the agreement. This particular contract is for the development of an internet-based advertising campaign and can be customized to ensure the specific terms of the parties' agreement are addressed. This document is useful for an advertising agency or by a company that hires an advertising agency.
Advertising Services Agreement This professionally-drafted document is for an agreement between a company and an advertising agency to produce web-based advertising. It includes the material terms of the agreement including the services to be provided, the compensation arrangement and the duration of the agreement. This particular contract is for the development of an internet-based advertising campaign and can be customized to ensure the specific terms of the parties' agreement are addressed. This document is useful for an advertising agency or by a company that hires an advertising agency. ADVERTISING SERVICES AGREEMENT THIS ADVERTISING SERVICES AGREEMENT (the “Agreement”) made this ____ day of _________, 2____, by and between ______________, located at ________________ (“Client”) and ____________, located at _________________ (“Agency”) hereinafter collectively referred to as the “Parties.” WHEREAS Client desires to engage the services of Agency and Agency desires to provide its/his/her services to Client and to perform the work hereinafter set out. NOW THEREFORE the Parties hereby acknowledge and agree as follows: I ADVERTISING SERVICES 1.1 Client engages Advertising Agency to perform the following services (the “Advertising Services”): A. Formulate and submit internet-based advertising campaigns and recommendations including cost estimates for the approval of Client; B. After approval by Client, create and prepare advertising for consumer and trade print, broadcast and outdoor media; C. Develop a web-media strategy and plan for an agreed upon number of test markets and support the proposed media plan with advertising strategy and rationales; D. Purchase all materials and services necessary for the production of finished advertisements; E. Execute all advertising in finished form; F. Develop and provide Client with rough concepts for certain significant collateral materials including but not limited to sales promotion materials, brochures and store signs. 1.2 Agency shall make no claims, promises or guarantees, expressed or written as to the effectiveness of the Advertising Services to be performed for and on behalf of Client by Agency. II FEES © Copyright 2013 Docstoc Inc. registered document proprietary, copy not 2 2.1 Client acknowledges and agrees that it shall pay to Agency the sum of _______________ ($_____) Dollars (the “Advertising Fees”) per month in respect of the Advertising Services to be performed by Agency for and on behalf of Client. 2.2 Agency shall provide a monthly invoice to Client by the ____ ( ) day of each and every month in respect of the Advertising Services performed by Agency. 2.3 Client shall pay the Advertising Fees to Agency within ____ ( ) days of receipt of the invoice. Payment shall be made by cash, check or wire transfer, or by such other means as the Parties may in writing agree. 2.4 Failure by Client to pay the Advertising Fees due and owing to Agency on or before the ____ ( ) day of each and every month will result in Agency ceasing all Advertising Services for and on behalf of Client, without notice, until such Advertising Fees due and owing are paid in full by Client. III EXPENSES AND MATERIALS 3.1 Agency shall be solely responsible and liable for all expenses incurred in its performance of the Advertising Services, with the exception of any third party costs, for example media, or third party services which Client has agreed to prior to Agency incurring the expense. 3.2 Charges for production materials and services shall be billed by Agency upon completion of the production job or, if cash discounts are available, upon receipt of the supplier's invoice. For any media purchase or service for which Agency is not entitled to a commission, Agency shall ensure that the charges to Client are net of all agency commissions and discounts. 3.3 Agency shall invoice Client for all costs where possible in advance of Agency's payment date to allow for prepayment by the Client to allow for any available prepayment or similar discount. 3.4 Client and Agency hereby acknowledge and agrees that Agency shall provide any and all materials and equipment which may be necessary for the completion of the Advertising Services by Agency. In the event that Agency requires materials, which may include proprietary intellectual property, for example, logos, style book, etc. Client will provide said materials without any delay. IV INTELLECTUAL PROPERTY © Copyright 2013 Docstoc Inc. registered document proprietary, copy not 3 4.1 Agency warrants to the fullest extent possible under law, that Client shall own any and all right, title and interest in including copyrights, trade secret, patent and other intellectual property rights, with respect to any copy, photograph, advertisement, music, lyrics, or other work or material created by Agency or at Agency's direction for Client under this agreement. 4.2 Upon termination, Client agrees that any advertising, merchandising, package, plan or idea prepared by Agency and submitted to Client which Client has chosen not to utilize, shall remain the property of Agency, unless Client has paid Agency for its services in preparing such item or material. Client agrees to return to Agency any copy, artwork, plates or other physical embodiment of such creative work relating to any such idea or plan which may be in Client's possession at termination or expiration of the agreement. V TERM AND TERMINATION 5.1 This Agreement shall commence on the ____ day of ______________, 2____ (the “Effective Date”) and shall continue for a period of _______ year(s) (the “Termination Date”) or until such time as Agency completes the Advertising Services contemplated herein. [Instruction: In lieu of a fixed Term, the Parties may agree to a term that is based on a specific project for which Advertising Services are required. The Agreement will then automatically terminate at the end of the project or by Client giving Advertising a period of notice, for example sixty (60) days.] 5.2 Either party may terminate this Agreement in the event of one party providing to the other party a notice of Termination for Cause. “Termination of Cause” shall be defined as any event constituting a material breach of this Agreement including non-payment of Advertising Fees which the party in breach has failed to cure after receiving a notice of default as provided in Article IX. 5.3 The commencement of any bankruptcy, insolvency, dissolution, or other proceeding under any applicable bankruptcy or debtor’s relief law, by or against either party and, in the case of an involuntary bankruptcy proceeding brought against either party, if such proceeding is not discharged within 180 days of the commencement thereof; 5.4 The permanent suspension, termination or dissolution of business or the appointment of a receiver, trustee or similar officer to manage any substantial part of the assets or business operations of either party. VI INDEPENDENT CONTRACTOR and CONFIDENTIALITY 6.1 Client and Agency hereby acknowledge and agree that at all time or times, Agency is an independent contractor, and at no time or times shall it, nor any of Agency’s assistants or © Copyright 2013 Docstoc Inc. registered document proprietary, copy not 4 subcontractors be deemed to be any employee, agent or affiliate of Client’s or receive any employee benefits of Client. 6.2 Client acknowledges that it/he/she will obtain the Advertising Services of Agency on a non-exclusive basis. [or] 6.2 During the term of this Agreement, Agency may not accept employment from, render services to any individual or entity in connection with any product or service directly competitive with or similar to any product or service of Client with respect to which the Agency is providing any service pursuant to this Agreement. 6.3 Client acknowledges and agrees that Agency will have the sole right to control and direct the means, manner and method by which the Advertising Services will be performed providing that Client shall at all times have the right to be kept informed and have reasonable input. 6.4 Client acknowledges and agrees that Agency may throughout the duration of this Agreement, hire assistants or subcontractors to perform the Advertising Services contemplated in this Agreement. 6.5 If requested, either party shall execute a Confidentiality/Non-Disclosure Agreement contemporaneously with the execution of this Agreement. VII TAXES 7.1 Agency shall be solely responsible and liable to remit any and all required income taxes and any other taxes or statutory withholdings which may be due and payable to the relevant governmental authority in connection with the Agency’s performance of the Advertising Services. VIII DISPUTE RESOLUTION [Instruction: Optional] 8.1 In the event a dispute arises under this Agreement, Client and Agency hereby agree to attempt to resolve such dispute with a mutually agreed upon mediator. Such mediation shall occur in the City of ______________. Any costs and fees other than attorney fees shall be shared equally between Client and Agency. If it proves impossible to arrive at a mutually satisfactory solution, Client and Agency hereby agree to submit the dispute to binding arbitration under the rules of the American Arbitration Association, in the same city or region, conducted on a confidential basis pursuant to the laws of the governing jurisdiction. © Copyright 2013 Docstoc Inc. registered document proprietary, copy not 5 8.2 Any decision or award as a result of any such arbitration proceeding shall include the assessment of costs, expenses and reasonable attorney's fees and shall include a written determination of the arbitrators. Absent an agreement to the contrary, any such arbitration shall be conducted by an arbitrator experienced in music industry law. An award of arbitration shall be final and binding on Client and Agency and may be confirmed in a court of competent jurisdiction. The prevailing party shall have the right to collect from the other party its reasonable costs and attorney fees incurred in enforcing this Agreement. IX GENERAL PROVISIONS 9.1 This Agreement shall not be amended or altered without the prior written consent of the Parties. 9.2 No waiver by the Parties of any right shall be construed as a waiver of any other right. 9.3 Client shall indemnify and hold harmless the Agency and its directors, officers, agents and employees from and against any and all expenses, losses, damages, liabilities, demands, charges, costs and claims of any kind or nature whatsoever in respect of the acts, omissions, transactions, duties, obligations or responsibilities of the Agency, save and except where such expenses, losses, damages, liabilities, demands, charges, costs or claims are caused by acts or omissions of the Agency done or suffered in breach of its standard of care or through gross negligence, willful misconduct, willful neglect, default or a material failure to comply with applicable laws, regulations or restrictions and the provisions set forth in this Agreement. 9.4 In the event of non-performance by either party of any of its obligations contained herein, the non-defaulting party shall serve the defaulting party with written notice of the alleged breach. The defaulting party shall have _____ (___) days from the date of such notice to cure and rectify any non-performance or non-compliance. Upon the correction of any non-performance or non-compliance by the defaulting party, the Agreement shall continue. In the event that the defaulting party fails to correct any non-performance or non- compliance issue within the time frame set out above, the non-defaulting party may terminate this Agreement immediately and without further notice. 9.5 In the event a court of competent jurisdiction finds any provision of this Agreement invalid or unenforceable, the remainder of this Agreement shall be interpreted so as best to effect the intent of the Parties. 9.6 Any notice required under the terms of this Agreement shall be in writing sent to the Parties at the addresses stated below, by certified or registered mail, return receipt requested or by air or ground courier such as Federal Express, United Parcel Service, etc. Such notices may also be sent by facsimile transmission to such telephone number as either party may give to the other during the term hereof. Any notices to be delivered pursuant to this Agreement shall be delivered to: © Copyright 2013 Docstoc Inc. registered document proprietary, copy not 6 in the case of Client to: Fax: (___) in the case of Agency to: Fax: (___) 9.7 This Agreement constitutes the entire agreement between the Client and the Agency and supersedes all prior agreements whether oral or written. 9.8 This Agreement shall be governed by the laws of the State of _____________________. [Instruction: If Article VIII Dispute Resolution is not used, include this provision here] Any action, suit or other proceeding initiated by either party against the other under or in connection with, this Agreement may be brought only in any federal or state court in the State of _______, as the party bringing such action, suit or proceeding shall elect, having jurisdiction over the subject matter thereof. The Parties hereby submit themselves to the jurisdiction of any such court, and agree to refrain from initiating or maintaining any legal proceeding in any other forum or jurisdiction. In any suit regarding the Agreement, the prevailing party shall be entitled to reasonable attorneys’ fees and costs. 9.9 This Agreement may be executed in several counterparts, each of which when so executed shall be deemed to be an original and such counterparts together shall constitute one and the same instrument and shall be effective as of the formal date hereof. This Agreement may be executed and transmitted via e-mail and/or facsimile transmission and in such event shall be effective and binding on the Parties hereto and their successors and assigns as if originally executed. IN WITNESS WHEREOF the Parties have executed this Agreement on the day and year first written above. (Client) (Agency) By______________________ By___________________ Name: Name: © Copyright 2013 Docstoc Inc. registered document proprietary, copy not 7 Title: Title: Date: Date: © Copyright 2013 Docstoc Inc. registered document proprietary, copy not 8
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